658 Market Development jobs in Kenya

• Develop and implement strategic brand plans to achieve sales and market share objectives.
• Conduct market research and analyze consumer trends to identify growth opportunities.
• Develop product positioning, messaging, and marketing strategies for assigned brands.
• Manage the development and execution of integrated marketing campaigns across various channels.
• Oversee product innovation, including concept development, market testing, and launch.
• Manage the brand's advertising, digital marketing, and social media presence.
• Analyze brand performance, sales data, and ROI of marketing initiatives.
• Collaborate with sales teams to develop effective go-to-market strategies.
• Manage relationships with external agencies, suppliers, and partners.
• Ensure brand consistency across all consumer touchpoints.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management within the FMCG industry.
• Proven track record of successfully launching and growing consumer brands.
• Strong understanding of consumer insights, market analysis, and marketing strategy.
• Experience with digital marketing, social media, and e-commerce platforms.
• Excellent analytical, creative, and problem-solving skills.
• Strong leadership, communication, and project management abilities.
• Ability to work independently, manage multiple projects, and thrive in a remote environment.
• Experience in budget management and financial analysis.
• Passion for consumer brands and marketing innovation.

About Inkomoko
Inkomoko supports entrepreneurs to grow their businesses in order to improve livelihoods, create jobs, and help communities thrive.

In 2025, Inkomoko was listed by the Financial Times as the 8th fastest-growing company in Africa, supporting entrepreneurs across East and Central Africa to grow thriving businesses and build inclusive, resilient economies.

Founded in 2012, Inkomoko has worked with more than 100,000 entrepreneurs, including thousands of refugee entrepreneurs. Inkomoko provides a combination of training, consulting, access to finance, and market-level systems change. We are the largest investor to refugee entrepreneurs in Africa.

Inkomoko has 750+ staff in 40 offices across Chad, Ethiopia, Kenya, Rwanda, and South Sudan. Through Inkomoko's 2030 strategic plan, we are adding 3 additional countries to serve more than 550,000 entrepreneurs and growing our $30M loan fund to impact 7M lives.

INKOMOKO VALUES
All staff at Inkomoko are connected to a shared set of organizational values:

• Purpose: be solutions-oriented and produce high-quality work and be a global leader
• Achievement: push yourself to reach beyond what you think is possible.
• Improvement: be humble and committed to continuous learning and growing through giving and receiving open and accurate feedback
• Bravery: willing to take risks, create a safe space for others, be compassionate, inclusive
• Turikumwe/Tuko Pamoja/ Abren Nen ("We are together"): appreciate your colleagues, celebrate success, and support each other in hard times.

About The Opportunity & Responsibilities
This position will play a critical role in the design and implementation of the Market systems strategy in Dadabb / Garissa County , focusing on the recent research findings and assessments.

They will drive the development of ideas and concepts , implementation strategies and partnerships to implement frameworks and partnerships that strengthen market access for micro and small entrepreneurs, ensuring that all interventions are aligned with systemic change principles. This role will be pivotal in fostering sustainable business growth through private sector engagement, cross-sector collaboration, and adaptive program management across locations.

The objectives of this role include:

• Design an implementation strategy and frameworks to serve micro and small entrepreneurs in Kenya ( especially in location like dadaab / Garissa )
• Fully develop and operationalize program plans and to meet the needs of Inkomoko, our clients and partners
• Initiate , negotiate and secure partnerships with private and public sector actors , in accordance with the principles of facilitation in MSD

Specific responsibilities include:

Program Management, Diagnostics and Strategy (20% of the time)

• Lead rigorous market systems diagnostics and value chain assessments in priority sectors—including livestock, solar energy, finance, logistics, agriculture, textiles, FMCG, and manufacturing—to uncover systemic constraints, incentive structures, and leverage points for inclusive, sustainable change
• Map and engage a diverse range of market actors—including producers, buyers, service providers, and policy influencers—to strengthen core and supporting market functions and foster well-functioning market linkage systems. Maintain a database of enterprises and identify those with high potential to crowd in and scale inclusive practices

