2,650 Freelance Marketing jobs in Kenya

Content Marketing Strategist

00200 Njiru Village KES120000 Annually WhatJobs

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Job Description

full-time
Our client, a dynamic communications agency specializing in media relations and public relations, is seeking a creative and strategic Content Marketing Strategist to drive their clients' brand narratives. This position is fully remote, allowing you to craft compelling content strategies from any location. You will be instrumental in developing and executing integrated content plans that engage target audiences and achieve marketing objectives across various platforms.

Key Responsibilities:
  • Develop and implement comprehensive content marketing strategies aligned with client goals and target audience needs.
  • Conduct audience research, keyword research, and competitive analysis to inform content creation.
  • Create and manage editorial calendars, ensuring a consistent flow of high-quality content across multiple channels.
  • Oversee the creation of diverse content formats, including blog posts, articles, social media updates, website copy, case studies, whitepapers, and video scripts.
  • Collaborate with internal teams (designers, videographers, PR specialists) and external freelancers to produce engaging and relevant content.
  • Optimize content for search engines (SEO) to improve organic visibility and traffic.
  • Manage and grow client social media presence, developing engaging content and community management strategies.
  • Analyze content performance using web analytics tools (e.g., Google Analytics) and social media metrics, providing regular reports and insights.
  • Develop and execute content distribution strategies across various platforms, including social media, email marketing, and paid channels.
  • Stay up-to-date with the latest content marketing trends, tools, and best practices.
  • Ensure all content adheres to brand guidelines, quality standards, and messaging objectives.
  • Identify opportunities for content repurposing and lead generation through content.
  • Develop narratives that effectively communicate client value propositions and key messages.
  • Monitor industry trends and competitor content to identify strategic opportunities.
  • Build and maintain strong relationships with clients, understanding their brand and communication needs.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 4-6 years of experience in content marketing, digital marketing, or public relations.
  • Proven ability to develop and execute successful content strategies that drive engagement and results.
  • Excellent writing, editing, and storytelling skills, with a strong portfolio of published work.
  • Proficiency in SEO best practices and keyword research tools.
  • Experience with content management systems (CMS) and social media management platforms.
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
  • Creative mindset with a keen eye for detail and a passion for creating compelling content.
  • Experience in the PR or media industry is a plus.
  • Understanding of brand building and narrative development.

If you are a creative strategist with a talent for storytelling and a passion for driving brand success through impactful content, we want to hear from you.
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Content Marketing Manager

20117 Naivasha, Rift Valley KES180000 month WhatJobs

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Job Description

full-time
We are looking for a creative and strategic Content Marketing Manager to lead our content initiatives. This is a fully remote position, allowing you to shape our brand narrative from anywhere. The Content Marketing Manager will be responsible for developing and executing a comprehensive content strategy to drive brand awareness, engagement, and lead generation. Your duties will include creating high-quality, engaging content across various platforms, including blog posts, social media updates, website copy, white papers, and case studies. You will manage the content calendar, oversee content production, and optimize content for search engines (SEO). The ideal candidate possesses exceptional writing, editing, and storytelling skills, with a proven ability to develop compelling narratives that resonate with target audiences. Strong understanding of digital marketing channels, social media trends, and SEO best practices is essential. You should be proficient in content management systems (CMS) and have experience with analytics tools to measure content performance. Excellent project management and collaboration skills are required to work effectively with internal teams and external contributors. A minimum of 5 years of experience in content marketing, digital marketing, or a related field is required. A Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred. This role is critical for building our brand authority and driving audience engagement in a competitive landscape. If you are a visionary content strategist looking for a challenging remote opportunity, we encourage you to apply.
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Content Marketing Specialist

