178 Product Lead jobs in Kenya
FMCG Product Development Lead (Remote)
20204 Naivasha, Rift Valley
KES110000 Annually
WhatJobs
Posted today
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Job Description
Our client is looking for an innovative and experienced FMCG Product Development Lead to drive new product initiatives from concept to launch, operating entirely remotely. This role is instrumental in shaping our product portfolio within the fast-moving consumer goods sector. You will lead cross-functional teams, including marketing, R&D, and operations, to identify market opportunities, develop product strategies, and ensure successful execution. The ideal candidate will have a deep understanding of consumer trends, market dynamics, and the product development lifecycle within the FMCG industry. Responsibilities include: conducting market research and competitive analysis; defining product specifications and requirements; managing project timelines and budgets; collaborating with suppliers and manufacturers; overseeing product testing and quality assurance; and ensuring seamless integration with marketing and sales efforts. You will also be responsible for evaluating the performance of new products and iterating based on feedback and data. A strong background in product management, brand management, or new product innovation within FMCG is essential. Qualifications include a Bachelor's degree in Business Administration, Marketing, Food Science, or a related field. An MBA or advanced degree is a plus. A minimum of 8 years of experience in product development or brand management, with a focus on FMCG products, is required. Proven ability to lead complex projects, manage multiple stakeholders, and achieve results in a remote setting is crucial. Excellent leadership, communication, analytical, and strategic thinking skills are necessary. The ability to foster creativity and drive innovation within teams is highly valued. This is an exciting opportunity to impact a leading company's product strategy and contribute to the growth of popular consumer brands. You will be working in a collaborative virtual environment, contributing to a culture of excellence and continuous improvement.
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0
Remote FMCG Product Development Lead
20101 Embu, Eastern
KES7000000 Annually
WhatJobs
Posted today
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Job Description
Our client, a rapidly expanding leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and experienced Remote FMCG Product Development Lead. This is a fully remote position, offering you the chance to drive innovation in product development from anywhere. You will be responsible for the entire product lifecycle, from ideation and market research to formulation, testing, and launch for a diverse range of FMCG products. This role demands a deep understanding of consumer trends, market dynamics, and product innovation within the FMCG landscape. You will lead a cross-functional team, including R&D scientists, marketing specialists, and supply chain experts, to bring new products to market efficiently and effectively. Key responsibilities include identifying new product opportunities, developing product concepts, overseeing formulation and sensory testing, and ensuring compliance with regulatory standards. You will collaborate closely with the marketing team to define product positioning and go-to-market strategies. Experience in project management, particularly agile methodologies, is essential for managing multiple product development projects simultaneously. The ideal candidate will have a proven track record of successful FMCG product launches, strong analytical skills, and the ability to translate consumer insights into commercially viable products. A Bachelor's or Master's degree in Food Science, Chemistry, Marketing, Business Administration, or a related field, coupled with at least 9 years of experience in FMCG product development and management, is required. Excellent leadership, communication, and strategic thinking abilities are crucial for this role. If you are a passionate innovator eager to shape the future of consumer products in a remote setting, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Lead the end-to-end product development process for FMCG products.
- Identify market opportunities and develop innovative product concepts.
- Oversee product formulation, testing, and quality assurance.
- Collaborate with R&D, marketing, and supply chain teams.
- Manage product development timelines and budgets.
- Conduct market research and analyze consumer trends.
- Ensure product compliance with regulatory requirements.
- Develop product positioning and launch strategies.
- Mentor and guide product development teams.
- Monitor product performance post-launch and drive improvements.
- Bachelor's or Master's degree in Food Science, Chemistry, Marketing, or a related field.
- Minimum of 9 years of experience in FMCG product development and management.
- Proven track record of successful FMCG product launches.
- Strong understanding of consumer trends and market dynamics.
- Excellent project management and leadership skills.
- Experience with product lifecycle management.
- Strong analytical and problem-solving abilities.
- Excellent communication and interpersonal skills.
- Ability to work effectively in a remote team environment.
