850 Senior Content Strategist Remote Media PR jobs in Kenya

• Develop and implement overarching content strategies across digital platforms.
• Oversee content creation, editing, and publishing workflows.
• Conduct keyword research and implement SEO best practices for content optimization.
• Manage content calendars and ensure timely delivery of all content assets.
• Analyze content performance metrics and provide actionable insights.
• Collaborate with internal teams (marketing, PR, design) to align content with brand goals.
• Stay abreast of industry trends, competitor activities, and emerging platforms.
• Develop and manage relationships with content creators and influencers.
• Report on content marketing ROI and campaign effectiveness.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital PR.
• Proven success in developing and executing content strategies that drive engagement and conversions.
• Strong understanding of SEO, SEM, and social media marketing principles.
• Excellent writing, editing, and proofreading skills.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong project management and organizational skills.
• Ability to work independently and manage multiple projects in a remote environment.
• Experience in PR or media relations is a plus.

• Develop comprehensive content strategies aligned with client objectives and target audience needs.
• Plan and manage content calendars for social media, blogs, websites, and other digital channels.
• Create, curate, and edit engaging and high-quality content, including written articles, social media posts, video scripts, and infographics.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Analyze content performance metrics (e.g., engagement rates, website traffic, conversion rates) and use insights to refine strategies.
• Collaborate with design, video production, and PR teams to ensure cohesive messaging.
• Stay up-to-date with industry trends, emerging platforms, and best practices in content marketing and PR.
• Manage content distribution across various channels and monitor audience feedback.
• Develop brand voice guidelines and ensure consistency in all communications.
• Report on content performance to clients and internal stakeholders.

• Proven experience as a Content Strategist, Content Creator, or similar role in media or PR.
• Excellent writing, editing, and proofreading skills with a strong command of English.
• Demonstrated ability to develop engaging content for diverse audiences and platforms.
• Proficiency in SEO best practices and content optimization tools (e.g., SEMrush, Ahrefs).
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of content marketing principles and digital marketing strategies.
• Excellent research and analytical skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Strong communication and collaboration skills for effective remote teamwork.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• A portfolio showcasing successful content strategies and campaigns is highly desirable.

• Develop and implement integrated digital marketing strategies across multiple channels (social media, search engines, email, display advertising).
• Create high-quality, engaging, and SEO-optimized content, including blog posts, website copy, social media updates, videos, and infographics.
• Manage social media accounts, fostering community engagement and driving traffic and conversions.
• Oversee SEO/SEM initiatives, keyword research, and on-page/off-page optimization to improve search engine rankings.
• Develop and execute email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
• Analyze marketing data and campaign performance metrics using tools like Google Analytics, social media insights, and CRM data.
• Provide regular reports on campaign effectiveness, ROI, and key performance indicators (KPIs) to senior management.
• Collaborate with graphic designers, web developers, and other stakeholders to ensure brand consistency and campaign success.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Manage the content calendar and ensure timely delivery of all marketing materials.
• Identify and implement strategies to improve user experience and conversion rates across digital platforms.

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in digital marketing and content creation, with a proven track record of successful campaign management.
• Demonstrated expertise in SEO/SEM, social media marketing, email marketing, and content strategy.
• Proficiency in content management systems (CMS) like WordPress, and marketing automation platforms.
• Experience with analytics tools such as Google Analytics, Google Ads, and social media analytics.
• Excellent writing, editing, and storytelling skills, with a strong portfolio of creative content.
• Strong understanding of digital marketing best practices and emerging trends.
• Exceptional communication, collaboration, and project management skills.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fully remote environment.
• Experience with graphic design tools or video editing software is a plus.
• Knowledge of A/B testing and conversion rate optimization techniques.

The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on both digital and print sources of media.

Responsibilities

• Create new content to assist marketing campaigns
• Work closely with marketing team members
• Optimize content using SEO best practices
• Scribing - Can Listen & capture ideas while writing short notes which then He/She will later write down
• Convert the short notes into a Paper Project - Piece

Qualifications

• Bachelor's degree in Marketing or relevant work experience
• Experience in full life cycle project management
• Proficiency in major digital and print platforms

• Developing and executing comprehensive digital marketing strategies, with a focus on content and SEO.
• Creating high-quality, engaging content for various digital platforms, including blog posts, website copy, social media updates, and email newsletters.
• Conducting keyword research and implementing SEO best practices to improve website rankings and organic traffic.
• Managing and optimizing social media profiles and campaigns across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Analyzing website performance using tools like Google Analytics and providing regular reports on key metrics.
• Monitoring industry trends and competitor activities to identify new opportunities and challenges.
• Collaborating with design and development teams to ensure brand consistency and optimize user experience.
• Developing and managing content calendars to ensure a consistent flow of fresh and relevant content.
• Implementing A/B testing for landing pages and marketing campaigns to maximize effectiveness.
• Managing online advertising campaigns (e.g., Google Ads, social media ads) to drive traffic and conversions.
• Building and nurturing online communities around the brand.
• Staying current with SEO algorithms, digital marketing tools, and best practices.
• Assisting in the development of marketing collateral and presentations.
• Ensuring all digital content adheres to brand guidelines and legal compliance.
• Contributing creative ideas for new marketing initiatives and campaigns.

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• Excellent content creation skills, with a demonstrated ability to write clear, concise, and engaging copy.
• In-depth knowledge of SEO principles, keyword research tools, and search engine ranking factors.
• Proficiency with Google Analytics, Google Search Console, and other web analytics platforms.
• Experience managing social media platforms and running paid social media campaigns.
• Familiarity with content management systems (CMS) and basic HTML/CSS.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and collaboration skills, essential for remote work.
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Certifications in Google Ads or Google Analytics are a plus.
• Creativity and a passion for digital storytelling.

