234 New Product jobs in Kenya
Associate Product Marketing Manager
Nairobi, Nairobi
Google
Posted today
Job Viewed
Job Description
**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ Experience in marketing, brand management, strategy consulting, marketing agency, or a related field through full time roles, internships, projects, or academic classes.
+ Ability to communicate in English and any African language fluently in order to work with stakeholders in Sub-Saharan Africa region.
**Preferred qualifications:**
+ Knowlede of and passion for Google's products, technology, and leadership in the Artificial Intelligence (AI) space.
+ Demonstrated global mindset and ability to think across disciplines, industries, cultures, and scenarios.
+ Excellent program management and communication skills with an interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
+ Demonstrated analytical success, with capacity for developing and understanding strategy.
+ Comfort with ambiguity and agility.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As an APMM (Associate Product Marketing Manager), you will be part of a two year, cohort based, development program. During your time in the program, you will work on priority marketing projects in your organization to develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
You will be assigned projects within the Marketing organization supporting their business goals and you'll make direct contributions under the scope of a larger project, with general guidance. For example, you may help bring the voice of the user into the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, and/or manage campaigns and programming.
**Responsibilities:**
+ Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
+ Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them, and measuring the efficacy of such programs.
+ Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate new developments to users.
+ Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
+ Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
+ Bachelor's degree or equivalent practical experience.
+ Experience in marketing, brand management, strategy consulting, marketing agency, or a related field through full time roles, internships, projects, or academic classes.
+ Ability to communicate in English and any African language fluently in order to work with stakeholders in Sub-Saharan Africa region.
**Preferred qualifications:**
+ Knowlede of and passion for Google's products, technology, and leadership in the Artificial Intelligence (AI) space.
+ Demonstrated global mindset and ability to think across disciplines, industries, cultures, and scenarios.
+ Excellent program management and communication skills with an interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.
+ Demonstrated analytical success, with capacity for developing and understanding strategy.
+ Comfort with ambiguity and agility.
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As an APMM (Associate Product Marketing Manager), you will be part of a two year, cohort based, development program. During your time in the program, you will work on priority marketing projects in your organization to develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.
You will be assigned projects within the Marketing organization supporting their business goals and you'll make direct contributions under the scope of a larger project, with general guidance. For example, you may help bring the voice of the user into the product development process and/or develop the go-to-market plans for driving awareness and adoption for new products and features among target segments. You may drive growth marketing and optimization, contribute to Google's brand strategy, generate user insights, and/or manage campaigns and programming.
**Responsibilities:**
+ Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
+ Assist in developing programs aimed at acquiring customers (including business strategies, messaging, collateral, events), increasing our engagement with them, and measuring the efficacy of such programs.
+ Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate new developments to users.
+ Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
+ Assist in executing marketing related tasks within the scope of a larger product or project, under guidance from the manager.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
This advertiser has chosen not to accept applicants from your region.
0
Senior Product Marketing Manager
20200 Naivasha, Rift Valley
KES240000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a prominent Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced Senior Product Marketing Manager to drive the success of their product portfolio. This is a fully remote role, offering flexibility to manage product marketing strategies from any location. You will be responsible for defining product positioning, developing go-to-market strategies, and crafting compelling messaging that resonates with target consumers. Your role will involve close collaboration with product development, sales, and communication teams to ensure alignment and successful product launches. We are looking for a candidate with a deep understanding of the FMCG market, strong analytical skills, and a passion for understanding consumer needs. You will conduct market research, analyze competitive landscapes, and leverage insights to inform marketing decisions. The ideal candidate will have a proven ability to develop data-driven marketing plans and execute them effectively to achieve business objectives. Experience in managing product lifecycles and driving revenue growth is essential.
Key responsibilities:
Qualifications:
This is a fully remote opportunity offering a competitive salary, comprehensive benefits, and the chance to make a significant impact on our well-known FMCG brands.
Key responsibilities:
- Develop and execute comprehensive product marketing strategies for FMCG products.
- Define product positioning, messaging, and value propositions.
