4,345 Growth Marketing jobs in Kenya
Growth Marketing Manager
Nairobi, Nairobi
KES900000 - KES1200000 Y
Moringa School
Posted today
Job Viewed
Job Description
Job Title: Growth Marketing Manager (GMM)
Department:
Marketing & Corporate Training
Reporting To:
Director, Admissions and Marketing
Dotted Line To:
Director, Corporate Training
About Moringa School
Moringa's Vision is a world in which anyone can create their future. In order to make that world a reality, we build talent and opportunities through transformative tech-based learning experiences. Our commitment to closing the skills gap in Africa's job markets is evident in our market-aligned tech-focused programs for both students and corporations. We are the premier provider of high-quality technical education in Kenya and train exceptional Software Engineers, Data Scientists, Cybersecurity specialists, and other tech professionals. We also work with some of Kenya's biggest and fastest-growing organizations to upskill their workforce. Moringa is currently expanding into other programs and geographies across Africa, and we are looking for top talent to accelerate our growth.
Working at Moringa
We are an established and respected part of Kenya's tech and education ecosystem, yet we retain a fast-paced and dynamic culture that is reminiscent of a start-up. We are all mission-driven professionals with a passion for providing the best student experience possible. And we know that is only possible if our team is highly motivated. We value results, collaboration, and a customer-focused mindset, and offer a healthy dose of fun along with a hybrid working environment.
Moringa Culture Code
- Collaboration: We work together for a common goal
- Customer Centric: The customer is at the heart of all we do
- Accountability: I take ownership
- Excellence: I deliver exceptionally
ROLE OVERVIEW
Moringa School is seeking a dynamic
Growth Marketing Manager
to lead strategy and execution for our
Corporate Training
and
Working Professionals
programs. This role blends
commercial acumen, strategic thinking, creative leadership, and operational execution
, ensuring that Moringa is recognized as a trusted partner for organizations preparing their workforce for the
future of work and AI-driven transformation
.
The Growth Marketing Manager will oversee the
end-to-end
growth
marketing
lifecycle,
encompassing market intelligence and GTM planning, demand generation, sales enablement, and client retention. You will work cross-functionally with Product, Sales, Customer Success, and Leadership to drive revenue growth, strengthen brand positioning, and deliver measurable business impact.
This is not a "watch and report" role; beyond being the architect of the growth marketing strategy, we are looking for hands-on execution. Be ready to run and iterate on experiments, deep dive analysis and unlock scalable growth channels.
KEY RESPONSIBILITIES
Strategic Growth Planning & Commercial Leadership
Develop, own, and execute the
growth strategy
for Corporate Training and Working Professionals, aligned to quarterly and annual revenue targets.- Develop
business cases
for new initiatives (e.g., AI upskilling, emerging tech programs) and recommend data-driven resource allocation. - Own and manage marketing budgets, ensuring spend is optimized across high-performing channels, ensuring ROI and cost efficiency
- Serve as a commercial strategy partner by forecasting pipeline health, conversion rates, and lead generation; present insights and recommendations to senior leadership.
2. Market Intelligence & Customer Research
- Translate in-depth research on
industry trends, competitor positioning, and skill demand shifts
into actionable insights - Apply data-driven segmentation to refine
buyer personas
(e.g, HR Directors, CIOs, L&D Managers, and working professionals), for campaign personalization. - Map customer journeys and gather insights through surveys, interviews, and feedback loops to tailor acquisition and retention strategies.
3. Go-to-Market (GTM) Strategy
- Design, lead, and oversee GTM strategies for new and existing programs, covering
positioning, pricing, targeting, and messaging
. - Provide commercial leadership by collaborating with Product, Admissions, and Customer Success and relevant stakeholders to ensure alignment between marketing initiatives and company revenue and profitability.
- Own full-funnel growth strategy from translating buyer journeys and implementing campaign cadences (awareness → consideration → conversion).
4. Demand Generation & Performance Marketing
- Own end-to-end
digital campaigns
across Google Ads, LinkedIn, Meta, SEO, and Email. - Run
Account-Based Marketing (ABM)
for enterprise clients with tailored content and campaigns to influence high-value deals. - Oversee the building of growth-focused content and campaigns in different channels such as
webinars, online events, and gated content
to engage and qualify B2B leads. - Analyze and continuously optimize funnel performance with A/B testing and conversion rate optimization (CRO).
