2 Seo Sem jobs in Kenya
Digital Marketing Specialist
Nyeri Town,
WhatJobs
Job Viewed
Job Description
Our client is seeking a highly motivated and results-oriented Digital Marketing Specialist to join our dynamic, fully remote team. This role is perfect for a creative individual with a passion for leveraging digital channels to drive brand awareness and customer engagement. You will be instrumental in developing and executing comprehensive digital marketing strategies across various platforms including social media, email marketing, search engine optimization (SEO), and paid advertising (PPC). Your responsibilities will include conducting market research to identify target audiences, analyzing campaign performance, and optimizing strategies for maximum ROI. You'll manage social media content calendars, create engaging copy for posts, and monitor online conversations to maintain our brand's reputation. Additionally, you will collaborate with cross-functional teams to ensure brand consistency and contribute to the development of new marketing initiatives. The ideal candidate will possess a strong understanding of digital marketing tools and analytics platforms, with a proven track record of successful campaign management. Experience with content management systems (CMS) and a good eye for design will be highly beneficial. This is a fantastic opportunity to contribute to a growing brand and work in a flexible, remote-first environment, collaborating with professionals across the globe. If you are a strategic thinker, a skilled communicator, and possess a keen understanding of the digital landscape, we encourage you to apply. We are committed to fostering a diverse and inclusive workplace, and we welcome applications from all qualified individuals.
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Digital Marketing Specialist (SEO/SEM)
60200 Meru , Eastern
KES120000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Digital Marketing Specialist with a strong focus on SEO and SEM to join their fully remote marketing team. This role is critical in driving online visibility, increasing website traffic, and generating qualified leads through strategic search engine optimization and paid advertising campaigns. You will be responsible for developing and executing data-driven strategies to improve search engine rankings, manage paid search campaigns, and analyze performance metrics. This is an excellent opportunity for a digital marketing professional who thrives in a remote environment and is passionate about leveraging cutting-edge techniques to achieve measurable business outcomes.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive relevant traffic.
- Conduct keyword research, content optimization, and technical SEO audits.
- Manage and optimize Google Ads (and other PPC platforms) campaigns, including keyword selection, ad copywriting, and bid management.
- Monitor, analyze, and report on website traffic, SEO performance, and SEM campaign results using tools like Google Analytics, SEMrush, and Ahrefs.
- Identify trends, insights, and opportunities for growth in search engine marketing.
- Collaborate with content creators to ensure all content is optimized for search engines.
- Stay up-to-date with the latest SEO/SEM best practices, algorithm changes, and industry trends.
- Develop and execute A/B testing for ad copy, landing pages, and other campaign elements.
- Manage social media advertising campaigns to complement search strategies.
- Provide recommendations for website structure, content, and linking to improve SEO.
- Track ROI for all digital marketing efforts and adjust strategies accordingly.
- Work effectively in a remote team setting, communicating proactively and contributing to team goals.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 4 years of hands-on experience in SEO and SEM, with a proven track record of success.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in using SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- Experience managing paid search campaigns (Google Ads, Bing Ads) and a strong understanding of PPC best practices.
- Excellent analytical skills and the ability to interpret complex data sets.
- Strong understanding of content marketing principles and their impact on SEO.
- Excellent written and verbal communication skills.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Google Ads certifications are a plus.
This advertiser has chosen not to accept applicants from your region.
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Remote Digital Marketing Specialist - SEO & SEM
20100 Kapsuser
KES100000 month
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a results-oriented and analytically minded Remote Digital Marketing Specialist with expertise in SEO and SEM to join their expanding marketing department. This is a fully remote position, allowing you to contribute to campaigns for clients worldwide from any location, supporting the growth of businesses potentially connected to **Naivasha, Nakuru, KE**. You will be responsible for developing and implementing effective search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic and paid traffic, increase website rankings, and improve conversion rates. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and paid advertising platforms (Google Ads, Bing Ads). You will conduct regular performance analysis, generate insightful reports, and continuously optimize campaigns for maximum ROI. This role requires excellent analytical skills, a data-driven mindset, and the ability to translate complex data into actionable strategies. You will work collaboratively with content creators, web developers, and other marketing team members to ensure cohesive digital marketing efforts. Responsibilities include: Developing and executing comprehensive SEO strategies to improve organic search rankings. Conducting in-depth keyword research and competitor analysis. Optimizing website content, meta tags, and site architecture for search engines. Implementing effective link-building strategies. Managing and optimizing Google Ads and other PPC campaigns. Monitoring campaign performance, analyzing data, and generating regular reports. Identifying trends and insights to enhance SEO and SEM efforts. Collaborating with content and web development teams to implement recommendations. Staying up-to-date with the latest SEO and SEM best practices and algorithm updates. Qualifications: Bachelor's degree in Marketing, Digital Media, or a related field. Proven experience (4+ years) as an SEO/SEM Specialist or Digital Marketing Manager. Demonstrable success in improving search rankings and driving qualified traffic. Expertise in Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs). Proven experience managing successful PPC campaigns. Strong understanding of website analytics and data interpretation. Excellent analytical, problem-solving, and communication skills. Ability to work independently and manage multiple projects in a remote environment.
This advertiser has chosen not to accept applicants from your region.
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