1,473 Marketing Firms jobs in Kenya
Brand Strategy Manager
00100 Abothuguchi West
KES90000 Monthly
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Brand Strategy Manager to lead the development and execution of impactful brand initiatives. This is a fully remote position, allowing you to shape brand perception and market presence from anywhere. You will be responsible for defining brand positioning, messaging, and visual identity, ensuring consistency across all touchpoints. This involves conducting market research, analyzing consumer insights, and identifying emerging trends to inform brand strategy. You will collaborate closely with cross-functional teams, including marketing, product development, and sales, to ensure seamless brand integration and effective campaign execution. The ideal candidate will have extensive experience in brand management, marketing strategy, and campaign development, preferably within the FMCG sector. Proven ability to develop compelling brand narratives and translate strategic objectives into actionable marketing plans is essential. You must possess strong analytical skills, a keen eye for detail, and a passion for building strong, resonant brands. Excellent communication and interpersonal skills are vital for engaging with stakeholders and leading remote teams. You will play a pivotal role in enhancing brand equity, driving customer engagement, and achieving business objectives through innovative brand strategies. This role offers the opportunity to significantly influence the brand's direction and impact its success in a dynamic, remote-first work environment.
Location: This is a fully remote position.
Location: This is a fully remote position.
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0
Brand Strategy Manager (FMCG)
80102 Shella
KES480000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic Brand Strategy Manager to spearhead their brand initiatives. This role is entirely remote, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive brand strategies that enhance market presence, drive consumer engagement, and achieve ambitious growth objectives. This involves conducting in-depth market analysis, identifying emerging trends, and translating consumer insights into actionable brand plans. The successful candidate will manage the entire brand lifecycle, from concept development to launch and post-launch evaluation, ensuring brand consistency and resonance across all touchpoints. You will collaborate closely with marketing, sales, and product development teams to ensure integrated execution of brand strategies. Key responsibilities include defining brand positioning, developing compelling messaging, and overseeing creative development for advertising and promotional campaigns. This is a critical role that demands a blend of strategic thinking, creative flair, and a deep understanding of the FMCG landscape. You will also be responsible for managing brand budgets, tracking performance metrics, and optimizing campaigns for maximum ROI. A strong analytical ability is required to measure brand health and identify areas for improvement. The ideal candidate will have a proven ability to build strong, recognizable brands and a passion for consumer-centric marketing. Experience with digital marketing strategies and social media engagement is highly desirable. This position offers an exceptional opportunity to shape the identity and future success of iconic brands within the vibrant FMCG industry, all while enjoying the advantages of a fully remote work environment. You will be making significant contributions to brand development, impacting consumer perception and market share. This role is ideal for a strategic thinker who thrives in a collaborative, fast-paced, and innovative setting, based virtually from **Malindi, Kilifi, KE**.
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Brand Strategy Manager - FMCG
20100 Mwembe
KES400000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is searching for a dynamic and strategic Brand Strategy Manager to drive brand growth and market presence. This is a fully remote position, offering the flexibility to work from your preferred location. You will be responsible for developing and executing comprehensive brand strategies that resonate with target consumers and achieve business objectives. This includes conducting market research, analyzing consumer trends, and identifying competitive landscapes to inform brand positioning and messaging. You will work closely with marketing, sales, and product development teams to ensure brand consistency across all touchpoints. Key responsibilities involve developing innovative marketing campaigns, managing brand budgets, and measuring the effectiveness of brand initiatives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a deep understanding of consumer behavior and market dynamics. Excellent analytical, strategic thinking, and communication skills are essential for articulating brand vision and collaborating with cross-functional teams. Experience with digital marketing, social media strategy, and performance analytics is highly desirable. You should be a creative problem-solver, a strong negotiator, and possess the ability to inspire and lead projects from conception to completion in a remote environment. This role offers an exciting opportunity to shape the future of well-known brands and contribute significantly to the company's success from anywhere, influencing markets that include **Naivasha, Nakuru, KE** and beyond.
