56 International Marketing jobs in Kenya
Digital Marketing Campaigns Manager
Posted 3 days ago
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Job Description
Key Responsibilities:
- Plan, develop, and execute end-to-end digital marketing campaigns across multiple channels (social media, email, PPC, SEO, display).
- Define campaign objectives, target audiences, messaging, and creative assets in collaboration with stakeholders.
- Manage campaign budgets, ensuring efficient allocation of resources and optimal ROI.
- Monitor and analyze campaign performance data using tools like Google Analytics, social media insights, and marketing automation platforms.
- Optimize campaigns in real-time based on performance data to maximize reach, engagement, and conversions.
- Create engaging and relevant content for various digital channels, including social media posts, email newsletters, and ad copy.
- Manage social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Implement and manage email marketing campaigns, including list segmentation, automation, and A/B testing.
- Collaborate with design and content teams to produce high-quality campaign assets.
- Conduct market research and competitor analysis to identify campaign opportunities and trends.
- Stay updated with the latest digital marketing tools, platforms, and best practices.
- Generate regular reports on campaign performance, providing insights and recommendations for future strategies.
- Ensure brand consistency and messaging across all campaign materials.
- Manage relationships with external agencies or vendors as needed.
- Test and iterate on campaign elements (e.g., ad copy, landing pages, targeting) to improve effectiveness.
- Lead brainstorming sessions for new campaign ideas and strategies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in managing digital marketing campaigns.
- Proven track record of successful campaign execution and optimization.
- In-depth knowledge of various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Excellent project management and organizational skills.
- Strong copywriting and communication skills.
- Ability to work independently and collaboratively in a remote setting.
- Experience with A/B testing and conversion rate optimization (CRO).
Senior Creative Director - Digital Marketing Campaigns
Posted today
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Job Description
Responsibilities:
- Develop and execute creative strategies for digital marketing campaigns.
- Lead and mentor a team of designers, copywriters, and content creators.
- Provide art direction and ensure brand consistency across all digital touchpoints.
- Conceptualize and oversee the creation of engaging visual content.
- Collaborate with marketing teams to align creative with campaign objectives.
- Present creative concepts and strategies to stakeholders.
- Ensure high standards of creative execution and quality.
- Stay updated on design trends and digital marketing best practices.
Qualifications:
- Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.
- Minimum of 7 years of experience in a creative leadership role (e.g., Creative Director, Art Director) in digital marketing.
- Strong portfolio demonstrating successful digital campaign execution.
- Excellent art direction, conceptualization, and design skills.
- Proven ability to lead and inspire creative teams.
- Deep understanding of digital marketing channels and best practices.
- Proficiency in design and creative software.
- Exceptional communication, collaboration, and presentation abilities.
Senior Marketing Manager, Digital Campaigns
Posted today
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Manage and optimize SEO/SEM, social media, email, and content marketing campaigns.
- Analyze campaign performance data and provide regular reports.
- Manage the marketing budget and ensure efficient resource allocation.
- Collaborate with cross-functional teams on marketing initiatives.
- Stay updated with the latest digital marketing trends and technologies.
- Mentor and guide junior marketing team members.
Senior Marketing Manager - Digital Campaigns
Posted today
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies and campaigns.
- Manage and optimize SEO, SEM, social media, content, and email marketing efforts.
- Oversee paid advertising campaigns across various digital channels.
- Analyze campaign performance data and provide actionable insights for improvement.
- Manage marketing budgets and allocate resources effectively.
- Collaborate with cross-functional teams to ensure alignment of marketing objectives.
- Identify target audiences and develop effective campaign messaging.
- Stay abreast of digital marketing trends, technologies, and best practices.
- Manage relationships with marketing agencies and vendors.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Master's degree or MBA with a marketing focus is preferred.
- Minimum of 7 years of progressive experience in digital marketing, with a strong focus on campaign management.
- Proven track record of success in developing and executing data-driven digital marketing strategies.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent leadership, communication, and project management abilities.
- Ability to work independently and lead teams in a remote environment.
Senior Marketing Manager - Digital Campaigns
Posted today
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Job Description
Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Oversee the creation and execution of integrated marketing campaigns across various channels, with a focus on digital.
- Manage and optimize digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Develop compelling marketing collateral, website content, and social media updates.
- Analyze market trends, competitor activities, and customer insights to inform marketing strategies.
- Measure and report on the performance of marketing campaigns, identifying key metrics and KPIs.
- Manage the marketing budget effectively, ensuring optimal allocation of resources.
- Collaborate with sales, product, and design teams to ensure cohesive brand messaging and customer experience.
- Build and maintain strong relationships with media, influencers, and external partners.
- Lead and mentor junior marketing team members.
- Stay abreast of the latest marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 7 years of experience in marketing, with a significant focus on digital marketing strategy and campaign management.
- Proven success in developing and executing marketing campaigns that drive measurable results.
- In-depth knowledge of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).