- Lead go-to-market planning and execution for new product launches.
- Conduct market research, competitive analysis, and consumer segmentation.
- Collaborate with product management on roadmap development and feature prioritization.
- Create compelling marketing collateral, sales enablement tools, and campaign materials.
- Manage product pricing, promotions, and channel strategies.
- Analyze product performance, sales data, and market trends to identify growth opportunities.
- Partner with cross-functional teams (sales, R&D, creative) to ensure successful product execution.
- Stay updated on industry trends and best practices in product marketing.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.
- 5+ years of experience in product marketing, with a significant focus on the FMCG sector.
- Demonstrated success in launching and managing consumer products.
- Strong analytical skills and experience with market research methodologies.
- Excellent written and verbal communication, presentation, and storytelling abilities.
- Proven ability to influence cross-functional teams.
- Experience with digital marketing tools and strategies.
- Ability to work autonomously and manage multiple projects in a remote setting.
This is a fully remote opportunity offering a competitive salary, comprehensive benefits, and the chance to make a significant impact on our well-known FMCG brands.
This advertiser has chosen not to accept applicants from your region.
1
Senior Product Marketing Manager
00200 Njiru Village
KES90000 month
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a rapidly expanding Fast-Moving Consumer Goods (FMCG) company, is actively searching for a highly strategic and creative Senior Product Marketing Manager. This position is exclusively remote, allowing us to build a world-class marketing team without geographical constraints. The successful candidate will be responsible for developing and executing impactful marketing strategies that drive brand awareness, customer engagement, and sales growth for our diverse portfolio of consumer products.
As a Senior Product Marketing Manager, you will be the primary driver of go-to-market strategies, product positioning, and messaging for new and existing products. You will conduct thorough market research, analyze consumer behavior, and identify competitive landscapes to inform your marketing plans. Your role will involve close collaboration with product development, sales, and digital marketing teams to ensure a cohesive and effective market presence. This role requires a deep understanding of the FMCG sector, strong leadership capabilities, and a proven track record of success in product marketing.
Key Responsibilities:
As a Senior Product Marketing Manager, you will be the primary driver of go-to-market strategies, product positioning, and messaging for new and existing products. You will conduct thorough market research, analyze consumer behavior, and identify competitive landscapes to inform your marketing plans. Your role will involve close collaboration with product development, sales, and digital marketing teams to ensure a cohesive and effective market presence. This role requires a deep understanding of the FMCG sector, strong leadership capabilities, and a proven track record of success in product marketing.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies and plans for the FMCG portfolio.
- Define product positioning, messaging, and value propositions that resonate with target audiences.
- Conduct market research, competitive analysis, and consumer insights to identify growth opportunities.
- Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Collaborate with the sales team to develop sales enablement materials and support go-to-market initiatives.
- Manage product launch processes from concept to market introduction.
- Track and analyze campaign performance, adjusting strategies as needed to optimize results.
- Develop and manage the product marketing budget.
- Mentor and guide junior marketing team members.
- Stay abreast of industry trends, consumer preferences, and emerging marketing technologies.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
- Proven track record of developing and executing successful go-to-market strategies.
- Strong understanding of marketing principles, consumer behavior, and brand management.
- Experience with digital marketing, social media marketing, and content marketing.
- Excellent analytical and market research skills.
- Exceptional written and verbal communication and presentation skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in marketing automation tools and CRM systems.
- Demonstrated ability to lead and influence cross-functional teams in a remote setting.
This advertiser has chosen not to accept applicants from your region.
2
Senior Product Marketing Manager - FMCG
00203 Njiru Village
KES130000 month
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a dynamic and innovative leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Senior Product Marketing Manager to lead the strategic marketing efforts for key product lines. This is a crucial, fully remote position, allowing you to drive product success from your preferred location. You will be responsible for developing and executing comprehensive product marketing strategies, from market analysis and positioning to go-to-market planning and lifecycle management. This includes identifying consumer insights, defining product value propositions, creating compelling marketing collateral, and collaborating with cross-functional teams (sales, R&D, digital marketing) to ensure successful product launches and sustained growth. The ideal candidate will possess a strong track record in product marketing within the FMCG industry, with demonstrated success in driving brand awareness, market share, and revenue. Exceptional strategic thinking, creativity, analytical skills, and project management abilities are essential. You must be adept at understanding market trends and consumer needs, and skilled in communicating effectively within a remote team environment.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute product marketing plans that align with company objectives and market opportunities.