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2
Head of Brand Strategy
30200 Tuwan
KES400000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is looking for a visionary Head of Brand Strategy to spearhead the development and execution of innovative brand initiatives. This is a fully remote position, offering the flexibility to work from anywhere while driving brand growth and recognition. The successful candidate will be responsible for crafting compelling brand narratives, defining target audiences, and developing comprehensive marketing strategies that resonate with consumers. You will lead a team of marketing professionals, overseeing all aspects of brand management, including advertising, content creation, social media, and public relations. This role requires a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG sector. The Head of Brand Strategy will play a pivotal role in shaping the company's brand identity, ensuring consistency across all touchpoints, and ultimately driving sales and market share. Key responsibilities include conducting market research, analyzing campaign performance, managing brand budgets, and collaborating with product development and sales teams to align brand strategies with business objectives. The ideal candidate will possess exceptional creative thinking, strategic planning abilities, and strong leadership skills. They should be adept at leveraging data analytics to inform decision-making and optimize marketing efforts. We are seeking an individual who is passionate about building strong brands and can inspire and motivate a remote team. This role offers a significant opportunity to influence brand direction and contribute to the company's success. Proficiency in digital marketing platforms, content management systems, and analytics tools is essential. The Head of Brand Strategy will be instrumental in identifying new growth opportunities and developing innovative approaches to brand engagement. They will also be responsible for nurturing brand equity and ensuring its long-term vitality. This is a senior-level position that demands a proactive, results-oriented individual with a proven ability to deliver impactful brand campaigns. The successful candidate will be a thought leader in the brand space, capable of driving strategic initiatives and fostering a collaborative remote work environment. Experience in the FMCG industry is highly preferred, along with a demonstrated history of successful brand launches and turnarounds. A Bachelor's degree in Marketing, Business, or a related field is required, with a Master's degree being a plus.
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3
Senior Marketing Manager - Brand Strategy
50100 Kakamega, Western
KES190000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a strategic and visionary Senior Marketing Manager to lead brand strategy development and execution for their innovative product lines. This is a fully remote position, offering the flexibility to work from anywhere while driving impactful marketing initiatives. The ideal candidate will have a deep understanding of brand positioning, consumer insights, and integrated marketing communications, with a proven ability to build and grow strong brands in a competitive market.
Responsibilities:
Responsibilities:
- Develop and champion a clear, compelling brand strategy that aligns with the company's overall business objectives.
- Conduct comprehensive market research, competitive analysis, and consumer segmentation to identify opportunities and inform strategic decisions.
- Translate consumer insights into actionable marketing plans and campaigns across various channels.
- Lead the development and execution of integrated marketing communications plans, including advertising, digital marketing, PR, and events.
- Manage the brand's identity, messaging, and visual guidelines to ensure consistency across all touchpoints.
- Collaborate closely with product development, sales, and other cross-functional teams to ensure successful product launches and ongoing brand support.
- Oversee the development of creative briefs and work with internal and external creative teams to produce high-quality marketing materials.
- Monitor brand performance, track key metrics (e.g., brand awareness, market share, customer engagement), and report on progress to senior leadership.
- Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.
- Stay abreast of emerging marketing trends, technologies, and best practices to ensure the brand remains relevant and competitive.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is highly desirable.
- Minimum of 7 years of progressive experience in brand management and marketing strategy, with a proven track record of building and growing successful brands.
- Demonstrated expertise in market research, consumer insights, and brand positioning.
- Strong understanding of integrated marketing communications and experience managing campaigns across multiple channels.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proven ability to lead cross-functional teams and manage external agencies.
- Experience working in a remote, collaborative environment.
- This role is based in **Kakamega, Kakamega, KE**, but is a fully remote position.
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4
Brand Strategy Manager - Consumer Goods
20100 Abothuguchi West
KES550000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly strategic and creative Brand Strategy Manager to drive the growth and market presence of their key brands. This hybrid role offers a dynamic blend of remote work flexibility and in-office collaboration, allowing you to contribute effectively to brand vision and execution. You will be responsible for developing and implementing comprehensive brand strategies, identifying consumer insights, and ensuring consistent brand messaging across all marketing channels. Your expertise in market analysis and campaign management will be crucial in elevating brand equity and achieving business objectives.
The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will work closely with cross-functional teams, including marketing, sales, product development, and advertising agencies, to translate brand strategies into actionable plans. This role requires a strong analytical mindset, excellent communication and presentation skills, and a passion for building compelling brand narratives. You will be tasked with monitoring brand performance, measuring ROI of marketing initiatives, and continuously seeking innovative ways to connect with target audiences and foster brand loyalty.
