1,471 Lead Management Specialist jobs in Kenya
Senior Marketing Automation Specialist
10100 Nyeri Town
KES700000 Annually
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Job Description
Our innovative company is looking for a talented Senior Marketing Automation Specialist to join our growing, fully remote marketing department. In this critical role, you will be responsible for designing, implementing, and optimizing marketing automation strategies to enhance customer engagement, drive lead nurturing, and improve campaign efficiency. You will leverage marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to create sophisticated workflows, segment audiences, personalize communications, and analyze campaign performance. The ideal candidate will possess a deep understanding of marketing automation best practices, lead scoring models, CRM integration, and data analysis. You will work closely with the marketing and sales teams to align automation efforts with overall business objectives, ensuring seamless lead handoff and measurable ROI. Proven experience in campaign management, A/B testing, and developing scalable automation solutions is essential. Excellent analytical, problem-solving, and communication skills are required to translate technical concepts into clear strategies and reports. As a remote employee, you will be adept at using collaboration tools to foster strong working relationships and maintain project momentum. We offer a flexible and supportive virtual work environment that values initiative and continuous learning. This is an exciting opportunity to play a key role in shaping our customer journey and driving marketing success. Responsibilities include: - Design, build, and maintain scalable marketing automation workflows and campaigns. - Implement and manage lead scoring and lead nurturing programs. - Segment customer databases for targeted marketing initiatives. - Develop personalized email marketing campaigns and landing pages. - Integrate marketing automation platforms with CRM systems and other MarTech tools. - Monitor and analyze campaign performance, providing insights for optimization. - Conduct A/B testing to improve email open rates, click-through rates, and conversion rates. - Ensure data integrity and compliance with privacy regulations. - Collaborate with content creators to develop relevant marketing materials. - Train and support marketing and sales teams on automation best practices. Qualifications: - Bachelor's degree in Marketing, Business Administration, or a related field. - Minimum of 5 years of experience in marketing automation, with a strong focus on platform administration and strategy. - Proficiency with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot). - Experience with CRM systems (e.g., Salesforce). - Strong understanding of email marketing, segmentation, and lead management. - Excellent analytical skills and experience with data analysis and reporting. - Strong project management and organizational skills. - Effective communication and collaboration abilities in a remote setting.
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Remote Marketing Automation Specialist
00101 Abothuguchi West
KES75000 Monthly
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Posted 1 day ago
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Our client is seeking a skilled and analytical Remote Marketing Automation Specialist to optimize their digital marketing efforts. This is a fully remote position, offering you the flexibility to manage and execute campaigns from anywhere. You will be responsible for implementing, managing, and optimizing marketing automation platforms to nurture leads, personalize customer journeys, and drive engagement across various marketing channels. Your core duties will include designing and executing email marketing campaigns, developing automated workflows, managing lead scoring and segmentation, and ensuring data accuracy and integrity within the marketing automation system. You will collaborate closely with the marketing team to align automation strategies with broader campaign objectives, content creation, and lead generation initiatives. The ideal candidate will possess a deep understanding of marketing automation principles and experience with major platforms such as HubSpot, Marketo, or Pardot. Strong analytical skills are required to track campaign performance, interpret data, and provide actionable insights for continuous improvement. You should be adept at A/B testing, conversion rate optimization, and utilizing data to enhance marketing effectiveness. Excellent communication and project management skills are essential for coordinating with cross-functional teams and managing multiple projects simultaneously. This role demands a proactive, detail-oriented individual who can work independently and contribute to a data-driven marketing strategy. You will play a key role in enhancing customer engagement and driving marketing qualified leads (MQLs). This exciting remote opportunity allows you to contribute to impactful marketing strategies, leveraging technology from our client's base in Nairobi, Nairobi, KE , while working entirely remotely.
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Senior Marketing Automation Specialist
01000 Makongeni
KES160000 Annually
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Posted 2 days ago
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Our client is seeking a highly skilled and analytical Senior Marketing Automation Specialist to elevate their digital marketing efforts. This is a fully remote position, providing an outstanding opportunity for a proficient individual to manage and optimize marketing automation strategies from anywhere. The ideal candidate will have a deep understanding of marketing automation platforms, lead nurturing, campaign management, and data analytics. You will be responsible for designing, implementing, and managing automated marketing workflows, segmenting audiences, and personalizing customer journeys to drive engagement and conversions. Your expertise will be instrumental in enhancing the efficiency and effectiveness of our client's marketing campaigns. Key Responsibilities:
- Develop, implement, and manage end-to-end marketing automation campaigns and lead nurturing programs.
