2 Digital Marketing E Commerce Specialist jobs in whatjobs

Digital Marketing & E-commerce Specialist

20100 Mwembe KES95000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client is looking for a dynamic and results-driven Digital Marketing & E-commerce Specialist to manage and optimize their online presence, operating entirely remotely. This role is crucial for driving online sales, enhancing brand visibility, and engaging with our target audience across various social media platforms and e-commerce channels. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns, managing online stores, and analyzing performance metrics to inform strategy.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive online sales.
  • Manage and optimize e-commerce platforms, including product listings, pricing, and inventory.
  • Create engaging and compelling content for social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Plan and execute paid advertising campaigns across Google Ads, social media, and other relevant channels.
  • Monitor social media channels, respond to comments and messages, and foster community engagement.
  • Analyze website traffic, sales data, and campaign performance using tools like Google Analytics.
  • Identify trends and insights to optimize marketing campaigns and improve user experience.
  • Manage email marketing campaigns, including list segmentation and campaign automation.
  • Collaborate with design and content teams to create marketing materials.
  • Stay up-to-date with the latest digital marketing trends and best practices.

Qualifications:
  • Proven experience in digital marketing, social media management, and e-commerce.
  • In-depth knowledge of SEO, SEM, social media marketing, and content marketing.
  • Experience with e-commerce platforms (e.g., Shopify, WooCommerce).
  • Proficiency in Google Analytics and other digital marketing analytics tools.
  • Excellent copywriting and content creation skills.
  • Strong understanding of social media advertising and management tools.
  • Ability to analyze data and translate insights into actionable strategies.
  • Strong project management and organizational skills.
  • Excellent communication and collaboration skills, with experience working remotely.
  • A bachelor's degree in Marketing, Business, or a related field is preferred.
This is a remote-first position supporting initiatives for the Naivasha, Nakuru, KE region. We seek a proactive individual with a passion for digital innovation.
This advertiser has chosen not to accept applicants from your region.

Digital Marketing & E-commerce Specialist

90100 Mlolongo, Eastern KES280000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a dynamic and results-oriented Digital Marketing & E-commerce Specialist to join their growing team. This hybrid role is perfect for an individual who can strategically leverage online channels to drive sales, enhance brand presence, and optimize the customer journey. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, managing e-commerce operations, and analyzing performance metrics to drive continuous improvement. This position requires a blend of creative thinking and analytical prowess to achieve ambitious business objectives.

Responsibilities:
  • Develop and implement integrated digital marketing strategies to increase brand awareness and customer engagement.
  • Manage and optimize the company's e-commerce website, ensuring a seamless user experience and high conversion rates.
  • Plan, execute, and measure paid advertising campaigns (e.g., Google Ads, social media ads).
  • Develop and curate engaging content for social media platforms, email marketing, and blog posts.
  • Conduct SEO/SEM analysis and implement strategies to improve search engine rankings.
  • Monitor and analyze website traffic, sales data, and marketing campaign performance using tools like Google Analytics.
  • Identify target audiences and devise strategies to reach them effectively.
  • Manage online product listings, pricing, and promotions to maximize sales.
  • Collaborate with graphic designers and content creators to produce marketing materials.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage customer inquiries and feedback received through digital channels.
  • Prepare regular performance reports for management, highlighting key metrics and insights.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience (3-5 years) in digital marketing and e-commerce management.
  • Solid understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
  • Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and marketing automation tools.
  • Proficiency in Google Analytics and other relevant analytics platforms.
  • Strong analytical and problem-solving skills with a data-driven approach.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative thinker with a keen eye for detail and user experience.
  • Familiarity with A/B testing and conversion rate optimization techniques.
  • Experience working in a hybrid model is beneficial.
This hybrid position requires a candidate who can effectively balance remote work with occasional in-office collaboration. You will have the opportunity to make a significant impact on our online presence and drive business growth. Competitive salary and benefits are offered.
This advertiser has chosen not to accept applicants from your region.
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