- Conduct thorough market research, competitive analysis, and consumer segmentation.
- Define product positioning, messaging, and value propositions for target audiences.
- Lead the go-to-market strategy for new product introductions and existing product enhancements.
- Create persuasive marketing collateral, sales enablement tools, and digital content.
- Collaborate closely with R&D, sales, and digital marketing teams to ensure seamless execution.
- Monitor product performance, market feedback, and competitive activities, adapting strategies as needed.
- Manage product marketing budgets and measure campaign effectiveness.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of experience in product marketing, with a significant focus on the FMCG industry.
- Proven ability to develop and execute successful product marketing strategies and go-to-market plans.
- Strong understanding of consumer behavior, market trends, and the FMCG landscape in Kenya.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research methodologies and tools.
- Exceptional written and verbal communication skills, with strong presentation abilities for remote audiences.
- Demonstrated project management skills and the ability to manage multiple priorities effectively.
This advertiser has chosen not to accept applicants from your region.
3
Senior Product Marketing Manager - FMCG
00100 Abothuguchi West
KES5000000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a strategic and results-driven Senior Product Marketing Manager to join their fully remote marketing department. This pivotal role involves shaping the go-to-market strategy for new and existing FMCG products, driving consumer demand, and ensuring successful product launches. The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of experience in product marketing, specifically within the FMCG sector. A proven track record of developing and executing effective product marketing plans, conducting market research, and analyzing competitive landscapes is essential. As a remote-first employee, you will collaborate closely with cross-functional teams, including product development, sales, and brand management, to achieve business objectives. Key responsibilities include defining product positioning, crafting compelling messaging, developing sales enablement materials, and managing product launch activities. You will also analyze market trends and consumer insights to identify growth opportunities and optimize product performance. Strong analytical, strategic thinking, and communication skills are vital. We are looking for an innovative marketer who can translate consumer needs into successful product strategies and drive profitable growth. Experience with digital marketing, content creation, and project management will be highly beneficial. Join our dynamic and forward-thinking company to influence the success of popular consumer brands from your remote workspace.
This advertiser has chosen not to accept applicants from your region.
4
Senior Product Marketing Manager - FMCG
30100 Kitale, Rift Valley
KES160000 month
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and creative Senior Product Marketing Manager to drive the success of our product portfolio. This fully remote position offers a unique opportunity to shape brand narratives and go-to-market strategies for a wide range of consumer products. You will be responsible for developing and executing comprehensive marketing plans, conducting market research, and identifying consumer insights to inform product positioning and messaging. Key responsibilities include leading product launches, managing marketing campaigns across various channels (digital, social media, traditional advertising), and collaborating closely with product development, sales, and branding teams. You will also be tasked with analyzing market trends, competitor activities, and sales performance to optimize marketing efforts and achieve business objectives. The ideal candidate will possess a strong understanding of the FMCG market, consumer behavior, and effective marketing strategies. Proven experience in product management or marketing, with a track record of successful product launches and campaign management, is essential. Excellent analytical, communication, and project management skills are required. As a remote manager, you must be highly self-motivated, adaptable, and capable of managing complex projects with a dispersed team. We are looking for an innovative thinker who can translate consumer needs into compelling marketing initiatives and drive brand growth in a competitive landscape.
Responsibilities:
Responsibilities:
- Develop and execute product marketing strategies and plans.
- Conduct market research and analyze consumer insights.
- Lead product launches and manage marketing campaigns.
- Define product positioning and messaging.
- Collaborate with cross-functional teams (product, sales, design).
- Analyze sales data and marketing campaign performance.
- Manage marketing budgets and optimize spend.
