2 Digital Marketing And Content Strategist jobs in whatjobs

Digital Marketing and Content Strategist

00200 Kilimani KES2500000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is searching for a talented and creative Digital Marketing and Content Strategist to join their remote marketing team. In this fully remote role, you will be responsible for developing and executing innovative digital marketing campaigns and crafting compelling content that drives engagement and achieves business objectives. You will leverage your expertise in SEO, SEM, social media marketing, email marketing, and content creation to build brand awareness and generate leads. Key responsibilities include conducting market research, analyzing campaign performance, and optimizing strategies for maximum ROI. You will also be tasked with creating high-quality, engaging content across various formats, including blog posts, website copy, social media updates, and video scripts. The ideal candidate will have a strong understanding of digital marketing trends, proficiency with marketing automation tools and analytics platforms, and exceptional writing and editing skills. You should be a strategic thinker with a data-driven approach and the ability to translate complex ideas into clear, persuasive messaging. This position requires a self-motivated individual who can work independently, manage multiple projects simultaneously, and collaborate effectively with remote team members. You will be at the forefront of shaping the company's online presence and engaging with its target audience. This is a fantastic opportunity to contribute to a forward-thinking organization and make a tangible impact through creative marketing initiatives. We value a passion for storytelling, a knack for innovative thinking, and a commitment to delivering measurable results in the digital space. Your work will be crucial in expanding our client's reach and enhancing customer relationships.
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Digital Marketing and Content Strategist

30400 Kakamega, Western KES130000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing and Content Strategist to join their fully remote Media & PR team. This role is essential for developing and executing comprehensive digital marketing campaigns that enhance brand awareness, drive engagement, and generate leads. You will be responsible for creating compelling content across various digital channels, optimizing website performance, managing social media presence, and leveraging SEO/SEM strategies. The ideal candidate possesses a deep understanding of the digital landscape, excellent writing and editing skills, and a proven ability to analyze campaign performance and iterate based on data. As a remote-first professional, you must be highly organized, self-motivated, and proficient in virtual collaboration tools to succeed in this dynamic role.

Key responsibilities include:
  • Developing and implementing integrated digital marketing strategies aligned with PR and business objectives.
  • Creating, curating, and managing engaging content for websites, blogs, social media, email newsletters, and other digital platforms.
  • Optimizing website content and structure for search engines (SEO) to improve organic search rankings.
  • Planning and executing paid search (SEM) and social media advertising campaigns.
  • Managing social media channels, fostering community engagement, and responding to user inquiries.
  • Analyzing website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics).
  • Developing and executing email marketing campaigns to nurture leads and engage customers.
  • Staying up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Collaborating with design, content, and PR teams to ensure cohesive brand messaging.
  • A/B testing various digital marketing elements to optimize conversion rates.
  • Reporting on campaign performance, insights, and recommendations to stakeholders.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 4-6 years of experience in digital marketing, content strategy, or social media management.
  • Proven success in developing and executing digital marketing campaigns that drive measurable results.
  • Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
  • Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Excellent writing, editing, and storytelling skills with a sharp eye for detail.
  • Experience with content management systems (CMS) like WordPress.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
  • Strong collaboration and communication skills for effective virtual teamwork.
  • Creative thinking and a passion for innovative digital strategies.
This is an excellent remote opportunity for a skilled digital marketer to shape online presence from **Kakamega, Kakamega, KE**, contributing to impactful campaigns for our client.
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