1 Seo Sem jobs in Kenya
Remote Digital Marketing Specialist - SEO & SEM
20100 Kapsuser
KES100000 month
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a results-oriented and analytically minded Remote Digital Marketing Specialist with expertise in SEO and SEM to join their expanding marketing department. This is a fully remote position, allowing you to contribute to campaigns for clients worldwide from any location, supporting the growth of businesses potentially connected to **Naivasha, Nakuru, KE**. You will be responsible for developing and implementing effective search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic and paid traffic, increase website rankings, and improve conversion rates. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and paid advertising platforms (Google Ads, Bing Ads). You will conduct regular performance analysis, generate insightful reports, and continuously optimize campaigns for maximum ROI. This role requires excellent analytical skills, a data-driven mindset, and the ability to translate complex data into actionable strategies. You will work collaboratively with content creators, web developers, and other marketing team members to ensure cohesive digital marketing efforts. Responsibilities include: Developing and executing comprehensive SEO strategies to improve organic search rankings. Conducting in-depth keyword research and competitor analysis. Optimizing website content, meta tags, and site architecture for search engines. Implementing effective link-building strategies. Managing and optimizing Google Ads and other PPC campaigns. Monitoring campaign performance, analyzing data, and generating regular reports. Identifying trends and insights to enhance SEO and SEM efforts. Collaborating with content and web development teams to implement recommendations. Staying up-to-date with the latest SEO and SEM best practices and algorithm updates. Qualifications: Bachelor's degree in Marketing, Digital Media, or a related field. Proven experience (4+ years) as an SEO/SEM Specialist or Digital Marketing Manager. Demonstrable success in improving search rankings and driving qualified traffic. Expertise in Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs). Proven experience managing successful PPC campaigns. Strong understanding of website analytics and data interpretation. Excellent analytical, problem-solving, and communication skills. Ability to work independently and manage multiple projects in a remote environment.
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