90200 Gathiruini KES60000 month WhatJobs

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Job Description

part-time
Our client is looking for a creative and results-driven Content Marketing Specialist to join their dynamic Media & PR team. This role will involve developing engaging and compelling content across various digital platforms to enhance brand visibility and drive customer engagement. You will be responsible for creating blog posts, social media updates, website copy, email newsletters, and other marketing collateral. Key duties include conducting market research to identify content opportunities, developing content strategies aligned with marketing objectives, and optimizing content for search engines (SEO). You will also collaborate with the marketing team to ensure brand consistency and messaging across all channels. The ideal candidate will have a strong understanding of content marketing principles, excellent writing and editing skills, and a keen eye for detail. Experience with social media management tools, CMS platforms, and basic graphic design principles is a plus. Strong communication and project management skills are essential for coordinating content production and meeting deadlines. This position offers a hybrid work model, allowing for a balance between remote work and in-office collaboration. You will have the opportunity to contribute to impactful marketing campaigns and grow your career in the media and public relations industry. We are seeking a proactive individual with a passion for storytelling and a proven ability to create content that resonates with target audiences. Your work will directly impact our brand's online presence and our ability to connect with customers. This role requires a creative mindset and the ability to adapt to evolving marketing trends. You will be instrumental in shaping our brand narrative and ensuring our message reaches the right people at the right time through compelling digital content. This is an excellent opportunity to make a significant impact in a fast-paced and innovative environment, honing your skills in a role that blends creativity with strategic marketing execution. Your contributions will be vital in elevating our brand's digital footprint and fostering stronger relationships with our audience.
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Content Marketing Manager

00200 Njiru Village KES180000 Annually WhatJobs

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Job Description

full-time
Our client is seeking a creative and strategic Content Marketing Manager to lead their content initiatives. This is a fully remote role, allowing you to contribute your expertise from anywhere. The Content Marketing Manager will be responsible for developing and executing a comprehensive content strategy to drive brand awareness, engagement, and lead generation. You will oversee the creation of high-quality content across various platforms, including blog posts, articles, social media updates, videos, infographics, and email newsletters. The ideal candidate will have a deep understanding of content marketing principles, SEO best practices, and audience engagement strategies. You will manage a team of content creators (writers, designers, videographers) and ensure all content aligns with the company's brand voice and marketing objectives. This role requires exceptional writing, editing, and storytelling skills, as well as the ability to analyze content performance metrics to optimize future campaigns. Success in this position will depend on your ability to identify trending topics, develop compelling narratives, and build a strong online presence for the brand. You will be instrumental in shaping the company's digital footprint and fostering a community around its products and services.

Key Responsibilities:
  • Develop and implement a data-driven content marketing strategy.
  • Create and manage a content calendar across multiple channels.
  • Oversee the creation of engaging and SEO-optimized content.
  • Manage a team of content creators and freelancers.
  • Analyze content performance and provide actionable insights for optimization.
  • Collaborate with marketing, sales, and product teams to align content with business goals.
  • Build and maintain relationships with influencers and brand advocates.
  • Monitor industry trends and competitor content strategies.
  • Manage content distribution and promotion across various platforms.
  • Ensure all content adheres to brand guidelines and quality standards.
Qualifications:
  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
  • Minimum of 5 years of experience in content marketing or digital marketing.
  • Proven track record of creating successful content marketing campaigns.
  • Strong understanding of SEO, SEM, and social media marketing.
  • Excellent writing, editing, and proofreading skills.
  • Experience with content management systems (CMS) and analytics tools.
  • Ability to manage multiple projects and meet deadlines.
  • Strong leadership and team collaboration skills.
  • Creative mindset with a passion for storytelling.
  • Experience in B2B or B2C content marketing is required.
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Content Marketing Strategist

00201 Njiru Village KES90000 month WhatJobs

Posted 4 days ago

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Job Description

full-time
Our client is seeking a creative and strategic Content Marketing Strategist to develop and execute a compelling content strategy within a fully remote operational framework. This role is pivotal in building brand authority, driving engagement, and nurturing leads through high-quality, relevant content. You will be responsible for ideating, creating, and distributing valuable content across multiple channels, ensuring it resonates with our target audience and supports our overall marketing goals. As a remote-first organization, we champion flexible work arrangements and provide a collaborative virtual workspace. Your responsibilities will include conducting market research to understand audience needs and content gaps, planning editorial calendars, and overseeing the creation of diverse content formats, such as blog posts, whitepapers, case studies, videos, and social media updates. You will also be tasked with optimizing content for SEO and analyzing its performance to refine future strategies. We are looking for an individual with a flair for storytelling, exceptional writing and editing skills, and a deep understanding of content marketing principles and best practices. The ability to work autonomously, manage multiple projects simultaneously, and collaborate effectively with remote teams is essential. If you are passionate about crafting impactful content and driving business growth through strategic marketing, this is an ideal opportunity to contribute to a forward-thinking company.

