1,836 Marketing Lead jobs in Kenya
Digital Marketing Lead
00201 Abothuguchi West
KES140000 Annually
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Job Description
Our client, an innovative e-commerce platform focusing on sustainable fashion, is seeking a talented and results-driven Digital Marketing Lead to spearhead their online presence. This is a fully remote position, offering the flexibility to work from any location within Kenya. You will be instrumental in driving customer acquisition, engagement, and retention through strategic digital marketing initiatives.
As the Digital Marketing Lead, your primary responsibility will be to develop, implement, and manage all aspects of the company's digital marketing campaigns. This includes SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. You will analyze campaign performance, optimize strategies for maximum ROI, and stay ahead of the latest digital marketing trends and technologies.
Key Responsibilities:
Qualifications:
This is an exciting opportunity to lead digital strategy for a forward-thinking company and make a significant impact in the sustainable fashion industry.
As the Digital Marketing Lead, your primary responsibility will be to develop, implement, and manage all aspects of the company's digital marketing campaigns. This includes SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. You will analyze campaign performance, optimize strategies for maximum ROI, and stay ahead of the latest digital marketing trends and technologies.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives, including brand awareness, lead generation, and sales growth.
- Manage and optimize SEO/SEM campaigns to improve organic and paid search rankings and drive qualified traffic.
- Develop and implement engaging social media marketing strategies across relevant platforms to increase brand visibility and community engagement.
- Create and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Oversee content marketing initiatives, including blog posts, articles, infographics, and videos, to attract and retain target audiences.
- Manage paid advertising campaigns (PPC, social media ads) to maximize ROI and achieve conversion goals.
- Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics, and provide actionable insights for improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams (e.g., sales, product, design) to ensure brand consistency and integrated marketing efforts.
- Manage the digital marketing budget effectively.
- Test and iterate on different marketing approaches to identify the most effective strategies.
Qualifications:
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- A minimum of 5 years of experience in digital marketing, with a proven track record of success in developing and executing online campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising platforms (Google Ads, Facebook Ads, etc.).
- Proficiency in web analytics tools such as Google Analytics.
- Experience with marketing automation and CRM platforms.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and manage multiple projects simultaneously in a remote environment.
This is an exciting opportunity to lead digital strategy for a forward-thinking company and make a significant impact in the sustainable fashion industry.
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Digital Marketing Lead
01000 Makongeni
KES1100000 Annually
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Posted 4 days ago
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Job Description
Our client, a dynamic e-commerce platform, is seeking an experienced Digital Marketing Lead to spearhead their online marketing strategies. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels to drive customer acquisition, engagement, and retention. Key responsibilities include overseeing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will also be responsible for analyzing campaign performance, managing the marketing budget, and identifying new growth opportunities. The ideal candidate will have a proven track record of success in digital marketing leadership roles, with extensive experience in data analysis and performance optimization. A strong understanding of marketing automation tools, analytics platforms (e.g., Google Analytics, Adobe Analytics), and CRM systems is essential. Excellent leadership, strategic thinking, and communication skills are required to manage a remote team and collaborate with cross-functional departments. You should be data-driven, creative, and passionate about staying ahead of digital marketing trends. A bachelor's degree in Marketing, Business, Communications, or a related field is required. Master's degree or relevant certifications are a plus. Join us to shape the digital presence of a rapidly expanding company and make a significant impact on our growth.
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1
Digital Marketing Lead
50100 Kakamega, Western
KES300000 month
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Posted 5 days ago
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Job Description
Our client is looking for a creative and results-driven Digital Marketing Lead to spearhead our online presence and drive customer engagement. This role will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. You will lead a team of digital marketing specialists, fostering innovation and continuous improvement. The ideal candidate will have a proven track record of success in growing online audiences and achieving marketing objectives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement integrated digital marketing campaigns to drive brand awareness, lead generation, and customer acquisition.
- Manage and optimize SEO/SEM strategies to improve search engine rankings and website traffic.
- Create and curate engaging content for social media platforms, blogs, and other digital channels.
