220 Sales Channel jobs in Kenya

**Job Description :**
**Job Title:** Channel Manager - Off Trade
**Reports to:** Head of Customer Marketing
**About** **us**
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
**About the Function:**
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.
**About the Role:**
KBL strives to be recognized by its customers as the #1 Consumer Goods Company in Kenya. Achieving this ambition requires aligning all our efforts with customer needs, continuously excelling in delivering compelling shopper and customer propositions that resonate with consumer demands.
+ Adapt brand strategies and SUP plans into channel programs that increase profitability and drive positive ROI.
+ Develop programs contributing to category/brand P&Ls, crucial for KBL's performance as well as that of categories and customers.
+ Manage budget for in-outlet program creation, measured against growth targets for off-trade channels.
+ Seek a highly organized, dependable, self-motivated individual who thrives in a hands-on, fast-paced environment.
+ Exhibit disciplined creativity to bring Diageo's world-class brands to life.
+ Build strong relationships to expand influence and achieve results swiftly while managing multiple projects simultaneously.
+ Navigate complex matrix organizations effectively, handling ambiguity well.
+ Although this role has no direct reports, leading and influencing decisions is vital.
**Role Responsibilities:**
+ Execute commercial off-trade calendar management.
+ Tailor brand & portfolio activities into channel & customer programs aligned with commercial plans.
+ Contribute to trade strategy development focusing on Off-trade and wholesale segments while identifying opportunities and risks for business value delivery.
+ Develop scalable insight-driven programs for modern trade segments across customers.
+ Design customer-specific retail/segment programs aimed at boosting traffic, basket size, or conversion rates.
+ Collaborate closely with agency resources, finance, legal teams, and distributor partners.
+ Utilize data insights and possess knowledge of modern trade customers/shoppers/key segments.
+ Oversee in-store/bar programs from initial brief through toolkit development to execution support and M&E (Measurement & Evaluation).
+ Ensure commercially viable programs driving category growth beyond brand expectations are implemented effectively.
**Experience / Skills Required:**
+ +5 years proven track record in Marketing or Sales (Customer Marketing).
+ Strong creative judgment paired with solid commercial understanding of customer/shopper dynamics.
+ Deep familiarity with off-trade channels enabling brilliant shopper program development.
+ Ability to navigate Diageo's network efficiently using influence across various organizational levels-decisive action is key here!
+ Inspire agencies towards delivering exceptional work; experience working alongside key customers is advantageous.
**Flexible Working Statement:**
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
**Diversity statement:**
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
_If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._
**Worker Type :**
Regular
**Primary Location:**
KBL
**Additional Locations :**
**Job Posting Start Date :**
2025-08-22
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (

Our client is seeking a seasoned and results-oriented Senior Retail Operations Manager to lead their omni-channel retail operations for a fully remote position. This is a unique opportunity to shape the future of retail by integrating online and in-store experiences seamlessly. You will be responsible for overseeing all aspects of retail operations, including supply chain management, inventory control, store performance optimization, and customer service excellence. The ideal candidate will have a deep understanding of modern retail strategies, with a proven ability to drive efficiency, profitability, and customer loyalty across multiple channels. You will develop and implement operational strategies to enhance the customer experience, manage operational budgets, and ensure compliance with company policies and procedures. This role requires a strategic thinker with strong leadership skills, capable of managing remote teams and fostering a culture of continuous improvement. You will analyze sales data, market trends, and competitor activities to identify opportunities for growth and operational enhancements. Collaboration with marketing, merchandising, and technology teams is key to success. The ability to leverage technology to streamline operations and improve the customer journey is essential. This is a remote-first role, demanding exceptional organizational skills, proactive communication, and the ability to inspire and manage teams without direct physical oversight. Responsibilities:

• Develop and execute operational strategies for all retail channels (online, physical stores, marketplaces).
• Oversee inventory management, demand forecasting, and supply chain logistics to ensure product availability.
• Set performance standards and KPIs for retail operations, monitoring performance and implementing corrective actions.
• Manage operational budgets, controlling costs and maximizing profitability.
• Drive initiatives to enhance customer experience across all touchpoints.
• Ensure compliance with all health, safety, and regulatory requirements.
• Lead, mentor, and develop a remote team of retail operations professionals.
• Analyze sales reports, customer feedback, and operational data to identify areas for improvement.
• Collaborate with merchandising and marketing teams to align operational plans with product and promotional strategies.
• Implement and optimize omni-channel fulfillment strategies (e.g., buy online, pick up in-store).

