1,245 New Product jobs in Kenya
Head of Product Marketing
Nairobi, Nairobi
KES90000 - KES120000 Y
SunCulture
Posted today
Job Viewed
Job Description
Position: Head of Product Marketing
Location: Nairobi, Kenya
Type: Full-time
Reporting to: Chief Product Officer
About SunCulture
Founded in 2012, SunCulture's Vision is to build a world where people take control of their environment in rewarding and sustainable ways. SunCulture does this by developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households. We are the largest distributor of solar water pumps / solar irrigation for smallholder farmers in Africa and were selected by Fast Company as one of the World's Most Innovative Companies in 2021. Here is a good explainer video recently made by CNBC. Over the last 5 years the company has grown significantly and now employs 400+ people around the world.
About The Role
SunCulture specializes in solar power irrigation systems and has various products that support customers' needs. The Head of Product will lead our product managers in developing and commercializing life changing technology that solves the biggest daily challenges for the world's 570 million smallholder farming households.
We're looking for a visionary Head of Product Marketing to join our team. You'll play a crucial role in shaping the future of our product portfolio and making a positive impact in the world.
Key Responsibilities
- Build and Lead the Product Marketing Function - Establish and grow a high-performing Product Marketing team within the Global Product org — covering positioning, go-to-market (GTM) strategy, and customer insight.
- Craft Clear, Scalable Messaging - Define differentiated messaging frameworks that articulate the value of our complex portfolio — from solar-powered hardware to inclusive financial and insurance products.
- Lead Global Go-to-Market Execution - Own the strategy and orchestration of product launches across markets, coordinating with Product, Commercial, and Op Co teams to ensure successful rollouts and adoption.
- Develop Deep Market and Customer Understanding - Build scalable data driven persona models, segment insights, and competitive landscapes — ensuring that GTM and product decisions are grounded in customer reality.
- Enable Sales and Local Execution - Create sales product playbooks, pitch decks, and training materials. Partner with Op Cos to localize and deliver these assets effectively.
- Drive Product Adoption and Engagement - Partner with Sales, Growth and CX to design lifecycle programs that drive usage, retention, and upsell across our blended product offerings. Measure everything.
- Create a Feedback Loop Between Market and Product - Ensure a tight and structured feedback from customers, partners, and frontline teams informs roadmap and messaging evolution.
Does this sound like you?
- 7+ years of experience in Product Marketing, including leadership roles in a growth-stage companies
- Experience in multi-product environments — ideally with combinations of hardware, fintech, insurance, and/or services.
- Proven success leading global or regional GTM in complex, cross-functional organizations in Sub Saharan Africa
- Strong communicator and strategic thinker who will navigate ambiguity and simplify complexity.
- Comfortable working across cultural and operational contexts — especially in Sub Saharan Africa
- Bias toward action, outcomes, and collaboration — with the ability to lead through influence.
- Experience working with distributed sales and marketing teams, particularly in field-driven models.
Interested?
Please apply online via this job portal. We respond to all candidates; however only shortlisted candidates will be interviewed.
Please Note
SunCulture is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
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0
Senior Product Marketing Manager
80100 Nairobi, Nairobi
KES240000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a dynamic technology firm specializing in innovative consumer electronics, is looking for a highly strategic and experienced Senior Product Marketing Manager to lead product positioning and go-to-market strategies. This role is based in our Mombasa, Mombasa, KE office. You will be responsible for developing and executing comprehensive marketing plans for new and existing products, ensuring they resonate with target audiences and achieve business objectives. Your duties will include market research, competitive analysis, defining product messaging and value propositions, and collaborating closely with product management, sales, and marketing teams. The ideal candidate will possess a deep understanding of product marketing principles, a proven ability to translate complex technical features into compelling customer benefits, and exceptional communication and presentation skills. You will drive product launches, create marketing collateral, and develop campaigns that generate demand and drive adoption. This position requires a strategic thinker with a passion for technology and a track record of success in bringing products to market. You will play a pivotal role in shaping the success of our product portfolio. We are seeking a results-oriented professional who can thrive in a collaborative office environment and contribute to our continued growth. If you are a seasoned marketer with a flair for storytelling and a desire to make a significant impact on product success, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and execute product marketing strategies and plans.