- Strong understanding of content strategy, social media marketing, and brand building.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Creative thinking and problem-solving skills.
- Ability to manage multiple projects simultaneously and thrive in a remote work environment.
- Experience in B2B or B2C marketing depending on company focus.
- Experience with CRM systems is a plus.
Digital Marketing Specialist - Remote Campaigns
Posted today
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Job Description
As a remote specialist, you will collaborate closely with the marketing manager and other team members through virtual platforms. Your key responsibilities will include managing social media accounts, creating engaging content (text, images, videos), optimizing website content for search engines, and managing digital advertising campaigns. You will also be tasked with analyzing campaign performance, identifying trends, and making data-driven recommendations for optimization. Experience in tourism marketing or a related field is highly desirable. The ideal candidate will be passionate about travel and possess a strong understanding of the digital marketing landscape, with a proven ability to deliver measurable results. Strong analytical skills, creativity, and excellent written and verbal communication are essential for success in this role.
Key Responsibilities:
- Develop and implement digital marketing strategies to promote tourism offerings.
- Manage and grow social media presence across various platforms.
- Create engaging and shareable content, including posts, articles, and visual media.
- Implement SEO best practices to improve website visibility and search rankings.
- Manage and optimize PPC advertising campaigns to drive traffic and conversions.
- Execute email marketing campaigns to nurture leads and engage existing customers.
- Analyze digital marketing campaign performance and report on key metrics.
- Conduct market research to identify target audiences and effective marketing channels.
- Collaborate with team members on integrated marketing initiatives.
- Stay up-to-date with the latest digital marketing trends and technologies.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing.
- Proven experience in social media marketing, SEO, and PPC advertising.
- Strong content creation and copywriting skills.
- Proficiency in Google Analytics, Google Ads, and social media management tools.
- Experience with email marketing platforms.
- Excellent analytical and problem-solving abilities.
- Creative mindset with a strong understanding of branding and storytelling.
- Ability to work independently and collaboratively in a remote environment.
Remote Marketing Apprentice, Digital Campaigns
Posted today
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Junior Marketing Assistant - Digital Campaigns
Posted 2 days ago
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Job Description
Key Responsibilities:
- Assist in the development and execution of social media marketing strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn).
- Create engaging and visually appealing content, including social media posts, graphics, and short videos.
- Schedule and publish content across all social media channels.
- Monitor social media channels for comments, messages, and mentions, engaging with the audience.
- Support the marketing team in email marketing campaigns, including drafting content and managing distribution lists.
- Assist in analyzing marketing campaign performance using tools like Google Analytics and social media insights.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Help maintain the company website content and blog updates.
- Assist in organizing virtual marketing events and webinars.
- Support the marketing team with ad-hoc tasks and projects as needed.
Qualifications:
- Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
- Basic understanding of digital marketing principles and social media platforms.
- Familiarity with content creation tools (e.g., Canva, Adobe Spark) is a plus.
- Strong written and verbal communication skills.
- Excellent organizational skills and attention to detail.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Enthusiasm for digital marketing and a willingness to learn.
- Basic knowledge of SEO and SEM is advantageous.
- Creative thinking and a proactive attitude.
- Comfortable working with digital tools and platforms.
Digital Marketing Strategist - Performance Campaigns
Posted 2 days ago
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Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Analyze campaign data, generate insightful reports, and provide actionable recommendations for improvement.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and execution.
- Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
- Develop and nurture affiliate marketing partnerships.
- Stay updated on best practices for SEO and content marketing to complement paid strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4 years of hands-on experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Demonstrated expertise in managing large-scale PPC and social media advertising campaigns.
- Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and platform-specific reporting dashboards.
- Strong understanding of SEO, SEM, content marketing, email marketing, and social media marketing.
- Excellent analytical skills and the ability to interpret complex data sets.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a remote team environment.
- Certifications in Google Ads, Facebook Blueprint, or similar platforms are a strong asset.
- Proactive, self-motivated, and capable of working independently with minimal supervision.
Digital Marketing Manager, Performance Campaigns
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and execute performance marketing strategies across paid search, social, display, and other channels.
- Manage and optimize digital advertising campaigns to achieve KPIs for traffic, conversions, and ROI.
- Conduct keyword research, audience targeting, and ad copy creation for SEM campaigns.
- Plan and manage social media advertising budgets and campaign performance.
- Implement and manage retargeting and remarketing campaigns.
- Analyze campaign data, identify trends, and provide insights for continuous improvement.
- Collaborate with content and design teams to create effective ad creatives and landing pages.
- Stay up-to-date with digital advertising best practices, platform changes, and emerging technologies.
- Monitor industry trends and competitor activities to identify new opportunities.
- Generate regular reports on campaign performance and provide recommendations to stakeholders.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven experience managing significant budgets for PPC, social media advertising, and display campaigns.
- Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics.
- Strong understanding of A/B testing and conversion rate optimization (CRO).
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple campaigns simultaneously in a remote setting.