2 Remote E Commerce And Digital Marketing Manager jobs in whatjobs

Remote E-commerce and Digital Marketing Manager

00100 Makongeni KES130000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client, a rapidly growing online retail brand, is seeking an experienced and results-driven E-commerce and Digital Marketing Manager to lead their online presence from a fully remote capacity. This role is central to driving online sales, managing digital marketing campaigns, and enhancing customer engagement across various platforms. You will be responsible for developing and executing comprehensive e-commerce strategies, including website optimization, customer journey mapping, and conversion rate optimization (CRO). Your expertise in digital marketing will be crucial for managing paid advertising campaigns (Google Ads, Social Media Ads), SEO/SEM, content marketing, email marketing, and social media strategy. You will analyze website traffic, sales data, and campaign performance using tools like Google Analytics to identify trends and opportunities. The ideal candidate will have a proven track record of successfully managing and growing e-commerce businesses, with a strong understanding of online sales funnels and customer acquisition strategies. Excellent analytical skills, creativity, and a data-driven approach are essential. Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing tools is required. This is a remote position, demanding strong communication, project management, and self-motivation skills. You will work closely with design, content, and development teams to ensure a seamless online customer experience. A bachelor's degree in Marketing, Business Administration, or a related field is preferred, coupled with at least 5 years of experience in e-commerce and digital marketing. If you are passionate about leveraging digital channels to build brands and drive sales, and seek a dynamic remote role with impact relevant to the commercial hubs around **Thika, Kiambu, KE**, this opportunity is for you.
This advertiser has chosen not to accept applicants from your region.

Remote E-commerce and Digital Marketing Manager

01003 Makongeni KES110000 Annually WhatJobs

Posted 23 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is seeking an experienced and results-driven E-commerce and Digital Marketing Manager to lead their online sales and marketing efforts in a fully remote capacity. This role is ideal for a strategic thinker with a passion for online retail and a proven track record in driving customer acquisition, engagement, and conversion. You will be responsible for developing and executing comprehensive e-commerce strategies, managing online store operations, and overseeing all digital marketing campaigns to maximize online revenue and brand presence. Key responsibilities include website optimization, user experience enhancement, inventory management integration, and payment gateway management. You will also lead SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing initiatives. This role requires a deep understanding of e-commerce platforms, analytics tools, and digital marketing best practices. You will analyze website traffic, sales data, and marketing campaign performance to identify trends, insights, and opportunities for growth. The ideal candidate will have exceptional leadership and project management skills, with the ability to manage a remote team and collaborate effectively with external agencies and internal stakeholders. Strong analytical skills, a creative mindset, and a commitment to staying ahead of industry trends are essential. This position offers a unique opportunity to shape the online success of our client while enjoying the full benefits of a remote work environment.

Responsibilities:
  • Develop and implement a strategic roadmap for the e-commerce business.
  • Manage and optimize the online store for user experience, conversion rates, and sales performance.
  • Oversee all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
  • Analyze website performance, sales data, and customer behavior to derive actionable insights.
  • Develop and manage the digital marketing budget, ensuring a positive ROI.
  • Lead the creation and execution of engaging marketing campaigns across all digital platforms.
  • Manage product listings, descriptions, and imagery to maximize appeal and conversion.
  • Oversee inventory synchronization between the e-commerce platform and other systems.
  • Monitor and manage online customer service inquiries and feedback.
  • Stay updated on e-commerce trends, competitive landscape, and emerging digital marketing technologies.
  • Collaborate with design, product development, and logistics teams to ensure a seamless customer journey.
  • Report on key performance indicators (KPIs) and provide regular updates to senior management.
Qualifications:
  • Minimum of 5 years of experience in e-commerce management and digital marketing.
  • Proven success in driving online sales growth and managing e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Demonstrated expertise in SEO, SEM, social media marketing, and email marketing.
  • Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
  • Experience with A/B testing and conversion rate optimization (CRO).
  • Excellent understanding of online customer behavior and user experience design.
  • Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting.
  • Effective leadership and communication skills.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience in the retail sector is a plus.
This advertiser has chosen not to accept applicants from your region.
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