Intervention Design and implementation (30% of the time)

• Co-design and facilitate catalytic, market-driven interventions that address systemic constraints and root causes of market underperformance. Interventions should be facilitative, reinforcing existing market functions and incentivizing local actors to lead and sustain change
• Solicit , formally and informally potential partnerships through the development of TORS, Call for applications and Partnership requests to onboard different private and public sector actors to design and implement interventions
• Use adaptive management principles to adjust interventions based on ongoing market analysis, stakeholder feedback, and learning
• Promote inclusive business models that create value for marginalized market actors, including refugees and host communities. Facilitate the crowding-in of market actors by demonstrating commercially viable solutions, ensuring interventions are scalable, cost-effective, and anchored in market incentives rather than direct service delivery.

Partnerships & External Relations (25 % of the time)

• Facilitate and maintain strategic relationships with private sector actors to co-create and support inclusive market opportunities for clients. Support the design and implementation of market-facing activities, such as exhibitions, buyer-seller forums, and trade events, that enhance clients' visibility and access to end markets
• Engage proactively with start-ups and SMEs to identify systemic barriers to growth, co-develop pathways for upscaling
• Cultivate a robust network of private sector firms, producer organizations, and relevant development partners—particularly those engaged in agriculture, livestock, retail, and industrial productivity—to foster collaboration and alignment across the market system
• Develop MoUs, grant agreements, or technical assistance packages with partners based in negotiations and alignment with the
• Facilitate co-creation of business models or behavior changes that address market constraints
• Manage and nurture ongoing partnerships — acting as a trusted advisor rather than a service provider.

M&E and Adoptive management (10 % of the time)

• Lead the use of technology-enabled tools to systematically collect, record, and manage entrepreneur and market actor data to support evidence-based service delivery and adaptive programming
• Write intervention plans, concept notes, learning briefs, and success stories. Share learnings internally (within the MSD team) and externally (with partners, other programs, or donors)
• Maintain clear and concise intervention logs and updates for internal and donor reporting
• Oversee the development and use of tools to monitor market actor behavior change, such as the adoption of inclusive business models, investment in support services, and improved market relationships
• Design and maintain intervention-specific results chains and systemic change frameworks, clearly articulating the linkages between program activities, outputs, outcomes, and intended market system shifts
• Co-design and implement robust M&E frameworks, including both quantitative and qualitative indicators, to track changes in market systems, particularly in areas such as actor behavior, crowding-in, and inclusion of marginalized groups
• Ensure high standards of data quality, consistency, and security across all interventions, supporting accurate analysis and real-time decision-making.

Market linkage activities (10% of the time )

• Support in the design and execute market linkage services like buyer engagement, tender distributions, buyer and supplier connections, etc, to enable clients to expand their businesses
• Work with consulting business advisors and Investment officers to identify clients suitable for market linkage opportunities
• Provide recruitment and training support, as needed.
• Lead market linkage initiatives by sharing key learnings internally, coordinating with business development and investment teams to identify high-potential clients, and supporting them in accessing and utilizing market opportunities.

Management & Administration (5% of the time )

• Contribute to the development of annual objectives, strategies, and work plans for BGS, ensuring alignment with organizational priorities and MSD principles
• Lead administrative planning for intervention roll-out, including budgeting, procurement requests, and compliance with internal financial and operational procedures
• Manage project resources effectively, ensuring responsible use of funds, timely reporting on expenditures, and adherence to donor and organizational guidelines
• Maintain accurate and up-to-date documentation of project activities, partner communications, contracts, and operational tools in line with data management standards
• Supervise or coordinate with support staff (e.g., finance, admin, logistics) to ensure seamless implementation of field activities and operational support across locations
• Participate in internal coordination meetings, contribute to reporting cycles, and provide updates on progress, risks, and administrative needs

Requirements
We are looking for candidates who have previously held Market Systems and project management roles , access to finance interventions ,with demonstrated success, and who align with our company values.

