8 Senior Beauty Wellness Brand Strategist jobs in whatjobs

Senior Beauty & Wellness Brand Strategist

20200 Kapsuser KES450000 Annually WhatJobs

Posted 16 days ago

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Job Description

full-time
Our client, a progressive company in the beauty and wellness sector, is seeking a highly creative and strategic Senior Brand Strategist to lead their brand development initiatives. This is a fully remote position, offering the freedom to craft compelling brand narratives and market strategies from your home office. The ideal candidate will possess a profound understanding of the beauty and wellness market, consumer trends, and digital marketing. You will be responsible for developing and executing comprehensive brand strategies that enhance brand awareness, customer engagement, and market positioning. This role requires exceptional creativity, strong analytical skills, and a proven ability to translate market insights into actionable brand campaigns. You will collaborate with marketing, product development, and sales teams to ensure cohesive brand messaging across all touchpoints. A passion for the beauty and wellness industry, coupled with a strong portfolio of successful brand initiatives, is essential. Responsibilities include:
  • Develop and implement overarching brand strategies to elevate brand presence and equity.
  • Conduct market research and consumer analysis to identify key trends and opportunities.
  • Define brand positioning, messaging, and visual identity guidelines.
  • Create and oversee the execution of integrated marketing campaigns across digital and traditional channels.
  • Manage brand budget and allocate resources effectively to maximize ROI.
  • Collaborate with product development teams to ensure brand alignment in new product launches.
  • Monitor brand performance metrics and report on key insights and recommendations.
  • Foster a strong brand culture internally and externally.
  • Stay ahead of industry innovations and competitive landscape in beauty and wellness.
  • Manage relationships with external agencies and partners.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 7+ years of experience in brand strategy, marketing, or a related field, with a focus on beauty/wellness.
  • Proven track record of developing and executing successful brand campaigns.
  • Deep understanding of consumer behavior, market dynamics, and digital marketing trends.
  • Exceptional creativity, strategic thinking, and analytical skills.
  • Strong project management and organizational abilities.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced, fully remote work environment.
  • Experience with social media marketing and influencer collaborations.
  • A strong passion for the beauty and wellness industry.
This fully remote opportunity is based out of the strategic hub serving Kericho, Kericho, KE , and offers a chance to shape the future of a leading brand.
This advertiser has chosen not to accept applicants from your region.

Senior Beauty & Wellness Brand Strategist

20117 Mwembe KES175000 Annually WhatJobs

Posted 13 days ago

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full-time
Our client, a rapidly growing force in the beauty and wellness industry, is seeking a strategic and creative Senior Brand Strategist to drive their brand vision and market presence. This is a fully remote opportunity, allowing you to innovate and influence brand growth from your home office. You will be responsible for developing and implementing comprehensive brand strategies, including market research, consumer insights, positioning, messaging, and campaign development. The ideal candidate will possess a deep understanding of the beauty and wellness consumer, market trends, and competitive landscape. Proven experience in brand management within this sector, with a strong portfolio demonstrating successful brand launches and revitalizations, is essential. You will collaborate closely with product development, marketing, sales, and external agencies to ensure cohesive brand execution across all touchpoints. Strong analytical, communication, and leadership skills are critical for success. You will translate business objectives into compelling brand narratives and measurable marketing initiatives. This role demands a proactive approach to identifying opportunities for brand differentiation and growth. This is a fully remote position, requiring self-discipline, excellent organizational skills, and the ability to foster strong virtual relationships. You will be instrumental in shaping the future of our client's brands and their connection with consumers. The strategic direction for this role impacts markets relevant to **Naivasha, Nakuru, KE**, while operating remotely to achieve a wider reach.
This advertiser has chosen not to accept applicants from your region.

