1,499 Marketing Strategist jobs in Kenya
Digital Marketing Strategist - Performance Campaigns
20200 Kapsuser
KES160000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is searching for a talented and data-driven Digital Marketing Strategist to lead the development and execution of high-impact online marketing campaigns. This is a fully remote position, offering a unique opportunity to shape our client's digital presence from the comfort of your home office. You will be responsible for managing and optimizing paid search (PPC), social media advertising, display advertising, and affiliate marketing initiatives. The ideal candidate possesses a deep understanding of the digital marketing ecosystem, exceptional analytical skills, and a proven track record of driving measurable results, such as lead generation and customer acquisition.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Analyze campaign data, generate insightful reports, and provide actionable recommendations for improvement.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and execution.
- Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
- Develop and nurture affiliate marketing partnerships.
- Stay updated on best practices for SEO and content marketing to complement paid strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4 years of hands-on experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Demonstrated expertise in managing large-scale PPC and social media advertising campaigns.
- Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and platform-specific reporting dashboards.
- Strong understanding of SEO, SEM, content marketing, email marketing, and social media marketing.
- Excellent analytical skills and the ability to interpret complex data sets.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a remote team environment.
- Certifications in Google Ads, Facebook Blueprint, or similar platforms are a strong asset.
- Proactive, self-motivated, and capable of working independently with minimal supervision.
This advertiser has chosen not to accept applicants from your region.
0
Senior Digital Marketing Strategist - Performance Campaigns
00200 Abothuguchi West
KES270000 Annually
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Posted 5 days ago
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Job Description
Our client, a dynamic digital marketing agency, is looking for a strategic and results-driven Senior Digital Marketing Strategist. This role offers a hybrid work arrangement, combining remote flexibility with collaborative office time in **Nairobi, Kenya**.
As a Senior Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing strategies that drive measurable results for our clients. Your expertise will span across various channels, including SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising. You will conduct in-depth market research, analyze campaign performance, and optimize strategies to achieve client objectives such as lead generation, brand awareness, and customer acquisition. You will work closely with account managers, creative teams, and clients to ensure seamless campaign execution and exceptional outcomes.
Key Responsibilities:
As a Senior Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing strategies that drive measurable results for our clients. Your expertise will span across various channels, including SEO, SEM, social media marketing, content marketing, email marketing, and programmatic advertising. You will conduct in-depth market research, analyze campaign performance, and optimize strategies to achieve client objectives such as lead generation, brand awareness, and customer acquisition. You will work closely with account managers, creative teams, and clients to ensure seamless campaign execution and exceptional outcomes.
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies for diverse clients.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Oversee SEO initiatives, including keyword research, on-page optimization, and link building.
- Develop and manage content marketing and social media strategies.
- Plan and execute email marketing campaigns and marketing automation workflows.
- Analyze campaign performance data, generate reports, and provide actionable insights.
- Collaborate with creative teams to develop compelling marketing collateral.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage client relationships and present strategies and performance reviews.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and campaign management.
- Proven track record of developing and executing successful digital marketing campaigns that achieve ROI.
- Expertise in SEO, SEM, social media advertising, and email marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Meta Ads Manager, HubSpot).
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and clients simultaneously.
- Experience in a hybrid work environment is a plus.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Strategist
00200 Njiru Village
KES100000 Annually
WhatJobs
Posted today
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Job Description
Our client is seeking a creative and analytical Digital Marketing Strategist to develop and execute comprehensive online marketing campaigns. This is a fully remote position where you will be instrumental in driving brand awareness, customer acquisition, and engagement through various digital channels. You will be responsible for creating and implementing data-driven marketing strategies across social media, search engines, email, and other online platforms. Key responsibilities include conducting market research, analyzing campaign performance, optimizing SEO/SEM efforts, managing content creation, and overseeing paid advertising initiatives. The ideal candidate will have a strong understanding of digital marketing best practices, excellent analytical skills, and a proven track record of successful campaign management. You should be proficient with various digital marketing tools and analytics platforms. Excellent communication and collaboration skills are essential, as you will work closely with internal teams and external partners in a remote setting. We are looking for a forward-thinking individual who can stay ahead of digital marketing trends and leverage new opportunities to achieve business objectives. Your ability to craft compelling content, manage social media communities, and drive measurable results will be critical. This role offers the opportunity to shape our online presence and significantly impact our growth.