Qualifications:

• Bachelor's degree in Business Administration, Retail Management, or a related field.
• Minimum of 8 years of experience in retail operations, with at least 3 years in a management role, preferably with omni-channel experience.
• Proven track record of successfully managing retail operations, driving sales, and improving profitability.
• Strong understanding of inventory management, supply chain, and logistics.
• Excellent leadership, communication, and interpersonal skills.
• Proficiency in retail management software and analytics tools.
• Demonstrated ability to lead and manage remote teams effectively.
• Strategic thinking and problem-solving capabilities.

Job Overview
Our client is seeking a highly experienced and results-driven Sales Manager to lead their sales operations in Kenya for their tissue product line. The ideal candidate must possess extensive senior sales management experience, with a strong and proven background in tissue product sales. This role requires a strategic leader with deep industry insight, the ability to drive market growth, and a passion for building and managing high-performing sales teams. br>
Key Responsibilities
• Develop and execute a comprehensive sales strategy to grow the tissue product portfolio across Kenya. < r>• rive revenue growth by identifying new business opportunities and expanding market share. < r>• L ad, mentor, and manage the national sales team to meet and exceed sales targets. < r>• B ild strong relationships with key distributors, wholesalers, retail chains, and institutional clients. < r>• A alyze market trends, competitor activities, and customer feedback to inform business decisions. < r>• P epare detailed sales forecasts, budgets, and performance reports for executive management. < r>• O ersee contract negotiations and ensure profitability and compliance with company standards. < r>• C llaborate with marketing, production, and logistics teams to ensure alignment with sales goals. < r>• R present the company at trade fairs, industry events, and stakeholder meetings. < r>
Qualifications and Experience
• B chelor’s Degree in Business, Marketing, Sales, or a related field (Master’s degree is an added advantage).
• Minimum of 10 years' experience in sales management, with at least 5 years in the tissue or hygiene products industry.
• Proven rack record of successfully managing large sales teams and delivering exceptional results. < r>• S rong negotiation, communication, and interpersonal skills. < r>• D ep understanding of the Kenyan retail and distribution landscape. < r>• S rategic thinker with a hands-on approach to leadership and execution. < r>• A ility to work under pressure, meet deadlines, and adapt to a fast-paced environment.

Job Title: Sales Manager Location: Nairobi,KenyaReports to: General ManagerIndustry: HospitalityKey Responsibilities 1. Sales Strategy & Planning     Develop and execute sales plans and strategies aligned with the hotel’s business objectives.    Identify and target key market segments, including corporate, leisure, group bookings, and travel agents.    Monitor market trends and competitor activity to adjust sales tactics accordingly.2. Client Relationship Management     Build and maintain strong relationships with existing and potential clients, including corporate accounts, event planners, travel agencies, and tour operators.    Conduct regular client visits and networking to promote the hotel’s services.    Respond promptly to client inquiries and provide tailored proposals and quotations.3. Revenue Growth     Drive sales initiatives to achieve monthly and annual revenue targets.    Coordinate with the marketing team to develop promotional campaigns and special offers.    Collaborate with the Front Office and Reservations teams to maximize room occupancy and average daily rate (ADR).4. Sales Reporting & Forecasting     Prepare regular sales reports, forecasts, and market analysis for management review.    Track and analyze sales performance metrics and adjust strategies as needed.5. Team Collaboration & Leadership     Work closely with other departments (Food & Beverage, Events, Marketing) to ensure seamless customer experience.    Train and motivate sales staff (if applicable) to meet departmental goals.6. Event & Group Sales     Manage group bookings, conferences, and event sales to maximize hotel revenue.    Liaise with clients to coordinate event requirements and deliver exceptional service.RequirementsQualifications & Experience

Bachelor’s degree in Business, Marketing, Hospitality, or related field.