Senior Beauty & Wellness Brand Strategist

20100 Mwembe KES185000 Annually WhatJobs

Posted 12 days ago

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full-time
Our client is seeking a visionary and strategic Senior Beauty & Wellness Brand Strategist to elevate their brand presence and market impact. This fully remote role requires a deep understanding of the beauty and wellness industries, consumer behavior, and innovative marketing techniques. You will be responsible for shaping the overall brand direction, developing compelling narratives, and creating strategies that resonate with target audiences and drive consumer engagement. Your expertise will be critical in identifying market trends, defining unique selling propositions, and building a strong, memorable brand identity.

Key responsibilities include:
  • Developing and executing comprehensive brand strategies to enhance market position and consumer perception within the beauty and wellness sectors.
  • Conducting thorough market research, competitor analysis, and consumer trend identification.
  • Defining and refining brand positioning, messaging, and visual identity across all consumer touchpoints.
  • Creating innovative marketing campaigns and content strategies to drive brand awareness and loyalty.
  • Collaborating with product development teams to ensure new offerings align with brand vision and market needs.
  • Managing brand budgets and allocating resources effectively to maximize ROI.
  • Working closely with digital marketing, PR, and sales teams to ensure cohesive brand execution.
  • Monitoring brand performance metrics and implementing adjustments to strategies as needed.
  • Identifying and fostering relationships with key influencers, media, and retail partners.
  • Staying ahead of industry trends and emerging opportunities in the rapidly evolving beauty and wellness landscape.
The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with significant experience in brand management, preferably within the beauty or wellness industries. A strong understanding of consumer psychology, market dynamics, and digital marketing strategies is essential. Exceptional communication, presentation, and creative thinking skills are paramount. The ability to lead and inspire creative initiatives in a remote team environment is crucial. This is a remote position serving clients in the region of Nakuru, Nakuru, KE .
This advertiser has chosen not to accept applicants from your region.

Senior Beauty & Wellness Brand Strategist

12100 Kisumu KES110000 Annually WhatJobs

Posted 7 days ago

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full-time
Join our innovative team as a Senior Beauty & Wellness Brand Strategist, a fully remote position at the forefront of the industry. This role is for a visionary leader passionate about shaping compelling brand narratives and driving growth in the beauty and wellness sectors. You will be responsible for developing and executing comprehensive brand strategies, defining brand positioning, messaging, and identity across all touchpoints. Your expertise will guide the creation of impactful marketing campaigns, product launches, and consumer engagement initiatives. This position requires a deep understanding of market trends, consumer behavior, and competitive landscapes within the beauty and wellness industries. You will collaborate closely with marketing, product development, sales, and creative teams to ensure brand consistency and maximize market impact. Responsibilities include conducting market research, analyzing brand performance metrics, and identifying opportunities for brand enhancement and expansion. Strong analytical skills, combined with creative thinking and a keen eye for aesthetics, are essential. The ideal candidate possesses exceptional communication, presentation, and interpersonal skills, with a proven ability to influence stakeholders and build strong relationships. As a remote professional, you must be highly organized, self-motivated, and proficient in utilizing digital collaboration tools to manage projects and communicate effectively. This is an exciting opportunity to leave your mark on leading beauty and wellness brands, driving strategic initiatives and achieving significant results, all within the flexibility of a fully remote work environment. We cultivate a vibrant, collaborative, and remote-first culture.
This advertiser has chosen not to accept applicants from your region.

