2,351 Senior Marketing jobs in Kenya
Digital Marketing Strategy Lead
00500 Gathiruini
KES700000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a forward-thinking e-commerce company, is seeking a creative and data-driven Digital Marketing Strategy Lead. This is a fully remote position where you will be instrumental in shaping and executing our online marketing initiatives. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising. Your role will involve identifying target audiences, defining campaign objectives, and optimizing campaigns for maximum reach and ROI. You will analyze campaign performance data, generate insights, and continuously iterate on strategies to improve results. Collaboration with content creators, designers, and sales teams will be crucial. The ideal candidate will have a strong understanding of digital marketing principles, tools, and platforms, with a proven track record of successful campaign execution and performance optimization. Excellent analytical, strategic thinking, and communication skills are essential. You should be proficient in analytics tools (e.g., Google Analytics) and marketing automation platforms. This remote role requires a highly organized, self-motivated individual who can manage multiple projects and adapt to the ever-evolving digital landscape. We are looking for a creative thinker who can drive brand awareness, lead generation, and customer engagement through innovative digital marketing efforts. This is an excellent opportunity to make a significant impact on the company's online presence and growth.
This advertiser has chosen not to accept applicants from your region.
0
Digital Marketing
Nairobi, Nairobi
THE ELITES
Posted 1 day ago
Job Viewed
Job Description
Responsible for developing, implementing, and managing online marketing strategies to promote a company’s products or services. The role involves creating digital campaigns, managing social media platforms, optimizing website content for SEO, running paid ads, and analyzing performance metrics to improve results. The specialist works closely with sales and creative teams to generate quality leads, increase brand awareness, and drive customer engagement.
br>Key Responsibilities:
Plan and execute digital marketing campaigns across multiple channels (social media, email, SEO, PPC).
Manage and grow the company’s online presence on platforms like Facebook, Instagram, LinkedIn, and Google. < r>
Optimize website and content for search engines to increase organic traffic.
Track, measure, and report campaign performance using analytics tools.
Stay up to date with digital marketing trends and best practices.
Qualifications & Skills:
Strong knowledge of SEO, SEM, and social media platforms.
Experience with digital marketing tools (Google Analytics, Ads Manager, email marketing platforms).
Creative thinking with strong communication skills.
Ability to analyze data and turn insights into actionable strategies.
br>Key Responsibilities:
Plan and execute digital marketing campaigns across multiple channels (social media, email, SEO, PPC).
Manage and grow the company’s online presence on platforms like Facebook, Instagram, LinkedIn, and Google. < r>
Optimize website and content for search engines to increase organic traffic.
Track, measure, and report campaign performance using analytics tools.
Stay up to date with digital marketing trends and best practices.
Qualifications & Skills:
Strong knowledge of SEO, SEM, and social media platforms.
Experience with digital marketing tools (Google Analytics, Ads Manager, email marketing platforms).
Creative thinking with strong communication skills.
Ability to analyze data and turn insights into actionable strategies.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Strategist, Performance Marketing
20300 Moiben
KES200000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is actively seeking a creative and results-driven Digital Marketing Strategist to lead their performance marketing efforts. This is a fully remote position, allowing you to contribute your expertise from any location in Kenya. You will be instrumental in developing and executing comprehensive digital marketing campaigns across various channels to drive lead generation, customer acquisition, and brand awareness. Key responsibilities include managing paid search (PPC), social media advertising, display advertising, and email marketing campaigns. You will be responsible for optimizing campaign performance, monitoring key metrics, and conducting A/B testing to maximize ROI. This role requires a deep understanding of digital marketing analytics tools, SEO/SEM best practices, and audience segmentation. You will work closely with the content and creative teams to ensure cohesive brand messaging and effective campaign execution. Collaboration with sales teams to align marketing efforts with business goals is also a crucial aspect of this role. The ideal candidate will have a proven track record of success in developing and managing profitable digital marketing campaigns. Strong analytical skills, creativity, and a passion for staying ahead of digital marketing trends are essential. You should be comfortable working autonomously and as part of a distributed team. We are looking for a candidate with a Bachelor's degree in Marketing, Communications, or a related field, with at least 5 years of hands-on experience in digital marketing, with a strong emphasis on performance-driven strategies. Certifications in Google Ads, Facebook Ads, or other digital marketing platforms are a plus. If you are an innovative digital marketer ready to make a significant impact in a fully remote capacity, this opportunity is for you. You will shape our client's digital presence and drive measurable business outcomes through strategic and data-informed marketing initiatives.
Responsibilities:
Responsibilities:
- Develop and execute digital marketing strategies across multiple channels.
- Manage and optimize paid advertising campaigns (PPC, social media, display).
- Monitor campaign performance, analyze data, and generate reports.
- Conduct A/B testing to improve conversion rates and ROI.
- Collaborate with content and creative teams on campaign assets.
- Stay updated on the latest digital marketing trends and technologies.
- Manage marketing budgets and allocate resources effectively.
- Identify target audiences and develop effective segmentation strategies.
- Bachelor's degree in Marketing or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
- Proven experience managing PPC, social media, and display advertising campaigns.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Strong understanding of SEO/SEM best practices.
