2 Digital Content Strategist PR Specialist jobs in whatjobs

Digital Content Strategist & PR Specialist

10100 Nyeri Town KES90000 Annually WhatJobs

Posted 19 days ago

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Job Description

full-time
Our client is seeking a creative and strategic Digital Content Strategist & PR Specialist to join their fully remote team. This role combines content creation, digital marketing, and public relations to build brand awareness and drive engagement. You will be responsible for developing and executing integrated communication strategies that leverage digital platforms, social media, and traditional PR tactics. The ideal candidate will have a flair for storytelling, a deep understanding of SEO best practices, and the ability to craft compelling content across various formats, including blog posts, website copy, social media updates, and press releases. You will also be tasked with managing the company's online reputation and fostering positive relationships with digital influencers and media outlets.

Responsibilities:
  • Develop and implement a comprehensive digital content strategy aligned with PR and marketing objectives.
  • Create, edit, and manage engaging content for the company website, blog, social media channels, and other digital platforms.
  • Plan and execute PR campaigns, including writing press releases, media kits, and pitches.
  • Build and nurture relationships with journalists, bloggers, and online influencers.
  • Monitor social media conversations and online mentions, responding appropriately and managing online reputation.
  • Analyze content performance metrics and PR campaign results, providing actionable insights for optimization.
  • Collaborate with cross-functional teams to ensure brand consistency across all communications.
  • Identify and capitalize on opportunities for digital storytelling and earned media.
  • Manage the editorial calendar and ensure timely publication of content.
  • Stay up-to-date with the latest digital marketing trends, SEO best practices, and PR strategies.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 5 years of experience in digital marketing, content strategy, and public relations.
  • Proven experience in creating engaging digital content and managing social media platforms.
  • Strong understanding of SEO principles and content optimization techniques.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Experience in media outreach and building relationships with journalists and influencers.
  • Familiarity with PR and marketing analytics tools.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote environment.
  • Creative thinking and a passion for innovative communication strategies.
  • Experience with content management systems (CMS) is a plus.
Join our innovative team and shape impactful digital narratives from anywhere.
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Digital Content Strategist & PR Specialist

40100 Kisumu KES400000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client is seeking a dynamic and experienced Digital Content Strategist and PR Specialist to join their fully remote team. This role is vital for crafting and disseminating compelling narratives that build brand awareness, engage target audiences, and enhance public perception. You will be responsible for developing and implementing integrated communication strategies that span digital content, social media, and public relations. The ideal candidate possesses a keen understanding of content marketing, SEO best practices, media outreach, and crisis communications. Responsibilities include creating engaging written and visual content for websites, blogs, social media, and press releases; managing social media channels and community engagement; cultivating relationships with media outlets and influencers; and monitoring brand mentions and online sentiment. You will also analyze content performance and PR campaign effectiveness, using data to refine strategies and optimize results. This position is remote-first, requiring exceptional self-discipline, strong organizational skills, and the ability to collaborate effectively within a virtual team. You will need to be a proactive communicator, capable of translating brand messaging into impactful content across various platforms. We are looking for an individual with a proven ability to develop creative and effective communication plans that achieve measurable business objectives. This is an excellent opportunity to shape the voice and visibility of our client in the digital landscape. You will have the autonomy to innovate and the resources to execute your vision. The ideal candidate is a natural storyteller with a passion for media and a strategic mindset, committed to driving brand growth and engagement. Your contribution to enhancing the company's public profile and connection with its audience will be highly valued.

Location: Kisumu, Kisumu, KE (Remote)
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