- Stay informed about industry trends and competitor activities.
- Build strong relationships with stakeholders and agencies.
This advertiser has chosen not to accept applicants from your region.
5
Senior Product Marketing Manager (FMCG)
20200 Kapsuser
KES170000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior Product Marketing Manager to drive product success and market penetration. This is a fully remote position, offering a significant opportunity to shape marketing strategies and launch innovative products from anywhere. You will be responsible for developing and executing comprehensive product marketing plans, translating consumer insights into compelling go-to-market strategies, and managing the product lifecycle.
The ideal candidate possesses a deep understanding of the FMCG landscape, a passion for consumer brands, and a proven ability to lead cross-functional teams. You will collaborate with sales, product development, and research teams to ensure products meet consumer needs and achieve business objectives. This role requires strong analytical skills, creativity, and a data-driven approach to marketing.
Key Responsibilities:
Qualifications:
The ideal candidate possesses a deep understanding of the FMCG landscape, a passion for consumer brands, and a proven ability to lead cross-functional teams. You will collaborate with sales, product development, and research teams to ensure products meet consumer needs and achieve business objectives. This role requires strong analytical skills, creativity, and a data-driven approach to marketing.
Key Responsibilities:
- Develop and implement go-to-market strategies for new and existing FMCG products.
- Conduct market research, competitive analysis, and consumer segmentation to identify opportunities.
- Define product positioning, messaging, and value propositions.
- Create and manage integrated marketing campaigns across various channels (digital, traditional, social media).
- Collaborate with product development teams to inform product roadmaps and innovation.
- Work closely with the sales team to equip them with effective marketing collateral and sales tools.
- Analyze campaign performance, track key metrics, and provide insights for optimization.
- Manage product launch plans and ensure successful execution.
- Monitor industry trends and consumer behavior to adapt marketing strategies accordingly.
- Develop and manage marketing budgets effectively.
- Ensure brand consistency across all marketing communications.
- Lead and mentor junior marketing team members.
- Gather customer feedback and insights to drive product improvements.
- Contribute to the overall brand strategy and long-term vision.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or relevant Master's degree is a strong asset.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG industry.
- Proven experience in developing and executing successful product launch strategies and marketing campaigns.
- Strong understanding of market research methodologies and consumer insights generation.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
- Strong analytical skills and the ability to interpret data to drive decisions.
- Experience in cross-functional team collaboration and project management.
- Creative thinking and problem-solving abilities.
- Ability to thrive in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
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6
Senior FMCG Product Marketing Manager
60100 Meru , Eastern
KES550000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated and experienced Senior FMCG Product Marketing Manager to join their dynamic, fully remote team. This pivotal role will be responsible for developing and executing innovative marketing strategies that drive brand growth and product success within the competitive FMCG landscape. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive analysis, with a proven track record of success in launching and managing FMCG products.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing comprehensive marketing plans for a portfolio of FMCG products, including market research, segmentation, targeting, and positioning.
- Managing the product lifecycle from ideation to launch and beyond, ensuring alignment with business objectives.
- Collaborating with cross-functional teams, including sales, product development, and supply chain, to ensure successful product execution and market penetration.
- Analyzing market data, sales performance, and consumer feedback to identify opportunities for product improvement and new product development.
- Crafting compelling brand messaging and marketing collateral across various channels, including digital, social media, and traditional advertising.
- Overseeing the development and execution of promotional campaigns and trade marketing activities.
- Managing the marketing budget effectively to ensure maximum return on investment.
- Staying abreast of industry trends, emerging technologies, and competitor activities to maintain a competitive edge.
- Mentoring and guiding junior marketing team members.
This advertiser has chosen not to accept applicants from your region.
7
Senior Product Marketing Manager - FMCG
00208 Njiru Village
KES175000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing FMCG company, is seeking a highly strategic and creative Senior Product Marketing Manager to lead product marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing go-to-market strategies, defining product positioning, and driving successful product launches. The ideal candidate will have a deep understanding of the FMCG market, a passion for consumer products, and a proven track record in product marketing and brand strategy.
