2 Lead E Commerce Marketing Specialist Remote jobs in whatjobs

Lead E-commerce Marketing Specialist (Remote)

00300 Tuwan KES220000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-driven Lead E-commerce Marketing Specialist to spearhead their online sales and digital presence initiatives. This is a fully remote position, offering you the flexibility to work from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies aimed at driving traffic, increasing conversions, and maximizing revenue for our client's online retail operations. This role requires a strategic thinker with a deep understanding of SEO, SEM, social media marketing, email marketing, content marketing, and e-commerce analytics. The ideal candidate will have a proven track record of success in e-commerce growth and a passion for leveraging data to inform marketing decisions.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies to drive e-commerce sales and customer acquisition.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target ROI.
  • Oversee SEO initiatives to improve organic search rankings and drive qualified traffic to the website.
  • Develop and execute engaging social media marketing campaigns to build brand awareness and foster community.
  • Create and manage email marketing campaigns, including segmentation, automation, and A/B testing.
  • Develop and curate compelling website content, product descriptions, and blog posts.
  • Analyze website traffic, user behavior, and conversion rates using tools like Google Analytics.
  • Identify opportunities for conversion rate optimization (CRO) and implement A/B tests.
  • Manage affiliate marketing programs and influencer collaborations.
  • Stay up-to-date with the latest e-commerce trends, digital marketing best practices, and competitive landscape.
  • Collaborate with the product development and sales teams to align marketing efforts with business objectives.
  • Manage the e-commerce marketing budget effectively.
Qualifications:
  • Bachelor's degree in Marketing, Digital Media, Business, or a related field.
  • A minimum of 5 years of experience in e-commerce marketing, with a strong focus on driving online sales.
  • Proven expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) and marketing automation tools.
  • Strong analytical skills with hands-on experience in Google Analytics and other web analytics platforms.
  • Demonstrated success in planning and executing successful digital marketing campaigns with measurable results.
  • Excellent copywriting and communication skills.
  • Ability to work independently and collaboratively in a remote team environment.
  • Strong project management and organizational skills.
  • Experience with A/B testing and conversion rate optimization techniques.
This fully remote role offers an exciting opportunity to make a significant impact on our client's e-commerce success. If you are a passionate digital marketer with a talent for driving online sales, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.

Lead E-commerce Marketing Specialist (Remote)

30100 Tuwan KES160000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is seeking a highly skilled and results-oriented Lead E-commerce Marketing Specialist to drive online sales and brand growth through innovative digital strategies. This is a fully remote opportunity for a passionate marketer who thrives in the fast-paced world of online retail. You will be responsible for developing, implementing, and optimizing comprehensive e-commerce marketing campaigns across various digital channels, including paid social media, search engine marketing (SEM), email marketing, and affiliate programs. The ideal candidate will possess a deep understanding of e-commerce platforms, customer acquisition strategies, and conversion rate optimization (CRO). You will analyze market trends, competitor activities, and customer behavior data to identify opportunities for growth and to refine marketing initiatives. Key responsibilities include managing the marketing budget, tracking campaign performance using analytics tools (e.g., Google Analytics, social media insights), and providing regular reports on key performance indicators (KPIs) to senior management. You will also work closely with the product and web development teams to ensure a seamless customer journey and to enhance the user experience on our client's online store. This role requires strong analytical skills, a creative mindset, and the ability to translate data insights into actionable marketing plans. Experience with A/B testing, SEO best practices, and content marketing is crucial. A proven track record of successfully growing online sales and improving customer engagement through data-driven marketing campaigns is essential. As a remote-first position, you will need to demonstrate excellent communication and collaboration skills, as well as the ability to work independently and manage your time effectively. This is an exceptional opportunity to take ownership of critical marketing functions, drive significant business impact, and grow your career within a forward-thinking organization. We are looking for an experienced digital marketer with a passion for e-commerce and a commitment to achieving measurable results.
This advertiser has chosen not to accept applicants from your region.
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