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1
Lead Insurance Product Development Manager
00100 Abothuguchi West
KES4500000 Annually
WhatJobs
Posted 7 days ago
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Job Description
Our client, a dynamic and growing insurance firm, is seeking an experienced and visionary Lead Insurance Product Development Manager to be based in **Nairobi, Nairobi, KE**. This leadership role is crucial for conceptualizing, designing, and launching innovative and competitive insurance products that meet market demands and drive business growth. The successful candidate will lead a team of product specialists, collaborate closely with cross-functional departments, and stay at the forefront of industry trends and customer needs. A deep understanding of the insurance landscape, coupled with strong strategic planning and execution capabilities, is essential.
Key responsibilities include:
The ideal candidate will hold a Bachelor's degree in Business Administration, Marketing, Finance, Actuarial Science, or a related field; an MBA or advanced degree is a plus. A minimum of 8 years of experience in insurance product development, management, or strategy is required, with a proven track record of successfully launching new products. Strong knowledge of various insurance lines (e.g., life, health, general insurance) and understanding of underwriting principles, actuarial concepts, and regulatory frameworks are essential. Excellent strategic thinking, market analysis, project management, and communication skills are paramount. The ability to lead and influence cross-functional teams and a passion for innovation in the insurance sector are critical for success in this role. This is an exceptional opportunity to shape the future of our client's product portfolio and drive significant business impact.
Key responsibilities include:
- Leading the entire product lifecycle, from ideation and market research to development, launch, and ongoing management.
- Conducting thorough market analysis to identify unmet customer needs and emerging opportunities for new insurance products.
- Designing innovative product features, benefits, and pricing strategies that align with business objectives and regulatory requirements.
- Collaborating closely with actuarial, underwriting, marketing, sales, and legal teams to ensure successful product development and implementation.
- Developing comprehensive business cases and product roadmaps, presenting them to senior leadership for approval.
- Managing the execution of product launch plans, including marketing collateral, sales training, and operational readiness.
- Monitoring product performance post-launch, analyzing key metrics, and identifying areas for improvement or expansion.
- Staying informed about competitor activities, market trends, and regulatory changes impacting the insurance product landscape.
- Ensuring all product documentation and communications are accurate, compliant, and customer-friendly.
- Mentoring and developing junior product development team members.
The ideal candidate will hold a Bachelor's degree in Business Administration, Marketing, Finance, Actuarial Science, or a related field; an MBA or advanced degree is a plus. A minimum of 8 years of experience in insurance product development, management, or strategy is required, with a proven track record of successfully launching new products. Strong knowledge of various insurance lines (e.g., life, health, general insurance) and understanding of underwriting principles, actuarial concepts, and regulatory frameworks are essential. Excellent strategic thinking, market analysis, project management, and communication skills are paramount. The ability to lead and influence cross-functional teams and a passion for innovation in the insurance sector are critical for success in this role. This is an exceptional opportunity to shape the future of our client's product portfolio and drive significant business impact.
This advertiser has chosen not to accept applicants from your region.
2
Associate Product Marketing Manager
Nairobi, Nairobi
Google
Posted today
Job Viewed
Job Description
**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ Experience in marketing, brand management, strategy consulting, marketing agency, or a related field through full time roles, internships, projects, or academic classes.
+ Ability to communicate in English and any African language fluently in order to work with stakeholders in Sub-Saharan Africa region.
**Preferred qualifications:**
+ Knowlede of and passion for Google's products, technology, and leadership in the Artificial Intelligence (AI) space.
+ Demonstrated global mindset and ability to think across disciplines, industries, cultures, and scenarios.
+ Excellent program management and communication skills with an interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
+ Demonstrated analytical success, with capacity for developing and understanding strategy.
+ Comfort with ambiguity and agility.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As an APMM (Associate Product Marketing Manager), you will be part of a two year, cohort based, development program. During your time in the program, you will work on priority marketing projects in your organization to develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
You will be assigned projects within the Marketing organization supporting their business goals and you'll make direct contributions under the scope of a larger project, with general guidance. For example, you may help bring the voice of the user into the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, and/or manage campaigns and programming.
**Responsibilities:**
+ Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
+ Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them, and measuring the efficacy of such programs.
+ Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate new developments to users.
+ Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
+ Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
+ Bachelor's degree or equivalent practical experience.
+ Experience in marketing, brand management, strategy consulting, marketing agency, or a related field through full time roles, internships, projects, or academic classes.
+ Ability to communicate in English and any African language fluently in order to work with stakeholders in Sub-Saharan Africa region.