- Conduct market research and competitive analysis to identify opportunities.
- Define product positioning, messaging, and value propositions.
- Lead go-to-market strategies for new product launches.
- Create compelling marketing collateral, sales enablement materials, and presentations.
- Collaborate with product management, engineering, and sales teams.
- Develop and manage marketing campaigns to drive demand generation.
- Analyze product performance and market feedback to inform strategy.
- Stay abreast of industry trends and competitive landscape.
- Present product strategies and updates to stakeholders.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in product marketing, preferably in the technology sector.
- Proven track record of developing and executing successful product marketing strategies.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Experience in creating marketing collateral and sales enablement tools.
- Ability to work collaboratively with cross-functional teams.
- Demonstrated success in launching new products.
This advertiser has chosen not to accept applicants from your region.
1
Senior Product Marketing Manager
40200 Mangu
KES200000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a rapidly growing technology firm, is seeking a dynamic and strategic Senior Product Marketing Manager to join their innovative marketing department. This role is crucial for developing and executing comprehensive go-to-market strategies for new and existing products. You will be responsible for understanding the target market, defining product positioning and messaging, and creating compelling content that drives adoption and revenue. The ideal candidate will possess a strong understanding of the technology landscape, market dynamics, and customer needs. You will collaborate closely with product management, sales, and demand generation teams to ensure alignment and successful product launches. Key responsibilities include conducting market research, competitive analysis, and customer segmentation. You will develop sales enablement materials, product collateral, and digital marketing campaigns. The ability to translate complex technical features into clear, customer-centric benefits is essential. You will also play a key role in defining pricing strategies, managing product roadmaps from a marketing perspective, and tracking the performance of marketing initiatives. We are looking for a creative and data-driven marketer who can build strong brand awareness and drive demand for our client's innovative solutions. This is an excellent opportunity to make a significant impact on product success and contribute to the company's growth within a dynamic and collaborative hybrid work environment.
Responsibilities:
Responsibilities:
- Develop and execute go-to-market strategies for new and existing products.
- Define product positioning, messaging, and value propositions.
- Conduct market research, competitive analysis, and customer segmentation.
- Create compelling product collateral, sales enablement materials, and marketing content.
- Develop and manage product launch plans.
- Collaborate with product management, sales, and demand generation teams.
- Track and analyze marketing campaign performance and ROI.
- Develop and manage product pricing strategies.
- Gather customer feedback to inform product development and marketing efforts.
- Stay updated on industry trends and best practices in product marketing.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in product marketing, preferably in the technology sector.
- Proven experience in developing and executing successful go-to-market strategies.
- Strong understanding of marketing principles, digital marketing, and content creation.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.
- Experience with marketing automation tools and CRM systems.
- Strong project management skills.
This advertiser has chosen not to accept applicants from your region.
2
FMCG Product Marketing Manager
60200 Meru , Eastern
KES135000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic and growing force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and innovative Product Marketing Manager to join their team. This role is pivotal in driving the success of our client's product portfolio, from conception through to market launch and ongoing lifecycle management. You will be responsible for developing and executing comprehensive marketing strategies, conducting market research, and analyzing consumer trends to identify new opportunities and enhance existing product offerings. The ideal candidate will possess a deep understanding of the FMCG market, a passion for branding, and a proven ability to translate consumer insights into successful marketing campaigns. This position requires a strategic thinker with excellent communication skills, capable of working collaboratively with cross-functional teams including sales, R&D, and operations. Responsibilities:
- Develop and implement product marketing strategies aligned with overall business objectives for the FMCG sector.
- Conduct thorough market research, competitive analysis, and consumer insights gathering to identify market opportunities and threats.
- Define product positioning, messaging, and go-to-market strategies for new product launches and existing products.
- Collaborate with the product development team to translate market needs into new product concepts and features.
- Create compelling marketing collateral, including product descriptions, presentations, and sales tools.
- Plan and execute integrated marketing campaigns across various channels (digital, traditional, in-store).
- Analyze campaign performance and make data-driven recommendations for optimization.
- Manage product lifecycle, including pricing strategies, promotions, and end-of-life planning.
- Work closely with the sales team to equip them with the necessary product knowledge and marketing support.
