3 Lead E Commerce Marketing Specialist jobs in whatjobs

Lead E-commerce Marketing Specialist

01001 Ngong KES85000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is seeking a strategic and results-oriented Lead E-commerce Marketing Specialist to drive online sales and brand presence through a fully remote model. This position is paramount in developing and executing comprehensive digital marketing strategies tailored for e-commerce platforms. You will be responsible for overseeing all online marketing channels, including social media marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, and affiliate marketing. Your expertise will be critical in increasing website traffic, improving conversion rates, and enhancing customer engagement. Key responsibilities include developing compelling marketing campaigns, managing advertising budgets, analyzing campaign performance data, and optimizing strategies for maximum ROI. You will also be involved in content creation, website analytics, and staying abreast of the latest digital marketing trends and technologies. The ideal candidate will possess a strong portfolio of successful e-commerce marketing campaigns and a deep understanding of digital marketing principles and tools. Proficiency in analytics platforms (e.g., Google Analytics), SEO tools, social media management tools, and email marketing software is essential. Excellent communication, analytical, and project management skills are required. As a remote-first professional, you must demonstrate strong self-discipline, creativity, and the ability to work independently while collaborating effectively with cross-functional teams. This is an exciting opportunity to make a significant impact on our client's online success and contribute to a dynamic, forward-thinking company that champions remote work.
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Lead E-commerce Marketing Specialist

60200 Meru , Eastern KES120000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Join our client's groundbreaking team as a Lead E-commerce Marketing Specialist, operating entirely remotely from **Meru, Meru, KE**. In this pivotal role, you will spearhead the development and execution of comprehensive e-commerce and social media strategies designed to drive significant growth and enhance brand presence. Your primary focus will be on optimizing online sales channels, leveraging social media platforms for customer engagement and lead generation, and ensuring a seamless customer journey from discovery to purchase. You will be responsible for managing paid advertising campaigns across various platforms (Google Ads, Facebook Ads, Instagram Ads, etc.), meticulously analyzing performance data, and iterating on strategies to maximize ROI. Developing compelling content, including product descriptions, social media posts, email newsletters, and blog articles, that resonates with our target audience will be a key part of your responsibilities. You will also play a crucial role in community management, fostering engagement, responding to customer inquiries, and building brand loyalty. Staying ahead of the curve on emerging social media trends, e-commerce best practices, and digital marketing tools will be essential. Collaboration with internal teams, including product development and customer service, will be necessary to ensure brand consistency and a cohesive customer experience. This position requires a deep understanding of SEO principles, content marketing, influencer marketing, and analytics tools like Google Analytics. You should be adept at creating detailed reports on campaign performance and providing actionable insights to stakeholders. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field, coupled with at least 4-6 years of proven experience in e-commerce marketing and social media management, preferably in a remote setting. Exceptional creativity, analytical skills, and a passion for digital storytelling are highly valued.
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Lead E-commerce Marketing Specialist

10100 Mwembe KES120000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is seeking a highly creative and results-driven Lead E-commerce Marketing Specialist to build and execute our comprehensive digital marketing strategy. This is a fully remote position, offering the flexibility to work from anywhere. You will be instrumental in driving online sales, enhancing brand visibility, and fostering customer engagement across various e-commerce platforms and social media channels. Your core responsibilities will include developing and implementing data-driven marketing campaigns, managing social media content calendars, optimizing product listings for search engines (SEO), and analyzing campaign performance to identify areas for improvement. You will also manage paid advertising budgets (PPC, social media ads), conduct market research to understand customer trends and competitor activities, and collaborate with design and content teams to create compelling marketing materials. Building and nurturing our online community through engaging social media interactions will be a key aspect of this role. Success will be measured by key performance indicators such as conversion rates, customer acquisition cost, return on ad spend, and overall website traffic. We are looking for a proactive individual with a passion for digital marketing and a proven track record of success in the e-commerce space. The ability to work independently, manage multiple projects simultaneously, and communicate effectively in a remote setting is essential.

Key Responsibilities:
  • Develop and execute integrated digital marketing campaigns across e-commerce platforms and social media.
  • Manage social media strategy, content creation, scheduling, and community engagement.
  • Optimize website content and product listings for SEO to improve organic search rankings.
  • Plan, manage, and analyze paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
  • Monitor and report on key performance metrics (KPIs) and provide actionable insights.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Collaborate with cross-functional teams to ensure brand consistency and effective campaign execution.
  • Stay updated with the latest digital marketing trends, tools, and best practices.
  • Manage and grow email marketing campaigns and subscriber lists.
  • Foster strong relationships with online influencers and brand advocates.

This role requires a strategic thinker with excellent analytical and communication skills, who can thrive in a fast-paced, remote work environment.
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