Key Responsibilities:
Qualifications:
The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will work closely with cross-functional teams, including marketing, sales, product development, and advertising agencies, to translate brand strategies into actionable plans. This role requires a strong analytical mindset, excellent communication and presentation skills, and a passion for building compelling brand narratives. You will be tasked with monitoring brand performance, measuring ROI of marketing initiatives, and continuously seeking innovative ways to connect with target audiences and foster brand loyalty.
Key Responsibilities:
- Develop and execute overarching brand strategies to drive market share and revenue growth.
- Conduct in-depth market research, consumer analysis, and competitive intelligence.
- Define brand positioning, messaging, and value propositions.
- Lead the development and implementation of integrated marketing campaigns across digital, social, traditional media, and in-store channels.
- Collaborate with product development teams to ensure new product launches align with brand strategy.
- Manage brand budgets and track ROI of marketing activities.
- Analyze brand performance metrics and provide regular reports to senior management.
- Work with advertising and creative agencies to develop engaging brand content and communications.
- Identify and capitalize on emerging market trends and consumer insights.
- Ensure consistent brand representation across all touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- 5+ years of experience in brand management, marketing strategy, or a similar role within the FMCG sector.
- Proven success in developing and launching impactful brand campaigns.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Excellent strategic thinking, communication, and presentation skills.
- Experience managing agency relationships and cross-functional teams.
- Proficiency in marketing analytics tools and digital marketing platforms.
This advertiser has chosen not to accept applicants from your region.
5
FMCG Brand Strategy Manager (Remote)
30300 Tuwan
KES120000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and strategic FMCG Brand Strategy Manager to join their team in a fully remote capacity. This role is instrumental in shaping and executing brand strategies that drive market growth and enhance consumer engagement. You will be responsible for developing comprehensive brand plans, including market analysis, positioning, messaging, and promotional activities. Your duties will involve conducting consumer research, identifying market trends, and translating insights into actionable brand initiatives. You will work closely with product development, sales, and marketing teams to ensure consistent brand execution across all touchpoints. The ideal candidate will possess a strong understanding of brand management principles, consumer behavior, and the FMCG landscape. Proven experience in developing and launching successful brands, particularly within the food and beverage or personal care sectors, is highly desirable. Excellent analytical skills are required to monitor brand performance, evaluate campaign effectiveness, and make data-driven adjustments to strategy. Proficiency with market research tools and analytics platforms is a plus. This remote position demands exceptional communication, presentation, and project management skills. You must be a creative thinker, a strategic planner, and a collaborative team player capable of influencing stakeholders and driving consensus. A passion for consumer brands and a keen eye for market opportunities are essential. Join a forward-thinking company that values creativity, innovation, and strategic brand building.This is a remote position, with strategic responsibilities that may influence FMCG markets and consumer engagement relevant to areas such as Kitale, Trans-Nzoia, KE.
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6
Senior FMCG Brand Strategy Manager - Remote
60200 Meru , Eastern
KES190000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is a leading Fast-Moving Consumer Goods (FMCG) company seeking a dynamic and strategic Senior FMCG Brand Strategy Manager for a fully remote position. This role is crucial for driving brand growth, market penetration, and consumer engagement across key markets. You will be responsible for developing and executing comprehensive brand strategies, leading market research initiatives, and identifying new product development opportunities. Your expertise in understanding consumer behavior, market trends, and competitive landscapes will be essential in crafting compelling brand narratives and positioning. This role demands exceptional analytical skills, creativity, and a proven ability to manage multiple brand portfolios in a fast-paced environment. You will collaborate closely with marketing, sales, R&D, and cross-functional teams to ensure the successful implementation of brand initiatives. The ideal candidate will possess a strong background in FMCG brand management, a passion for consumer insights, and a track record of launching successful brand campaigns. You will be adept at leveraging digital marketing channels, social media, and traditional advertising to build brand equity and drive sales. This position offers an exciting opportunity to shape the future of iconic FMCG brands, contributing to their growth and market leadership from a remote setting, supporting the company's operations that serve the **Meru, Meru, KE** region and beyond.
Responsibilities:
Responsibilities:
- Develop and execute integrated brand strategies to achieve business objectives.
