8 Senior Beauty Wellness Brand Strategist jobs in whatjobs
Senior Beauty & Wellness Brand Strategist
Posted 16 days ago
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- Develop and implement overarching brand strategies to elevate brand presence and equity.
- Conduct market research and consumer analysis to identify key trends and opportunities.
- Define brand positioning, messaging, and visual identity guidelines.
- Create and oversee the execution of integrated marketing campaigns across digital and traditional channels.
- Manage brand budget and allocate resources effectively to maximize ROI.
- Collaborate with product development teams to ensure brand alignment in new product launches.
- Monitor brand performance metrics and report on key insights and recommendations.
- Foster a strong brand culture internally and externally.
- Stay ahead of industry innovations and competitive landscape in beauty and wellness.
- Manage relationships with external agencies and partners.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 7+ years of experience in brand strategy, marketing, or a related field, with a focus on beauty/wellness.
- Proven track record of developing and executing successful brand campaigns.
- Deep understanding of consumer behavior, market dynamics, and digital marketing trends.
- Exceptional creativity, strategic thinking, and analytical skills.
- Strong project management and organizational abilities.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, fully remote work environment.
- Experience with social media marketing and influencer collaborations.
- A strong passion for the beauty and wellness industry.
Senior Beauty & Wellness Brand Strategist
Posted 13 days ago
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Senior Beauty & Wellness Brand Strategist
Posted 12 days ago
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Job Description
Key responsibilities include:
- Developing and executing comprehensive brand strategies to enhance market position and consumer perception within the beauty and wellness sectors.
- Conducting thorough market research, competitor analysis, and consumer trend identification.
- Defining and refining brand positioning, messaging, and visual identity across all consumer touchpoints.
- Creating innovative marketing campaigns and content strategies to drive brand awareness and loyalty.
- Collaborating with product development teams to ensure new offerings align with brand vision and market needs.
- Managing brand budgets and allocating resources effectively to maximize ROI.
- Working closely with digital marketing, PR, and sales teams to ensure cohesive brand execution.
- Monitoring brand performance metrics and implementing adjustments to strategies as needed.
- Identifying and fostering relationships with key influencers, media, and retail partners.
- Staying ahead of industry trends and emerging opportunities in the rapidly evolving beauty and wellness landscape.
Senior Beauty & Wellness Brand Strategist
Posted 7 days ago
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Senior Beauty & Wellness Brand Strategist
Posted 22 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive brand strategies to enhance market position and consumer perception.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Define brand positioning, messaging, and visual identity.
- Develop and oversee integrated marketing campaigns across digital and traditional channels.
- Manage content creation, social media strategy, and public relations efforts.
- Analyze brand performance metrics and make data-driven recommendations for optimization.
- Collaborate with product development, sales, and creative teams to ensure brand consistency.
- Manage brand budgets and ensure effective allocation of resources.
- Stay abreast of industry developments and emerging consumer behaviors in beauty and wellness.
- Mentor junior marketing and brand management staff.
- Bachelor's degree in Marketing, Brand Management, Communications, or a related field.
- Minimum of 7 years of experience in brand strategy, marketing, or product management, preferably within the beauty and wellness sector.
- Proven track record of developing successful brand campaigns and strategies.
- Strong understanding of digital marketing, social media, and content creation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal abilities.
- Demonstrated ability to lead and collaborate effectively in a remote environment.
- Creative vision and a passion for the beauty and wellness industries.
Senior Beauty & Wellness Brand Strategist
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive brand strategies aligned with business objectives and target audience insights.
- Conduct market research and competitive analysis to identify opportunities and inform strategic decisions.
- Craft compelling brand messaging, tone of voice, and visual identity guidelines.
- Oversee the creation of engaging marketing content across various channels (digital, social media, print).
- Collaborate with product development teams to ensure new product launches align with brand positioning.
- Manage and nurture brand partnerships and influencer collaborations.
- Monitor brand performance metrics and adjust strategies as needed to optimize results.
- Lead cross-functional teams in brand initiatives, ensuring consistency and quality.
- Identify and capitalize on emerging trends in the beauty and wellness industry.
- Develop go-to-market strategies for new products and campaigns.
- Present brand strategies and performance updates to senior leadership.
- Contribute to a positive and innovative brand culture.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 7 years of experience in brand management, marketing strategy, or a similar role, with a focus on beauty and wellness.
- Proven track record of developing and executing successful brand strategies that drive growth.
- Strong understanding of consumer behavior, market dynamics, and digital marketing trends.
- Excellent creative thinking, storytelling, and communication skills.
- Experience with market research tools and data analysis.
- Ability to collaborate effectively in a hybrid work environment.
- Strong project management and organizational skills.
- Passion for the beauty and wellness industries.
- Experience managing marketing budgets and agency relationships.
- Proficiency in presenting complex ideas to diverse audiences.
Senior Beauty & Wellness Brand Strategist
Posted 22 days ago
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Senior Beauty & Wellness Brand Strategist
Posted 1 day ago
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Key Responsibilities:
- Develop and execute comprehensive brand strategies that align with the company's vision, mission, and business objectives.
- Conduct in-depth market research, competitive analysis, and consumer insight gathering to identify opportunities and challenges.
- Define and refine brand positioning, key messaging, and brand voice across all communication channels.
- Oversee the creation of brand assets, marketing collateral, and campaign concepts, ensuring consistency and impact.
- Collaborate closely with product development, marketing, sales, and creative teams to ensure cohesive brand execution.
- Develop and manage brand guidelines and ensure their consistent application across all touchpoints.
- Monitor brand performance metrics, analyze campaign results, and provide actionable recommendations for optimization.
- Stay abreast of emerging trends in the beauty and wellness industry, including consumer behavior, digital marketing, and competitive landscapes.
- Lead brainstorming sessions and contribute innovative ideas for brand growth and differentiation.
- Mentor junior members of the brand team and foster a collaborative, creative environment.
- This role supports brand initiatives relevant to the Kitale, Trans-Nzoia, KE market and beyond, operating entirely remotely.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5-7 years of experience in brand management, brand strategy, or a related marketing role, with a significant focus on the Beauty & Wellness sector.
- Proven track record of developing and implementing successful brand strategies that drive measurable results.
- Deep understanding of brand positioning, consumer psychology, market dynamics, and digital marketing channels.
- Exceptional creativity, strategic thinking, and analytical skills.
- Outstanding written and verbal communication, presentation, and interpersonal skills.
- Ability to translate complex ideas into clear, compelling narratives.
- Proficiency in market research tools and data analysis.
- Experience working effectively in a remote, collaborative team environment.
- A passion for the beauty and wellness industry and a keen eye for aesthetics and consumer trends.
If you are a visionary brand leader with a passion for creating impactful brand experiences in the dynamic Beauty & Wellness space, this remote opportunity offers a platform to shape the future of a growing brand.