• 5+ years of demonstrated success in program management of complex projects, Market systems programs.
• Master's degree preferred, or Bachelor's degree in Project Management, Business administration, value chain management or related field
• Experience with designing and implementing projects with a market-systems approach and/or to create market linkages in Kenya
• Experience working with micro and small businesses as well as overall market dynamics, financial markets and Financial inclusion
• Has a sound of understanding of challenges refugees and the local community face with regards to business growth
• Highly analytical and organize
• Excellent creative and innovative thinking skills
• Fluency in English and Swahili required. Any other local language is a plus

COMPETENCIES
We are looking for someone who;

• Instills Trust - Follows through on commitments, builds credibility by being direct and truthful, and shows genuine care for staff members
• Acts with Courage - Steps up to address difficult issues and speaks openly with bravery; takes the initiative to pursue new opportunities; takes full ownership of own work
• Makes Informed Decisions - Seeks relevant data and input when needed, takes appropriate action within their area of responsibility, and knows when to escalate issues or seek guidance

Benefits
WHAT YOU'LL GET
This role is inside a high-growth, mission-driven social enterprise. By joining, you'll access:

• Competitive salary, and potential Performance-based bonus
• Incredible company culture, with opportunities for learning and growth
• Diverse colleagues across the region, and policies that demonstrate commitment to equity and inclusion
• Ability to make a significant social impact to your community
• Health insurance for self and family
• Staff savings and provident fund, negotiated bank rates for long-term employees
• Generous annual leave, parental leave, and sabbatical options

TO APPLY
If you're excited about this role, please submit your application through the jobs portal.

Tell us about what you'll bring to this growing company.

Inkomoko is committed to justice, diversity, equity and inclusion. As we seek to reflect the communities we serve, refugees and women are strongly encouraged to apply. As a company we have policies that ensure fair treatment in the application process.

NB: Only shortlisted candidates will be contacted. Employment is conditional upon successful background checks and other verification as needed.

All offers of employment will be subject to satisfactory references and background screening checks. Inkomoko also participates in the Inter Agency Misconduct Disclosure Scheme, In line with this Scheme, we will request information from job applicants' previous employers about any findings of sexual misconduct, fraud, or abuse. By applying, the job applicant confirms his/her understanding of these recruitment procedures.

• Conduct market research to identify industry trends, competitive landscapes, and potential business opportunities.
• Assist in developing business proposals and presentations for prospective clients.
• Gather and analyze data on market needs, customer preferences, and economic conditions.
• Support the business development team in identifying and qualifying new leads.
• Contribute to the creation of market entry strategies and growth plans.
• Prepare reports and summaries of research findings and business intelligence.
• Help in maintaining and updating CRM systems with prospect and client information.
• Participate in brainstorming sessions for new product or service development.
• Learn and apply various market research methodologies and analytical tools.
• Assist in analyzing sales data and performance metrics.
• Collaborate with remote team members on various business development initiatives.
• Stay informed about economic and business developments relevant to the company's sectors.
• Communicate research findings and insights clearly and concisely.

• Recent graduate with a Bachelor's degree in Business Administration, Economics, Marketing, Statistics, or a related field.
• Strong analytical and research skills with an ability to interpret data.
• Excellent written and verbal communication skills, essential for remote collaboration.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) or Google Workspace.
• A proactive and eager-to-learn attitude.
• Ability to work independently and manage time effectively in a remote setting.
• Strong interest in business development, market analysis, and strategic planning.
• Basic understanding of market research principles is a plus.
• Must have a reliable internet connection and a conducive remote work environment.
• Demonstrated ability to work collaboratively as part of a virtual team.
• Enthusiasm for contributing to business growth and market understanding.