**Preferred qualifications:**
+ Knowlede of and passion for Google's products, technology, and leadership in the Artificial Intelligence (AI) space.
+ Demonstrated global mindset and ability to think across disciplines, industries, cultures, and scenarios.
+ Excellent program management and communication skills with an interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
+ Demonstrated analytical success, with capacity for developing and understanding strategy.
+ Comfort with ambiguity and agility.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As an APMM (Associate Product Marketing Manager), you will be part of a two year, cohort based, development program. During your time in the program, you will work on priority marketing projects in your organization to develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
You will be assigned projects within the Marketing organization supporting their business goals and you'll make direct contributions under the scope of a larger project, with general guidance. For example, you may help bring the voice of the user into the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, and/or manage campaigns and programming.
**Responsibilities:**
+ Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
+ Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them, and measuring the efficacy of such programs.
+ Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate new developments to users.
+ Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
+ Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
This advertiser has chosen not to accept applicants from your region.
3
FMCG Product Marketing Manager
30100 Kitale, Rift Valley
KES175000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Product Marketing Manager to lead their remote marketing efforts. This crucial role will be responsible for developing and executing comprehensive marketing strategies for a portfolio of FMCG products, driving brand awareness, market share, and sales growth. You will conduct market research, identify consumer insights, and translate them into compelling product positioning and messaging. Key responsibilities include creating and implementing go-to-market plans, managing product launches, and developing integrated marketing campaigns across various channels, including digital and social media. You will work closely with product development, sales, and trade marketing teams to ensure product success. The ideal candidate will possess a strong understanding of the FMCG landscape, consumer behavior, and the principles of product marketing. Exceptional analytical, communication, and project management skills are essential. You should be adept at using marketing analytics tools to measure campaign effectiveness and optimize strategies. This fully remote position requires a creative thinker with a proven ability to work independently and collaboratively in a virtual environment. Experience in brand management, digital marketing, and consumer insights is highly valued. A bachelor's degree in Marketing, Business Administration, or a related field is required. A minimum of 7 years of experience in product marketing, preferably within the FMCG industry, is necessary, with a demonstrated history of successful product launches and marketing campaign execution. If you are passionate about building strong brands and driving growth in the FMCG sector, this remote opportunity serving the **Kitale, Trans-Nzoia, KE** region is for you.
This advertiser has chosen not to accept applicants from your region.
4
Senior Product Marketing Manager
20200 Naivasha, Rift Valley
KES240000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a prominent Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced Senior Product Marketing Manager to drive the success of their product portfolio. This is a fully remote role, offering flexibility to manage product marketing strategies from any location. You will be responsible for defining product positioning, developing go-to-market strategies, and crafting compelling messaging that resonates with target consumers. Your role will involve close collaboration with product development, sales, and communication teams to ensure alignment and successful product launches. We are looking for a candidate with a deep understanding of the FMCG market, strong analytical skills, and a passion for understanding consumer needs. You will conduct market research, analyze competitive landscapes, and leverage insights to inform marketing decisions. The ideal candidate will have a proven ability to develop data-driven marketing plans and execute them effectively to achieve business objectives. Experience in managing product lifecycles and driving revenue growth is essential.
Key responsibilities:
Qualifications:
This is a fully remote opportunity offering a competitive salary, comprehensive benefits, and the chance to make a significant impact on our well-known FMCG brands.
Key responsibilities:
- Develop and execute comprehensive product marketing strategies for FMCG products.
- Define product positioning, messaging, and value propositions.
- Lead go-to-market planning and execution for new product launches.
- Conduct market research, competitive analysis, and consumer segmentation.
- Collaborate with product management on roadmap development and feature prioritization.
- Create compelling marketing collateral, sales enablement tools, and campaign materials.
- Manage product pricing, promotions, and channel strategies.
- Analyze product performance, sales data, and market trends to identify growth opportunities.
- Partner with cross-functional teams (sales, R&D, creative) to ensure successful product execution.
- Stay updated on industry trends and best practices in product marketing.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
- 5+ years of experience in product marketing, with a significant focus on the FMCG sector.
- Demonstrated success in launching and managing consumer products.
- Strong analytical skills and experience with market research methodologies.