- Excellent analytical and problem-solving skills.
- Creative thinking and ability to develop innovative campaign ideas.
- Experience working remotely and managing projects independently.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Specialist - Performance Marketing
00103 Gathiruini
KES100000 month
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a highly analytical and results-driven Digital Marketing Specialist with a focus on performance marketing to join their growing team. This is a fully remote position, allowing you to contribute from anywhere within Kenya. You will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to drive lead generation, customer acquisition, and revenue growth. Key responsibilities include managing paid search (PPC), social media advertising, display advertising, and affiliate marketing campaigns. You will conduct keyword research, audience segmentation, and A/B testing to maximize campaign ROI. Daily tasks will involve monitoring campaign performance, analyzing data using tools like Google Analytics and Ads, and providing regular reports with actionable insights. Collaboration with the content and creative teams to develop effective ad copy and visuals is crucial. The ideal candidate possesses a strong understanding of digital marketing principles, particularly in paid media strategies. Proven experience with Google Ads, Facebook Ads Manager, and other ad platforms is required. Excellent analytical skills, proficiency in data analysis and interpretation, and a strong understanding of conversion rate optimization (CRO) are essential. Candidates should be proactive, detail-oriented, and possess excellent written and verbal communication skills. A Bachelor’s degree in Marketing, Business, or a related field is preferred. This remote role offers a significant opportunity to make a direct impact on business growth and develop expertise in performance marketing.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Specialist - Performance Marketing
01103 Abothuguchi West
KES70000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a rapidly growing digital agency focused on driving measurable results for its clients, is seeking a talented Digital Marketing Specialist with a strong emphasis on performance marketing. This role is fully remote, offering you the flexibility to work from any location within Kenya. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including search engines (SEO/SEM), social media, email marketing, and display advertising, with a primary focus on achieving key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates. The ideal candidate will possess a deep understanding of digital marketing strategies, analytics tools, and the ability to translate data insights into actionable strategies. You will continuously monitor, analyze, and optimize campaign performance to maximize ROI. Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO) is crucial. This remote position requires excellent self-management skills, proactive communication, and the ability to collaborate effectively with cross-functional teams. You will stay abreast of the latest digital marketing trends, algorithm changes, and emerging platforms to ensure our client's campaigns remain competitive and effective. Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and various other digital marketing platforms is essential. If you are a data-driven marketer with a passion for achieving tangible results and thrive in a remote, fast-paced environment, we invite you to apply.
Responsibilities:
Responsibilities:
- Develop and execute data-driven digital marketing strategies.
- Manage and optimize paid advertising campaigns (PPC, Social Media Ads, Display).
- Conduct keyword research and SEO analysis to improve organic visibility.
- Implement and manage email marketing campaigns.
- Analyze campaign performance using analytics tools and generate reports.
- Optimize website and landing pages for conversion rate optimization (CRO).
- Conduct A/B testing to improve campaign effectiveness.
- Stay up-to-date with digital marketing trends and best practices.
- Collaborate with content creators and design teams.
- Manage digital marketing budgets effectively.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a focus on performance marketing.
- Proven success in managing paid advertising campaigns and achieving measurable results.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Strong understanding of SEO, SEM, email marketing, and CRO.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently in a remote setting.
This advertiser has chosen not to accept applicants from your region.
4
Senior Digital Marketing Manager - Performance Marketing
01100 Mumbuni
KES700000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking a data-driven and innovative Senior Digital Marketing Manager specializing in Performance Marketing to lead their online growth initiatives. This is a fully remote position where you will be responsible for developing, executing, and optimizing paid advertising campaigns across various digital channels to drive customer acquisition and revenue. Your expertise in analytics, campaign management, and budget optimization will be critical to success.
Responsibilities:
- Develop and implement comprehensive performance marketing strategies across channels such as Google Ads, Bing Ads, social media advertising (Facebook, Instagram, LinkedIn), and programmatic display.
- Manage and optimize paid media budgets to achieve maximum ROI and customer acquisition cost (CAC) targets.
- Conduct in-depth keyword research, audience segmentation, and A/B testing for ad creatives, landing pages, and targeting parameters.
- Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS, conversion rates) and identifying trends and opportunities for improvement.
- Utilize analytics platforms (e.g., Google Analytics, Adobe Analytics) to track campaign performance, user behavior, and attribution.
- Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages that resonate with target audiences.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
- Provide regular reports and insights to senior management on campaign performance, learnings, and recommendations.
- Manage relationships with third-party advertising platforms and technology providers.
- Mentor junior marketing team members and foster a data-driven marketing culture.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on paid search (PPC), paid social, and programmatic advertising.
- Proven track record of successfully managing and scaling performance marketing campaigns with significant budgets.
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major ad platforms.
- Expertise in Google Analytics or similar web analytics tools.
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
- Excellent understanding of marketing funnels, conversion rate optimization (CRO), and A/B testing methodologies.
- Strong written and verbal communication skills.
- Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
- Certifications in Google Ads or Facebook Blueprint are a plus.