5. Sales Enablement & Revenue Support
- Build conversions-focused
assets
(pitch decks, one-pagers, case studies, ROI calculators). - Ensure the Sales team is trained and equipped on messaging, differentiation, and objection handling.
- Collaborate on proposals and RFP content for corporate clients to support revenue generation.
- Track
MQL-to-SQL conversion rates
and improve CRM handoffs between Marketing and Sales.
6.Content Strategy & Brand Positioning
- Build a growth-oriented
content strategy
that reinforces Moringa as a leader in
corporate learning and AI-driven workforce transformation
. - Partner with PMM to ensure creation and implementation of a content calendar featuring whitepapers, blogs, executive thought leadership, and client success stories that reflect the core position of the organization.
- Oversee creation of scalable
multi-format content
(articles, infographics, video testimonials).
7. Customer Retention, Upsell & Advocacy
- Partner with Customer Success on
feedback loops, NPS, and client engagement campaigns
to increase retention and repeat purchases - Develop strategies for
renewals, cross-sell, and upsell
with corporate clients to expand account value - Create client advocacy programs, alumni success stories, and referral campaigns that turn satisfied customers into growth channels
8. Brand Awareness, PR & Thought Leadership
- Position Moringa as a
strategic partner for corporates navigating the future of AI and tech talent
through multi-channel campaigns - Represent Moringa in
industry forums, conferences, and digital communities
. - Develop case studies, alumni stories, and PR campaigns to strengthen brand credibility.
9. Cross-Functional Leadership & Team Development
- Act as the
bridge
between marketing, product, corporate training, and operations to ensure the embedment of growth strategies in aligned efforts. - Influence leadership decisions through presenting growth insights, campaign performance, and market opportunities.
- Manage external vendors, agencies, and contractors to deliver high-quality outputs.
- Mentor junior marketers and contribute to a culture of continuous learning and testing within the team.
Technical Proficiency & Tools
- CRM & Marketing Automation (HubSpot, Salesforce, or equivalent)
- Analytics & Data Tools (Google Analytics, BI dashboards)
- Ad Platforms (Google Ads, LinkedIn Ads, Meta Ads)
- Email Marketing & Lead Gen Tools
- Event & Webinar Platforms
Soft Skills & Behaviors
- Strategic, commercially minded, and data-driven
- Confident communicator and skilled storyteller
- Strong stakeholder management and cross-functional collaboration
- Highly organized with strong prioritization skills
- Curious, proactive, and results-focused
- Comfortable working across diverse cultures and markets
Qualifications & Experience
- Bachelor's degree in Marketing, Business, or related field;
MBA is a plus
. - 8+ years
in B2B marketing, growth marketing, or corporate training marketing (EdTech, SaaS, or similar). - At least
3 years in a leadership role
driving growth marketing strategy. - Proven success in
corporate client acquisition and retention marketing
. - Strong understanding of B2B sales cycles and marketing-to-sales alignment.
- Demonstrated ability to
exceed lead generation and revenue growth KPIs
. - Experience managing budgets and optimizing spend efficiency.
Are you interested? Submit your application via this link
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0
Senior Growth Marketing Manager
60101 Embu, Eastern
KES180000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is looking for an ambitious and data-driven Senior Growth Marketing Manager to spearhead their customer acquisition and retention strategies. This is a pivotal, fully remote position demanding a strategic thinker with a proven track record in executing successful growth marketing campaigns. You will be at the forefront of identifying new opportunities, optimizing existing channels, and leveraging advanced analytics to drive measurable business impact. This role requires a deep understanding of the full marketing funnel, from awareness to advocacy, and the ability to translate insights into actionable plans.
Responsibilities:
Qualifications:
This is an exciting opportunity to make a significant impact on our client's growth trajectory. We are seeking a highly motivated and innovative marketer who can thrive in a fast-paced, remote-first culture. If you are passionate about leveraging data to drive growth and have a knack for creative problem-solving, we encourage you to apply.
Responsibilities:
- Develop and execute comprehensive growth marketing strategies across various digital channels including SEO, SEM, social media, email marketing, and content marketing.