Responsibilities:
Responsibilities:
- Develop and implement digital marketing strategies across multiple channels.
- Manage and optimize SEO/SEM campaigns to increase website visibility.
- Create and curate engaging content for social media, blogs, and websites.
- Oversee email marketing campaigns and lead nurturing efforts.
- Analyze marketing data and campaign performance to identify areas for improvement.
- Manage paid advertising campaigns (PPC, social media ads).
- Monitor industry trends and competitor activities.
- Collaborate with design and content teams to create marketing materials.
- Track and report on key marketing metrics (ROI, CPA, conversion rates).
- Identify and test new digital marketing channels and strategies.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing.
- Proven experience in developing and executing successful digital marketing campaigns.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush).
- Experience with content management systems (CMS) and social media management tools.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Creative and innovative mindset.
- Ability to work independently and manage projects effectively in a remote environment.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Strategist
50101 Kakamega, Western
KES190000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategist to lead their online marketing initiatives. This is a hybrid role, offering the flexibility to work both remotely and from our office. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns across various channels. You will be responsible for driving brand awareness, lead generation, and customer engagement through strategic online activities. Key responsibilities include developing comprehensive digital marketing strategies, managing SEO/SEM campaigns, creating engaging content, overseeing social media marketing, and analyzing campaign performance. You will also be responsible for identifying new marketing opportunities, optimizing conversion rates, and managing the digital marketing budget. A strong understanding of analytics tools, marketing automation platforms, and the latest digital marketing trends is essential. This role requires exceptional creativity, analytical skills, and the ability to translate business objectives into effective digital strategies. You will collaborate closely with sales, product, and design teams to ensure cohesive marketing efforts. This is an exciting opportunity to make a significant impact on the company's growth and brand presence in a dynamic marketing environment. Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business goals.
- Manage and optimize SEO, SEM, and PPC campaigns for maximum ROI.
- Create and curate engaging content for website, social media, and email marketing.
- Oversee social media strategy and community engagement initiatives.
- Analyze digital marketing campaign performance and provide actionable insights.
- Identify new digital marketing channels and opportunities for growth.
- Manage the digital marketing budget and allocate resources effectively.
- Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
- Stay updated on the latest digital marketing trends and technologies.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on strategy and campaign management.
- Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency in digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Strong analytical, problem-solving, and project management skills.
- Excellent written and verbal communication skills.
- Creative thinking and ability to develop innovative marketing campaigns.
- Experience working in a hybrid or remote work environment is a plus.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Strategist
70100 Moiben
KES90000 Annually
WhatJobs
Posted today
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Job Description
Our client is seeking a creative and data-driven Digital Marketing Strategist to spearhead their online presence and marketing campaigns. This is a fully remote position, offering the opportunity to shape and execute innovative digital strategies from anywhere in Kenya. You will be responsible for driving brand awareness, generating leads, and increasing customer engagement through a variety of digital channels.
Responsibilities:
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies across various platforms including SEO, SEM, social media, email marketing, and content marketing.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Create and manage engaging content for websites, blogs, social media, and email campaigns.
- Optimize website content for search engines (SEO) to improve organic search rankings.
- Plan and execute paid advertising campaigns (PPC) on platforms like Google Ads and social media.
- Manage social media profiles and community engagement.
- Develop and execute email marketing campaigns to nurture leads and retain customers.
- Analyze digital marketing campaign performance using tools like Google Analytics and provide actionable insights and reports.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with internal teams, including design and content creators, to ensure brand consistency.
- Manage the digital marketing budget effectively.
- Drive website traffic, lead generation, and conversion rates.
- Proven experience as a Digital Marketing Strategist or similar role.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics) and SEO tools.
- Experience with A/B and multivariate testing.
- Familiarity with content management systems (CMS) and marketing automation platforms.
- Excellent analytical skills and data-driven thinking.
- Creative mindset with strong copywriting and content creation skills.