This is an excellent opportunity for a seasoned performance marketer to lead impactful campaigns in a remote setting.
This advertiser has chosen not to accept applicants from your region.
5
Senior Digital Marketing Manager (Performance Marketing)
00102 Gathiruini
KES140000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a leading e-commerce enterprise based in Mlolongo, Machakos, is looking for an experienced Senior Digital Marketing Manager with a strong focus on performance marketing. This pivotal role is responsible for driving customer acquisition, engagement, and revenue growth through data-driven digital marketing campaigns. You will develop and execute comprehensive strategies across paid search, social media advertising, display advertising, affiliate marketing, and email marketing. Key responsibilities include managing significant marketing budgets, optimizing campaign performance through A/B testing and analytics, and identifying new growth opportunities. You will lead a team of marketing specialists, providing guidance and fostering a culture of continuous improvement. Collaboration with content, product, and sales teams is essential to ensure integrated marketing efforts. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 7 years of progressive experience in digital marketing, with a strong emphasis on performance marketing. Proven experience with analytics platforms (e.g., Google Analytics, Adobe Analytics), advertising platforms (e.g., Google Ads, Facebook Ads), and marketing automation tools is crucial. Excellent analytical, strategic thinking, and leadership skills are required. This hybrid position offers a blend of in-office collaboration at our Mlolongo, Machakos location and remote work flexibility. This is an exciting opportunity to make a significant impact on our client's market presence and drive measurable results in a fast-paced environment.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Manager
60200 Meru , Eastern
KES190000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking an experienced and results-driven Digital Marketing Manager to lead their online marketing efforts. This is a fully remote position, allowing you to contribute to our client's success from anywhere. You will be responsible for developing and executing innovative digital marketing strategies across various channels, including SEO, SEM, social media marketing, content marketing, and email marketing. Your key responsibilities will involve managing the company's online presence, driving website traffic, generating leads, and increasing brand awareness. The ideal candidate will have a deep understanding of digital marketing analytics tools (e.g., Google Analytics, SEMrush), a proven ability to optimize campaigns for ROI, and experience in managing marketing budgets. You will also be responsible for analyzing market trends, identifying new opportunities, and staying ahead of the curve in the ever-evolving digital landscape. Excellent analytical, creative, and communication skills are essential. A Bachelor's degree in Marketing, Business, or a related field, coupled with at least 5 years of experience in digital marketing, is required. If you are passionate about leveraging digital channels to drive business growth and are seeking a challenging remote role, we invite you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies.
- Manage and optimize SEO/SEM campaigns for maximum visibility.
- Oversee social media marketing and content creation.
- Develop and execute email marketing campaigns.
- Drive lead generation and conversion rate optimization.
- Analyze digital marketing performance metrics and report on results.
- Manage the digital marketing budget effectively.
- Stay updated with the latest digital marketing trends and technologies.
- Collaborate with content and design teams to create engaging marketing materials.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Manager
01001 Abothuguchi West
KES110000 month
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a creative and results-oriented Digital Marketing Manager to lead their online presence and marketing initiatives from a fully remote position. This role is responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer engagement, and generate leads. You will manage all aspects of digital marketing, including SEO/SEM, email marketing, social media marketing, content marketing, and paid advertising campaigns. The ideal candidate will have a deep understanding of current digital marketing trends and best practices, excellent analytical skills, and a proven ability to measure and report on campaign performance. Key responsibilities include creating compelling content, optimizing website performance, managing social media channels, and identifying new opportunities for digital growth. You will also be responsible for managing the digital marketing budget and collaborating with cross-functional teams to ensure brand consistency. A Bachelor's degree in Marketing, Communications, Business, or a related field is required, along with a minimum of 5 years of experience in digital marketing. Experience with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics) is essential. Strong written and verbal communication skills, coupled with a passion for data-driven marketing and creativity, are key. This remote role requires self-motivation, excellent project management skills, and the ability to thrive in a collaborative virtual environment. Join us to shape the digital future of our client.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Manager
10100 Nyeri Town
KES140000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Manager to lead our online presence and engagement strategies, operating entirely remotely. This role is pivotal in driving brand awareness, lead generation, and customer acquisition through innovative digital campaigns. You will be responsible for developing and executing comprehensive digital marketing plans across various channels, including SEO, SEM, social media marketing, email marketing, and content marketing. The ideal candidate will possess a deep understanding of digital marketing trends, analytics, and best practices, with a proven track record of success in a remote environment. Your responsibilities will include managing social media platforms, creating engaging content, optimizing website performance, and analyzing campaign results to maximize ROI. You will collaborate with internal teams and external agencies to ensure cohesive brand messaging and effective campaign execution. Strong analytical skills are essential for tracking key metrics, generating reports, and making data-informed decisions to refine strategies. Proficiency in marketing automation tools, CRM systems, and digital analytics platforms (e.g., Google Analytics) is a must. Excellent communication and content creation skills are required to craft compelling marketing messages and manage online communities. This fully remote position offers a dynamic opportunity to shape our digital footprint and drive significant business growth through strategic online initiatives.
This advertiser has chosen not to accept applicants from your region.
9