1,325 Growth Marketing jobs in Kenya
E-commerce Growth Marketing Manager
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E-commerce Growth Marketing Specialist
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E-commerce Growth Marketing Specialist
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Key responsibilities:
- Developing and implementing comprehensive digital marketing strategies to increase website traffic, conversion rates, and customer engagement.
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Creating compelling content for social media platforms, email marketing, and the company website to drive brand awareness and sales.
- Analyzing marketing campaign performance using tools like Google Analytics, identifying trends, and providing actionable insights for improvement.
- Conducting A/B testing on website elements, ad creatives, and landing pages to maximize conversion rates.
- Collaborating with the e-commerce and product teams to ensure a seamless customer journey from discovery to purchase.
- Staying up-to-date with the latest e-commerce trends, digital marketing tools, and social media best practices.
- Managing social media communities, responding to customer inquiries, and fostering engagement.
- Developing and executing influencer marketing campaigns to expand reach and build brand credibility.
- Reporting on key performance indicators (KPIs) to management, providing insights and recommendations for future strategies.
E-commerce Growth Marketing Manager
Posted today
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Responsibilities:
- Develop and implement comprehensive e-commerce growth strategies.
- Manage and optimize paid search (PPC) and paid social media campaigns.
- Drive SEO initiatives to improve organic search rankings and traffic.
- Plan and execute email marketing campaigns to nurture leads and drive sales.
- Manage social media marketing efforts to increase brand awareness and customer engagement.
- Conduct A/B testing and CRO initiatives to optimize website performance.
- Analyze website traffic, sales data, and customer behavior using analytics tools.
- Identify key growth opportunities and implement data-driven marketing tactics.
- Collaborate with cross-functional teams (design, development, operations).
- Monitor marketing performance, report on key metrics, and provide actionable insights.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in e-commerce marketing and growth hacking.
- Proven expertise in managing digital marketing channels (PPC, SEO, Social Media, Email).
- Strong analytical skills and proficiency with web analytics tools (Google Analytics, etc.).
- Experience with A/B testing and conversion rate optimization.
- Excellent understanding of e-commerce platforms and customer journey mapping.
- Strong project management and organizational skills.
- Excellent written and verbal communication abilities.
- Ability to work independently and collaboratively in a remote team setting.
- Experience with CRM and marketing automation tools is a plus.
E-commerce Growth Marketing Manager
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive traffic, conversions, and customer lifetime value for our e-commerce platform.
- Manage and optimize all paid social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, focusing on ROI and customer acquisition cost.
- Oversee and implement SEO strategies to improve organic search rankings and drive qualified traffic.
- Develop and manage SEM campaigns (Google Ads) to maximize visibility and conversion rates.
- Create compelling and engaging content for social media, email marketing, and blog posts to foster community and drive sales.
- Analyze campaign performance data, identify key trends, and provide actionable insights and recommendations for continuous improvement.
- Collaborate with the product and sales teams to align marketing efforts with business objectives and product launches.
- Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
- Stay up-to-date with the latest trends and best practices in e-commerce, social media, and digital marketing.
- Conduct A/B testing on landing pages, ad copy, and creative to optimize conversion rates.
- Build and nurture customer relationships through effective CRM and email marketing campaigns.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
- Proven track record of at least 4 years in e-commerce marketing, with a focus on growth strategies and performance marketing.
- Demonstrated success in managing and optimizing social media advertising campaigns.
- Strong understanding of SEO, SEM, content marketing, and email marketing principles.
- Proficiency in using analytics tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Exceptional written and verbal communication skills.
- Creative thinker with a passion for innovation and a customer-centric approach.
- Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
- Ability to thrive in a fast-paced, fully remote work environment and manage projects independently.
E-commerce Growth Marketing Manager
Posted today
Job Viewed
Job Description
E-commerce Growth Marketing Manager
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive growth marketing strategies to drive traffic, conversions, and revenue for the e-commerce platform.
- Manage and optimize digital advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, etc.), and other relevant channels.
- Lead SEO initiatives to improve organic search rankings and drive qualified traffic.
- Develop and execute email marketing campaigns for customer acquisition, retention, and promotions.
- Create compelling content and manage social media presence to engage the target audience and build brand loyalty.