Senior Beauty & Wellness Brand Strategist

50100 Kakamega, Western KES180000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client is seeking a creative and insightful Senior Beauty & Wellness Brand Strategist to lead their remote branding efforts. This pivotal role requires a visionary individual with a deep understanding of the beauty and wellness market, consumer trends, and effective brand development strategies. You will be responsible for shaping the brand identity, developing compelling marketing campaigns, and ensuring consistent brand messaging across all platforms. The ideal candidate will possess a strong analytical mind, exceptional creative flair, and proven experience in brand management and marketing strategy, with a knack for identifying emerging opportunities. Key duties include conducting market research, developing brand positioning, and overseeing content creation and digital marketing initiatives. This is a remote-first position, demanding excellent communication, project management, and collaboration skills, along with the ability to inspire and guide teams from a distance. You will work to build brand loyalty, drive customer engagement, and achieve ambitious business objectives. The ability to translate complex market insights into actionable brand strategies is paramount. The successful candidate will be innovative, results-oriented, and passionate about the beauty and wellness industry, committed to elevating brand presence and market share. This is an exciting opportunity to shape the future of prestigious brands from anywhere, contributing to their continued success and growth in a competitive landscape.
Responsibilities:
  • Develop and execute comprehensive brand strategies to enhance market position and consumer perception.
  • Conduct market research and competitive analysis to identify trends and opportunities.
  • Define brand positioning, messaging, and visual identity.
  • Develop and oversee integrated marketing campaigns across digital and traditional channels.
  • Manage content creation, social media strategy, and public relations efforts.
  • Analyze brand performance metrics and make data-driven recommendations for optimization.
  • Collaborate with product development, sales, and creative teams to ensure brand consistency.
  • Manage brand budgets and ensure effective allocation of resources.
  • Stay abreast of industry developments and emerging consumer behaviors in beauty and wellness.
  • Mentor junior marketing and brand management staff.
Qualifications:
  • Bachelor's degree in Marketing, Brand Management, Communications, or a related field.
  • Minimum of 7 years of experience in brand strategy, marketing, or product management, preferably within the beauty and wellness sector.
  • Proven track record of developing successful brand campaigns and strategies.
  • Strong understanding of digital marketing, social media, and content creation.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication, presentation, and interpersonal abilities.
  • Demonstrated ability to lead and collaborate effectively in a remote environment.
  • Creative vision and a passion for the beauty and wellness industries.
This advertiser has chosen not to accept applicants from your region.

Senior Beauty & Wellness Brand Strategist

20400 Tuwan KES580000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client, a dynamic player in the beauty and wellness sector, is seeking a creative and strategic Senior Beauty & Wellness Brand Strategist. This hybrid role offers the flexibility to blend remote work with in-office collaboration. The successful candidate will be instrumental in shaping and amplifying brand narratives, driving market positioning, and developing innovative marketing campaigns. This role demands a deep understanding of consumer psychology, market trends, and a proven ability to build compelling brand identities within the beauty and wellness space. The strategist will work closely with marketing, product development, and sales teams to ensure cohesive brand execution.

Key Responsibilities:
  • Develop and execute comprehensive brand strategies aligned with business objectives and target audience insights.
  • Conduct market research and competitive analysis to identify opportunities and inform strategic decisions.
  • Craft compelling brand messaging, tone of voice, and visual identity guidelines.
  • Oversee the creation of engaging marketing content across various channels (digital, social media, print).
  • Collaborate with product development teams to ensure new product launches align with brand positioning.
  • Manage and nurture brand partnerships and influencer collaborations.
  • Monitor brand performance metrics and adjust strategies as needed to optimize results.
  • Lead cross-functional teams in brand initiatives, ensuring consistency and quality.
  • Identify and capitalize on emerging trends in the beauty and wellness industry.
  • Develop go-to-market strategies for new products and campaigns.
  • Present brand strategies and performance updates to senior leadership.
  • Contribute to a positive and innovative brand culture.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 7 years of experience in brand management, marketing strategy, or a similar role, with a focus on beauty and wellness.
  • Proven track record of developing and executing successful brand strategies that drive growth.
  • Strong understanding of consumer behavior, market dynamics, and digital marketing trends.
  • Excellent creative thinking, storytelling, and communication skills.
  • Experience with market research tools and data analysis.
  • Ability to collaborate effectively in a hybrid work environment.
  • Strong project management and organizational skills.
  • Passion for the beauty and wellness industries.
  • Experience managing marketing budgets and agency relationships.
  • Proficiency in presenting complex ideas to diverse audiences.
This is an exciting opportunity for a seasoned brand professional to make a significant impact on a growing brand in a vibrant industry.
This advertiser has chosen not to accept applicants from your region.