- Develop and execute email marketing campaigns, including automation and segmentation.
- Analyze marketing data and metrics to measure campaign performance and identify areas for improvement.
- Manage the digital marketing budget and allocate resources effectively.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams, including sales, product development, and design.
- Lead and mentor a team of digital marketing professionals.
- Conduct market research and competitor analysis to identify opportunities.
- Manage the company's website and ensure a seamless user experience.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5-7 years of experience in digital marketing, with a focus on strategy and execution.
- Proven experience in managing SEO, SEM, social media marketing, and content marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush).
- Strong understanding of marketing automation platforms and CRM systems.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Experience in leading and managing a team is essential.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Lead
00300 Nairobi, Nairobi
KES160000 Annually
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Posted 7 days ago
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Job Description
Our client is seeking a results-driven Digital Marketing Lead to spearhead their online marketing initiatives in Malindi, Kilifi . This exciting role requires a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer engagement, and lead generation. You will be responsible for managing all digital channels, including SEO, SEM, social media marketing, email marketing, and content marketing. Your key duties will involve creating and managing engaging content, optimizing website performance, and analyzing campaign data to identify trends and opportunities for improvement. You will also oversee the company's online presence, ensuring brand consistency across all platforms. This position demands exceptional analytical skills, a deep understanding of current digital marketing trends and tools, and the ability to translate business objectives into effective marketing strategies. Collaboration with sales and product development teams will be essential to ensure alignment and maximize campaign impact. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 5 years of experience in digital marketing roles. Strong leadership qualities, creativity, and a passion for innovative marketing approaches are essential. You will be instrumental in growing our online footprint and achieving significant business growth through cutting-edge digital strategies.
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3
Remote Digital Marketing Lead - Performance Marketing
90100 Mumbuni
KES260000 Annually
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Job Description
Our client, a dynamic tech startup disrupting the online education sector, is seeking an experienced and results-oriented Digital Marketing Lead specializing in Performance Marketing. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere in Kenya. You will be responsible for developing and executing comprehensive performance marketing strategies to drive customer acquisition, engagement, and revenue growth. Your core duties will include managing paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads), optimizing campaign performance through A/B testing and data analysis, and overseeing SEO initiatives to improve organic visibility. You will also be responsible for budget management, tracking KPIs, and reporting on campaign effectiveness to senior leadership. The ideal candidate holds a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of hands-on experience in digital marketing, with a strong focus on paid acquisition channels and data-driven decision-making. Proven success in managing significant advertising budgets and achieving measurable ROI is essential. Expertise in Google Analytics, Google Tag Manager, and various ad platforms is required. Excellent analytical skills, a strong understanding of marketing funnels, and the ability to interpret complex data sets to extract actionable insights are critical. As a remote-first position, you must possess exceptional self-discipline, strong communication skills, and the ability to collaborate effectively with remote teams. We are looking for a strategic thinker with a proactive approach to identifying new growth opportunities and a passion for leveraging digital channels to achieve business objectives. Your contribution will be vital in scaling our user base and solidifying our market position. Machakos is a region with growing digital engagement, and your remote leadership will be key to tapping into this potential. Join a forward-thinking company and make a significant impact on our growth trajectory.
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4
E-commerce Digital Marketing Lead
80100 Nairobi, Nairobi
KES4200000 Annually
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Posted today
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Job Description
Our client is seeking a dynamic and results-driven E-commerce Digital Marketing Lead to manage and grow their online sales channels through a fully remote position. This role is responsible for developing and executing comprehensive digital marketing strategies across various platforms to drive traffic, conversions, and customer engagement. You will oversee search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing efforts. The ideal candidate will have a deep understanding of the e-commerce landscape, consumer behavior, and the latest digital marketing trends. You will lead a remote team of marketing specialists, fostering a collaborative and data-driven environment. Key responsibilities include managing the marketing budget, analyzing campaign performance, optimizing website user experience for conversions, and developing innovative strategies to increase online revenue. You will also be responsible for customer acquisition and retention initiatives, as well as managing the company's online brand presence. This position requires exceptional analytical, strategic thinking, and communication skills, coupled with a proven ability to deliver measurable results in a remote setting. Experience with e-commerce platforms (e.g., Shopify, Magento) and marketing analytics tools (e.g., Google Analytics, Adobe Analytics) is crucial.