- Analyze website performance, customer behavior, and marketing campaign data to identify trends and opportunities for improvement.
- Implement A/B testing and conversion rate optimization (CRO) strategies to enhance user experience and conversion rates.
- Manage customer segmentation and personalization efforts to deliver targeted marketing messages.
- Collaborate with product, design, and web development teams to ensure a seamless customer experience.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the marketing budget effectively to achieve ROI targets.
Candidates must hold a Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field. A Master's degree is a plus. A minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce growth and customer acquisition, is required. Proven experience in managing SEO, SEM, social media advertising, and email marketing campaigns is essential. Proficiency with marketing automation platforms, analytics tools (e.g., Google Analytics), and e-commerce platforms is mandatory. Excellent analytical, problem-solving, and strategic thinking skills are crucial. Strong understanding of customer psychology and the online customer journey is important. This role, located in Machakos, Machakos, KE , offers a fantastic opportunity to make a significant impact on the company's online success.
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Remote E-commerce Growth Marketing Manager
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Remote E-commerce Growth Marketing Manager
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive e-commerce growth strategies focused on customer acquisition, conversion, and retention.
- Manage and optimize digital marketing campaigns across various channels including SEM, SEO, social media advertising, email marketing, and affiliate marketing.
- Analyze website performance, sales data, and marketing KPIs to identify trends and areas for improvement.
- Conduct A/B testing on landing pages, ad creatives, and email campaigns to maximize conversion rates.
- Utilize customer data and analytics to segment audiences and personalize marketing efforts.
- Oversee the e-commerce website's user experience and conversion rate optimization (CRO).
- Collaborate with content creators, designers, and developers to ensure marketing materials are compelling and on-brand.
- Manage the e-commerce marketing budget, ensuring efficient allocation of resources.
- Stay abreast of emerging e-commerce trends, digital marketing tools, and competitive strategies.
- Develop and manage customer loyalty programs and referral initiatives.
- Track and report on campaign performance, providing insights and recommendations for future strategies.
- Manage relationships with third-party marketing platforms and agencies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, digital marketing, or growth marketing.
- Proven track record of successfully driving online sales and customer acquisition in an e-commerce environment.
- Strong expertise in SEM (Google Ads, Bing Ads), SEO, social media marketing (Facebook, Instagram, etc.), and email marketing platforms.
- Proficiency in using e-commerce analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
- Experience with A/B testing and conversion rate optimization techniques.
- Familiarity with various e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Excellent analytical, problem-solving, and strategic thinking skills.
- Outstanding communication and collaboration skills, particularly in a remote team setting.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Experience with content marketing and social media management is a plus.
This position offers a competitive salary, benefits package, and the flexibility of a fully remote work arrangement. If you are a data-driven marketer with a passion for e-commerce growth, we encourage you to apply.
Remote E-commerce Growth Marketing Manager
Posted today
Job Viewed
Job Description
* Manage and optimize paid social media and search engine marketing (SEM) campaigns.
* Oversee email marketing campaigns and CRM initiatives to foster customer loyalty.
* Drive SEO strategies to improve organic search visibility and traffic.
* Implement CRO tactics to maximize website conversion rates.
* Analyze e-commerce performance metrics and identify areas for improvement.
* Conduct market research and competitor analysis to identify new growth opportunities.
* Collaborate with content and design teams to create compelling marketing materials.
* Manage the e-commerce marketing budget effectively.
* Stay abreast of the latest trends in digital marketing and e-commerce.
Qualifications:* Bachelor's degree in Marketing, Business Administration, or a related field.
* 5+ years of experience in e-commerce marketing and growth hacking.
* Proven track record of successfully driving online sales and customer acquisition.
* Expertise in digital marketing channels, including PPC, SEO, social media, and email marketing.
* Strong understanding of e-commerce platforms and analytics tools (e.g., Google Analytics, Shopify).
* Excellent analytical, problem-solving, and strategic thinking skills.
* Outstanding communication and collaboration abilities for remote teamwork.
* Experience with A/B testing and conversion rate optimization.
Join a forward-thinking company and make a significant impact on our client's online success. This role is based remotely, supporting operations relevant to the **Ruiru, Kiambu, KE** region.