- Analyze campaign performance, identify key growth drivers, and implement data-backed optimizations to improve ROI and LTV.
- Conduct A/B testing and experimentation on landing pages, ad creatives, and user journeys to enhance conversion rates.
- Collaborate with product, sales, and engineering teams to ensure alignment on growth initiatives and user experience.
- Manage and optimize marketing budgets to maximize efficiency and impact.
- Identify and explore new growth channels and emerging marketing technologies.
- Develop and nurture lead generation funnels, ensuring high-quality lead flow to the sales team.
- Create compelling marketing collateral and campaign narratives that resonate with target audiences.
- Monitor market trends, competitive landscape, and customer feedback to inform strategy.
- Report on key performance indicators (KPIs) to senior leadership, providing clear insights and recommendations.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 6 years of progressive experience in growth marketing, digital marketing, or performance marketing.
- Demonstrated success in developing and implementing data-driven growth strategies that have achieved significant results.
- Expertise in marketing analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and proficiency in SQL.
- Strong understanding of SEO/SEM best practices, paid social media advertising, and email marketing automation.
- Excellent A/B testing and experimentation methodology skills.
- Exceptional analytical, problem-solving, and strategic thinking abilities.
- Proven ability to manage complex projects and work effectively in a fully remote, collaborative environment.
- Strong communication and presentation skills, with the ability to articulate complex strategies to diverse stakeholders.
- Experience with CRM platforms and marketing automation software.
This is an exciting opportunity to make a significant impact on our client's growth trajectory. We are seeking a highly motivated and innovative marketer who can thrive in a fast-paced, remote-first culture. If you are passionate about leveraging data to drive growth and have a knack for creative problem-solving, we encourage you to apply.
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1
Senior Growth Marketing Manager
01002 Gathiruini
KES360000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client, a fast-paced B2B SaaS company specializing in innovative marketing solutions, is searching for a results-oriented Senior Growth Marketing Manager to join their fully remote team. This role is instrumental in driving user acquisition, activation, retention, and revenue growth through strategic experimentation and optimization across all digital channels. You will own the growth marketing funnel, developing and executing data-driven campaigns focused on customer lifetime value. Key responsibilities include defining growth KPIs, conducting A/B testing, analyzing user behavior, identifying opportunities for improvement, and managing paid acquisition channels (SEM, social ads, affiliate marketing). Collaboration with product, sales, and engineering teams will be crucial to ensure a cohesive growth strategy. The ideal candidate possesses a strong analytical mindset, a deep understanding of growth hacking techniques, and a proven track record of scaling user bases in a tech environment. This is an exciting opportunity to significantly impact business growth from anywhere in Kenya. Our client fosters a highly collaborative and autonomous remote-first culture, offering significant opportunities for professional development and career advancement. The position demands a proactive, experimental approach and excellent communication skills for effective virtual teamwork.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive growth marketing strategies to drive customer acquisition and retention.
- Design and execute A/B tests across various channels and touchpoints to optimize conversion rates.
- Analyze user behavior, identify friction points in the funnel, and implement solutions.
- Manage and optimize paid advertising campaigns (SEM, social media, display) to achieve target CAC and ROAS.
- Develop and manage referral programs, loyalty initiatives, and other retention strategies.
- Collaborate with product teams to influence product roadmap based on growth insights.
- Work closely with sales and customer success teams to align marketing efforts with revenue goals.
- Track, analyze, and report on key growth metrics and campaign performance.
- Stay abreast of the latest growth marketing trends, tools, and technologies.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
Qualifications:
- Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
- Minimum of 6 years of experience in growth marketing, performance marketing, or digital marketing with a strong growth focus.
- Proven experience in scaling user bases for SaaS or tech products.
- Strong analytical skills with proficiency in Google Analytics, SQL, and A/B testing platforms.
- Expertise in paid acquisition channels (Google Ads, Facebook Ads, LinkedIn Ads).
- Familiarity with marketing automation and CRM tools.
- Excellent understanding of user funnels, cohort analysis, and LTV optimization.
- Creative problem-solving abilities and a data-driven approach.
- Exceptional communication and collaboration skills, comfortable working in a remote team.
This advertiser has chosen not to accept applicants from your region.
