3 Senior Brand Manager Fmcg Marketing jobs in whatjobs
Senior Brand Manager - FMCG Marketing
Posted 20 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and strategic Senior Brand Manager to lead their marketing efforts for key Fast-Moving Consumer Goods (FMCG) brands within a fully remote setting. This pivotal role involves developing and executing comprehensive brand strategies, driving market share growth, and enhancing brand equity. You will be responsible for market analysis, consumer insights, campaign development, and budget management to ensure brand success. The ideal candidate possesses a deep understanding of the FMCG sector, proven experience in brand management, and a flair for creative marketing initiatives. As a remote team member, you will collaborate extensively with sales, product development, and external agencies through virtual communication channels. Proficiency in digital marketing, campaign execution, and performance tracking is essential. You will manage brand positioning, pricing strategies, and promotional activities to meet business objectives. This opportunity allows you to shape the future of well-known FMCG brands from your home office, influencing consumer perceptions and purchasing decisions across the market, with significant outreach to regions like Embu, Embu, KE . We are looking for an innovative thinker with strong leadership qualities and excellent communication skills, who can excel in an autonomous, remote-first environment. Responsibilities:
- Develop and implement integrated brand marketing strategies to drive growth and market penetration.
- Conduct market research, consumer analysis, and competitive landscape assessments.
- Lead the development and execution of advertising, promotional, and digital marketing campaigns.
- Manage brand budgets and ensure efficient allocation of resources.
- Collaborate with sales teams to align brand strategies with commercial objectives.
- Oversee product launches and portfolio management.
- Monitor brand performance metrics and provide actionable insights.
- Build and maintain strong relationships with external agencies and partners.
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
- 7+ years of progressive experience in brand management within the FMCG industry.
- Proven track record of developing successful brand strategies and executing impactful marketing campaigns.
- Strong understanding of consumer behavior, market dynamics, and digital marketing trends.
- Excellent analytical, strategic thinking, and project management skills.
- Outstanding communication, presentation, and interpersonal abilities.
- Proficiency in marketing analytics tools and MS Office Suite.
- Ability to work independently, lead cross-functional initiatives, and thrive in a remote, fast-paced environment.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - FMCG Marketing
Posted 19 days ago
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Job Description
Our client is seeking a strategic and results-driven Senior Brand Manager to lead the marketing efforts for their Fast-Moving Consumer Goods (FMCG) portfolio. This is a fully remote position, allowing you to drive brand strategy and execution from anywhere. You will be responsible for developing and implementing comprehensive marketing plans, managing brand positioning, overseeing advertising campaigns, and analyzing market trends to ensure brand growth and market share. The ideal candidate has extensive experience in FMCG marketing, a deep understanding of consumer behavior, and a proven track record of successful brand management.
Key Responsibilities:
Key Responsibilities:
- Develop and execute integrated marketing strategies and annual brand plans to drive brand awareness, consumer engagement, and sales growth.
- Conduct market research and competitive analysis to identify consumer insights, market opportunities, and emerging trends.
- Define and manage brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the development and execution of advertising, promotional, and digital marketing campaigns.
- Manage brand budgets, allocate resources effectively, and track ROI of marketing initiatives.
- Collaborate with cross-functional teams, including sales, product development, and supply chain, to ensure alignment and successful product launches.
- Analyze sales data, market share reports, and consumer feedback to measure brand performance and identify areas for improvement.
- Lead and mentor junior marketing team members.
- Build and maintain strong relationships with external agencies and partners.
- Stay abreast of the latest marketing trends, technologies, and best practices within the FMCG industry.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 7+ years of experience in brand management within the FMCG sector.
- Proven success in developing and executing effective marketing strategies and campaigns.
- Strong understanding of consumer insights, market segmentation, and brand positioning.
- Experience with various marketing channels, including digital marketing, social media, and traditional advertising.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to lead and collaborate effectively in a remote team environment.
- Proficiency in market analysis tools and software.
This advertiser has chosen not to accept applicants from your region.
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Senior Brand Manager - FMCG Marketing
Posted 4 days ago
Job Viewed
Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a visionary Senior Brand Manager to lead innovative marketing strategies. This is a fully remote position, providing the ultimate flexibility. You will be responsible for developing and executing comprehensive brand plans that drive market share and consumer engagement. This includes conducting market research, analyzing consumer trends, and identifying growth opportunities. You will work closely with cross-functional teams, including product development, sales, and advertising agencies, to ensure consistent brand messaging and successful product launches. Key responsibilities include managing marketing budgets, overseeing advertising campaigns, and developing promotional activities. The ideal candidate will possess a strong understanding of the FMCG landscape, exceptional strategic thinking, and a proven ability to build powerful brands. You will be adept at leveraging digital marketing channels and data analytics to optimize campaign performance. This role requires a creative and analytical mind, with a passion for understanding consumer behavior and delivering compelling brand experiences. You will be a key player in shaping the future direction of our client's brands, ensuring their continued success and relevance in a competitive market. This fully remote opportunity requires excellent communication and collaboration skills, as well as the ability to manage projects effectively without direct supervision. You will be expected to inspire and motivate teams, driving results through effective leadership and a shared vision. This exciting role, nominally associated with **Nakuru, Nakuru, KE**, is fully remote, offering a chance to shape brands from your home office.
This advertiser has chosen not to accept applicants from your region.
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