- Excellent written and verbal communication, presentation, and storytelling abilities.
- Proven ability to influence cross-functional teams.
- Experience with digital marketing tools and strategies.
- Ability to work autonomously and manage multiple projects in a remote setting.
This is a fully remote opportunity offering a competitive salary, comprehensive benefits, and the chance to make a significant impact on our well-known FMCG brands.
This advertiser has chosen not to accept applicants from your region.
5
Senior Product Marketing Manager
00200 Njiru Village
KES90000 month
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is actively searching for a highly strategic and creative Senior Product Marketing Manager. This position is exclusively remote, allowing us to build a world-class marketing team without geographical constraints. The successful candidate will be responsible for developing and executing impactful marketing strategies that drive brand awareness, customer engagement, and sales growth for our diverse portfolio of consumer products.
As a Senior Product Marketing Manager, you will be the primary driver of go-to-market strategies, product positioning, and messaging for new and existing products. You will conduct thorough market research, analyze consumer behavior, and identify competitive landscapes to inform your marketing plans. Your role will involve close collaboration with product development, sales, and digital marketing teams to ensure a cohesive and effective market presence. This role requires a deep understanding of the FMCG sector, strong leadership capabilities, and a proven track record of success in product marketing.
Key Responsibilities:
As a Senior Product Marketing Manager, you will be the primary driver of go-to-market strategies, product positioning, and messaging for new and existing products. You will conduct thorough market research, analyze consumer behavior, and identify competitive landscapes to inform your marketing plans. Your role will involve close collaboration with product development, sales, and digital marketing teams to ensure a cohesive and effective market presence. This role requires a deep understanding of the FMCG sector, strong leadership capabilities, and a proven track record of success in product marketing.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies and plans for the FMCG portfolio.
- Define product positioning, messaging, and value propositions that resonate with target audiences.
- Conduct market research, competitive analysis, and consumer insights to identify growth opportunities.
- Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Collaborate with the sales team to develop sales enablement materials and support go-to-market initiatives.
- Manage product launch processes from concept to market introduction.
- Track and analyze campaign performance, adjusting strategies as needed to optimize results.
- Develop and manage the product marketing budget.
- Mentor and guide junior marketing team members.
- Stay abreast of industry trends, consumer preferences, and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful go-to-market strategies.
- Strong understanding of marketing principles, consumer behavior, and brand management.
- Experience with digital marketing, social media marketing, and content marketing.
- Excellent analytical and market research skills.
- Exceptional written and verbal communication and presentation skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in marketing automation tools and CRM systems.
- Demonstrated ability to lead and influence cross-functional teams in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Beauty & Wellness Product Development Lead
20102 Naivasha, Rift Valley
KES520000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking an innovative and experienced Senior Beauty & Wellness Product Development Lead to drive the creation of exciting new products. This is a fully remote position, allowing you to shape the future of beauty from any location. As a Senior Lead, you will be responsible for the entire product development lifecycle, from concept generation and market research to formulation, testing, and launch. You will work closely with R&D, marketing, and sales teams to identify market opportunities and deliver high-quality, consumer-centric beauty and wellness products.
Responsibilities:
Qualifications:
Responsibilities:
- Lead the ideation and development of new beauty and wellness products, from concept to commercialization.
- Conduct thorough market research and trend analysis to identify emerging opportunities and consumer needs.
- Collaborate with R&D and formulators to develop innovative and effective product formulations.
- Oversee product testing, including efficacy, safety, and stability testing, ensuring compliance with regulatory standards.
- Develop product specifications, claims, and marketing copy in alignment with brand positioning.
- Manage project timelines and budgets, ensuring timely and cost-effective product launches.
- Work closely with marketing and sales teams to develop go-to-market strategies and support product launches.
- Maintain relationships with suppliers, contract manufacturers, and testing laboratories.
- Stay abreast of the latest ingredients, technologies, and regulatory changes in the beauty and wellness industry.
- Analyze product performance post-launch and provide insights for future product improvements or line extensions.
- Mentor junior product development team members and foster a collaborative, creative environment.
- Ensure all product development activities align with the company's strategic goals and brand vision.
Qualifications:
- Bachelor's degree in Cosmetics Science, Chemistry, Biology, Marketing, or a related field. Advanced degree preferred.