Key Responsibilities:
  • Develop and implement a comprehensive content marketing strategy aligned with business objectives.
  • Create and manage an editorial calendar, ensuring a consistent flow of high-quality content.
  • Produce engaging and informative content across various formats, including blog posts, articles, social media updates, infographics, and videos.
  • Conduct audience research and competitor analysis to identify content opportunities and gaps.
  • Optimize content for search engines (SEO) to improve organic visibility and traffic.
  • Analyze content performance using analytics tools and provide insights for optimization.
  • Collaborate with the marketing team, designers, and subject matter experts to ensure content accuracy and brand consistency.
  • Manage content distribution across various channels, including website, social media, email, and third-party platforms.
  • Stay abreast of industry trends, emerging platforms, and best practices in content marketing.
Qualifications:
  • Bachelor's degree in Marketing, Journalism, Communications, or a related field.
  • Proven experience in content marketing, with a strong portfolio of published work.
  • Excellent writing, editing, and proofreading skills.
  • Solid understanding of SEO principles and content optimization techniques.
  • Proficiency in using content management systems (CMS) and marketing automation tools.
  • Experience with social media marketing and community engagement.
  • Strong analytical skills and ability to interpret content performance metrics.
  • Ability to manage projects and deadlines effectively in a remote environment.
  • Creative mindset with a passion for storytelling and brand building.
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Digital Content Marketing Manager

60100 Embu, Eastern KES170000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client is looking for a creative and strategic Digital Content Marketing Manager to elevate their brand presence and drive engagement through compelling content. This is an exciting, fully remote position for a seasoned content strategist. You will be responsible for developing and executing a comprehensive content marketing strategy aligned with business goals. Key responsibilities include creating engaging blog posts, articles, whitepapers, case studies, social media content, and video scripts; managing the editorial calendar; overseeing content distribution across various digital channels; and analyzing content performance to measure ROI and identify optimization opportunities. Proficiency in SEO best practices, content management systems (CMS), and social media marketing platforms is essential. Experience with marketing automation tools and analytics platforms (e.g., Google Analytics) is highly desirable. We are seeking a skilled writer and editor with a deep understanding of audience segmentation, buyer personas, and content journey mapping. The ideal candidate will possess strong storytelling abilities, excellent communication and collaboration skills, and the capacity to manage multiple projects in a fast-paced, remote environment. A Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, coupled with at least 5 years of experience in content marketing, is required. This role offers a significant opportunity to shape the voice and narrative of our client's brand and contribute directly to lead generation and customer acquisition efforts. Your content creation skills will be paramount in engaging our target audiences. The content focus may include markets or industries relevant to **Embu, KE**, but the role is entirely remote.
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Remote Content Marketing Manager

60100 Nyeri Town KES95000 Annually WhatJobs

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Job Description

full-time
Our client, a forward-thinking media and public relations agency, is seeking a creative and strategic Content Marketing Manager to lead their remote content initiatives. This role is critical in developing and executing compelling content strategies that enhance brand visibility, engage target audiences, and drive measurable results across multiple digital platforms. You will be responsible for overseeing content creation, distribution, and performance analysis, ensuring alignment with marketing objectives and PR campaigns.
Key responsibilities include:
  • Developing and implementing a comprehensive content marketing strategy aligned with business goals and target audience needs.
  • Creating engaging and high-quality content across various formats, including blog posts, articles, social media updates, website copy, press releases, and video scripts.
  • Managing the editorial calendar and ensuring consistent content production and publication across all channels.
  • Overseeing content distribution and promotion, including SEO optimization, social media sharing, and email marketing campaigns.
  • Analyzing content performance using analytics tools (e.g., Google Analytics, social media analytics) to track KPIs and identify areas for improvement.
  • Collaborating with design and multimedia teams to produce visually appealing content.
  • Staying informed about industry trends, emerging platforms, and best practices in content marketing and digital PR.
  • Managing relationships with freelance writers, editors, and other content creators.
  • Ensuring brand consistency in all content output.
  • Contributing to the development of PR strategies and media outreach efforts.
  • Monitoring competitor content and identifying opportunities for differentiation.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field. A minimum of 5 years of experience in content marketing, digital marketing, or public relations is required. Proven ability to create engaging content and develop successful content strategies is essential. Strong understanding of SEO, social media marketing, and email marketing principles is crucial. Excellent writing, editing, and proofreading skills are paramount. Proficiency with content management systems (CMS) and marketing automation tools is highly desirable. Strong analytical and project management skills, coupled with the ability to work independently and collaboratively in a remote team environment, are essential. This role demands creativity, strategic thinking, and a passion for storytelling and building brand narratives.
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Content Marketing Strategist - Remote