- Strong communication and project management abilities.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
- Ability to work autonomously and manage multiple projects in a remote setting.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Strategist
00200 Gathiruini
KES1000000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a highly creative and data-driven Digital Marketing Strategist to lead our online marketing efforts. This is a fully remote position, offering a unique opportunity to shape and execute cutting-edge digital campaigns from anywhere. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising. Your primary goal will be to drive brand awareness, generate qualified leads, and increase customer engagement and conversions. You will continuously monitor campaign performance, analyze data, and optimize strategies to achieve maximum ROI. This role requires a deep understanding of digital marketing trends, analytics tools, and best practices. You will also be responsible for managing the digital marketing budget, collaborating with creative teams, and staying abreast of new technologies and platforms. The ideal candidate is a strategic thinker with a proven track record of success in developing and executing impactful digital marketing campaigns in a remote-first environment. Excellent analytical, communication, and project management skills are essential.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across multiple channels.
- Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
- Develop and execute social media marketing strategies to increase brand visibility and engagement.
- Create and manage email marketing campaigns to nurture leads and retain customers.
- Develop and oversee content marketing initiatives to attract and engage target audiences.
- Analyze campaign performance data using tools like Google Analytics, social media insights, and other relevant platforms.
- Identify opportunities for optimization and implement A/B testing to improve campaign effectiveness.
- Manage the digital marketing budget and ensure efficient allocation of resources.
- Collaborate with design and content teams to create compelling marketing assets.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing or a related field.
- Proven experience in developing and executing successful digital marketing strategies.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Certifications in Google Ads or Google Analytics are a plus.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Strategist
00200 Njiru Village
KES300000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for a creative and results-driven Digital Marketing Strategist to develop and implement comprehensive online marketing campaigns. This is a fully remote position, offering the flexibility to manage digital presence and outreach from anywhere. You will be responsible for driving brand awareness, lead generation, and customer engagement through various digital channels.
Responsibilities:
Responsibilities:
- Develop and execute digital marketing strategies across various platforms including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
- Create engaging and high-quality content for blog posts, social media updates, website copy, and email newsletters.
- Analyze campaign performance data and provide regular reports with actionable insights and recommendations.
- Manage social media profiles and community engagement to build brand loyalty.
- Implement SEO best practices to improve website ranking and organic traffic.
- Collaborate with design and web development teams to ensure effective implementation of marketing strategies.
- Stay updated on the latest digital marketing tools, trends, and best practices.
- Manage the digital marketing budget and ensure efficient allocation of resources.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 4 years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Creative thinking and ability to develop innovative marketing ideas.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Experience in working within a remote team environment.
- A passion for digital trends and a desire to continuously learn and adapt.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Strategist
40100 Kisumu
KES90000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Strategist to lead their online presence. This role involves developing and executing comprehensive digital marketing campaigns across various platforms, including social media, search engines, email, and content marketing. You will be responsible for increasing brand awareness, driving website traffic, and generating leads. Key responsibilities include conducting market research, analyzing campaign performance using tools like Google Analytics, and optimizing strategies for maximum ROI. You will also manage social media content calendars, oversee paid advertising campaigns, and collaborate with design and content teams to create compelling marketing materials. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, content strategy, and email marketing best practices. Excellent analytical skills, a strategic mindset, and the ability to translate data into actionable insights are crucial. A Bachelor's degree in Marketing, Communications, Business, or a related field, along with at least 4 years of experience in digital marketing, is required. Experience with marketing automation tools and CRM systems is a significant advantage. This position offers a hybrid work model, combining remote flexibility with in-office collaboration. If you are passionate about digital marketing and eager to make an impact, we encourage you to apply.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies.
- Manage and optimize social media marketing campaigns across various platforms.
- Conduct SEO/SEM research and implement strategies to improve search engine rankings.
- Create and manage content marketing initiatives, including blog posts, articles, and website copy.
- Oversee email marketing campaigns, including list segmentation and automation.
- Analyze website traffic and user behavior using Google Analytics and other tools.
- Track, measure, and report on the performance of digital marketing campaigns.
- Collaborate with design and development teams to create engaging online content and user experiences.
- Manage paid advertising budgets and campaigns on platforms like Google Ads and social media.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing.
- Proven expertise in SEO, SEM, social media marketing, and content marketing.
- Strong analytical skills and experience with Google Analytics.
- Familiarity with marketing automation tools and CRM systems.
- Excellent written and verbal communication skills.
- Ability to work effectively in a hybrid work environment.
