2 Senior Beauty And Wellness Brand Strategist jobs in whatjobs
Senior Beauty and Wellness Brand Strategist
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative player in the beauty and wellness industry, is seeking a highly creative and strategic Senior Brand Strategist. This is a fully remote position, enabling you to shape brand narratives and drive growth from anywhere in Kenya.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies that align with the company's vision, mission, and market positioning.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify opportunities for brand differentiation.
- Craft compelling brand stories, messaging frameworks, and visual identities that resonate with target audiences.
- Collaborate with marketing, product development, and sales teams to ensure consistent brand expression across all touchpoints.
- Oversee the creation of marketing campaigns, content strategies, and digital initiatives to build brand awareness and engagement.
- Manage the brand budget, ensuring effective allocation of resources for maximum impact.
- Monitor brand performance metrics, track consumer sentiment, and provide actionable recommendations for optimization.
- Stay abreast of emerging trends in the beauty, wellness, and digital marketing spaces.
- Lead and mentor junior brand managers and marketing coordinators.
- Develop and maintain strong relationships with external agencies and partners.
- Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is preferred.
- Minimum of 7 years of experience in brand management or marketing strategy, with a strong focus on the beauty and wellness sector.
- Proven track record of developing and launching successful brand campaigns and initiatives.
- Deep understanding of consumer behavior, market dynamics, and digital marketing trends.
- Exceptional creative thinking, storytelling, and communication skills.
- Strong analytical abilities, with experience in market research and data analysis.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a remote setting.
- Experience in managing budgets and working with cross-functional teams.
- Proficiency in marketing analytics tools and social media platforms.
- Must be based in Kenya.
This advertiser has chosen not to accept applicants from your region.
0
Senior Beauty and Wellness Brand Strategist
Posted 13 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing beauty and wellness brand, is seeking a creative and results-driven Senior Beauty and Wellness Brand Strategist to join their fully remote marketing team. This pivotal role will be responsible for shaping and executing the brand's vision, driving consumer engagement, and ultimately increasing market share. You will leverage your deep understanding of the beauty and wellness industry, consumer trends, and digital marketing to develop and implement comprehensive brand strategies. The ideal candidate is a passionate storyteller with exceptional market insight and the ability to thrive in an independent, virtual work environment.
Responsibilities:
Responsibilities:
- Develop and refine the overall brand strategy, including brand positioning, messaging, and visual identity.
- Conduct market research, competitor analysis, and consumer insights to identify opportunities and trends within the beauty and wellness sectors.
- Create and manage integrated marketing campaigns across various channels (digital, social media, PR, influencer marketing).
- Develop compelling brand narratives and content strategies that resonate with target audiences.
- Collaborate with product development teams to ensure brand alignment with new product launches.
- Manage brand partnerships and collaborations to enhance brand visibility and reach.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide recommendations for optimization.
- Ensure consistent brand messaging and visual representation across all touchpoints.
- Stay abreast of the latest trends in beauty, wellness, digital marketing, and consumer behavior.
- Mentor junior marketing team members and foster a collaborative brand-building environment.
- Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus.
- Minimum of 6 years of experience in brand management, marketing, or a related role, with a significant focus on the beauty and wellness industries.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Deep understanding of consumer behavior, market trends, and competitive landscapes in beauty and wellness.
- Exceptional creative thinking, storytelling, and communication skills.
- Proficiency in digital marketing, social media marketing, and content creation.
- Experience with market research tools and analytics platforms.
- Strong project management skills and the ability to manage multiple priorities in a fast-paced, remote environment.
- A passion for the beauty and wellness industry is essential.
- Ability to work independently and take initiative.
This advertiser has chosen not to accept applicants from your region.
Be The First To Know
About the latest Senior beauty and wellness brand strategist Jobs in Kenya !
1