What Seo Sem Jobs are in Kenya?
Showing 3 Seo Sem jobs in Kenya
Job Description
Our client is looking for a highly analytical and results-driven Remote SEO & SEM Specialist to enhance their online visibility and drive targeted traffic to their digital properties. This position is integral to developing and executing strategies that improve search engine rankings, optimize paid search campaigns, and maximize conversion rates. The ideal candidate will possess a deep understanding of both organic and paid search methodologies, a passion for data analysis, and a proven ability to deliver measurable growth. Working remotely, you will collaborate with internal teams to implement best practices and achieve ambitious marketing objectives. This is an exciting opportunity to make a significant impact on our client's digital growth from anywhere.
Key Responsibilities- Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
- Conduct comprehensive keyword research, competitive analysis, and technical SEO audits.
- Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, focusing on ROI and CPA.
- Monitor, analyze, and report on website traffic, SEO performance, and PPC campaign results using tools such as Google Analytics and Google Search Console.
- Identify and implement strategies for link building and content optimization to boost search visibility.
- Manage keyword bidding, budget allocation, and ad copywriting for SEM campaigns.
- Stay up-to-date with the latest trends and best practices in SEO, SEM, and digital marketing.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into new content and website updates.
- Test and iterate on campaign elements (ad copy, landing pages, targeting) to improve performance.
- Provide insights and recommendations for improving user experience (UX) and conversion rate optimization (CRO).
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 4 years of hands-on experience in SEO and SEM, with a demonstrable track record of success in improving search rankings and managing PPC campaigns.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics, Google Search Console.
- Proven experience managing Google Ads and/or Bing Ads campaigns.
- Strong understanding of technical SEO, on-page optimization, and off-page strategies.
- Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Familiarity with HTML, CSS, and website architecture is a plus.
- Experience with conversion rate optimization (CRO) techniques.
Our client offers a competitive salary tailored to your experience and the demands of this remote role. You will receive comprehensive health insurance, including medical, dental, and vision coverage. Generous paid time off (PTO) and holidays are provided. Our client is committed to your professional growth, offering access to online courses, training, and industry certifications. Performance-based bonuses are awarded for exceptional contributions. This position is fully remote, offering ultimate flexibility and work-life balance. You'll be part of a collaborative, innovative team, with access to the latest digital marketing tools and technologies.
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Remote Digital Marketing Specialist - SEO/SEM
Posted 2 days ago
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Job Description
Our client is seeking a highly analytical and results-driven Remote Digital Marketing Specialist with expertise in SEO and SEM to join their dynamic team. This fully remote position is crucial for driving online visibility, increasing website traffic, and optimizing conversion rates. You will be responsible for developing and implementing cutting-edge search engine strategies, managing paid search campaigns, and continuously analyzing performance data to maximize ROI. The ideal candidate possesses a deep understanding of current SEO/SEM best practices, analytical tools, and a passion for staying ahead of digital marketing trends. This role offers an exciting opportunity to impact our client's online presence significantly from anywhere in the world.
Key Responsibilities- Develop and execute comprehensive SEO strategies to improve organic search rankings and traffic.
- Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities.
- Implement on-page and off-page SEO tactics, including content optimization, link building, and technical SEO improvements.
- Plan, manage, and optimize SEM campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Monitor campaign performance, analyze data, and generate regular reports with actionable insights.
- A/B test ad copy, landing pages, and campaign settings to enhance performance and conversion rates.
- Manage marketing budgets effectively, ensuring optimal allocation of resources.
- Stay updated with the latest search engine algorithms, industry trends, and digital marketing technologies.
- Collaborate with content creators, web developers, and marketing teams to ensure cohesive digital strategies.
- Identify new channels and tactics to drive qualified traffic and leads.
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- 3+ years of experience in digital marketing with a strong focus on SEO and SEM.
- Proven track record of successfully improving search engine rankings and managing paid search campaigns.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
- Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
- Strong analytical skills and the ability to interpret data to drive strategic decisions.
- Excellent understanding of on-page, off-page, and technical SEO factors.
- Experience with website analytics and conversion rate optimization (CRO).
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
Embrace the flexibility of a fully remote role, allowing you to define your ideal work environment. Our client offers a competitive salary, comprehensive health benefits, and a generous paid time off policy. Continuous learning and professional development are supported through access to industry resources and training programs. You'll be part of a forward-thinking and collaborative team that values data-driven decision-making. Opportunities for career advancement within the digital marketing field are readily available. Our client is committed to fostering a positive and inclusive work culture, ensuring a rewarding career experience.
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