4 Engagement Specialist jobs in Kenya
DIGITAL MARKETING & SOCIAL MEDIA EXECUTIVE
NAIROBI Nairobi, Nairobi
Career Directions Limited (CDL)
Posted 15 days ago
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Job Description
Job Summary: This role oversees a company's online presence, developing and implementing strategiesto promote the brands awareness, direct engagement with target customers and triggersales growthKey Responsibilities: 1. Developing and Executing Digital Marketing Strategies : This includes planningand implementing campaigns across various digital channels (website, email,SEO, PPC, etc.) to achieve business objectives2. Managing Social Media Presence : Overseeing the creation and curation of contentfor social media platforms, managing social media calendars, and engaging withonline communities.3. Content Creation and Curation : Developing high-quality written and visualcontent for social media and websites, ensuring brand consistency and messagingacross all channels.4. Data Analysis and Reporting : Monitoring and analyzing website and social mediaperformance using analytic tools, identifying trends, and making data-drivenrecommendations for optimization.5. Budget Management : Managing digital marketing and social media budgets,ensuring efficient allocation of resources.6. Staying Up to Date : Keeping abreast of the latest digital marketing trends,technologies, and best practices.7. Collaboration and Communication : Working with various stakeholders, includinginternal teams (marketing, sales, design) and external agencies, to ensurealignment and effective execution of campaigns.8 Community Management : Fostering positive engagement with onlinecommunities, responding to comments and inquiries, and providing excellentcustomer service.9 Lead Generation and Conversion : Utilizing digital marketing efforts to generateleads and drive conversions for online selling.RequirementsQualifications, Experience and Skills 1. A bachelor’s degree/diploma in marketing, business, graphic design, advertising orrelated field from a reputable institution.2. Digital Savvy : Proven experience in practical application of digital technology AItools and social media usage3. Strategic Thinking : Developing and implementing effective digital marketing andsocial media strategies.4. Communication : Effectively communicating with internal and externalstakeholders.5. Technical Proficiency : Knowledge of digital marketing tools, platforms, andtechnologies.6. SEO Knowledge : Understanding of search engine optimization principles.
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Digital Marketer – Social Media & Content Specialist
Nairobi Area
Career Directions Limited (CDL)
Posted 3 days ago
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Job Description
Job Title: Digital Marketer – Social Media & Content Specialist Location: NairobiReporting To: C.E.OContract Type: Full-timeJob Summary: We are seeking a creative and results-driven Digital Marketer to manage and grow our social media presence, generate leads, and enhance brand visibility through compelling content. The ideal candidate will have a strong grasp of social media platforms management, Shoot and edit photos and videos for social media, website, and promotional use, and have a passion for storytelling through video and photography, and a data-driven mindset to optimize content for engagement and conversion.Key Responsibilities: Social Media Management ● Develop and execute social media strategies to grow followers, engagement, and leads across platforms (Instagram, Facebook, LinkedIn, TikTok, X, etc.).● Manage the content calendar and post scheduling to ensure consistent brand messaging.● Monitor social media trends and conversations, responding to comments and messages promptly.● Analyze performance metrics and prepare regular reports with insights and recommendations.Content Creation ● Plan, create, and edit engaging content for social media, vlogs, and digital ads.● Write compelling captions and copy tailored to target audiences and platform best practices.● Develop creative briefs and coordinate content campaigns with cross-functional teams.Videography & Photography ● Capture and edit high-quality photos and videos for social media, events, and brand campaigns.● Produce short-form videos and reels that align with current social media trends and brand identity.● Maintain and organize digital media libraries and ensure all content meets brand standards.RequirementsQualifications & Skills: ● Bachelor’s degree in Marketing, Communications, Digital Media, or related field.● 2+ years of experience in digital marketing or content creation, preferably in a social media-focused role.● Proven ability to grow social media accounts and generate leads.● Proficiency in video and photo editing tools (e.g., Adobe Premiere Pro, Final Cut, Lightroom, Canva).● Excellent communication, storytelling, and visual design skills.● Strong understanding of SEO, lead funnels, and digital analytics tools (Google Analytics, Meta Business Suite, etc.).● Self-starter with excellent time management, creativity, and attention to detail.
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