Senior Beauty & Wellness Brand Strategist

60100 Embu, Eastern KES300000 Annually WhatJobs

Posted 22 days ago

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Job Description

full-time
Our client is looking for a creative and strategic Senior Beauty & Wellness Brand Strategist to lead their brand development initiatives on a fully remote basis. This role requires a deep understanding of the beauty and wellness market, consumer trends, and digital marketing strategies. You will be responsible for crafting compelling brand narratives, developing go-to-market plans, and ensuring brand consistency across all platforms. The ideal candidate will have a proven track record in brand management, with a strong portfolio showcasing successful campaigns in the beauty or wellness sector. You will collaborate with marketing, product development, and sales teams to enhance brand visibility and drive customer engagement. Key responsibilities include market research, competitive analysis, and developing strategic partnerships. This remote position supports a business with potential physical operations in **Embu, Embu, KE**, but your role will be entirely virtual. You will leverage your expertise to create impactful marketing strategies that resonate with target audiences and build strong brand loyalty. The ability to think innovatively and translate insights into actionable plans is crucial. We are seeking a passionate individual with excellent communication and presentation skills, capable of inspiring teams and stakeholders. This is an exciting opportunity to shape the identity and market presence of a growing brand in the dynamic beauty and wellness industry. You will be instrumental in driving brand growth and achieving strategic business objectives through creative and data-driven brand management.
This advertiser has chosen not to accept applicants from your region.
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Senior Beauty & Wellness Brand Strategist

30500 Moiben KES190000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client, a premium brand in the Beauty & Wellness industry, is seeking a highly creative and strategic Senior Brand Strategist to join their fully remote marketing team. This pivotal role will be responsible for shaping and evolving the brand's identity, messaging, and market positioning to drive growth and deepen consumer engagement. You will leverage your deep understanding of market trends, consumer psychology, and brand storytelling to craft compelling strategies that resonate with the target audience. This is a remote-first position, offering an exceptional opportunity to influence brand direction from anywhere.

Key Responsibilities:
  • Develop and execute comprehensive brand strategies that align with the company's vision, mission, and business objectives.
  • Conduct in-depth market research, competitive analysis, and consumer insight gathering to identify opportunities and challenges.
  • Define and refine brand positioning, key messaging, and brand voice across all communication channels.
  • Oversee the creation of brand assets, marketing collateral, and campaign concepts, ensuring consistency and impact.
  • Collaborate closely with product development, marketing, sales, and creative teams to ensure cohesive brand execution.
  • Develop and manage brand guidelines and ensure their consistent application across all touchpoints.
  • Monitor brand performance metrics, analyze campaign results, and provide actionable recommendations for optimization.
  • Stay abreast of emerging trends in the beauty and wellness industry, including consumer behavior, digital marketing, and competitive landscapes.
  • Lead brainstorming sessions and contribute innovative ideas for brand growth and differentiation.
  • Mentor junior members of the brand team and foster a collaborative, creative environment.
  • This role supports brand initiatives relevant to the Kitale, Trans-Nzoia, KE market and beyond, operating entirely remotely.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 5-7 years of experience in brand management, brand strategy, or a related marketing role, with a significant focus on the Beauty & Wellness sector.
  • Proven track record of developing and implementing successful brand strategies that drive measurable results.
  • Deep understanding of brand positioning, consumer psychology, market dynamics, and digital marketing channels.
  • Exceptional creativity, strategic thinking, and analytical skills.
  • Outstanding written and verbal communication, presentation, and interpersonal skills.
  • Ability to translate complex ideas into clear, compelling narratives.
  • Proficiency in market research tools and data analysis.
  • Experience working effectively in a remote, collaborative team environment.
  • A passion for the beauty and wellness industry and a keen eye for aesthetics and consumer trends.

If you are a visionary brand leader with a passion for creating impactful brand experiences in the dynamic Beauty & Wellness space, this remote opportunity offers a platform to shape the future of a growing brand.
This advertiser has chosen not to accept applicants from your region.

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