2 Senior Digital Content Strategist PR Specialist jobs in whatjobs
Senior Digital Content Strategist & PR Specialist
Posted 19 days ago
Job Viewed
Job Description
Our client is seeking a highly creative and strategic Senior Digital Content Strategist and PR Specialist to lead their online presence and public relations efforts. This fully remote role requires a seasoned professional with a proven ability to develop compelling content, manage digital campaigns, and cultivate strong media relationships. You will be responsible for shaping our client's narrative across all digital platforms, ensuring brand consistency, and driving engagement. The ideal candidate possesses a deep understanding of content marketing principles, SEO best practices, social media management, and public relations strategies. You will create and oversee the execution of comprehensive content calendars, develop engaging multimedia content (including blog posts, articles, videos, and infographics), and manage the company's social media channels. Additionally, you will identify media opportunities, craft press releases, build relationships with journalists and influencers, and manage crisis communications as needed. This position demands exceptional writing, editing, and storytelling skills, along with strong analytical capabilities to measure content performance and campaign ROI. You will work closely with marketing, sales, and product teams in a distributed environment, utilizing remote collaboration tools to ensure seamless project execution. Strategic thinking, creativity, and a proactive approach are essential for success in this role.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement a comprehensive digital content strategy aligned with business objectives.
- Create, edit, and publish high-quality, engaging content across various digital channels (website, blog, social media, email).
- Manage and grow the company's social media presence, fostering community engagement.
- Conduct keyword research and implement SEO best practices to optimize content visibility.
- Develop and execute public relations campaigns to enhance brand reputation and media coverage.
- Write and distribute press releases, media advisories, and other PR materials.
- Build and maintain strong relationships with media contacts, journalists, and influencers.
- Monitor media mentions and industry trends, providing insights and recommendations.
- Manage online reputation and respond to inquiries and comments.
- Analyze content performance metrics and report on key insights and outcomes.
- Collaborate with internal teams to ensure consistent messaging and brand voice.
- Develop crisis communication plans and manage responses when necessary.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Minimum of 7 years of experience in digital content strategy, content marketing, and public relations.
- Proven experience in developing and executing successful content marketing campaigns.
- Excellent writing, editing, and storytelling skills with a strong portfolio.
- In-depth knowledge of SEO, SEM, social media platforms, and analytics tools.
- Demonstrated success in media relations and securing positive press coverage.
- Experience with content management systems (CMS) and marketing automation tools.
- Strong analytical and strategic thinking abilities.
- Ability to work independently and effectively in a remote, collaborative environment.
- Exceptional organizational and project management skills.
This advertiser has chosen not to accept applicants from your region.
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Senior Digital Content Strategist & PR Specialist
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a seasoned Senior Digital Content Strategist & PR Specialist to lead their online presence and public relations efforts. This fully remote role requires a creative, analytical, and results-oriented individual who can craft compelling narratives, manage media relations, and drive engagement across digital platforms. You will be responsible for developing and executing comprehensive content and PR strategies that enhance brand reputation and achieve communication objectives for clients, with a strategic focus on impacting the **Nakuru, Nakuru, KE** market. The ideal candidate will have a deep understanding of digital marketing, content creation, media outreach, and brand storytelling.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital content and PR strategies aligned with client objectives.
- Create high-quality, engaging content for various digital channels, including websites, social media, blogs, and email campaigns.
- Manage media relations, including pitching stories, responding to inquiries, and building relationships with journalists and influencers.
- Develop and execute crisis communication plans.
- Monitor online conversations and media coverage, managing brand reputation and identifying opportunities.
- Analyze content performance and PR campaign effectiveness, providing regular reports and insights.
- Conduct market research and competitive analysis to inform strategy development.
- Oversee social media management, ensuring consistent brand voice and engagement.
- Develop and manage content calendars and editorial plans.
- Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive messaging.
- Stay current with digital trends, SEO best practices, and evolving PR landscapes.
- Write and edit press releases, media kits, and other PR materials.
- Identify and leverage emerging communication channels and technologies.
- Provide strategic counsel to clients on communication and brand positioning.
- Develop compelling brand stories that resonate with target audiences.
- Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field.
- Minimum of 6 years of experience in digital content strategy, public relations, or corporate communications.
- Proven track record of developing and executing successful content marketing and PR campaigns.
- Excellent writing, editing, and storytelling skills.
- Strong media relations experience and a network of contacts is a plus.
- Proficiency in SEO, social media platforms, and content management systems (CMS).
- Analytical skills with the ability to interpret data and generate actionable insights.
- Experience with media monitoring tools and PR software.
- Exceptional communication and interpersonal skills, essential for remote collaboration.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Strategic thinker with a creative mindset.
- Experience in crisis communications is highly valuable.
- Understanding of brand management principles.
This advertiser has chosen not to accept applicants from your region.
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