Kenya

End-Term Evaluation of the Project, "Creative Industries (CI): Enhanced Digital Skills for Livelihood Opportunities in Creative Economy" (12 months)

Organization

• Finn Church Aid

Posted 30 Sep 2025 Closing date 16 Oct 2025

Finn Church Aid (FCA) is Finland's biggest development cooperation organization and the second biggest organization in Finland working in humanitarian aid. FCA is a member of the ACT Alliance (ACT), an alliance of faith-based development and humanitarian aid organizations forming one of the world's largest aid organizations. FCA established presence in Kenya in 2010, working in three thematic areas: Right to Quality Education, Right to Livelihoods, and Right to Peace. FCA Kenya is currently implementing a project funded by the Ministry of Foreign Affairs (MFA) Finland named Creative Industries (CI): Enhanced Digital Skills for Livelihood Opportunities in Creative Economy. The project aims at empowering vulnerable groups such as women youth, and marginalized girls through its Right to Livelihoods (R2L) program by equipping them with essential skills for the evolving digital economy. This aligns with global efforts to enhance digital livelihoods, especially among youth from the informal settlements facing unique challenges in accessing digital employment opportunities.

The project targets youth from the informal settlements of Eastlands in Nairobi, who often face unrealistic expectations and barriers such as limited access to technology, digital literacy, and infrastructure, hindering their integration into the digital workforce. The project focuses not only on skills improvement but also on preparing participants for the markets through a phased approach for professional experience through an apprenticeship program. Through the project, emerging creatives are better able to visualize their potential and pursue future opportunities in the gig economy.

The project through working closely with the private sector actors has improved training quality by aligning skills development with market demands and continuously adapting to evolving needs. It has also established comprehensive support systems aimed at ensuring long-term success and inclusivity within the digital workforce. Success is measured not just by economic benefits from higher-paying jobs but also by its positive impact on participants' social, mental, and community wellbeing.

The project is coming to an end in December 2025, thus the need for end-term evaluation. An end term evaluation was conducted in 2023, which acted as a baseline for the project. Overall project impact: The goal of the Creative Industries (CI): Enhanced Digital Skills for Livelihood Opportunities in the Creative Economy project is to implement an upskilling and job program that develops an employment pipeline for potential clients and employers. The focus is on improving employability in creative industries areas such as animation, digital marketing, graphic design, and web design. Additionally, the project aims to create a system of incentives for employers.

Project Objectives
Objective 1.1: Youth and young adults in vulnerable situations become economically self-reliant

and contribute positively to social cohesion.

Objective 1.2: People in vulnerable situations engage in and benefit from inclusive and

sustainable economic growth.

Objective 2.1: Policies and processes promote positive change and are transparent, responsive,

and participatory

Objective 3.1: Local communities and their members play an active and leading role in societal

development, contributing to enhanced social cohesion

Rational, purpose, and priority objectives of the evaluation
The overall purpose of the end-term evaluation is to assess the continued relevance of the action

and the progress made toward achieving its planned outcomes. It will also determine in an objectivemanner the progress of project outcome indicators to inform the program implementation team on the status of planned milestones based on observed actuals. FCA will also use the results for learning to continue to inform the programming and accountability to the donor. The scope of the evaluation entails conducting a detailed analysis of the project within its implementation context and establishing the extent to which the project has contributed to the FCA Rights to Livelihoods mandate. The evaluation will mainly focus on the project activities in informal settlements of Eastlands in Nairobi and will target project beneficiaries, implementing partners, staff and other stakeholders.

The specific objectives of the end-term evaluation are as follows:

• To evaluate the relevance of the project activities to the context and stakeholders.
• Measure the efficiency of the project in relation to the resources.
• Assess the overall contribution of the action to improved digital skills delivered to youths in the informal settlements of Eastlands Nairobi.
• Document challenges, programmatic lessons learned, and key recommendations for program improvement.
• Analyse the change brought by the project implementation through comparison with the baseline report.

Skills And Qualifications Required

• Post-graduate degree in Data Science, Social Sciences, Mathematics, Statistics, or related field.
• Minimum 5-10 years of relevant professional experience in livelihoods programming and research.
• Strong background and experience in data collection and analysis; experienced in and able/willing to use mobile technology (tablets) for data collection.
• Proven experience in undertaking evaluations/research or leading evaluation/research teams, with outstanding skills in qualitative and quantitative research and data analysis using relevant software such as STATA or SPSS
• Technical expertise in assessing issues of education and market demand and supply, and the ability to draw strong and valid conclusions.
• Solid understanding of Kenya's informal settlements context, labour market dynamics, and digital & creative economy policies.

How to apply

To get the full Term of Reference (TOR) which includes the instructions for preparation and submission of the proposal, the rules that govern the application process please log into the FCA cloudia supplier portal using this link by 16th October 2025 at 2259 hrs Kenyan time.

Late applications will be rejected.
Please note that the prices shall be quoted in KES only inclusive of VAT.

All applications, in English only, MUST be submitted online through this link

If you experience technical problems, please contact for support. Please do not submit the applications via email. They must be submitted using the link above after registering in the supplier portal.
Bid submissions via email will NOT be accepted.
Cancellation For Convenience
The Contracting authority may for its own convenience and without charge or liability cancel this advertising process at any stage.

Job details

Country

• Kenya

City Nairobi Source

• Finn Church Aid

Type

• Consultancy

Career category

• Monitoring and Evaluation

Years of experience

• 5-9 years

Theme

• Health

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