35 Product Launch jobs in Kenya
Remote FMCG Brand Manager - Innovative Product Launch
Posted today
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Key Responsibilities:
- Develop and implement integrated marketing strategies for new and existing FMCG products.
- Conduct market research, competitive analysis, and consumer insights to identify growth opportunities.
- Define product positioning, target audiences, and key messaging.
- Manage brand budgets, advertising campaigns, and promotional activities.
- Collaborate with sales teams to drive product distribution and visibility in retail channels.
- Oversee product packaging, labeling, and go-to-market plans.
- Analyze sales data and market performance to optimize brand strategies.
- Manage relationships with external agencies and vendors.
- Stay informed about industry trends and emerging consumer preferences.
- Lead cross-functional teams in a remote environment to achieve brand objectives.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
- Proven track record of successfully launching and managing consumer brands.
- Strong understanding of marketing principles, market dynamics, and consumer behavior.
- Excellent analytical, strategic planning, and problem-solving skills.
- Demonstrated ability to lead and influence cross-functional teams in a remote setting.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in marketing analytics tools and CRM software.
- Creative thinking and a passion for brand building.
Associate Product Marketing Manager
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+ Bachelor's degree or equivalent practical experience.
+ Experience in marketing, brand management, strategy consulting, marketing agency, or a related field through full time roles, internships, projects, or academic classes.
+ Ability to communicate in English and any African language fluently in order to work with stakeholders in Sub-Saharan Africa region.
**Preferred qualifications:**
+ Knowlede of and passion for Google's products, technology, and leadership in the Artificial Intelligence (AI) space.
+ Demonstrated global mindset and ability to think across disciplines, industries, cultures, and scenarios.
+ Excellent program management and communication skills with an interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
+ Demonstrated analytical success, with capacity for developing and understanding strategy.
+ Comfort with ambiguity and agility.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As an APMM (Associate Product Marketing Manager), you will be part of a two year, cohort based, development program. During your time in the program, you will work on priority marketing projects in your organization to develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
You will be assigned projects within the Marketing organization supporting their business goals and you'll make direct contributions under the scope of a larger project, with general guidance. For example, you may help bring the voice of the user into the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, and/or manage campaigns and programming.
**Responsibilities:**
+ Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
+ Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them, and measuring the efficacy of such programs.
+ Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate new developments to users.
+ Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
+ Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
FMCG Product Marketing Manager
Posted today
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Senior Product Marketing Manager
Posted today
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Job Description
Key responsibilities:
- Develop and execute comprehensive product marketing strategies for FMCG products.
- Define product positioning, messaging, and value propositions.
- Lead go-to-market planning and execution for new product launches.
- Conduct market research, competitive analysis, and consumer segmentation.
- Collaborate with product management on roadmap development and feature prioritization.
- Create compelling marketing collateral, sales enablement tools, and campaign materials.
- Manage product pricing, promotions, and channel strategies.
- Analyze product performance, sales data, and market trends to identify growth opportunities.
- Partner with cross-functional teams (sales, R&D, creative) to ensure successful product execution.
- Stay updated on industry trends and best practices in product marketing.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
- 5+ years of experience in product marketing, with a significant focus on the FMCG sector.
- Demonstrated success in launching and managing consumer products.
- Strong analytical skills and experience with market research methodologies.
- Excellent written and verbal communication, presentation, and storytelling abilities.
- Proven ability to influence cross-functional teams.
- Experience with digital marketing tools and strategies.
- Ability to work autonomously and manage multiple projects in a remote setting.
This is a fully remote opportunity offering a competitive salary, comprehensive benefits, and the chance to make a significant impact on our well-known FMCG brands.
Senior Product Marketing Manager
Posted 3 days ago
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As a Senior Product Marketing Manager, you will be the primary driver of go-to-market strategies, product positioning, and messaging for new and existing products. You will conduct thorough market research, analyze consumer behavior, and identify competitive landscapes to inform your marketing plans. Your role will involve close collaboration with product development, sales, and digital marketing teams to ensure a cohesive and effective market presence. This role requires a deep understanding of the FMCG sector, strong leadership capabilities, and a proven track record of success in product marketing.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies and plans for the FMCG portfolio.
- Define product positioning, messaging, and value propositions that resonate with target audiences.
- Conduct market research, competitive analysis, and consumer insights to identify growth opportunities.
- Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Collaborate with the sales team to develop sales enablement materials and support go-to-market initiatives.
- Manage product launch processes from concept to market introduction.
- Track and analyze campaign performance, adjusting strategies as needed to optimize results.
- Develop and manage the product marketing budget.
- Mentor and guide junior marketing team members.
