2 Remote Fmcg Brand Manager Product Innovation jobs in whatjobs
Remote FMCG Brand Manager - Product Innovation
Posted 2 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Remote Brand Manager to lead product innovation initiatives. This is a 100% remote position, allowing you to shape the future of consumer products from anywhere. You will be responsible for identifying market opportunities, developing new product concepts, and driving the successful launch of innovative FMCG products. Your role will involve market research, consumer insights analysis, product development strategy, and cross-functional team leadership.
Key responsibilities include:
Key responsibilities include:
- Conducting market research and consumer insight analysis to identify unmet needs and emerging trends in the FMCG market.
- Developing and presenting new product concepts and business cases to senior management.
- Leading cross-functional teams (R&D, Marketing, Sales, Operations) through the product development lifecycle.
- Defining product positioning, branding, and go-to-market strategies for new product launches.
- Collaborating with R&D to ensure product formulations meet consumer needs and quality standards.
- Developing pricing strategies and promotional plans for new product introductions.
- Monitoring market performance of launched products and identifying opportunities for optimization.
- Analyzing competitor activities and market dynamics to maintain a competitive edge.
- Managing product portfolios and identifying opportunities for line extensions or discontinuations.
- Building strong relationships with internal stakeholders and external partners.
- Staying abreast of industry innovations, consumer behavior shifts, and regulatory changes impacting the FMCG sector.
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Remote FMCG Brand Manager - Product Innovation
Posted 20 days ago
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Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Remote Brand Manager to drive the growth and development of their product portfolio. This fully remote role requires a dynamic individual with a proven track record in brand management, marketing strategy, and product innovation within the FMCG industry. You will be responsible for developing and executing comprehensive brand plans, identifying market opportunities, and launching new products that resonate with target consumers. Your responsibilities will include conducting market research, analyzing consumer insights, and monitoring competitor activities to inform brand strategy and product development. You will work closely with R&D, sales, and marketing teams to ensure cohesive product development and go-to-market strategies. The ideal candidate possesses strong analytical skills, excellent communication abilities, and a deep understanding of consumer behavior and market dynamics. Experience in digital marketing, social media engagement, and campaign management is essential for building brand awareness and driving sales. You will manage brand budgets, track performance metrics, and continuously optimize brand initiatives to achieve key business objectives. This role demands a creative thinker with a passion for building strong brands and a results-oriented approach. The ability to work independently, manage multiple projects concurrently, and collaborate effectively with a distributed team is critical. This is an exciting opportunity for a motivated Brand Manager to significantly influence product strategy and market success in a remote-first setting.
Responsibilities:
Responsibilities:
- Develop and implement strategic brand plans for FMCG products.
- Identify market trends and consumer insights to drive product innovation.
- Manage the product lifecycle from concept to launch and post-launch analysis.
- Develop and execute marketing campaigns to enhance brand awareness and sales.
- Analyze brand performance metrics and key performance indicators (KPIs).
- Manage brand budgets and allocate resources effectively.
- Collaborate with R&D, sales, and marketing teams to ensure strategic alignment.
- Conduct competitive analysis and identify market opportunities.
- Oversee digital marketing and social media strategies for brand promotion.
- Ensure consistent brand messaging across all communication channels.
- Drive product innovation and differentiation in a competitive market.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 4 years of experience in brand management, specifically within the FMCG sector.
- Proven experience in product development, marketing strategy, and campaign execution.
- Strong understanding of consumer behavior, market dynamics, and FMCG trends.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research and data analysis tools.
- Strong communication, presentation, and project management skills.
- Demonstrated ability to work independently and manage multiple projects in a remote environment.
- Experience with digital marketing and social media platforms.
- Creativity and a passion for building impactful consumer brands.
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