1,322 Performance Marketing jobs in Kenya
Performance Marketing Specialist
30100 Moiben
KES190000 month
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is looking for a results-oriented Performance Marketing Specialist to drive customer acquisition and revenue growth through highly targeted digital advertising campaigns. This role is entirely remote, offering the flexibility to work from anywhere. As a key member of the marketing team, you will manage and optimize paid advertising efforts across various platforms, including Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and other relevant channels. Your primary focus will be on maximizing ROI and achieving key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), and customer lifetime value (CLV). You will be responsible for conducting keyword research, audience segmentation, ad copywriting, A/B testing, and campaign performance analysis. Strong analytical skills and a data-driven approach are essential for identifying opportunities and making informed decisions. Key responsibilities include developing and executing paid media strategies, managing campaign budgets, monitoring campaign performance, and providing regular reports with insights and recommendations. Collaboration with content creators, designers, and the broader marketing team is vital for campaign success. The ideal candidate will have a proven track record of successfully managing significant advertising budgets and delivering measurable results. Experience with various ad platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and tag management systems is a must. Proficiency in Excel or Google Sheets for data analysis and reporting is also required. A bachelor's degree in Marketing, Business, or a related field, along with at least 3 years of experience in performance marketing or digital advertising, is preferred. This is an exciting opportunity to make a significant impact on our client's growth through strategic online advertising.
This advertiser has chosen not to accept applicants from your region.
0
Performance Marketing Specialist
00200 Gathiruini
KES110000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
WhatJobs is looking for a data-driven and analytically minded Performance Marketing Specialist to join our marketing team. This is a fully remote role, allowing you to optimize campaigns from anywhere.
As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive measurable results. Your primary focus will be on performance metrics such as ROI, CPA, and ROAS. You will manage campaigns on platforms like Google Ads, social media advertising, and other performance-based networks. This role requires a strong understanding of analytics, campaign optimization techniques, and a passion for achieving measurable marketing success.
Key Responsibilities:
As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels to drive measurable results. Your primary focus will be on performance metrics such as ROI, CPA, and ROAS. You will manage campaigns on platforms like Google Ads, social media advertising, and other performance-based networks. This role requires a strong understanding of analytics, campaign optimization techniques, and a passion for achieving measurable marketing success.
Key Responsibilities:
- Develop and execute performance marketing campaigns across channels such as Google Ads, social media ads (Facebook, Instagram, LinkedIn), and display networks.
- Manage and optimize ad budgets to maximize return on ad spend (ROAS).
- Conduct keyword research, audience targeting, and ad creative testing to improve campaign performance.
- Monitor campaign performance daily and make data-driven adjustments.
- Analyze campaign data using tools like Google Analytics, Ads reporting platforms, and third-party tracking software.
- Identify trends and insights to optimize campaigns for better conversion rates and lower cost per acquisition (CPA).
- Collaborate with the creative team to develop compelling ad copy and visuals.
- Stay updated on the latest trends and best practices in performance marketing.
- Generate regular performance reports and present findings to stakeholders.
- Manage and test new performance marketing channels and strategies.
- Ensure accurate tracking and attribution for all campaigns.
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
- Minimum of 3 years of experience in performance marketing, paid search, or paid social.
- Proven experience managing significant advertising budgets on platforms like Google Ads, Facebook Ads Manager, etc.
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).
- Excellent understanding of digital marketing KPIs and optimization techniques.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with marketing automation and CRM platforms is a plus.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple campaigns simultaneously in a remote environment.
- Detail-oriented and results-focused.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Strategist, Performance Marketing
20300 Moiben
KES200000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is actively seeking a creative and results-driven Digital Marketing Strategist to lead their performance marketing efforts. This is a fully remote position, allowing you to contribute your expertise from any location in Kenya. You will be instrumental in developing and executing comprehensive digital marketing campaigns across various channels to drive lead generation, customer acquisition, and brand awareness. Key responsibilities include managing paid search (PPC), social media advertising, display advertising, and email marketing campaigns. You will be responsible for optimizing campaign performance, monitoring key metrics, and conducting A/B testing to maximize ROI. This role requires a deep understanding of digital marketing analytics tools, SEO/SEM best practices, and audience segmentation. You will work closely with the content and creative teams to ensure cohesive brand messaging and effective campaign execution. Collaboration with sales teams to align marketing efforts with business goals is also a crucial aspect of this role. The ideal candidate will have a proven track record of success in developing and managing profitable digital marketing campaigns. Strong analytical skills, creativity, and a passion for staying ahead of digital marketing trends are essential. You should be comfortable working autonomously and as part of a distributed team. We are looking for a candidate with a Bachelor's degree in Marketing, Communications, or a related field, with at least 5 years of hands-on experience in digital marketing, with a strong emphasis on performance-driven strategies. Certifications in Google Ads, Facebook Ads, or other digital marketing platforms are a plus. If you are an innovative digital marketer ready to make a significant impact in a fully remote capacity, this opportunity is for you. You will shape our client's digital presence and drive measurable business outcomes through strategic and data-informed marketing initiatives.