- Segment customer databases and create targeted lists for personalized marketing initiatives.
- Design and execute email marketing campaigns, A/B testing, and optimization strategies.
- Manage and maintain the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring data integrity and system functionality.
- Collaborate with content and digital marketing teams to develop compelling campaign assets.
- Analyze campaign performance data, track key metrics, and provide actionable insights and reports.
- Work closely with the sales team to ensure seamless lead handover and alignment of marketing and sales efforts.
- Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in marketing automation, with a strong focus on platform management and campaign execution.
- Proven expertise with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot).
- Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
- Excellent analytical and problem-solving skills, with the ability to interpret data and drive insights.
- Proficiency in HTML/CSS for email template creation is a plus.
- Exceptional communication, project management, and organizational skills.
- Ability to work independently and manage multiple projects effectively in a remote environment.
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2
Digital Marketing Automation Specialist
50200 Tuwan
KES65000 Monthly
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Posted 2 days ago
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Our client is seeking a highly analytical and results-oriented Digital Marketing Automation Specialist to join their entirely remote marketing team. This role is critical in designing, implementing, and optimizing automated marketing campaigns to drive lead generation, customer engagement, and revenue growth. You will be responsible for leveraging marketing automation platforms to nurture leads through personalized customer journeys, enhance campaign performance, and provide in-depth reporting on key metrics.
Responsibilities:
Responsibilities:
- Develop and execute multi-channel marketing automation campaigns, including email marketing, social media integration, and lead nurturing workflows.
- Build, test, and maintain automation workflows, templates, and landing pages within the marketing automation platform.
- Segment customer databases and create targeted lists for personalized campaign delivery.
- Monitor campaign performance, analyze data, and identify opportunities for optimization to improve engagement and conversion rates.
- Collaborate with content creators to develop compelling copy and creative assets for automated campaigns.
- Ensure data integrity and hygiene within the marketing automation system and CRM.
- Manage the integration between marketing automation platforms and other marketing technologies.
- Stay current with best practices in marketing automation, digital marketing, and data privacy regulations.
- Generate regular reports on campaign performance, ROI, and key marketing metrics for stakeholders.
- Contribute to A/B testing strategies to continuously improve campaign effectiveness.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Mailchimp).
- Demonstrated experience in building and managing complex automation workflows and email campaigns.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing.
- Proficiency in data analysis and reporting, with the ability to translate data into actionable insights.
- Excellent project management and organizational skills, with the ability to manage multiple priorities effectively in a remote setting.
- Strong written and verbal communication skills.
- Experience with CRM systems (e.g., Salesforce) is a significant advantage.
- Detail-oriented with a strong focus on accuracy and execution.
- Ability to work independently and collaboratively within a distributed team environment. This is a remote position supporting marketing initiatives in Bungoma, Bungoma, KE .
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3
Senior Marketing Automation Specialist (Remote)
20200 Kapsuser
KES650000 Annually
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Posted 2 days ago
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Our client is looking for a highly proficient and strategic Senior Marketing Automation Specialist to join their fully remote marketing team. This critical role will be responsible for designing, implementing, and optimizing automated marketing workflows to enhance lead generation, nurture prospects, and improve customer engagement across various digital channels. You will leverage your expertise in marketing automation platforms to drive personalized communication strategies and maximize campaign effectiveness. Key responsibilities include managing and optimizing our marketing automation platform (e.g., HubSpot, Marketo, Pardot), developing and executing automated email campaigns, creating lead scoring and lead nurturing programs, and building complex workflows for customer segmentation and targeted messaging. You will also analyze campaign performance, identify areas for improvement, and collaborate with content and demand generation teams to ensure alignment. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 7 years of experience in marketing automation and digital marketing. Proven expertise in one or more major marketing automation platforms is essential, along with a strong understanding of CRM systems and data analytics. Excellent technical, analytical, and project management skills are required, as is the ability to work independently and effectively in a remote environment. A creative mindset combined with a data-driven approach is key to success in this role. This is an exceptional opportunity to take ownership of our marketing automation strategy, drive significant business growth, and contribute to cutting-edge digital marketing initiatives within a supportive and flexible remote-first culture.
