2 Seo Sem jobs in Kenya
Digital Marketing Specialist
Moiben,
WhatJobs
Job Viewed
Job Description
Our client, a dynamic marketing agency based in Eldoret, is seeking a talented and results-oriented Digital Marketing Specialist to spearhead their online campaigns. This role is perfect for an individual passionate about leveraging the latest digital strategies to drive business growth for clients across various sectors. You will be responsible for planning, implementing, and managing a wide range of digital marketing activities, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising. Key duties involve developing and executing effective SEO strategies to improve search engine rankings, creating compelling ad copy and landing pages for PPC campaigns, and managing social media profiles to increase engagement and brand awareness. You will also analyze campaign performance data, generate regular reports, and provide actionable insights to optimize strategies and maximize ROI. Collaboration with creative teams to develop engaging content and with clients to understand their marketing objectives is essential. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 3 years of proven experience in digital marketing. Demonstrable success in managing successful SEO, SEM, and social media campaigns is required. Expertise in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software is a must. Strong analytical skills, creativity, and a keen eye for detail are necessary. Excellent written and verbal communication skills in English are essential for client interaction and campaign execution.
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Digital Marketing Specialist (SEO/SEM)
60200 Meru , Eastern
KES120000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Digital Marketing Specialist with a strong focus on SEO and SEM to join their fully remote marketing team. This role is critical in driving online visibility, increasing website traffic, and generating qualified leads through strategic search engine optimization and paid advertising campaigns. You will be responsible for developing and executing data-driven strategies to improve search engine rankings, manage paid search campaigns, and analyze performance metrics. This is an excellent opportunity for a digital marketing professional who thrives in a remote environment and is passionate about leveraging cutting-edge techniques to achieve measurable business outcomes.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive relevant traffic.
- Conduct keyword research, content optimization, and technical SEO audits.
- Manage and optimize Google Ads (and other PPC platforms) campaigns, including keyword selection, ad copywriting, and bid management.
- Monitor, analyze, and report on website traffic, SEO performance, and SEM campaign results using tools like Google Analytics, SEMrush, and Ahrefs.
- Identify trends, insights, and opportunities for growth in search engine marketing.
- Collaborate with content creators to ensure all content is optimized for search engines.
- Stay up-to-date with the latest SEO/SEM best practices, algorithm changes, and industry trends.
- Develop and execute A/B testing for ad copy, landing pages, and other campaign elements.
- Manage social media advertising campaigns to complement search strategies.
- Provide recommendations for website structure, content, and linking to improve SEO.
- Track ROI for all digital marketing efforts and adjust strategies accordingly.
- Work effectively in a remote team setting, communicating proactively and contributing to team goals.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 4 years of hands-on experience in SEO and SEM, with a proven track record of success.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in using SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- Experience managing paid search campaigns (Google Ads, Bing Ads) and a strong understanding of PPC best practices.
- Excellent analytical skills and the ability to interpret complex data sets.
- Strong understanding of content marketing principles and their impact on SEO.
- Excellent written and verbal communication skills.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Google Ads certifications are a plus.
This advertiser has chosen not to accept applicants from your region.
0
Remote Digital Marketing Specialist - SEO & SEM
20100 Kapsuser
KES100000 month
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a results-oriented and analytically minded Remote Digital Marketing Specialist with expertise in SEO and SEM to join their expanding marketing department. This is a fully remote position, allowing you to contribute to campaigns for clients worldwide from any location, supporting the growth of businesses potentially connected to **Naivasha, Nakuru, KE**. You will be responsible for developing and implementing effective search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic and paid traffic, increase website rankings, and improve conversion rates. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and paid advertising platforms (Google Ads, Bing Ads). You will conduct regular performance analysis, generate insightful reports, and continuously optimize campaigns for maximum ROI. This role requires excellent analytical skills, a data-driven mindset, and the ability to translate complex data into actionable strategies. You will work collaboratively with content creators, web developers, and other marketing team members to ensure cohesive digital marketing efforts. Responsibilities include: Developing and executing comprehensive SEO strategies to improve organic search rankings. Conducting in-depth keyword research and competitor analysis. Optimizing website content, meta tags, and site architecture for search engines. Implementing effective link-building strategies. Managing and optimizing Google Ads and other PPC campaigns. Monitoring campaign performance, analyzing data, and generating regular reports. Identifying trends and insights to enhance SEO and SEM efforts. Collaborating with content and web development teams to implement recommendations. Staying up-to-date with the latest SEO and SEM best practices and algorithm updates. Qualifications: Bachelor's degree in Marketing, Digital Media, or a related field. Proven experience (4+ years) as an SEO/SEM Specialist or Digital Marketing Manager. Demonstrable success in improving search rankings and driving qualified traffic. Expertise in Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs). Proven experience managing successful PPC campaigns. Strong understanding of website analytics and data interpretation. Excellent analytical, problem-solving, and communication skills. Ability to work independently and manage multiple projects in a remote environment.
This advertiser has chosen not to accept applicants from your region.
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