Responsibilities:
Responsibilities:
- Develop and execute digital marketing strategies across multiple channels.
- Manage and optimize paid advertising campaigns (PPC, social media, display).
- Monitor campaign performance, analyze data, and generate reports.
- Conduct A/B testing to improve conversion rates and ROI.
- Collaborate with content and creative teams on campaign assets.
- Stay updated on the latest digital marketing trends and technologies.
- Manage marketing budgets and allocate resources effectively.
- Identify target audiences and develop effective segmentation strategies.
- Bachelor's degree in Marketing or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
- Proven experience managing PPC, social media, and display advertising campaigns.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Strong understanding of SEO/SEM best practices.
- Excellent analytical and problem-solving skills.
- Creative thinking and ability to develop innovative campaign ideas.
- Experience working remotely and managing projects independently.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Specialist - Performance Marketing
00103 Gathiruini
KES100000 month
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a highly analytical and results-driven Digital Marketing Specialist with a focus on performance marketing to join their growing team. This is a fully remote position, allowing you to contribute from anywhere within Kenya. You will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels to drive lead generation, customer acquisition, and revenue growth. Key responsibilities include managing paid search (PPC), social media advertising, display advertising, and affiliate marketing campaigns. You will conduct keyword research, audience segmentation, and A/B testing to maximize campaign ROI. Daily tasks will involve monitoring campaign performance, analyzing data using tools like Google Analytics and Ads, and providing regular reports with actionable insights. Collaboration with the content and creative teams to develop effective ad copy and visuals is crucial. The ideal candidate possesses a strong understanding of digital marketing principles, particularly in paid media strategies. Proven experience with Google Ads, Facebook Ads Manager, and other ad platforms is required. Excellent analytical skills, proficiency in data analysis and interpretation, and a strong understanding of conversion rate optimization (CRO) are essential. Candidates should be proactive, detail-oriented, and possess excellent written and verbal communication skills. A Bachelor’s degree in Marketing, Business, or a related field is preferred. This remote role offers a significant opportunity to make a direct impact on business growth and develop expertise in performance marketing.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Specialist - Performance Marketing
01103 Abothuguchi West
KES70000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a rapidly growing digital agency focused on driving measurable results for its clients, is seeking a talented Digital Marketing Specialist with a strong emphasis on performance marketing. This role is fully remote, offering you the flexibility to work from any location within Kenya. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including search engines (SEO/SEM), social media, email marketing, and display advertising, with a primary focus on achieving key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates. The ideal candidate will possess a deep understanding of digital marketing strategies, analytics tools, and the ability to translate data insights into actionable strategies. You will continuously monitor, analyze, and optimize campaign performance to maximize ROI. Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO) is crucial. This remote position requires excellent self-management skills, proactive communication, and the ability to collaborate effectively with cross-functional teams. You will stay abreast of the latest digital marketing trends, algorithm changes, and emerging platforms to ensure our client's campaigns remain competitive and effective. Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and various other digital marketing platforms is essential. If you are a data-driven marketer with a passion for achieving tangible results and thrive in a remote, fast-paced environment, we invite you to apply.
Responsibilities:
Responsibilities:
- Develop and execute data-driven digital marketing strategies.
- Manage and optimize paid advertising campaigns (PPC, Social Media Ads, Display).
- Conduct keyword research and SEO analysis to improve organic visibility.
- Implement and manage email marketing campaigns.
- Analyze campaign performance using analytics tools and generate reports.
- Optimize website and landing pages for conversion rate optimization (CRO).
- Conduct A/B testing to improve campaign effectiveness.
- Stay up-to-date with digital marketing trends and best practices.
- Collaborate with content creators and design teams.
