1,786 Marketing Performance jobs in Kenya

• Develop and execute data-driven digital marketing strategies.
• Manage and optimize paid advertising campaigns (PPC, Social Media Ads, Display).
• Conduct keyword research and SEO analysis to improve organic visibility.
• Implement and manage email marketing campaigns.
• Analyze campaign performance using analytics tools and generate reports.
• Optimize website and landing pages for conversion rate optimization (CRO).
• Conduct A/B testing to improve campaign effectiveness.
• Stay up-to-date with digital marketing trends and best practices.
• Collaborate with content creators and design teams.
• Manage digital marketing budgets effectively.

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on performance marketing.
• Proven success in managing paid advertising campaigns and achieving measurable results.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of SEO, SEM, email marketing, and CRO.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently in a remote setting.

• Develop and manage paid advertising campaigns across multiple digital channels.
• Optimize campaigns for lead generation, sales, and brand awareness.
• Conduct keyword research and audience targeting.
• Write compelling ad copy and create effective ad creatives.
• Monitor campaign performance, analyze data, and generate reports.
• Implement A/B testing for ad copy, landing pages, and targeting.
• Manage advertising budgets and ensure optimal spend.
• Stay up-to-date with digital marketing trends and platform updates.
• Collaborate with the marketing team on campaign strategy and execution.

• Proven experience in digital marketing, with a focus on performance marketing.
• Proficiency in Google Ads, Facebook Ads Manager, and other advertising platforms.
• Strong understanding of SEO/SEM, CRO, and A/B testing.
• Experience with Google Analytics and other web analytics tools.
• Excellent analytical, communication, and copywriting skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

• Develop and execute data-driven performance marketing strategies across digital channels.
• Manage and optimize paid advertising campaigns (PPC, SEM, Social Media Ads) to achieve key performance indicators (KPIs).
• Conduct keyword research, audience segmentation, and bid management for optimal campaign performance.
• Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, and social media analytics platforms.
• Implement A/B testing and CRO strategies to improve conversion rates and user experience.
• Collaborate with content and creative teams to develop compelling ad copy and landing pages.
• Manage advertising budgets efficiently and ensure maximum return on ad spend (ROAS).
• Provide regular reports on campaign performance, insights, and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
• Contribute to overall marketing strategy and collaborate with other marketing functions.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid advertising.
• Proven expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with proficiency in Google Analytics and data visualization tools.
• Experience with SEO, CRO, and A/B testing methodologies.
• Excellent written and verbal communication skills for effective remote collaboration.
• Ability to manage multiple projects and deadlines in a fast-paced, remote environment.
• Certifications in Google Ads or Google Analytics are a plus.

• Develop and execute digital marketing strategies across multiple channels.
• Manage and optimize paid advertising campaigns (PPC, social media, display).
• Monitor campaign performance, analyze data, and generate reports.
• Conduct A/B testing to improve conversion rates and ROI.
• Collaborate with content and creative teams on campaign assets.
• Stay updated on the latest digital marketing trends and technologies.
• Manage marketing budgets and allocate resources effectively.
• Identify target audiences and develop effective segmentation strategies.

• Bachelor's degree in Marketing or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on performance marketing.
• Proven experience managing PPC, social media, and display advertising campaigns.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of SEO/SEM best practices.
• Excellent analytical and problem-solving skills.
• Creative thinking and ability to develop innovative campaign ideas.
• Experience working remotely and managing projects independently.

Our client is seeking a data-driven and innovative Senior Digital Marketing Manager specializing in Performance Marketing to lead their online growth initiatives. This is a fully remote position where you will be responsible for developing, executing, and optimizing paid advertising campaigns across various digital channels to drive customer acquisition and revenue. Your expertise in analytics, campaign management, and budget optimization will be critical to success.

Responsibilities:

• Develop and implement comprehensive performance marketing strategies across channels such as Google Ads, Bing Ads, social media advertising (Facebook, Instagram, LinkedIn), and programmatic display.
• Manage and optimize paid media budgets to achieve maximum ROI and customer acquisition cost (CAC) targets.
• Conduct in-depth keyword research, audience segmentation, and A/B testing for ad creatives, landing pages, and targeting parameters.
• Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS, conversion rates) and identifying trends and opportunities for improvement.
• Utilize analytics platforms (e.g., Google Analytics, Adobe Analytics) to track campaign performance, user behavior, and attribution.
• Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages that resonate with target audiences.
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing and performance advertising.
• Provide regular reports and insights to senior management on campaign performance, learnings, and recommendations.
• Manage relationships with third-party advertising platforms and technology providers.
• Mentor junior marketing team members and foster a data-driven marketing culture.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on paid search (PPC), paid social, and programmatic advertising.
• Proven track record of successfully managing and scaling performance marketing campaigns with significant budgets.
• Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major ad platforms.
• Expertise in Google Analytics or similar web analytics tools.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
• Excellent understanding of marketing funnels, conversion rate optimization (CRO), and A/B testing methodologies.
• Strong written and verbal communication skills.
• Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
• Certifications in Google Ads or Facebook Blueprint are a plus.

This is an excellent opportunity for a seasoned performance marketer to lead impactful campaigns in a remote setting.

• Develop and execute comprehensive digital marketing strategies to drive customer acquisition and revenue growth.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, social media, etc.
• Conduct keyword research, audience segmentation, and A/B testing for campaigns.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights.
• Develop and implement SEO strategies to improve organic search rankings.
• Manage email marketing campaigns and nurture leads.
• Collaborate with content and design teams to create compelling marketing assets.
• Monitor industry trends and competitor activities to identify new opportunities.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on performance marketing.
• Proven experience in managing paid search (SEM) and paid social media campaigns.
• Strong understanding of SEO, content marketing, and email marketing principles.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.