Minimum 3–5 years’ experience in sales within the hospitality industry, preferably in a 3-5 star hotel environment.

Proven track record of meeting or exceeding sales targets.

Excellent communication, negotiation, and interpersonal skills.

Proficiency in CRM software and Microsoft Office Suite.

Core Competencies

Strong sales and negotiation skills

Customer-focused approach

Strategic thinking and planning

Relationship building and networking

Teamwork and collaboration

Results-driven and proactive mindset

Our client, a leading player in the FMCG sector, is seeking an experienced and dynamic FMCG Sales Manager to join their team. This hybrid role offers a great opportunity to lead and develop a sales team, drive revenue growth, and expand market share within the Fast-Moving Consumer Goods industry. The ideal candidate will have a strong understanding of consumer markets, exceptional leadership qualities, and a proven ability to develop and execute effective sales strategies. You will be responsible for managing a team of sales representatives, setting sales targets, analyzing sales data, and fostering strong relationships with distributors and retailers. This position requires strategic thinking, excellent communication skills, and the ability to motivate a team.

Responsibilities:

• Develop and implement strategic sales plans to achieve company sales objectives and expand market presence.
• Manage, train, and mentor a team of sales representatives to ensure high performance and productivity.
• Set clear sales targets and key performance indicators (KPIs) for the sales team.
• Monitor sales performance, analyze sales data, and provide regular reports to senior management.
• Identify and develop new business opportunities and customer relationships with distributors and key retailers.
• Build and maintain strong relationships with existing clients, ensuring customer satisfaction and retention.
• Develop pricing strategies and promotional activities to drive sales volume and profitability.
• Manage the sales budget effectively, ensuring optimal resource allocation.
• Collaborate with the marketing team to align sales and marketing strategies.
• Conduct market research to identify consumer trends and competitor activities.
• Oversee the distribution network to ensure efficient product availability and stock management.
• Resolve customer complaints and address issues promptly and professionally.
• Ensure adherence to company policies and ethical sales practices.
• Conduct regular performance reviews for sales team members.
• Stay updated on FMCG market trends and best practices in sales management.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• Minimum of 5 years of experience in sales management within the FMCG industry.
• Proven track record of successfully managing sales teams and achieving sales targets.
• Strong understanding of FMCG market dynamics, distribution channels, and consumer behavior.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Proficiency in CRM software and sales analytics tools.
• Ability to develop and execute strategic sales plans.
• Strong analytical and problem-solving skills.
• Experience in managing budgets and P&amp;amp;amp;amp;L.
• Ability to work effectively in a hybrid work environment, balancing remote and office-based responsibilities.
• Knowledge of the Kenyan FMCG market is a significant advantage.
• Strong presentation skills.

Join a thriving company and lead a dedicated sales force to achieve new heights in the competitive FMCG landscape.

Our client is looking for a driven and results-oriented Enterprise Sales Manager to lead their sales efforts in the region. This is a fully remote position, allowing you to leverage your sales expertise from anywhere. You will be responsible for developing and executing strategic sales plans to achieve company goals and expand our client's customer base. This involves identifying and prospecting new business opportunities, building and maintaining strong relationships with key enterprise clients, and understanding their unique business needs. Your role will be crucial in driving revenue growth by closing complex deals and managing the entire sales cycle from lead generation to contract negotiation. You will work closely with marketing and product development teams to ensure alignment and provide valuable market feedback. Exceptional communication, negotiation, and presentation skills are essential, as you will be engaging with C-level executives and decision-makers. Proven experience in enterprise software sales, SaaS, or related technology sectors is highly preferred. A deep understanding of sales methodologies and CRM tools is required. The ability to work independently, manage your time effectively, and consistently meet or exceed sales targets is critical for success in this remote role. You will be expected to conduct virtual product demonstrations, develop tailored proposals, and foster long-term client partnerships. This is an exciting opportunity to join a growing company and make a significant impact on its market presence.Location : Kakamega, Kakamega, KE

Our client is seeking a results-driven and dynamic Senior Sales Manager to lead and expand their sales operations. This is a fully remote position, offering a fantastic opportunity to manage a high-performing sales team from anywhere in Kenya. The ideal candidate will have a proven track record of exceeding sales targets, developing effective sales strategies, and building strong client relationships. You will be responsible for coaching and mentoring the sales team, driving revenue growth, and ensuring customer satisfaction.