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4
Lead Marketing Automation Specialist (Remote)
0100 Makongeni
KES400000 Annually
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Posted 2 days ago
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Our client, a dynamic and data-driven marketing firm, is seeking an experienced and highly technical Lead Marketing Automation Specialist to join their fully remote team. This pivotal role is responsible for designing, implementing, and optimizing marketing automation strategies and campaigns to drive engagement, lead generation, and customer retention. The ideal candidate will possess a deep understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems, and data analytics. You will be instrumental in building sophisticated automated workflows, nurturing leads, and personalizing customer journeys. Key responsibilities include managing the marketing automation platform, segmenting customer databases, and developing targeted email marketing campaigns. You will also be responsible for A/B testing, analyzing campaign performance, and providing actionable insights for continuous improvement. This position demands strong project management skills, excellent communication abilities, and a passion for leveraging technology to achieve marketing objectives. The successful applicant will have a proven ability to collaborate effectively with cross-functional teams, including marketing, sales, and IT, in a remote environment. We are looking for a creative problem-solver who can translate business requirements into effective automated solutions. This role offers a significant opportunity to shape our client's marketing technology stack and drive impactful results. Join a collaborative and innovative remote team and make a substantial contribution to our client's success through cutting-edge marketing automation practices. You will be a key player in driving efficiency and effectiveness in our marketing efforts.
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5
E-commerce Marketing Automation Specialist
00100 Makongeni
KES300000 Annually
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Posted 2 days ago
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Our client, a dynamic and fast-growing e-commerce business, is looking for a skilled E-commerce Marketing Automation Specialist to join their fully remote marketing team. This position is key to enhancing customer engagement and driving sales through the strategic implementation of automated marketing campaigns. The ideal candidate will have a passion for e-commerce, a keen eye for detail, and a strong understanding of marketing automation platforms and CRM systems. As a remote-first professional, you will work closely with the marketing and sales teams to design, build, and optimize automated customer journeys across multiple channels, including email, SMS, and social media. Responsibilities include developing and segmenting customer databases, creating compelling automated email campaigns, setting up workflows for lead nurturing and customer retention, and analyzing campaign performance to identify areas for improvement. You will be responsible for A/B testing different campaign elements to maximize effectiveness and ensure a seamless customer experience. The successful candidate will have proven experience with marketing automation tools such as HubSpot, Marketo, Mailchimp, or similar platforms. Strong analytical skills, the ability to interpret data, and experience with CRM integration are essential. Excellent written communication skills are needed to craft engaging marketing copy. This is an exciting opportunity to contribute to the growth of a leading e-commerce brand and make a tangible impact on customer acquisition and lifetime value, all within a flexible remote work environment. You will play a vital role in personalizing customer interactions and driving revenue growth through efficient marketing automation strategies. The ability to manage multiple campaigns simultaneously, work independently, and adapt to the evolving digital landscape is crucial. Join our client and revolutionize their e-commerce customer engagement through expert automation.
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6
Senior Marketing Automation Specialist - Remote
00200 Ongata Rongai, Rift Valley
KES110000 Annually
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Posted 2 days ago
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Job Description
Our client is seeking a highly skilled Senior Marketing Automation Specialist to optimize their marketing campaigns and customer engagement strategies through a fully remote capacity. This role is vital for leveraging marketing automation platforms to create, execute, and measure sophisticated marketing programs that drive lead generation and customer acquisition. The ideal candidate will have a deep understanding of marketing automation best practices, CRM integration, and data analysis. This is a remote-first position, empowering you to work from your preferred location while contributing significantly to our client's marketing success.
Responsibilities:
Responsibilities:
- Design, implement, and manage automated marketing campaigns across various channels (email, social media, SMS, etc.).
- Develop and maintain lead scoring models and lead nurturing workflows.
- Build and optimize landing pages, forms, and email templates within marketing automation platforms.
- Ensure seamless integration between the marketing automation platform and the CRM system.
- Segment customer databases for targeted marketing initiatives.
- Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
- Manage A/B testing for emails, landing pages, and campaign elements.
- Stay current with advancements in marketing automation technology and industry best practices.
- Collaborate with marketing and sales teams to align automation strategies with business objectives.