- Minimum of 7 years of experience in product development within the beauty and wellness industry.
- Proven track record of successfully launching new beauty or wellness products.
- Strong understanding of cosmetic formulations, ingredients, and manufacturing processes.
- Knowledge of beauty and wellness market trends, consumer behavior, and competitive landscape.
- Excellent project management, organizational, and analytical skills.
- Strong leadership and cross-functional collaboration abilities.
- Exceptional written and verbal communication skills, with the ability to present ideas effectively.
- Familiarity with relevant regulatory requirements for cosmetic products.
- Creative and innovative mindset with a passion for the beauty industry.
- Ability to work independently and manage multiple projects effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
7
Lead Project Manager, Product Development
01001 Makongeni
KES420000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a fast-growing technology firm based in **Thika, Kiambu, KE**, is looking for an experienced and dynamic Lead Project Manager to oversee critical product development initiatives. This role offers a hybrid work model, combining remote flexibility with essential in-office collaboration. You will be responsible for the end-to-end management of complex software development projects, ensuring they are delivered on time, within budget, and to the highest quality standards. This involves meticulous planning, resource allocation, risk management, and stakeholder communication.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Lead and manage multiple product development projects from initiation to closure.
- Develop detailed project plans, including scope, timelines, budgets, and resource requirements.
- Coordinate cross-functional teams, including engineering, design, marketing, and quality assurance.
- Identify, assess, and mitigate project risks and issues proactively.
- Facilitate project meetings, including kick-offs, status updates, and retrospectives.
- Manage stakeholder expectations and provide regular progress reports.
- Ensure adherence to project management methodologies and best practices.
- Mentor junior project managers and team members.
- Drive continuous improvement in project delivery processes.
Qualifications:
- Bachelor's degree in Computer Science, Engineering, Business Administration, or a related field. PMP or similar certification is highly desirable.
- Minimum of 7 years of experience in project management, with a significant focus on software product development.
- Proven track record of successfully delivering complex projects using Agile and Waterfall methodologies.
- Strong leadership, communication, and interpersonal skills.
- Excellent organizational and time management abilities.
- Proficiency in project management software (e.g., Jira, Asana, MS Project).
- Experience with budget management and resource allocation.
- Ability to thrive in a fast-paced, dynamic environment.
This advertiser has chosen not to accept applicants from your region.
8
Senior Product Marketing Manager - FMCG
00203 Njiru Village
KES130000 month
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a dynamic and innovative leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Product Marketing Manager to lead the strategic marketing efforts for key product lines. This is a crucial, fully remote position, allowing you to drive product success from your preferred location. You will be responsible for developing and executing comprehensive product marketing strategies, from market analysis and positioning to go-to-market planning and lifecycle management. This includes identifying consumer insights, defining product value propositions, creating compelling marketing collateral, and collaborating with cross-functional teams (sales, R&D, digital marketing) to ensure successful product launches and sustained growth. The ideal candidate will possess a strong track record in product marketing within the FMCG industry, with demonstrated success in driving brand awareness, market share, and revenue. Exceptional strategic thinking, creativity, analytical skills, and project management abilities are essential. You must be adept at understanding market trends and consumer needs, and skilled in communicating effectively within a remote team environment.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute product marketing plans that align with company objectives and market opportunities.
- Conduct thorough market research, competitive analysis, and consumer segmentation.
- Define product positioning, messaging, and value propositions for target audiences.
- Lead the go-to-market strategy for new product introductions and existing product enhancements.
- Create persuasive marketing collateral, sales enablement tools, and digital content.
- Collaborate closely with R&D, sales, and digital marketing teams to ensure seamless execution.
- Monitor product performance, market feedback, and competitive activities, adapting strategies as needed.
- Manage product marketing budgets and measure campaign effectiveness.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in product marketing, with a significant focus on the FMCG industry.
- Proven ability to develop and execute successful product marketing strategies and go-to-market plans.
- Strong understanding of consumer behavior, market trends, and the FMCG landscape in Kenya.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and tools.
- Exceptional written and verbal communication skills, with strong presentation abilities for remote audiences.
- Demonstrated project management skills and the ability to manage multiple priorities effectively.
This advertiser has chosen not to accept applicants from your region.
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