3 Senior Digital Marketing Campaigns Manager jobs in whatjobs

Senior Digital Marketing Campaigns Manager

60100 Embu, Eastern KES200000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
We are looking for a highly analytical and results-driven Senior Digital Marketing Campaigns Manager to join our fully remote team. In this critical role, you will be responsible for planning, executing, and optimizing comprehensive digital marketing campaigns across various channels to drive lead generation, brand awareness, and customer acquisition. You will leverage your expertise in SEO, SEM, social media marketing, email marketing, and content marketing to achieve specific business objectives. Your responsibilities will include developing campaign strategies, defining target audiences, creating compelling ad copy and visuals, managing campaign budgets, and meticulously tracking performance metrics. You will conduct in-depth analysis of campaign data to identify trends, derive insights, and make data-driven recommendations for continuous improvement. Close collaboration with content creators, designers, and sales teams will be essential to ensure cohesive and effective campaign execution. The ideal candidate possesses a deep understanding of the digital marketing landscape, a proven track record of successfully managing multiple campaigns, and the ability to translate business goals into actionable marketing strategies. Excellent communication, project management, and analytical skills are paramount for success in this remote role. You will play a key role in driving measurable results and contributing to the overall growth of our digital presence.

Key Responsibilities:
  • Develop and execute integrated digital marketing campaigns aligned with business objectives.
  • Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI.
  • Implement SEO strategies to improve organic search rankings and website traffic.
  • Create and manage email marketing campaigns, including segmentation and automation.
  • Collaborate with content teams to develop engaging marketing collateral.
  • Monitor campaign performance, analyze data, and generate actionable insights and reports.
  • Manage campaign budgets effectively, ensuring optimal allocation of resources.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
  • Work closely with cross-functional teams to ensure seamless campaign execution.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing campaign management.
  • Proven experience in planning and executing successful SEO, SEM, social media, and email marketing campaigns.
  • Proficiency in digital analytics tools (e.g., Google Analytics, Adobe Analytics) and campaign management platforms.
  • Strong understanding of marketing automation and CRM systems.
  • Excellent analytical, problem-solving, and strategic thinking skills.
  • Exceptional written and verbal communication skills.
  • Demonstrated ability to manage multiple projects simultaneously in a remote environment.
  • Experience with content marketing strategy is a plus.
  • Certifications in Google Ads, Facebook Blueprint, or similar are highly desirable.
This role, servicing the Embu, Embu, KE area, is a fully remote position for a digital marketing expert.
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Senior Digital Marketing Campaigns Manager

30401 Tuwan KES330000 Annually WhatJobs

Posted 16 days ago

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Job Description

full-time
Our client is seeking a highly strategic and data-driven Senior Digital Marketing Campaigns Manager to spearhead our online marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere while making a significant impact. You will be responsible for developing, implementing, and optimizing integrated digital marketing campaigns across various channels, including social media, search engines, email, and display advertising. The goal is to drive lead generation, enhance brand awareness, and achieve measurable business outcomes. This role requires a profound understanding of digital marketing best practices, analytics, and a creative mindset to craft compelling campaigns that resonate with our target audience. You will work collaboratively with internal teams and external agencies to ensure seamless execution and continuous improvement.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies and campaign plans.
  • Manage and optimize paid search (PPC), social media advertising, display advertising, and other digital channels.
  • Create engaging content and compelling ad copy for various platforms.
  • Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
  • Conduct A/B testing and other optimization techniques to maximize ROI.
  • Manage marketing budgets effectively and allocate resources to achieve campaign goals.
  • Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
  • Monitor industry trends and best practices in digital marketing.
  • Prepare regular reports on campaign performance, insights, and recommendations for stakeholders.
  • Stay updated on emerging digital marketing technologies and platforms.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field. A minimum of 6 years of experience in digital marketing, with a proven track record of successfully managing and optimizing online campaigns, is required. Expertise in managing Google Ads, Meta Ads, LinkedIn Ads, and other major advertising platforms is essential. Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics) are a must. Excellent written and verbal communication skills are crucial for crafting persuasive marketing messages and collaborating with teams remotely. Strategic thinking, creativity, and a results-oriented approach are vital. This role offers a fantastic opportunity to shape our brand's online presence and drive significant growth, supporting our marketing initiatives in **Bungoma, Bungoma, KE**. The ability to work independently and excel in a remote environment is paramount.
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Senior Digital Marketing Campaigns Manager

50100 Kakamega, Western KES90000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is searching for an experienced and data-driven Senior Digital Marketing Campaigns Manager to lead the strategic development and execution of impactful online marketing initiatives. This is a fully remote role requiring a deep understanding of digital marketing channels and a proven ability to manage complex campaigns from conception to completion. You will be responsible for planning, executing, and optimizing multi-channel digital marketing campaigns, including paid search (PPC), social media advertising, display advertising, email marketing, and content promotion, aimed at driving measurable results such as lead generation, customer acquisition, and brand engagement. Key responsibilities include defining campaign objectives, target audiences, and key performance indicators (KPIs), developing creative briefs, and managing campaign budgets effectively. You will collaborate closely with creative teams, content creators, and external agencies to ensure campaign assets are compelling and aligned with brand guidelines. Performance tracking, analysis, and reporting using tools like Google Analytics, Google Ads, and various social media analytics platforms are crucial. You will continuously test and optimize campaigns based on data insights to improve conversion rates and ROI. The ideal candidate will possess a strong portfolio showcasing successful management of diverse digital marketing campaigns, demonstrating a clear understanding of analytics and optimization strategies. Exceptional analytical skills, proficiency in digital advertising platforms, and a keen eye for detail are essential. Strong project management skills and the ability to manage multiple campaigns simultaneously in a fast-paced, remote environment are critical. You should be a strategic thinker with a passion for innovation and a commitment to staying abreast of the latest digital marketing trends and technologies. This is a prime opportunity to leverage your expertise to significantly enhance our client's online presence and drive business growth through expertly crafted and executed digital campaigns. We are seeking a proactive, results-oriented professional who can independently manage and elevate our client's digital marketing efforts.
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