- Troubleshoot and resolve issues related to marketing automation workflows and data integrity.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 6 years of experience in marketing automation, with a strong focus on platforms like HubSpot, Marketo, Pardot, or similar.
- Proven success in designing and executing complex automated marketing campaigns that have driven measurable results.
- In-depth knowledge of CRM systems (e.g., Salesforce, Dynamics 365) and their integration with marketing automation tools.
- Strong understanding of lead generation, nurturing, and scoring methodologies.
- Proficiency in data analysis and reporting, with the ability to translate data into actionable strategies.
- Excellent project management and organizational skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects effectively in a remote environment.
- Experience with HTML/CSS for email template customization is a plus.
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7
Lead Risk Management Specialist - Banking (Remote)
20117 Mwembe
KES150000 Annually
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Posted 2 days ago
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Our client, a leading financial institution, is looking for an experienced Lead Risk Management Specialist to join their team in a fully remote capacity. This pivotal role will involve developing, implementing, and overseeing comprehensive risk management strategies across various banking operations. You will be responsible for identifying, assessing, and mitigating financial, operational, and compliance risks to ensure the stability and security of the bank. As a remote leader, you will manage a team of risk analysts, foster a risk-aware culture, and collaborate closely with senior management and regulatory bodies, utilizing advanced digital communication platforms. Key responsibilities include developing risk models, conducting stress testing, and creating risk mitigation plans. You will also ensure adherence to regulatory requirements and industry best practices. The ideal candidate will possess a deep understanding of banking regulations, risk management frameworks, and quantitative analysis. Proven leadership experience, exceptional analytical skills, and strong strategic thinking abilities are essential. A background in finance, economics, or a related field is required, along with relevant professional certifications. This is an exceptional opportunity to shape the risk management landscape for our client and contribute to its continued success, enjoying the flexibility and autonomy of a remote work environment. You will guide critical decisions that protect the institution and its stakeholders. The position is based remotely, with a nominal connection to Naivasha, Nakuru, KE .
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Lead Warehouse Management Systems Specialist
60400 Embu, Eastern
KES780000 Annually
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Posted 2 days ago
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Our client is looking for a highly skilled Lead Warehouse Management Systems (WMS) Specialist to join their dynamic, remote-first logistics team. This role is critical for designing, implementing, and optimizing our warehouse management systems across all facilities. You will be the primary point of contact for all WMS-related issues, ensuring seamless integration with other supply chain technologies and driving operational efficiency. Your responsibilities will include configuring WMS parameters, developing custom reports and dashboards, troubleshooting system errors, and providing expert guidance and training to warehouse staff. The ideal candidate will have a deep understanding of warehouse operations and best practices, combined with extensive experience in specific WMS platforms (e.g., Manhattan Associates, HighJump, BlueYonder). You will collaborate closely with IT, operations, and external vendors to ensure our WMS supports current and future business needs. This position requires strong analytical and problem-solving skills, excellent communication abilities, and a proactive approach to identifying areas for system improvement. You will lead initiatives to enhance system functionality, improve data accuracy, and streamline workflows within our warehouses.
This fully remote position offers the opportunity to work with a forward-thinking company committed to leveraging technology to achieve supply chain excellence. You will play a key role in projects aimed at improving inventory accuracy, optimizing putaway and picking processes, and enhancing labor management capabilities through our WMS. We are seeking an individual who can translate complex operational requirements into effective system solutions. A proven track record of successful WMS implementations and upgrades is essential. A Bachelor's degree in Computer Science, Information Technology, Logistics, or a related field is preferred. If you are a WMS expert passionate about driving efficiency in logistics and excel in a distributed work environment, apply now to contribute to our operations, serving the Embu, Embu, KE area and beyond.
This fully remote position offers the opportunity to work with a forward-thinking company committed to leveraging technology to achieve supply chain excellence. You will play a key role in projects aimed at improving inventory accuracy, optimizing putaway and picking processes, and enhancing labor management capabilities through our WMS. We are seeking an individual who can translate complex operational requirements into effective system solutions. A proven track record of successful WMS implementations and upgrades is essential. A Bachelor's degree in Computer Science, Information Technology, Logistics, or a related field is preferred. If you are a WMS expert passionate about driving efficiency in logistics and excel in a distributed work environment, apply now to contribute to our operations, serving the Embu, Embu, KE area and beyond.
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