2 E Commerce Performance Marketing Specialist jobs in whatjobs
E-commerce Performance Marketing Specialist
Posted 9 days ago
Job Viewed
Job Description
Our client is seeking a results-driven E-commerce Performance Marketing Specialist to join their team. This hybrid role offers the flexibility to work both remotely and in the office, focusing on driving online sales and customer acquisition through data-driven marketing strategies. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels, including search engines, social media, and display networks. Your core objective will be to maximize ROI, optimize conversion rates, and enhance customer lifetime value. This involves deep dives into campaign performance data, identifying trends, and implementing A/B testing to refine targeting, ad creatives, and landing pages. You will also play a key role in managing the e-commerce website's user experience and conversion funnel, collaborating with web development and design teams to implement improvements. The ideal candidate possesses a strong understanding of the e-commerce landscape, with proven experience in managing paid search (PPC), social media advertising, affiliate marketing, and email marketing. Proficiency in analytics platforms like Google Analytics, as well as ad platforms such as Google Ads and Meta Ads, is crucial. Excellent analytical skills, a keen eye for detail, and the ability to translate data into actionable strategies are essential. You must be comfortable working in a hybrid model, balancing remote work efficiency with in-office collaboration. We are looking for a proactive individual who is passionate about e-commerce growth and committed to achieving measurable results.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive paid advertising strategies across PPC, social media, and display networks.
- Manage and optimize ad campaigns to achieve key performance indicators (KPIs) such as ROAS, CPA, and conversion rate.
- Conduct keyword research, audience segmentation, and bid management for PPC campaigns.
- Create compelling ad copy and visual assets, collaborating with design teams as needed.
- Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics).
- Implement A/B testing on ad creatives, landing pages, and campaign settings.
- Identify new growth opportunities and emerging digital marketing trends.
- Collaborate with the e-commerce team to enhance website user experience and conversion optimization.
- Manage and grow affiliate marketing programs.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- Minimum of 4 years of experience in performance marketing, specifically within e-commerce.
- Proven track record of successfully managing and optimizing paid advertising campaigns.
- In-depth knowledge of Google Ads, Meta Ads, and other major advertising platforms.
- Proficiency in Google Analytics and other web analytics tools.
- Strong understanding of SEO principles and their impact on paid campaigns.
- Experience with A/B testing methodologies and tools.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong communication and collaboration abilities.
- Familiarity with e-commerce platforms (e.g., Shopify, WooCommerce).
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E-commerce Performance Marketing Specialist
Posted today
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven E-commerce Performance Marketing Specialist to join our remote team. This role is crucial for driving measurable growth in online sales through targeted performance marketing initiatives. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels, including Google Ads, social media advertising, and affiliate marketing. The ideal candidate has a proven track record of success in managing e-commerce ad spend, optimizing campaigns for conversion, and achieving target ROAS (Return on Ad Spend). Your responsibilities will include keyword research, ad copywriting, audience targeting, budget management, A/B testing of creatives and landing pages, and performance reporting. You will work closely with the e-commerce and marketing teams to ensure campaign alignment with overall business goals and to drive qualified traffic to our online store. We are looking for a proactive individual with excellent analytical skills, a strong understanding of e-commerce metrics, and the ability to work independently in a remote environment. You will be expected to continuously monitor campaign performance, identify optimization opportunities, and implement data-driven adjustments to maximize effectiveness. Experience with analytics platforms (e.g., Google Analytics) and ad management tools is essential. This role offers a significant opportunity to directly impact revenue and customer acquisition in a fast-paced e-commerce setting. We foster a collaborative and results-oriented remote work culture. The company's primary operational base is in Garissa, Garissa, KE , but this position is fully remote, offering you the freedom to work from anywhere. Your expertise in paid advertising will be instrumental in driving online sales growth.
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