- Creative thinking and problem-solving abilities.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Strategist
40100 Kisumu
KES100000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a rapidly expanding digital marketing agency, is seeking a creative and results-driven Digital Marketing Strategist to join their innovative team. This is a fully remote position, offering the flexibility to work from anywhere in Kenya. As a Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to drive brand awareness, customer engagement, and lead generation for our clients. Your role will involve conducting market research, analyzing campaign performance, and identifying opportunities for optimization to maximize ROI. You will be expected to stay abreast of the latest digital marketing trends, tools, and best practices to ensure our clients remain competitive in the online space.
Key responsibilities include managing social media marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, and pay-per-click (PPC) advertising. You will collaborate closely with clients to understand their business objectives and translate them into effective digital strategies. The ideal candidate will possess a strong analytical mindset, exceptional communication skills, and a proven track record of successfully managing integrated digital marketing campaigns. Proficiency in analytics platforms such as Google Analytics, as well as marketing automation tools and social media management platforms, is crucial. This role demands creativity, a data-driven approach, and the ability to adapt to evolving digital landscapes. You will be an integral part of a dynamic, remote-first team, contributing to the success of diverse client projects. If you are passionate about leveraging digital channels to achieve measurable business outcomes, this is the perfect opportunity for you.
Responsibilities:
Key responsibilities include managing social media marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, and pay-per-click (PPC) advertising. You will collaborate closely with clients to understand their business objectives and translate them into effective digital strategies. The ideal candidate will possess a strong analytical mindset, exceptional communication skills, and a proven track record of successfully managing integrated digital marketing campaigns. Proficiency in analytics platforms such as Google Analytics, as well as marketing automation tools and social media management platforms, is crucial. This role demands creativity, a data-driven approach, and the ability to adapt to evolving digital landscapes. You will be an integral part of a dynamic, remote-first team, contributing to the success of diverse client projects. If you are passionate about leveraging digital channels to achieve measurable business outcomes, this is the perfect opportunity for you.
Responsibilities:
- Develop and implement integrated digital marketing strategies.
- Manage and optimize SEO, SEM, PPC, social media, and email marketing campaigns.
- Conduct market research and competitive analysis.
- Analyze campaign performance data and generate actionable insights.
- Create engaging content for various digital platforms.
- Manage client relationships and communication.
- Stay up-to-date with digital marketing trends and best practices.
- Collaborate with cross-functional teams to ensure campaign success.
- Report on campaign performance and ROI to clients and internal stakeholders.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing.
- Proven experience in developing and executing successful digital marketing campaigns.
- Strong knowledge of SEO, SEM, PPC, social media marketing, and content marketing.
- Proficiency in Google Analytics, Google Ads, and marketing automation tools.
- Excellent analytical, problem-solving, and project management skills.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a remote team environment.
- Creativity and a passion for digital innovation.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Strategist
01100 Mumbuni
KES160000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for a talented and driven Digital Marketing Strategist to join their fully remote marketing team. This role is ideal for a creative thinker with a proven track record in developing and executing successful digital marketing campaigns across various online channels. You will be responsible for creating comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads. Your duties will include managing social media platforms, optimizing search engine rankings (SEO), running paid advertising campaigns (PPC), and developing engaging content. You will also be responsible for email marketing, website analytics, and conversion rate optimization (CRO). The ability to analyze market trends and competitor activities to identify new opportunities is crucial. You will work closely with sales and product development teams to ensure marketing efforts are aligned with business goals. Strong analytical skills are required to track campaign performance, measure ROI, and provide actionable insights for improvement. Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software is essential. This position requires excellent communication and project management skills, with the ability to thrive in a fast-paced, remote work environment. You will be instrumental in shaping our online presence and driving growth through innovative digital strategies.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies.
- Manage and optimize SEO and SEM campaigns.
- Oversee social media marketing and content creation.
- Plan and execute email marketing campaigns.
- Analyze website traffic and user behavior using Google Analytics.
- Manage paid advertising budgets and campaigns (Google Ads, social media ads).
- Identify target audiences and devise strategies to reach them.
- Monitor and report on campaign performance, providing insights for improvement.
- Collaborate with internal teams to align marketing efforts with business objectives.
- Stay updated on digital marketing trends and best practices.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 4 years of experience in digital marketing.
- Proven success in developing and executing digital marketing campaigns.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and marketing automation tools.
- Experience with content management systems (CMS) and CRM software.
- Excellent analytical and data interpretation skills.
- Strong project management and communication abilities.
- Ability to work independently and manage time effectively in a remote setting.
This advertiser has chosen not to accept applicants from your region.
9