• Develop and implement innovative sales strategies aligned with the company's overall business objectives and market position within the FMCG industry.
• Analyze sales data, market trends, and competitor activities to identify new business opportunities and potential threats.
• Develop and manage sales forecasts, budgets, and performance metrics to track progress against strategic goals.
• Collaborate closely with the marketing department to ensure sales strategies are integrated with marketing campaigns and promotional activities.
• Oversee the management of key accounts, developing strong relationships with major clients and distributors to drive volume and market share.
• Identify and evaluate potential new sales channels and distribution partners.
• Provide strategic guidance and support to regional sales teams to ensure effective execution of sales plans.
• Conduct regular performance reviews of sales channels and key accounts, providing actionable insights and recommendations for improvement.
• Develop and implement sales training programs to enhance the skills and knowledge of the sales force.
• Stay informed about industry best practices, emerging trends, and customer needs to continuously refine sales strategies.

• Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field. An MBA or equivalent is highly desirable.
• Minimum of 8 years of progressive experience in sales strategy and management, with a significant portion focused on the FMCG sector.
• Proven track record of developing and executing successful sales strategies that have led to significant revenue growth and market share gains.
• Strong analytical skills with the ability to interpret complex sales data and translate it into strategic actions.
• Excellent understanding of FMCG market dynamics, distribution channels, and retail landscape.
• Exceptional leadership, communication, and interpersonal skills, with the ability to influence and motivate diverse teams.
• Demonstrated experience in key account management and channel development.
• Proficiency in sales forecasting and performance analysis tools.
• Ability to work autonomously and effectively in a remote, fast-paced environment.

• Develop and implement comprehensive global sales strategies to achieve revenue targets and expand market penetration.
• Analyze market trends, competitor activities, and customer needs to identify new business opportunities.
• Oversee and guide regional sales teams, setting clear objectives and performance benchmarks.
• Foster strong relationships with key accounts, corporate clients, and travel partners.
• Develop and manage the global sales budget, ensuring optimal allocation of resources.
• Design and implement effective sales training programs to enhance team capabilities.
• Collaborate with marketing and operations departments to ensure aligned go-to-market strategies.
• Monitor sales performance, analyze key metrics, and provide regular reports to senior management.
• Identify and evaluate new market segments and potential strategic alliances.
• Lead the negotiation of major contracts and partnership agreements.
• Stay abreast of industry innovations and best practices in sales and hospitality.

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field. A Master's degree is a plus.
• Minimum of 10 years of progressive experience in sales leadership within the international hospitality industry.
• Proven track record of successfully developing and executing global sales strategies that drive revenue growth.
• Demonstrated ability to build and lead high-performing, geographically dispersed teams.
• Expertise in market analysis, competitive intelligence, and strategic planning.
• Exceptional negotiation, communication, and presentation skills.
• Proficiency in CRM systems and sales analytics tools.
• Willingness to travel occasionally for key meetings and events.
• Experience working in a remote-first environment and managing distributed teams effectively.

• Identify and pursue new business opportunities in target markets.
• Develop and execute strategic sales plans to achieve revenue targets.
• Build and maintain strong, long-lasting customer relationships.
• Conduct market research to identify emerging trends and client needs.
• Prepare and deliver persuasive sales presentations and proposals.
• Negotiate complex contracts and close agreements to maximize profits.
• Collaborate with marketing and product teams to refine sales strategies.
• Manage sales pipeline and forecast accurately.
• Provide market feedback to the product development team.
• Represent the company at virtual industry events.

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum of 7 years of proven experience in sales and business development, with a focus on B2B.
• Demonstrated success in meeting or exceeding sales quotas.
• Excellent communication, presentation, and negotiation skills.
• Strong understanding of sales methodologies and CRM software.
• Ability to work independently and manage a remote sales territory effectively.
• Strategic thinking and problem-solving capabilities.
• Proven ability to build rapport and trust with clients.