- Manage digital marketing budgets effectively.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a focus on performance marketing.
- Proven success in managing paid advertising campaigns and achieving measurable results.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Strong understanding of SEO, SEM, email marketing, and CRO.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently in a remote setting.
This advertiser has chosen not to accept applicants from your region.
4
Performance Marketing Specialist - Remote
01001 Abothuguchi West
KES2500000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a highly analytical and results-driven Performance Marketing Specialist to join their dynamic team. This is a fully remote opportunity, empowering you to contribute to our success from any location. You will be responsible for planning, executing, and optimizing paid digital marketing campaigns across various channels, with a strong focus on driving measurable results and ROI. Your primary focus will be on paid search (PPC), paid social media advertising, and other performance-driven channels. You will manage campaign budgets, conduct A/B testing, analyze campaign performance data, and implement strategies to improve conversion rates and customer acquisition costs. The ideal candidate possesses a deep understanding of the digital advertising landscape, a knack for data analysis, and a passion for continuous optimization. You will collaborate with the broader marketing team to ensure alignment of performance marketing efforts with overall business goals. This role requires meticulous attention to detail, strong project management skills, and the ability to thrive in a fast-paced, remote environment.
Responsibilities:
Qualifications:
Responsibilities:
- Develop, implement, and manage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
- Conduct keyword research and audience segmentation for PPC and social media campaigns.
- Monitor campaign performance daily, identifying trends and opportunities for optimization.
- Optimize campaigns for key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Perform A/B testing on ad copy, creatives, landing pages, and targeting strategies.
- Analyze campaign data and generate detailed performance reports with actionable insights.
- Collaborate with content and creative teams to develop high-performing ad assets.
- Manage campaign budgets efficiently to maximize ROI.
- Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
Qualifications:
- Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field.
- Minimum of 5 years of experience in performance marketing or digital advertising.
- Proven experience managing large-scale PPC and paid social media campaigns.
- Strong understanding of ad platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
- Proficiency in Google Analytics and other web analytics tools.
- Excellent analytical, critical thinking, and problem-solving skills.
- Ability to interpret complex data and translate it into actionable strategies.
- Strong written and verbal communication skills.
- Highly organized with excellent project management capabilities.
- Experience in the sports and leisure industry is a plus.
This advertiser has chosen not to accept applicants from your region.
5
Remote Performance Marketing Specialist
01000 Makongeni
KES95000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is actively seeking a data-driven and results-oriented Remote Performance Marketing Specialist to optimize their online advertising campaigns and drive measurable growth. This fully remote role offers the flexibility to manage and execute strategic marketing initiatives from your home office. You will be responsible for planning, implementing, and managing paid advertising campaigns across various digital channels, including search engines, social media, and display networks, with a strong focus on ROI and key performance indicators (KPIs). The ideal candidate will possess a deep understanding of digital advertising platforms, audience segmentation, A/B testing, and conversion rate optimization (CRO). Key responsibilities include developing campaign strategies, managing budgets, creating ad copy and visuals, monitoring campaign performance, analyzing data to identify trends and opportunities, and optimizing campaigns for maximum efficiency and effectiveness. You will also be responsible for reporting on campaign results and providing insights to inform future marketing efforts. Proficiency in Google Ads, Facebook Ads Manager, and other relevant advertising platforms is essential. Strong analytical skills, excellent communication abilities, and a proactive approach to problem-solving are crucial for success in this role. Join a dynamic marketing team committed to achieving ambitious growth targets through innovative digital strategies. This is an excellent opportunity to leverage your performance marketing expertise in a remote, flexible, and impactful position. While an understanding of the market dynamics in the Thika region is helpful, this role is open to candidates across Kenya working remotely.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Performance Marketing Manager
60100 Nyeri Town
KES160000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a data-driven and results-oriented Senior Performance Marketing Manager to join their expanding marketing department. This is a fully remote role, enabling you to strategize and execute campaigns from any location. You will be responsible for planning, managing, and optimizing paid advertising campaigns across various digital channels, including search engines, social media, and display networks, with a strong focus on driving measurable business outcomes such as leads, conversions, and ROI. The ideal candidate will have a deep understanding of performance marketing metrics, a proven ability to manage significant ad spend, and a passion for continuous optimization.
Key responsibilities include:
Qualifications:
Key responsibilities include:
- Developing and executing paid media strategies across channels like Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- Managing and optimizing campaign budgets, bids, and targeting to maximize performance and efficiency.
