2 Digital Marketing Strategist E Commerce Social Media jobs in whatjobs

Digital Marketing Strategist - E-commerce & Social Media

00200 Gathiruini KES130000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is seeking a creative and analytical Digital Marketing Strategist with expertise in E-commerce and Social Media to join their dynamic, fully remote marketing team. This role is perfect for a forward-thinking professional who can develop and execute impactful digital strategies to drive online sales and brand engagement. You will be responsible for managing all aspects of the company's online presence, including website content, social media platforms, email marketing campaigns, and paid advertising initiatives. Your primary goal will be to increase brand awareness, generate qualified leads, and drive conversions across various digital channels.

Key responsibilities include developing comprehensive digital marketing plans, defining target audiences, and setting measurable objectives. You will conduct market research, analyze competitor strategies, and identify new opportunities for growth. This role requires hands-on experience with SEO/SEM, content marketing, social media marketing (organic and paid), email automation, and e-commerce analytics platforms. You will create compelling and engaging content tailored to specific platforms and audience segments, ensuring brand consistency across all communications. Performance tracking and reporting are critical; you will continuously monitor campaign performance, analyze data, and provide actionable insights to optimize strategies and maximize ROI. Experience with A/B testing, conversion rate optimization (CRO), and user experience (UX) principles is highly desirable. The ideal candidate is a self-starter with a passion for all things digital, possessing excellent communication skills and the ability to work independently and collaboratively in a remote setting. A strong understanding of e-commerce best practices and emerging social media trends is essential. Join our client’s innovative team and shape their digital future from anywhere.
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Digital Marketing Strategist - E-commerce & Social Media

01000 Mangu KES500000 Annually WhatJobs

Posted 21 days ago

Job Viewed

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Strategist to lead their e-commerce and social media initiatives. This is a fully remote position, allowing you to work from anywhere within Kenya. You will be responsible for developing and executing comprehensive digital marketing strategies that drive online sales, enhance brand presence, and foster community engagement. Key responsibilities include planning and managing social media campaigns across various platforms, developing and optimizing e-commerce marketing funnels, managing paid advertising budgets (Google Ads, social media ads), analyzing campaign performance, and identifying new growth opportunities. The ideal candidate will have a proven track record in digital marketing, with a strong focus on e-commerce and social media. Expertise in SEO, SEM, content marketing, email marketing, and social media analytics is essential. You must be proficient with digital marketing tools and platforms (e.g., Google Analytics, Meta Business Suite, HubSpot). This role requires excellent communication, analytical, and project management skills, as well as the ability to work independently and collaboratively in a remote setting. We are looking for a strategic thinker with a passion for digital innovation and a deep understanding of consumer behavior online. Your ability to translate business goals into effective digital marketing strategies will be crucial. You will play a key role in driving customer acquisition, engagement, and retention through innovative digital campaigns. This role offers an exciting opportunity to shape the online presence of our client and directly impact their commercial success. Staying ahead of digital marketing trends and technologies is paramount for this position.
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