2
E-commerce Growth Marketing Manager
50200 Tuwan
KES200000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is a rapidly expanding online retailer looking for an innovative and data-driven E-commerce Growth Marketing Manager to join their fully remote team. This role is paramount in driving customer acquisition, retention, and revenue growth through strategic digital marketing initiatives. You will be responsible for leveraging various online channels, including SEO, SEM, social media, email marketing, and affiliate programs, to optimize the customer journey and maximize ROI. The ideal candidate is a performance marketing expert with a deep understanding of e-commerce analytics and a passion for continuous optimization. While the team operates remotely, insights into consumer behavior and digital trends in regions like **Bungoma, Bungoma, KE** are valuable. You will play a key part in expanding the online market presence.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive qualified traffic and conversions for the e-commerce platform.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and CPA.
- Oversee SEO strategy to improve organic search rankings and drive sustainable traffic.
- Develop and implement email marketing campaigns for customer acquisition, engagement, and retention.
- Manage affiliate marketing programs and explore new partnership opportunities.
- Analyze website traffic, user behavior, and sales data using tools like Google Analytics to identify trends and opportunities for growth.
- Conduct A/B testing on landing pages, ad creatives, and email campaigns to optimize performance.
- Collaborate with content and design teams to create compelling marketing assets.
- Stay current with the latest digital marketing trends, tools, and best practices in e-commerce.
- Manage the marketing budget effectively to ensure optimal ROI.
- Understand and adapt marketing strategies for diverse markets, including those influenced by trends in **Bungoma, Bungoma, KE**.
Qualifications:
- Bachelor's degree in Marketing, Business, Digital Media, or a related field.
- Minimum of 5 years of experience in e-commerce growth marketing or performance marketing.
- Proven track record of successfully driving customer acquisition and revenue growth for online businesses.
- Expertise in SEM, SEO, social media advertising, email marketing, and affiliate marketing.
- Proficiency in Google Analytics, Google Ads, and other digital marketing platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a remote environment.
- Familiarity with the Kenyan e-commerce market and consumer preferences in regions like **Bungoma, Bungoma, KE** is an advantage.
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3
E-commerce Growth Marketing Manager
80301 Abothuguchi West
KES95000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client is seeking an innovative and data-driven E-commerce Growth Marketing Manager to spearhead their online sales strategies. This is a fully remote position, offering a unique opportunity to shape e-commerce success from anywhere. You will be responsible for developing and executing integrated marketing campaigns across multiple digital channels to drive traffic, conversion rates, and customer lifetime value. Your remit will include managing paid social media advertising, search engine marketing (SEM), email marketing, affiliate marketing, and influencer collaborations. A significant part of your role will involve analyzing website performance, customer behavior, and campaign ROI to identify optimization opportunities. You will continuously test and refine marketing messages, landing pages, and user journeys to maximize conversion. The ideal candidate possesses a deep understanding of e-commerce best practices, digital analytics tools (e.g., Google Analytics, Adobe Analytics), and various marketing automation platforms. Proven experience in managing significant marketing budgets and delivering measurable results is essential. You must be adept at interpreting complex data and translating insights into actionable strategies. Excellent communication and collaboration skills are vital for working effectively with internal teams and external partners in a remote environment. A Bachelor's degree in Marketing, Business, or a related field, coupled with a demonstrable track record of success in e-commerce growth, is required. You will be instrumental in driving brand awareness, customer acquisition, and retention for our client's online presence. This role offers the chance to work with a passionate team and make a tangible impact on business growth through creative and effective digital marketing strategies. If you are a growth hacker with a passion for e-commerce and a flair for digital innovation, we want to hear from you. Your ability to stay ahead of digital marketing trends and adapt strategies accordingly will be key to your success.
Responsibilities:
Responsibilities:
- Develop and execute e-commerce marketing strategies.
- Manage paid social, SEM, and email marketing campaigns.
- Analyze website data and campaign performance.
- Optimize conversion rates and customer journeys.
- Manage marketing budgets and ROI.
- Collaborate with internal and external teams.
- Stay current with digital marketing trends.
- Bachelor's degree in Marketing or Business.
- Minimum of 4 years of e-commerce marketing experience.
- Proficiency in Google Analytics and marketing automation tools.
- Strong analytical and problem-solving skills.