- Stay abreast of industry trends, consumer preferences, and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful go-to-market strategies.
- Strong understanding of marketing principles, consumer behavior, and brand management.
- Experience with digital marketing, social media marketing, and content marketing.
- Excellent analytical and market research skills.
- Exceptional written and verbal communication and presentation skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in marketing automation tools and CRM systems.
- Demonstrated ability to lead and influence cross-functional teams in a remote setting.
Senior Product Marketing Manager - FMCG
Posted today
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Job Description
Responsibilities:
- Develop and execute product marketing plans that align with company objectives and market opportunities.
- Conduct thorough market research, competitive analysis, and consumer segmentation.
- Define product positioning, messaging, and value propositions for target audiences.
- Lead the go-to-market strategy for new product introductions and existing product enhancements.
- Create persuasive marketing collateral, sales enablement tools, and digital content.
- Collaborate closely with R&D, sales, and digital marketing teams to ensure seamless execution.
- Monitor product performance, market feedback, and competitive activities, adapting strategies as needed.
- Manage product marketing budgets and measure campaign effectiveness.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in product marketing, with a significant focus on the FMCG industry.
- Proven ability to develop and execute successful product marketing strategies and go-to-market plans.
- Strong understanding of consumer behavior, market trends, and the FMCG landscape in Kenya.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and tools.
- Exceptional written and verbal communication skills, with strong presentation abilities for remote audiences.
- Demonstrated project management skills and the ability to manage multiple priorities effectively.
Senior Product Marketing Manager - FMCG
Posted 2 days ago
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Senior Product Marketing Manager - FMCG
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and execute product marketing strategies and plans.
- Conduct market research and analyze consumer insights.
- Lead product launches and manage marketing campaigns.
- Define product positioning and messaging.
- Collaborate with cross-functional teams (product, sales, design).
- Analyze sales data and marketing campaign performance.
- Manage marketing budgets and optimize spend.
- Stay informed about industry trends and competitor activities.
- Build strong relationships with stakeholders and agencies.
Senior Product Marketing Manager (FMCG)
Posted 2 days ago
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Job Description
The ideal candidate possesses a deep understanding of the FMCG landscape, a passion for consumer brands, and a proven ability to lead cross-functional teams. You will collaborate with sales, product development, and research teams to ensure products meet consumer needs and achieve business objectives. This role requires strong analytical skills, creativity, and a data-driven approach to marketing.
Key Responsibilities:
- Develop and implement go-to-market strategies for new and existing FMCG products.
- Conduct market research, competitive analysis, and consumer segmentation to identify opportunities.
- Define product positioning, messaging, and value propositions.
- Create and manage integrated marketing campaigns across various channels (digital, traditional, social media).
- Collaborate with product development teams to inform product roadmaps and innovation.
- Work closely with the sales team to equip them with effective marketing collateral and sales tools.
- Analyze campaign performance, track key metrics, and provide insights for optimization.
- Manage product launch plans and ensure successful execution.
- Monitor industry trends and consumer behavior to adapt marketing strategies accordingly.
- Develop and manage marketing budgets effectively.
- Ensure brand consistency across all marketing communications.
- Lead and mentor junior marketing team members.
- Gather customer feedback and insights to drive product improvements.
- Contribute to the overall brand strategy and long-term vision.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a strong asset.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
- Proven experience in developing and executing successful product launch strategies and marketing campaigns.
- Strong understanding of market research methodologies and consumer insights generation.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
- Strong analytical skills and the ability to interpret data to drive decisions.
- Experience in cross-functional team collaboration and project management.
- Creative thinking and problem-solving abilities.
- Ability to thrive in a fast-paced, remote work environment.
Senior FMCG Product Marketing Manager
Posted 3 days ago
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Job Description
Key responsibilities include:
- Developing and implementing comprehensive marketing plans for a portfolio of FMCG products, including market research, segmentation, targeting, and positioning.
- Managing the product lifecycle from ideation to launch and beyond, ensuring alignment with business objectives.
- Collaborating with cross-functional teams, including sales, product development, and supply chain, to ensure successful product execution and market penetration.
- Analyzing market data, sales performance, and consumer feedback to identify opportunities for product improvement and new product development.
- Crafting compelling brand messaging and marketing collateral across various channels, including digital, social media, and traditional advertising.
- Overseeing the development and execution of promotional campaigns and trade marketing activities.
- Managing the marketing budget effectively to ensure maximum return on investment.
- Staying abreast of industry trends, emerging technologies, and competitor activities to maintain a competitive edge.
- Mentoring and guiding junior marketing team members.