- Conducting keyword research, audience segmentation, and ad creative testing to improve campaign effectiveness.
- Analyzing campaign performance data, generating insights, and providing actionable recommendations for optimization.
- Collaborating with the content and creative teams to ensure ad copy and landing pages are aligned with campaign goals and brand messaging.
- Monitoring industry trends, competitive landscape, and new platform features to identify growth opportunities.
- Reporting on key performance indicators (KPIs) such as CPA, ROAS, CTR, and conversion rates.
- Managing A/B testing initiatives for ad copy, landing pages, and targeting strategies.
- Staying up-to-date with the latest best practices in performance marketing and digital advertising.
- Contributing to the overall marketing strategy and providing insights on customer acquisition.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Minimum of 5 years of experience in performance marketing or paid media management.
- Proven track record of successfully managing and optimizing paid advertising campaigns with significant budgets.
- In-depth knowledge of major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
- Strong analytical skills and proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar.
- Excellent understanding of conversion tracking, attribution models, and campaign measurement.
- Strong written and verbal communication skills, with the ability to present complex data clearly.
- Ability to work autonomously and manage multiple projects in a fast-paced, remote environment.
- Experience with programmatic advertising and marketing automation platforms is a plus.
This advertiser has chosen not to accept applicants from your region.
7
Senior Performance Marketing Manager
40100 Kisumu
KES140000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking an accomplished Senior Performance Marketing Manager to lead their remote marketing initiatives. This fully remote role is focused on driving customer acquisition and revenue growth through data-driven digital marketing strategies. You will be responsible for planning, executing, and optimizing paid media campaigns across various channels, including search engines, social media, display advertising, and affiliate marketing. Key responsibilities include managing budgets, conducting A/B testing, analyzing campaign performance using analytics tools, and providing actionable insights to improve ROI. The ideal candidate will have a proven track record in performance marketing, demonstrating success in achieving measurable marketing objectives. A strong understanding of SEM, SEO, social media advertising, programmatic buying, and conversion rate optimization is essential. You should be highly analytical, proficient with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics), and familiar with marketing automation tools. Excellent project management skills and the ability to work collaboratively with cross-functional teams in a fully remote setting are critical. This position offers the flexibility to work from any location, contributing to a high-impact marketing team. Your expertise will be instrumental in expanding our client's digital footprint and driving profitable growth. Join us to leverage cutting-edge marketing technologies and strategies in a dynamic, remote-first environment. We are committed to professional development and provide a supportive virtual workspace for our team members. Your strategic thinking and hands-on campaign management will be key to our client's marketing success.
This advertiser has chosen not to accept applicants from your region.
8
Senior Performance Marketing Specialist
70100 Moiben
KES240000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking a data-driven and results-oriented Senior Performance Marketing Specialist to join their marketing team on a fully remote basis. In this impactful role, you will be responsible for planning, executing, and optimizing paid digital marketing campaigns across various platforms, including Google Ads, social media advertising, and display networks, with the primary goal of driving qualified leads and conversions. You will leverage your expertise in audience targeting, bid management, ad copywriting, and conversion rate optimization to maximize campaign ROI. Key responsibilities include conducting keyword research, analyzing campaign performance data, identifying trends, and making data-backed recommendations for improvement. You will also manage the performance marketing budget, test new strategies and creatives, and stay abreast of the latest industry best practices and platform updates. The ideal candidate will possess strong analytical skills, a meticulous attention to detail, and a deep understanding of the paid media landscape. Excellent communication and reporting skills are essential, along with the ability to work independently and manage multiple campaigns simultaneously. This is an excellent opportunity to contribute directly to the company's growth by driving measurable results, all within a flexible remote work environment. We are looking for a proactive individual who is passionate about performance marketing and constantly seeks to improve campaign efficiency. Your ability to interpret complex data sets and translate them into actionable insights will be critical to your success. You will be responsible for A/B testing ad creatives and landing pages, optimizing campaign structures, and exploring new acquisition channels. We foster a culture of experimentation and data-driven decision-making. A bachelor's degree in Marketing, Economics, Statistics, or a related field is preferred, with a proven track record of success in performance marketing. A minimum of 6 years of experience in managing and optimizing paid digital advertising campaigns is essential.
This advertiser has chosen not to accept applicants from your region.
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