- Proven track record of driving online sales growth.
This advertiser has chosen not to accept applicants from your region.
4
E-commerce Growth Marketing Manager
20200 Kapsuser
KES140000 Annually
WhatJobs
Posted 1 day ago
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Job Description
Our client, a rapidly scaling e-commerce enterprise, is looking for a dynamic and results-oriented E-commerce Growth Marketing Manager to join their fully remote marketing department. This key role will be responsible for driving customer acquisition, retention, and revenue growth across all digital channels. The ideal candidate will have a proven track record in developing and executing successful e-commerce marketing strategies, with deep expertise in SEO, SEM, social media advertising, email marketing, and content marketing. You will manage paid advertising campaigns, optimize conversion rates, analyze website traffic and user behavior, and implement A/B testing to improve campaign performance. Developing and executing a comprehensive social media strategy to enhance brand presence and engagement is also a core responsibility. The ability to leverage data analytics and customer insights to identify new growth opportunities and refine marketing approaches is crucial. This is a remote-first position, demanding strong analytical skills, creativity, excellent project management capabilities, and the ability to thrive in a fast-paced, data-driven environment. You will collaborate closely with the sales, product, and web development teams to ensure a cohesive customer experience. Our client is passionate about leveraging digital innovation to connect with customers and expand their market reach. The successful candidate will be a strategic thinker, an excellent communicator, and possess a passion for e-commerce and digital marketing excellence. Drive online sales and customer engagement by creating and implementing innovative digital marketing campaigns, supporting our business operations near **Kericho, Kericho, KE**.
This advertiser has chosen not to accept applicants from your region.
5
E-commerce Growth Marketing Specialist
30100 Abothuguchi West
KES180000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a dynamic and expanding online retail business, is seeking a talented and results-driven E-commerce Growth Marketing Specialist to join their fully remote team. This role is pivotal in driving online sales, enhancing customer acquisition, and optimizing the digital customer journey. You will be responsible for developing and executing innovative marketing strategies across various online channels, with a strong focus on social media and e-commerce platforms. This position offers the flexibility to work from anywhere, allowing you to contribute to our growth from Garissa, Garissa, KE , or any other remote location.
Key Responsibilities:
Key Responsibilities:
- Develop and implement data-driven growth marketing strategies to increase website traffic, conversion rates, and customer lifetime value.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
- Create and manage engaging content for social media channels, driving community interaction and brand awareness.
- Develop and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
- Analyze website analytics and user behavior to identify opportunities for optimization and improved customer experience.
- Collaborate with the web development team to implement website enhancements and A/B tests.
- Monitor industry trends and competitor activities to identify new growth opportunities.
- Manage influencer marketing campaigns and affiliate programs.
- Report on marketing campaign performance, providing insights and recommendations for improvement.
- Contribute to the overall e-commerce strategy and customer acquisition funnel optimization.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven track record of success in e-commerce growth marketing, with at least 4 years of experience.
- Strong expertise in digital marketing channels, including SEO, SEM, social media marketing, and email marketing.
- Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
- Excellent understanding of social media marketing strategies and content creation.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Creative thinker with a passion for digital innovation.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Experience with A/B testing and conversion rate optimization techniques.
This advertiser has chosen not to accept applicants from your region.
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6
E-commerce Growth Marketing Manager
00200 Gathiruini
KES170000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a thriving direct-to-consumer (DTC) e-commerce brand, is seeking a data-driven and creative E-commerce Growth Marketing Manager to join their remote team. This role is pivotal in driving customer acquisition, retention, and overall revenue growth through strategic marketing initiatives across multiple channels. You will be responsible for developing and executing integrated marketing campaigns, analyzing performance metrics, and optimizing conversion funnels. The ideal candidate will have a deep understanding of e-commerce best practices, digital marketing tactics, and a proven ability to leverage data to make informed marketing decisions. As a remote team member, you will collaborate effectively with internal and external stakeholders.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive e-commerce growth marketing strategies to drive traffic, conversions, and customer lifetime value.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
- Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing.
- Oversee SEO efforts to improve organic search rankings and drive traffic.
- Collaborate with the content team to create compelling product descriptions, blog posts, and social media content.
