1 Senior Brand Manager Emerging Markets Fmcg jobs in whatjobs
Senior Brand Manager - Emerging Markets FMCG
Posted 6 days ago
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Job Description
Our client is seeking a dynamic and results-oriented Senior Brand Manager to spearhead brand strategy and execution within emerging markets. This role is fully remote, empowering you to drive brand growth and consumer engagement from anywhere. You will be responsible for developing and implementing comprehensive marketing plans that build brand equity, increase market share, and achieve ambitious sales targets for our Fast-Moving Consumer Goods (FMCG) portfolio. Key responsibilities include conducting in-depth market analysis, identifying consumer insights, and translating them into compelling brand strategies. You will oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. This involves managing marketing budgets, working with external agencies, and ensuring consistent brand messaging and positioning. The ideal candidate will have a proven track record of success in brand management within the FMCG sector, with specific experience in emerging markets. Strong analytical skills, including market data interpretation and ROI analysis, are essential. You must possess excellent leadership and cross-functional collaboration abilities, working effectively with sales, product development, and supply chain teams. Creative thinking, strategic planning, and a passion for understanding consumer behavior are critical. Experience in digital marketing and e-commerce strategies is highly valued. Excellent communication and presentation skills are required to articulate brand vision and strategy to stakeholders at all levels. You will be expected to lead by example, demonstrating initiative, adaptability, and a commitment to achieving excellence in a remote work environment. This is a pivotal role in shaping the future of our brands in dynamic marketplaces, influencing perception and driving demand relevant to consumer bases in regions such as Bungoma, Bungoma, KE .
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