Responsibilities:
Responsibilities:
- Develop and execute integrated digital marketing strategies to drive e-commerce sales and brand awareness.
- Manage and optimize SEO, SEM, social media, email marketing, and content marketing campaigns.
- Analyze website traffic and user behavior to identify areas for conversion rate optimization (CRO).
- Manage the digital marketing budget and track ROI for all campaigns.
- Lead and mentor a remote team of digital marketing specialists.
- Develop and implement customer acquisition and retention strategies.
- Monitor and report on key performance indicators (KPIs) such as traffic, conversion rates, and customer lifetime value.
- Stay updated on the latest digital marketing trends and technologies.
- Collaborate with product, sales, and design teams to ensure cohesive brand messaging.
- Manage social media presence and community engagement.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 6 years of experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of successfully driving online sales and customer acquisition.
- Expertise in SEO, SEM, social media marketing, and email marketing platforms.
- Proficiency in Google Analytics, Google Ads, social media advertising, and email marketing tools.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication and leadership abilities.
- Experience managing remote teams.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Lead (Growth Hacking)
80200 Nairobi, Nairobi
KES600000 Annually
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Posted 3 days ago
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Job Description
Our client is actively searching for a dynamic and results-driven Digital Marketing Lead with expertise in growth hacking strategies. This role is fully remote, allowing you to collaborate with our global marketing team from any location. You will be responsible for developing and executing innovative digital marketing campaigns to drive user acquisition, engagement, and retention. This includes managing paid social media advertising, SEO/SEM, content marketing, email marketing, and A/B testing across various channels. The ideal candidate possesses a deep understanding of digital marketing analytics tools (e.g., Google Analytics, SEMrush), CRM systems, and marketing automation platforms. You should have a proven ability to identify growth opportunities, optimize campaign performance, and drive measurable results. A Bachelor's degree in Marketing, Business, or a related field, along with at least 5 years of experience in digital marketing with a strong focus on growth strategies, is required. Excellent analytical skills, creativity, and a data-driven approach are paramount. You will work closely with product and sales teams to align marketing efforts with business objectives. This is a fantastic opportunity to make a significant impact on our client's growth trajectory in a fully remote, collaborative, and fast-paced environment. If you are passionate about leveraging data and innovative tactics to accelerate growth, we encourage you to apply.
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6
Remote E-commerce & Digital Marketing Lead
50100 Kakamega, Western
KES110000 Annually
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Posted today
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Job Description
Our client is seeking a creative and data-driven E-commerce & Digital Marketing Lead to spearhead their online sales and brand presence. This fully remote role is responsible for developing and executing comprehensive digital marketing strategies to drive website traffic, conversions, and customer engagement. You will manage all aspects of the e-commerce platform, including website optimization, product merchandising, and customer experience. Additionally, you will oversee digital marketing campaigns across various channels such as SEO, SEM, social media, email marketing, and content marketing.
Key responsibilities include:
The ideal candidate will have a Bachelor's degree in Marketing, Digital Media, Business, or a related field. A minimum of 5 years of experience in e-commerce management and digital marketing is required, with a proven track record of success in driving online sales and engagement. Expertise in various digital marketing channels (SEO, SEM, Social Media, Email, Content Marketing) is essential. Proficiency with e-commerce platforms (e.g., Shopify, Magento) and digital analytics tools (e.g., Google Analytics, SEMrush) is a must. Strong understanding of UX/UI principles and conversion rate optimization techniques is highly valued. Excellent analytical, communication, and project management skills are necessary. This is a fully remote position, offering the flexibility to work from any location. Our client provides a collaborative remote work environment with access to essential digital tools and platforms.
Key responsibilities include:
- Developing and implementing integrated e-commerce and digital marketing strategies.
- Managing the company's e-commerce website, ensuring optimal user experience and conversion rates.