- Conduct in-depth market research and consumer analysis to identify growth opportunities.
- Lead product innovation and development initiatives from a brand perspective.
- Manage brand P&L, ensuring profitability and market share growth.
- Oversee the development and execution of marketing campaigns across various channels.
- Collaborate with sales teams to ensure effective go-to-market strategies.
- Monitor brand performance, competitive activities, and market trends.
- Develop and maintain strong brand positioning and messaging.
- Manage external agencies and vendor relationships.
- Stay current with FMCG industry trends and best practices.
- Master's degree in Marketing, Business Administration, or a related field.
- 7+ years of progressive experience in brand management within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of consumer insights, market dynamics, and competitive analysis.
- Experience with P&L management and budget forecasting.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in digital marketing, social media, and traditional advertising techniques.
- Exceptional communication, presentation, and interpersonal skills for remote collaboration.
- Ability to manage multiple projects and work effectively in a fast-paced environment.
- Demonstrated ability to lead cross-functional teams.
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7
Director of FMCG Brand Strategy (Remote)
40100 Kisumu
KES280000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a visionary Director of FMCG Brand Strategy to drive the growth and perception of their diverse product portfolio. This is a fully remote position, allowing you to contribute your strategic insights from anywhere in Kenya. In this executive role, you will be responsible for developing and executing innovative brand strategies that resonate with target consumers, enhance market share, and build strong brand equity. You will lead market research initiatives, analyze consumer trends, and identify opportunities for product innovation and brand extension. Your expertise in brand positioning, integrated marketing communications, and go-to-market planning is crucial. We are seeking a dynamic and creative leader with a deep understanding of the FMCG landscape and a proven ability to deliver measurable brand growth. You will manage a team of marketing professionals, oversee campaign development, and collaborate closely with sales, product development, and R&D teams. This is a unique opportunity to shape the future of iconic brands and drive significant business results. The ideal candidate will possess a strong portfolio demonstrating successful brand building initiatives in the FMCG space. You will be responsible for setting brand budgets, monitoring marketing performance, and adapting strategies to evolving market conditions. This role requires exceptional leadership, strategic thinking, and effective communication within a remote setting. This impactful remote position, relevant to the Kisumu, Kisumu, KE area, offers a competitive executive compensation package and the chance to redefine consumer brands.
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8
Remote FMCG Category Manager - Brand Strategy
10100 Nyeri Town
KES430000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Remote FMCG Category Manager to drive growth and profitability for their key product lines. This role is fully remote, offering the flexibility to work from any location while developing impactful brand and category strategies. The ideal candidate will possess deep market insight and a proven ability to translate consumer needs into successful commercial outcomes.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive category strategies to drive sales volume, market share, and profitability.
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Manage the product lifecycle, including new product introductions, line extensions, and product rationalization.
- Collaborate with sales, marketing, supply chain, and R&D teams to ensure alignment and effective execution of category plans.
- Develop and manage pricing strategies, promotional plans, and trade marketing initiatives.
- Oversee brand positioning and messaging to resonate with target consumers.
- Monitor category performance against key metrics (e.g., sales, market share, profitability) and provide regular reports with actionable insights.
- Manage relationships with key retail partners and distributors to optimize category performance in-store.
- Conduct financial analysis to support business cases for new initiatives and investments.
- Stay abreast of industry best practices and emerging trends in FMCG marketing and category management.
- Develop compelling presentations for internal stakeholders and external partners.
- Lead cross-functional teams in a virtual environment to achieve category objectives.
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field. An MBA or relevant Master's degree is a plus.
- Minimum of 6 years of experience in category management, brand management, or product marketing within the FMCG industry.
- Demonstrated success in developing and executing winning category strategies.
- Strong analytical skills, with the ability to interpret complex data and translate it into actionable insights.
- Excellent understanding of consumer insights, market research methodologies, and retail dynamics.
- Proven ability to manage P&L and drive profitable growth.
- Strong presentation, communication, and interpersonal skills.
- Experience working effectively in a remote team environment using collaborative tools.
- Proficiency in data analysis software (e.g., Nielsen, IRI, advanced Excel).
- Strategic thinking and creative problem-solving abilities.
- Ability to manage multiple projects and priorities in a fast-paced setting.
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