Key Responsibilities:
Qualifications:
This remote role offers a competitive salary, comprehensive benefits, and the chance to shape the success of innovative FMCG products.
Key Responsibilities:
- Develop comprehensive product marketing strategies and go-to-market plans for new and existing products.
- Define clear product positioning, messaging, and value propositions.
- Conduct market research, competitive analysis, and consumer insights gathering to inform marketing strategies.
- Collaborate closely with Product Development, Sales, and Marketing Communications teams to ensure seamless product launches.
- Create compelling marketing collateral, sales enablement materials, and digital content.
- Manage product launch timelines and budgets, ensuring successful execution.
- Monitor product performance, market trends, and competitor activities, providing regular updates and recommendations.
- Develop and execute integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Identify and champion product improvements based on market feedback and performance data.
- Build strong relationships with key stakeholders to ensure alignment on product strategy.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG sector.
- Proven success in developing and executing go-to-market strategies for consumer products.
- Strong understanding of marketing principles, consumer behavior, and market dynamics.
- Excellent market research, analytical, and strategic thinking skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience in creating compelling marketing collateral and digital content.
- Proficiency in digital marketing tools and platforms.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, remote environment.
- Experience with international markets is a plus.
This remote role offers a competitive salary, comprehensive benefits, and the chance to shape the success of innovative FMCG products.
This advertiser has chosen not to accept applicants from your region.
8
Senior Product Marketing Manager - FMCG
60100 Meru , Eastern
KES95000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is a dynamic and growing Fast-Moving Consumer Goods (FMCG) company seeking a strategic and creative Senior Product Marketing Manager to join their fully remote marketing team. This role is crucial for developing and executing comprehensive marketing strategies for our client's diverse product portfolio. You will be responsible for market research, product positioning, go-to-market planning, and campaign management to drive brand awareness, consumer engagement, and sales growth. Your expertise will encompass understanding consumer insights, competitive analysis, and translating these into effective marketing plans. You will collaborate closely with product development, sales, and digital teams to ensure a cohesive brand message and successful product launches. The ideal candidate has a strong background in FMCG marketing, a proven ability to develop impactful campaigns, and excellent analytical skills. Proficiency in digital marketing channels, consumer insights, and campaign management is essential. This is a remote-first opportunity where you will lead initiatives that shape how consumers experience our client's products. You will be instrumental in identifying new market opportunities and driving innovation in consumer engagement strategies. Success in this role requires strong leadership, strategic thinking, and the ability to manage multiple projects effectively in a virtual environment.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute innovative product marketing strategies for FMCG products.
- Conduct market research and competitive analysis to identify consumer needs and market opportunities.
- Define product positioning, messaging, and value propositions.
- Create and manage go-to-market plans for new product launches and line extensions.
- Develop and oversee integrated marketing campaigns across various channels (digital, social media, traditional).
- Collaborate with creative agencies and internal teams to produce marketing collateral and content.
- Analyze campaign performance and market trends to optimize strategies and drive ROI.
- Manage marketing budgets and ensure efficient allocation of resources.
- Work closely with sales teams to equip them with the necessary marketing tools and support.
- Gather and analyze consumer insights to inform product development and marketing efforts.
- Monitor brand perception and competitive activities in the market.
- Stay updated on FMCG industry trends and emerging marketing technologies.
- Mentor junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in product marketing, specifically within the FMCG sector.
- Proven track record of successfully launching and marketing consumer products.
- Strong understanding of consumer behavior, market dynamics, and brand management in FMCG.
- Expertise in developing and executing integrated marketing campaigns.
- Proficiency in digital marketing, social media marketing, and content strategy.
- Excellent analytical skills and experience with market research tools.
- Strong project management and organizational abilities.
- Creative thinking and problem-solving skills.
- Exceptional written and verbal communication skills.
- Ability to thrive in a fast-paced, collaborative, remote work environment.
This advertiser has chosen not to accept applicants from your region.
9