- Planning and executing digital advertising campaigns (Google Ads, social media ads).
- Overseeing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.
- Developing and managing social media marketing strategies and content calendars.
- Creating and executing email marketing campaigns to nurture leads and drive sales.
- Analyzing website traffic and campaign performance data using tools like Google Analytics.
- Identifying key performance indicators (KPIs) and reporting on campaign effectiveness.
- Managing online product listings, pricing, and promotions.
- Collaborating with design and content teams to create compelling marketing materials.
- Staying up-to-date with the latest digital marketing trends and technologies.
- Managing the e-commerce budget and optimizing marketing spend for ROI.
- Exploring new digital channels and growth opportunities.
The ideal candidate will have a Bachelor's degree in Marketing, Digital Media, Business, or a related field. A minimum of 5 years of experience in e-commerce management and digital marketing is required, with a proven track record of success in driving online sales and engagement. Expertise in various digital marketing channels (SEO, SEM, Social Media, Email, Content Marketing) is essential. Proficiency with e-commerce platforms (e.g., Shopify, Magento) and digital analytics tools (e.g., Google Analytics, SEMrush) is a must. Strong understanding of UX/UI principles and conversion rate optimization techniques is highly valued. Excellent analytical, communication, and project management skills are necessary. This is a fully remote position, offering the flexibility to work from any location. Our client provides a collaborative remote work environment with access to essential digital tools and platforms.
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7
Remote Digital Marketing Lead - Growth Specialist
60100 Embu, Eastern
KES70000 month
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Posted today
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Job Description
Our client is looking for a results-driven and experienced Digital Marketing Lead with a specialization in growth strategies to join their fully remote marketing team. In this critical role, you will be responsible for developing and executing comprehensive digital marketing campaigns designed to drive customer acquisition, engagement, and retention. Your expertise will span across various channels, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will analyze campaign performance data, identify key growth opportunities, and implement data-driven optimizations to maximize ROI. This position requires a deep understanding of digital marketing analytics tools (e.g., Google Analytics, SEMrush) and a proven ability to translate insights into actionable strategies. You will also oversee social media presence and community engagement, ensuring brand consistency and positive customer interaction. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, along with a minimum of six years of progressive experience in digital marketing, with a strong focus on growth hacking and performance marketing. Experience in managing remote marketing teams and a proven ability to thrive in a fast-paced, dynamic digital environment are essential. Exceptional analytical, strategic thinking, and communication skills are required to lead our client's digital growth initiatives effectively from anywhere.
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8
E-commerce Marketing Lead
90120 Gathiruini
KES300000 Annually
WhatJobs
Posted today
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Job Description
Our client is a fast-growing online retailer seeking an experienced and dynamic E-commerce Marketing Lead to spearhead our digital marketing efforts. This fully remote position is perfect for a creative and analytical marketer who thrives on driving customer acquisition and engagement through innovative online strategies. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including social media, email, paid search, and content marketing, to maximize online sales and brand visibility. The ideal candidate has a proven history of successful e-commerce growth and a deep understanding of the digital marketing landscape.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to drive traffic, conversions, and revenue for our e-commerce platform.
- Manage and optimize all paid advertising campaigns (Google Ads, social media ads) for maximum ROI.
- Create and execute engaging social media content and community management strategies.
- Plan and execute email marketing campaigns to nurture leads and drive customer retention.
- Oversee SEO efforts to improve organic search rankings and website visibility.
- Analyze campaign performance, website analytics, and customer data to identify trends and opportunities for optimization.
- Collaborate with the web development and creative teams to enhance the user experience and conversion rates.
- Stay informed about the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively.
- Prepare regular reports on marketing performance and provide actionable insights to the leadership team.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
- Demonstrated success in developing and executing digital marketing strategies that drive measurable results.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with analytics platforms like Google Analytics and digital advertising tools.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and related marketing technologies.
- Strong analytical and problem-solving skills.
- Excellent communication, collaboration, and project management abilities.
- Ability to adapt and thrive in a fast-paced, fully remote work environment.
- Creative thinking and a passion for the e-commerce industry.
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