1,847 Remote E Commerce Digital Marketing Specialist jobs in Kenya
Remote E-commerce Digital Marketing Specialist
Posted 19 days ago
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Key Responsibilities:
- Develop and implement integrated digital marketing strategies to drive e-commerce sales and brand awareness.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
- Create and execute engaging social media marketing campaigns across relevant platforms.
- Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
- Create compelling website content, product descriptions, and promotional copy.
- Analyze website traffic, user behavior, and conversion metrics to identify areas for improvement.
- Conduct market research and competitor analysis to inform marketing strategies.
- Manage online advertising budgets and ensure a strong return on investment (ROI).
- Collaborate with web development and design teams to enhance user experience and conversion funnels.
- Monitor industry trends and adapt strategies to stay ahead of the competition.
- Prepare regular performance reports and present insights to management.
- Experiment with new digital marketing channels and technologies.
- Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven expertise in SEO, SEM, social media marketing, and email marketing.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
- Strong understanding of content marketing and conversion rate optimization (CRO).
- Excellent analytical, problem-solving, and project management skills.
- Creative mindset with a flair for compelling copywriting.
- Ability to work independently and manage multiple priorities in a remote setting.
- Strong communication and collaboration skills.
- Certifications in Google Ads, Facebook Blueprint, or similar are a plus.
E-commerce Social Media Campaign Manager
Posted 22 days ago
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Job Description
Key Responsibilities:
- Develop and implement strategic social media campaign plans aligned with e-commerce objectives and sales targets.
- Manage day-to-day activities across social media platforms, including content scheduling, posting, and community engagement.
- Create compelling and platform-specific content, including graphics, videos, and written copy, to drive engagement and conversions.
- Design, manage, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, TikTok Ads) to maximize ROI.
- Monitor social media trends, competitor activities, and industry news to identify opportunities for campaign innovation.
- Analyze campaign performance metrics, track KPIs, and provide regular reports with actionable insights and recommendations for improvement.
- Collaborate with designers, copywriters, and other team members to produce high-quality campaign assets.
- Engage with followers, respond to inquiries, and foster a positive and interactive online community.
- Identify and engage with relevant influencers and brand advocates to amplify campaign reach.
- Stay up-to-date with the latest social media features, tools, and advertising best practices.
- Ensure brand voice and messaging consistency across all social media channels.
- Work closely with the e-commerce team to ensure seamless integration of social media efforts with overall sales funnels.
Qualifications:
- Proven experience as a Social Media Manager, Campaign Manager, or similar role, with a strong focus on e-commerce.
- Demonstrated success in planning and executing social media campaigns that have driven significant sales growth.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Experience with paid social media advertising platforms and budget management.
- Excellent content creation skills, including copywriting and basic graphic design/video editing abilities.
- Strong understanding of SEO principles and how they relate to social media content.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, organizational, and time management skills.
- Ability to thrive in a fast-paced, remote work environment.
- Familiarity with e-commerce platforms and customer journey optimization is a plus.
Senior E-commerce & Social Media Campaign Manager
Posted 13 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive e-commerce and social media campaign strategies aligned with business objectives.
- Manage the end-to-end execution of digital campaigns, from conceptualization and creative development to implementation and reporting.
- Oversee social media content calendars, ensuring a consistent and engaging brand voice across platforms (e.g., Instagram, Facebook, Twitter, TikTok).
- Optimize e-commerce product listings and promotional activities to maximize conversion rates and sales.
- Plan and manage paid social media advertising budgets, targeting specific demographics and interests to achieve campaign goals.
- Collaborate with marketing, design, and sales teams to ensure campaign synergy and consistent messaging.
- Analyze campaign performance data using tools like Google Analytics, social media insights, and e-commerce platform reports.
- Provide regular reports on campaign performance, key metrics, and actionable insights to senior management.
- Stay abreast of the latest trends in e-commerce, social media marketing, and digital advertising.
- Identify and leverage emerging social media platforms and features to expand reach and engagement.
- Manage relationships with influencers and brand partners where applicable.
- Continuously test and optimize campaign elements (ad creative, targeting, landing pages) for improved results.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in e-commerce management and social media marketing, with a focus on campaign development and execution.
- Proven experience managing successful paid social media campaigns and understanding of their impact on e-commerce sales.