- Analyze website performance, user behavior, and campaign data using tools like Google Analytics, Hotjar, and other analytics platforms.
- Identify opportunities for A/B testing and conversion rate optimization (CRO) across the e-commerce website.
- Manage and grow social media presence and engagement strategies.
- Develop and implement customer retention and loyalty programs.
- Monitor key performance indicators (KPIs) and provide regular reports on marketing campaign performance and ROI.
- Stay up-to-date with the latest trends and best practices in e-commerce and digital marketing.
- Work closely with the product and merchandising teams to align marketing efforts with product launches and promotions.
- Manage marketing budgets effectively and ensure efficient allocation of resources.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5-7 years of experience in e-commerce marketing, with a strong focus on growth strategies and performance marketing.
- Proven track record of driving significant revenue growth for e-commerce businesses.
- In-depth knowledge of various digital marketing channels, including SEM, SEO, social media marketing, email marketing, and affiliate marketing.
- Proficiency in e-commerce platforms (e.g., Shopify, Magento) and analytics tools (e.g., Google Analytics, Amplitude).
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Experience with A/B testing and conversion rate optimization techniques.
- Excellent written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment.
- Creative mindset with a passion for digital marketing and e-commerce innovation.
This advertiser has chosen not to accept applicants from your region.
7
E-commerce Growth Marketing Director
30100 Tuwan
KES210000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client, a rapidly scaling e-commerce enterprise, is searching for an innovative and results-driven E-commerce Growth Marketing Director to lead their digital strategy. This is a fully remote position, offering the chance to shape the online presence and customer acquisition for a dynamic brand. You will be responsible for developing and executing comprehensive strategies to drive traffic, increase conversion rates, and maximize customer lifetime value across all digital channels. Key responsibilities include overseeing paid search (SEM), search engine optimization (SEO), social media marketing, email marketing, affiliate marketing, and influencer collaborations. You will manage and optimize advertising budgets, ensuring a strong return on investment (ROI). A deep understanding of e-commerce analytics platforms (e.g., Google Analytics, Adobe Analytics) is crucial for tracking performance, identifying trends, and deriving actionable insights. You will lead A/B testing initiatives to continuously improve website user experience and conversion funnels. Building and managing a high-performing remote marketing team, fostering a data-driven culture, and collaborating with product development and operations teams to align marketing efforts with business objectives will be vital. You will also be responsible for staying ahead of emerging digital marketing trends and technologies, particularly within the e-commerce and social media landscapes. The ideal candidate will have a proven track record of success in driving significant growth in online sales and customer engagement. Strong leadership, strategic thinking, and exceptional analytical skills are required. Excellent communication and presentation skills are essential for reporting to senior management and coordinating with external agencies. This role offers the exciting opportunity to significantly impact the growth of a forward-thinking company, all within a flexible, remote work setting. While the company has roots in **Eldoret, Uasin Gishu, KE**, this role is 100% remote.
This advertiser has chosen not to accept applicants from your region.
8
E-commerce Growth Marketing Manager
00100 Abothuguchi West
KES5500000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a highly creative and data-driven E-commerce Growth Marketing Manager to join our fully remote marketing team. This role is pivotal in driving customer acquisition, engagement, and retention for our online platforms. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media marketing, email marketing, and affiliate programs. The ideal candidate will have a deep understanding of e-commerce best practices, customer journey optimization, and conversion rate optimization (CRO). You will analyze campaign performance, identify key growth opportunities, and leverage data insights to continuously refine marketing efforts. Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and e-commerce platforms is essential. Strong skills in content creation, copywriting, and campaign management are required. Experience with A/B testing and experimentation to drive measurable results is highly valued. A Bachelor's degree in Marketing, Business, or a related field is required; experience in a similar role is more important than formal education. A minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce growth, is essential. This is a fully remote position, offering the flexibility to work from anywhere and contribute to a vibrant, innovative online retail environment. We are looking for a strategic thinker with a hands-on approach, passionate about leveraging digital channels to achieve significant business growth. You will play a key role in expanding our online presence and maximizing revenue through effective marketing campaigns. The focus on Nairobi, Nairobi, KE has been transitioned into a remote-first operational model, allowing us to tap into a global pool of expert e-commerce and social media talent.
This advertiser has chosen not to accept applicants from your region.
9