- Monitor industry trends and competitor activities to maintain a competitive edge.
- Manage marketing budgets effectively and ensure a strong return on investment.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- Minimum of 6 years of experience in product marketing, specifically within the FMCG industry.
- Demonstrated success in developing and executing product marketing strategies that have driven significant sales growth.
- Strong understanding of consumer behavior, market segmentation, and branding principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and tools.
- Exceptional communication, presentation, and interpersonal skills.
- Experience working with cross-functional teams and managing multiple projects simultaneously.
- Creative and results-oriented mindset.
- Familiarity with digital marketing platforms and analytics.
This advertiser has chosen not to accept applicants from your region.
3
Senior Product Marketing Manager
20200 Kapsuser
KES250000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a strategic and experienced Senior Product Marketing Manager to lead the go-to-market strategy for their innovative product portfolio. This hybrid role requires a blend of in-office collaboration and remote flexibility, offering the best of both worlds. You will be responsible for developing and executing comprehensive product marketing plans that drive market adoption, customer acquisition, and revenue growth. Key responsibilities include understanding the market landscape, identifying target customer segments, and crafting compelling product positioning and messaging. You will collaborate closely with product management, sales, and marketing teams to ensure alignment and successful product launches. This role involves creating sales enablement materials, developing marketing collateral, and planning and executing integrated marketing campaigns. A deep understanding of market research, competitive analysis, and customer insights is essential. You will be responsible for measuring and reporting on the effectiveness of product marketing initiatives. The ideal candidate possesses a proven track record in B2B or B2C product marketing, exceptional communication skills, and the ability to translate complex technical features into tangible customer benefits. You should be adept at working in a dynamic, fast-paced environment. This position offers a unique opportunity to shape the market perception and commercial success of cutting-edge products. Join our team and drive impactful marketing strategies for our client, based in Kericho, Kericho, KE .
This advertiser has chosen not to accept applicants from your region.
4
Lead Product Marketing Manager
00600 Tuwan
KES180000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client, a rapidly expanding force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and results-oriented Lead Product Marketing Manager to spearhead product strategy and execution. This role is designed for a highly experienced professional who thrives in a remote-first environment and possesses a deep understanding of consumer behavior and market dynamics within the FMCG landscape. You will be responsible for developing and implementing comprehensive product marketing plans, from launch strategy to go-to-market execution, ensuring our client's brands resonate with target audiences and achieve market leadership. This includes defining product positioning, crafting compelling messaging, and leading cross-functional teams, including sales, R&D, and creative, to bring new products and campaigns to life. A key aspect of this role involves conducting extensive market analysis, competitive intelligence gathering, and consumer insights research to identify unmet needs and opportunities for innovation. You will translate these insights into actionable product roadmaps and marketing initiatives. The ideal candidate will have a proven track record of success in product marketing within the FMCG industry, demonstrating an ability to drive brand growth and market share. Excellent strategic thinking, creative problem-solving, and strong communication skills are essential. As this is a remote position, you must be self-disciplined, highly organized, and adept at collaborating virtually with colleagues across different time zones. You will manage product lifecycles, oversee product launches, and continuously monitor market performance, making data-driven adjustments to optimize campaigns and product offerings. This is an unparalleled opportunity to shape the future of beloved brands and drive significant business impact from a remote location. We are looking for a visionary leader who can inspire teams and deliver exceptional results in a fast-paced, evolving market. The successful candidate will be a strategic thinker with a passion for understanding and influencing consumer choices. This role is based out of **Bungoma, Bungoma, KE**, but operates entirely remotely, offering the ultimate flexibility and work-life balance. Join us in redefining consumer experiences in the FMCG sector.
This advertiser has chosen not to accept applicants from your region.
5
Senior Product Marketing Manager
40100 Kisumu
KES240000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a strategic and results-oriented Senior Product Marketing Manager to drive the go-to-market strategy for their innovative product portfolio. This role offers a hybrid work arrangement, allowing for a balance between remote collaboration and in-office engagement in Kisumu, Kisumu, KE . You will be instrumental in understanding market needs, positioning products effectively, and generating demand.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive product marketing plans, including positioning, messaging, and launch strategies for new and existing products.