- Strong understanding of SEO, SEM, content marketing, and email marketing principles.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
- Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
- Exceptional written and verbal communication skills, with a talent for creative copywriting.
- Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is highly desirable.
- Ability to thrive in a fully remote work environment, demonstrating self-discipline and proactivity.
E-commerce & Social Media Marketing Strategist
Posted 22 days ago
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E-commerce Social Media Marketing Manager
Posted 20 days ago
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Job Description
Responsibilities:
- Develop and implement a strategic social media plan to align with business goals.
- Create, curate, and manage published content (images, video, written) across all social media channels.
- Monitor, analyze, and report on social media performance using analytics tools.
- Manage and optimize paid social media advertising campaigns.
- Engage with the online community, respond to comments and DMs, and foster positive relationships.
- Stay up-to-date with the latest social media best practices, technologies, and trends.
- Collaborate with internal teams to ensure brand consistency and integrated marketing efforts.
- Proven work experience as a Social Media Manager or similar role, with a focus on e-commerce.
- Excellent copywriting, editing, and visual content creation skills.
- Demonstrable experience with social media analytics and advertising platforms.
- Strong understanding of SEO, keyword research, and website traffic metrics.
- Ability to work independently and manage time effectively in a remote setting.
- Bachelor's degree in Marketing, Communications, or a related field.
E-commerce & Social Media Marketing Lead
Posted 22 days ago
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E-commerce and Social Media Marketing Manager
Posted 14 days ago
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E-commerce and Social Media Marketing Strategist
Posted 12 days ago
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Job Description
Responsibilities:
- Develop and execute integrated e-commerce and social media marketing strategies.
- Manage and optimize the company's e-commerce website for user experience and conversion.
- Create engaging content for social media platforms and manage online communities.
- Plan and execute paid advertising campaigns on social media and search engines.
- Analyze website traffic and social media performance metrics to identify insights and opportunities.
- Collaborate with the design and development teams to enhance the online customer journey.
- Manage email marketing campaigns and lead nurturing efforts.
- Stay up-to-date with industry trends, best practices, and emerging technologies.
- Monitor competitor activities and market trends.
- Report on campaign performance and ROI to management.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of proven experience in e-commerce marketing and social media management.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Expertise in social media marketing tools and analytics (e.g., Hootsuite, Sprout Social, Facebook Ads Manager).
- Strong understanding of SEO, SEM, and content marketing principles.
- Excellent copywriting, editing, and communication skills.
- Experience with graphic design tools and video editing is a plus.
- Ability to analyze data and translate insights into actionable strategies.
- Demonstrated ability to manage multiple projects and meet deadlines.
- A passion for digital marketing and a creative, results-oriented approach.
E-commerce and Social Media Marketing Lead
Posted 22 days ago
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Senior E-commerce & Social Media Marketing Manager
Posted 21 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive e-commerce and social media strategies to achieve sales and marketing objectives.
- Manage and optimize online store performance, including product merchandising, website usability, and conversion rate optimization (CRO).
- Oversee the planning, execution, and analysis of social media campaigns across various platforms (Facebook, Instagram, Twitter, TikTok, LinkedIn).
- Manage digital advertising budgets and campaigns (e.g., Google Ads, social media ads) to drive qualified traffic and conversions.
- Develop engaging content strategies for social media and e-commerce channels, working closely with content creators.
- Analyze key performance indicators (KPIs) for e-commerce and social media, providing actionable insights and recommendations.
- Conduct market research, competitor analysis, and customer behavior studies to identify growth opportunities.
- Collaborate with cross-functional teams (e.g., product, customer service, design) to ensure a seamless customer experience.
- Stay abreast of the latest trends and technologies in e-commerce, social media marketing, and digital advertising.
- Lead and mentor a remote team of e-commerce specialists and social media managers.
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
- Minimum of 8 years of experience in e-commerce and social media marketing, with a proven track record of driving online sales and engagement.
- In-depth knowledge of major e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, platform-specific insights).
- Expertise in managing and executing paid social media campaigns and SEM strategies.
- Strong understanding of SEO principles and content marketing for e-commerce.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proven ability to lead and manage remote teams effectively.
- Exceptional communication, presentation, and interpersonal skills.
- Must be a highly organized, results-oriented individual capable of thriving in an autonomous remote work environment.