00202 Njiru Village KES750000 Annually WhatJobs

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Job Description

full-time
Our client is seeking a creative and strategic Content Marketing Strategist to lead their fully remote marketing efforts. This role is crucial for developing and executing impactful content strategies that drive brand awareness, engagement, and lead generation. You will be responsible for creating a diverse range of compelling content, including blog posts, articles, social media updates, white papers, and case studies, tailored to reach and resonate with target audiences. Key responsibilities include conducting market research, identifying content opportunities, and developing editorial calendars. You will also manage content distribution across various channels and analyze content performance metrics to optimize future campaigns. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field. A minimum of 4 years of experience in content marketing, digital marketing, or a related field is required. Proven experience in developing and executing successful content strategies, with a strong portfolio showcasing diverse content creation, is essential. Excellent writing, editing, and storytelling skills are a must. Familiarity with SEO best practices, social media platforms, and content management systems (CMS) is highly desirable. Strong analytical skills to measure campaign effectiveness and report on key performance indicators are also necessary. This is a fantastic opportunity for a talented marketer to shape a brand's narrative and drive growth in a dynamic, fully remote environment. If you are a passionate content creator with a strategic mindset, we invite you to apply.
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Senior Content Marketing Manager

40100 Kisumu KES170000 Annually WhatJobs

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Job Description

full-time
Our client is seeking a highly creative and strategic Senior Content Marketing Manager to lead their content initiatives. This is a fully remote role dedicated to developing and executing compelling content strategies that drive brand awareness, engagement, and lead generation. You will be responsible for overseeing the creation of high-quality content across various platforms, including blog posts, whitepapers, case studies, social media updates, website copy, and video scripts. Key responsibilities include conducting market research to identify content opportunities, developing editorial calendars, managing a team of content creators (writers, editors, designers), optimizing content for SEO, analyzing content performance metrics, and collaborating with marketing, sales, and product teams to ensure brand consistency and message alignment. The ideal candidate will have a strong portfolio of successful content marketing campaigns, exceptional writing and editing skills, and a deep understanding of digital marketing channels. Proficiency in content management systems (CMS) and analytics tools is essential. This position requires excellent project management skills, a strategic mindset, and the ability to manage projects and stakeholders effectively in a remote setting. You will be instrumental in shaping our client's narrative and establishing them as thought leaders in their industry. This remote opportunity offers the flexibility to craft impactful content strategies and manage creative teams from your preferred location, driving significant marketing outcomes.
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Remote Content Marketing Specialist

20202 Kakamega, Western KES200000 Annually WhatJobs

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full-time
Our client, a vibrant digital media agency, is seeking a creative and strategic Content Marketing Specialist to spearhead their remote content initiatives. This role is ideal for a storyteller and strategist who excels at crafting engaging narratives across multiple platforms to build brand awareness and drive customer engagement. You will be responsible for developing and executing comprehensive content marketing strategies, including blog posts, social media content, website copy, email newsletters, and potentially video scripts. Your duties will involve conducting keyword research, optimizing content for search engines (SEO), analyzing content performance metrics, and staying abreast of industry trends and best practices in digital marketing. Collaboration with the design and marketing teams to ensure brand consistency and quality across all content outputs is key. The ideal candidate will have a strong portfolio showcasing successful content marketing campaigns and a deep understanding of audience engagement strategies. Excellent writing, editing, and proofreading skills are paramount, along with proficiency in content management systems (CMS) like WordPress and various social media platforms. Experience with SEO tools (e.g., SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics) is highly desirable. As this is a fully remote role, you must be highly self-motivated, organized, and possess strong communication skills to collaborate effectively with a dispersed team. If you are passionate about creating compelling content and driving measurable results through digital marketing, this is an exciting opportunity to join a creative and forward-thinking agency.
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