Key Responsibilities:

• Develop and execute strategic sales plans to achieve revenue goals and expand the customer base.
• Lead, manage, and motivate a remote sales team to meet and exceed performance targets.
• Identify and pursue new business opportunities, including prospecting and lead generation.
• Build and maintain strong, long-lasting relationships with key clients and stakeholders.
• Analyze sales data and market trends to identify areas for growth and improvement.
• Develop and deliver compelling sales presentations and proposals.
• Manage the sales pipeline, ensuring accurate forecasting and reporting.
• Collaborate with marketing and product development teams to align sales strategies.
• Provide ongoing coaching, training, and performance feedback to the sales team.
• Negotiate contracts and close agreements with clients.
• Represent the company at industry events and trade shows (virtually or in-person as needed).
• Ensure a high level of customer satisfaction through proactive engagement and support.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA is a plus.
• Minimum of 7 years of experience in sales, with at least 3 years in a sales management or leadership role.
• Proven track record of consistently meeting or exceeding sales quotas.
• Experience in managing and developing remote sales teams.
• Strong understanding of sales methodologies and CRM software (e.g., Salesforce).
• Excellent negotiation, communication, and presentation skills.
• Strategic thinking and the ability to develop and execute effective sales plans.
• Ability to analyze sales performance data and make data-driven decisions.
• High level of motivation, self-discipline, and results orientation.
• Ability to thrive in a remote, goal-oriented environment.
• Demonstrated ability to build strong relationships with clients and team members.

Our client is a dynamic and rapidly expanding enterprise seeking a highly motivated and results-driven Regional Sales Manager to spearhead sales efforts across a designated territory. This is a fully remote position, offering the flexibility to manage your region effectively from your home office. As Regional Sales Manager, you will be responsible for developing and executing sales strategies to achieve revenue targets and expand market share. Your primary duties will include recruiting, training, and managing a team of sales representatives, providing them with the guidance and support needed to succeed. You will set sales quotas, monitor performance, and implement effective sales processes. Building and maintaining strong relationships with key clients and distributors within your region is paramount. You will also conduct market analysis to identify new business opportunities and competitive trends. Forecasting sales performance, managing sales budgets, and reporting on regional sales activities to senior management are integral to this role. The ideal candidate will possess a Bachelor's degree in Business Administration, Marketing, or a related field, with a minimum of 7 years of sales experience, including at least 3 years in a sales management or leadership capacity. Proven success in exceeding sales targets, strong understanding of sales methodologies, and exceptional leadership and coaching skills are essential. Excellent communication, negotiation, and presentation abilities are required, along with the capacity to thrive in a remote sales environment. You should be self-motivated, possess strong organizational skills, and have a passion for driving business growth.

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a dynamic and results-driven Sales Manager to lead their operations in Thika. This is a critical role focused on driving sales growth, expanding market share, and managing a dedicated sales team. The ideal candidate will have a proven track record in FMCG sales, exceptional leadership qualities, and a deep understanding of the Kenyan market dynamics.

Your responsibilities will include developing and implementing effective sales strategies, setting sales targets, and monitoring team performance to ensure achievement of business objectives. You will be responsible for managing key client accounts, fostering strong relationships, and identifying new business opportunities. This role requires extensive travel within the assigned territory to meet with clients, distributors, and retail partners. You will also be involved in market analysis, competitor monitoring, and contributing to product development and marketing initiatives. Strong negotiation, presentation, and communication skills are essential. The ability to motivate and develop a sales team is crucial. A bachelor's degree in Business Administration, Marketing, or a related field is required. A minimum of 5 years of experience in sales management within the FMCG industry is necessary. A valid driver's license and a willingness to travel extensively are mandatory. Prior experience with modern sales techniques and CRM software is highly desirable.