2 Senior Beauty Wellness Brand Strategist Remote jobs in whatjobs
Senior Beauty & Wellness Brand Strategist (Remote)
Posted 19 days ago
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Job Description
Our client is seeking an experienced and visionary Senior Brand Strategist to lead brand development and marketing initiatives within the beauty and wellness sector. This is a fully remote position, offering the flexibility to contribute your expertise from your preferred location. You will be responsible for crafting compelling brand narratives, developing comprehensive marketing strategies, and ensuring consistent brand messaging across all touchpoints. This includes conducting market research, analyzing consumer trends, identifying competitive advantages, and defining brand positioning. Your insights will guide product development, marketing campaigns, and customer engagement efforts. The ideal candidate possesses a deep understanding of the beauty and wellness industry, consumer psychology, and brand management principles. A proven track record of successfully building and growing brands in this sector is essential. Proficiency in market research methodologies, brand analysis tools, and digital marketing strategies is required. Excellent communication, strategic thinking, and leadership skills are paramount. A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with significant professional experience. You will be expected to stay ahead of industry trends, identify emerging opportunities, and develop innovative strategies that differentiate our client's brands in a competitive marketplace. This role demands a creative thinker with a passion for beauty and wellness, and a commitment to delivering measurable brand growth and customer loyalty. The conceptual location for this role is Malindi, Kilifi, KE , but the position is entirely remote.
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Senior Beauty & Wellness Brand Strategist - Remote
Posted today
Job Viewed
Job Description
Our client, a forward-thinking digital agency specializing in the beauty and wellness sector, is looking for a creative and analytical Senior Brand Strategist to join their fully remote team. This role is perfect for a visionary individual passionate about the ever-evolving beauty and wellness landscape. You will be responsible for developing and executing comprehensive brand strategies for a diverse clientele, driving brand growth, enhancing market positioning, and fostering consumer engagement. Your expertise in market research, brand development, digital marketing, and consumer insights will be crucial in creating compelling brand narratives and driving measurable results. This is a remote-first position, emphasizing collaboration and innovation across distributed teams.
Key Responsibilities:
Key Responsibilities:
- Develop and articulate compelling brand strategies for clients in the beauty and wellness industries, aligning with their business objectives and target audiences.
- Conduct in-depth market research, competitive analysis, and consumer insight gathering to identify market opportunities and trends.
- Define brand positioning, messaging frameworks, and unique value propositions for clients.
- Create and oversee the execution of integrated marketing and communication plans across various channels, including digital, social media, PR, and influencer marketing.
- Collaborate closely with creative teams, digital marketers, and account managers to ensure brand consistency and campaign effectiveness.
- Develop brand guidelines and ensure their implementation across all client touchpoints.
- Analyze campaign performance and provide data-driven recommendations for optimization and future strategies.
- Stay ahead of industry trends, emerging technologies, and consumer behavior shifts within the beauty and wellness space.
- Build strong, trusted relationships with clients, acting as a strategic partner and trusted advisor.
- Present strategic recommendations and campaign results clearly and persuasively to clients and internal teams.
- Identify and explore new business opportunities within the beauty and wellness sectors.
- Develop content strategies that resonate with target demographics and drive engagement.
- Mentor junior strategists and contribute to the agency's knowledge base and best practices.
- Oversee brand launch campaigns and ongoing brand management initiatives.
- Ensure all strategies are aligned with ethical marketing practices and brand integrity.
- Manage project timelines and budgets effectively, ensuring timely delivery of high-quality strategic plans.
- Facilitate remote brainstorming sessions and strategic planning workshops.
- Contribute to the development of thought leadership content for the agency.
- Monitor brand health and reputation across all platforms.
- Develop innovative approaches to customer loyalty and retention programs.
- Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
- Minimum of 7 years of experience in brand strategy, marketing, or communications, with a significant focus on the beauty and wellness industry.
- Proven track record of developing and executing successful brand strategies that drive growth and engagement.
- Strong understanding of market research methodologies, consumer psychology, and brand theory.
- Expertise in digital marketing, social media strategy, and content marketing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding written, verbal, and presentation communication skills.
- Ability to build strong client relationships and manage multiple projects simultaneously in a remote setting.
- Proficiency in relevant analytics and research tools.
- A genuine passion for the beauty and wellness industries.
- Experience with project management tools and methodologies.
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