- Conduct market research, competitive analysis, and customer segmentation to identify opportunities and inform product strategy.
- Create compelling product collateral, including datasheets, presentations, case studies, website copy, and sales enablement materials.
- Lead cross-functional teams (product management, sales, marketing communications) to ensure successful product launches and ongoing market adoption.
- Develop and manage thought leadership content, webinars, and other marketing initiatives to generate leads and build brand awareness.
- Define target audiences and craft tailored messaging that resonates with their needs and pain points.
- Analyze product performance metrics, market trends, and customer feedback to refine marketing strategies.
- Train and enable the sales team on product features, benefits, and competitive advantages.
- Manage product marketing budgets and track the ROI of marketing activities.
- Build strong relationships with key stakeholders, including product teams, engineering, and external partners.
- Stay abreast of industry trends, competitive landscape, and emerging technologies.
- Act as a subject matter expert for assigned products, translating technical features into customer benefits.
- Develop and execute customer success stories and testimonials.
- Ensure all marketing materials are accurate, consistent, and adhere to brand guidelines.
- Plan and participate in industry events and trade shows (if applicable).
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in product marketing, with a focus on technology or software products.
- Proven track record of successfully launching and marketing complex products.
- Strong understanding of market research, segmentation, and competitive analysis.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Experience in developing sales enablement tools and collateral.
- Proficiency in marketing automation platforms and CRM systems is a plus.
- Ability to think strategically and execute tactically.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Collaborative and influential, with the ability to work effectively across different departments.
- Experience in a hybrid work environment and ability to manage responsibilities both remotely and in the office.
- Passion for technology and a deep understanding of customer needs.
- Demonstrated ability to analyze market data and translate insights into actionable strategies.
This advertiser has chosen not to accept applicants from your region.
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6
Senior Product Marketing Manager
20200 Mwembe
KES720000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a rapidly growing leader in the consumer goods sector, is searching for an experienced Senior Product Marketing Manager to join their fully remote marketing team. This role is critical in driving the go-to-market strategy for our innovative product portfolio. You will be responsible for understanding market dynamics, defining product positioning, developing compelling messaging, and executing comprehensive marketing plans. As a remote team member, you will leverage digital collaboration tools to work effectively with product development, sales, and marketing departments across the organization. Your insights will directly influence product success and market penetration.
Key Responsibilities:
Key Responsibilities:
- Develop and execute product marketing strategies for key product launches and ongoing campaigns.
- Conduct market research, competitive analysis, and customer segmentation to identify opportunities.
- Craft compelling product positioning and messaging that resonates with target audiences.
- Create high-impact marketing collateral, including datasheets, presentations, case studies, and website content.
- Collaborate with the demand generation team to develop integrated marketing campaigns.
- Train and enable the sales team on product features, benefits, and value propositions.
- Monitor market trends and competitor activities, providing insights and recommendations.
- Gather customer feedback and work with product management to inform product roadmaps.
- Manage product launches from concept to market execution.
- Track and analyze campaign performance, making data-driven adjustments.
- Foster strong relationships with internal stakeholders and external partners.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 5-7 years of experience in product marketing, with a strong focus on the FMCG sector.
- Proven ability to develop and execute successful go-to-market strategies.
- Excellent understanding of market research methodologies and competitive analysis.
- Exceptional written and verbal communication skills, with a talent for crafting persuasive messaging.
- Experience in creating engaging marketing content and collateral.
- Strong analytical skills and ability to interpret market data.
- Proficiency in marketing automation and CRM tools.
- Demonstrated ability to work collaboratively and effectively in a remote team environment.
- Strong project management and organizational skills.
- Creative thinking and a passion for understanding consumer behavior.
This advertiser has chosen not to accept applicants from your region.
7
Senior Product Marketing Manager
00200 Ongata Rongai, Rift Valley
KES240000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and strategic Senior Product Marketing Manager to drive the go-to-market strategy for their innovative product portfolio. This is a fully remote position, empowering you to craft compelling market narratives and product positioning from anywhere. You will be responsible for understanding the market, defining product messaging, creating impactful marketing collateral, and collaborating with sales and product teams to ensure successful product launches and sustained growth. The ideal candidate has a deep understanding of product marketing principles, strong analytical skills, and a proven ability to translate complex product features into compelling customer benefits.
Key Responsibilities:
Qualifications:
This is an outstanding opportunity to shape the market perception and commercial success of key products in a remote-first environment, driving significant impact and career growth.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies and go-to-market plans for new and existing products.
- Define compelling product positioning and messaging that resonates with target audiences.
- Create high-impact marketing collateral, including sales enablement materials, website content, datasheets, presentations, and case studies.
- Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and challenges.
- Collaborate closely with product management to influence product strategy and roadmap based on market insights.
- Partner with sales teams to equip them with the knowledge, tools, and materials needed to effectively sell products.
- Develop and manage product launch plans, ensuring cross-functional alignment and successful market introduction.
- Measure and analyze the effectiveness of product marketing initiatives, reporting on key metrics and providing recommendations for optimization.
- Understand the customer journey and develop strategies to engage customers at each touchpoint.
- Gather customer feedback and insights to inform product development and marketing efforts.
- Stay abreast of industry trends, competitive landscape, and emerging technologies.
- Manage external agencies and vendors as needed for content creation and campaign execution.
- Educate internal teams on product features, benefits, and value propositions.
- Serve as a subject matter expert on the company's products and target markets.
- Drive demand generation activities in collaboration with the broader marketing team.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field. MBA preferred.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG sector.
- Proven track record of developing and executing successful go-to-market strategies and product launches.
- Strong understanding of market research, competitive analysis, and customer segmentation.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Proficiency in developing marketing collateral and sales enablement tools.
- Experience collaborating with product management and sales teams.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Familiarity with digital marketing channels and strategies.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent interpersonal and stakeholder management skills.
- Self-starter with the ability to work independently and effectively in a remote setting.
This is an outstanding opportunity to shape the market perception and commercial success of key products in a remote-first environment, driving significant impact and career growth.
This advertiser has chosen not to accept applicants from your region.
8
Product Marketing Manager - FMCG
80200 Shella
KES175000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-oriented Product Marketing Manager to join their fully remote marketing team. This critical role will be responsible for developing and executing comprehensive product marketing strategies to drive brand awareness, market penetration, and sales growth for our diverse product portfolio. You will conduct in-depth market research, analyze consumer trends, and identify opportunities for new product development and positioning. Key responsibilities include crafting compelling product messaging, developing go-to-market plans, managing product launches, and collaborating closely with sales, product development, and advertising teams. The ideal candidate will possess a deep understanding of the FMCG market, consumer behavior, and effective marketing principles. Proven experience in product management, brand strategy, digital marketing, and campaign execution is essential. You should be adept at translating market insights into actionable marketing initiatives that resonate with target audiences. This position offers the opportunity to shape the market presence of innovative FMCG products in a collaborative, remote-first environment. We are looking for a strategic thinker with exceptional communication, analytical, and project management skills, who can drive results and thrive in an independent work setting. If you are passionate about building successful brands and have a proven track record in FMCG product marketing, we encourage you to apply. This role, associated with Malindi, Kilifi, KE , is performed entirely remotely, providing flexibility and autonomy.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated product marketing strategies for FMCG products.
- Conduct market research, competitive analysis, and consumer insights gathering.
- Define product positioning, key messaging, and value propositions.
- Create and execute go-to-market plans for new product launches and feature updates.
- Manage the product lifecycle from a marketing perspective.
- Collaborate with product development teams to ensure market alignment.
- Develop marketing collateral, sales tools, and promotional materials.
- Plan and oversee marketing campaigns across various channels (digital, social media, traditional).
- Analyze marketing campaign performance and ROI, providing regular reports.
- Monitor market trends and identify opportunities for product innovation and growth.
- Work closely with sales teams to provide product training and support.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in product marketing, preferably within the FMCG industry.
- Proven experience in developing and executing successful product launch strategies.
- Strong understanding of marketing principles, consumer behavior, and branding.
- Proficiency in digital marketing tools and platforms (SEO, SEM, social media marketing).
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience working in a remote team environment is highly desirable.
- Demonstrated ability to collaborate effectively with cross-functional teams.
This advertiser has chosen not to accept applicants from your region.
9