1,688 Digital Marketing Specialist jobs in Kenya
Digital Marketing Specialist
Moiben,
WhatJobs
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Job Description
Our client, a dynamic marketing agency based in Eldoret, is seeking a talented and results-oriented Digital Marketing Specialist to spearhead their online campaigns. This role is perfect for an individual passionate about leveraging the latest digital strategies to drive business growth for clients across various sectors. You will be responsible for planning, implementing, and managing a wide range of digital marketing activities, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising. Key duties involve developing and executing effective SEO strategies to improve search engine rankings, creating compelling ad copy and landing pages for PPC campaigns, and managing social media profiles to increase engagement and brand awareness. You will also analyze campaign performance data, generate regular reports, and provide actionable insights to optimize strategies and maximize ROI. Collaboration with creative teams to develop engaging content and with clients to understand their marketing objectives is essential. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 3 years of proven experience in digital marketing. Demonstrable success in managing successful SEO, SEM, and social media campaigns is required. Expertise in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software is a must. Strong analytical skills, creativity, and a keen eye for detail are necessary. Excellent written and verbal communication skills in English are essential for client interaction and campaign execution.
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Digital Marketing Specialist (SEO/SEM)
60200 Meru , Eastern
KES120000 Annually
WhatJobs
Posted today
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Job Description
Our client is seeking a highly analytical and results-driven Digital Marketing Specialist with a strong focus on SEO and SEM to join their fully remote marketing team. This role is critical in driving online visibility, increasing website traffic, and generating qualified leads through strategic search engine optimization and paid advertising campaigns. You will be responsible for developing and executing data-driven strategies to improve search engine rankings, manage paid search campaigns, and analyze performance metrics. This is an excellent opportunity for a digital marketing professional who thrives in a remote environment and is passionate about leveraging cutting-edge techniques to achieve measurable business outcomes.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive relevant traffic.
- Conduct keyword research, content optimization, and technical SEO audits.
- Manage and optimize Google Ads (and other PPC platforms) campaigns, including keyword selection, ad copywriting, and bid management.
- Monitor, analyze, and report on website traffic, SEO performance, and SEM campaign results using tools like Google Analytics, SEMrush, and Ahrefs.
- Identify trends, insights, and opportunities for growth in search engine marketing.
- Collaborate with content creators to ensure all content is optimized for search engines.
- Stay up-to-date with the latest SEO/SEM best practices, algorithm changes, and industry trends.
- Develop and execute A/B testing for ad copy, landing pages, and other campaign elements.
- Manage social media advertising campaigns to complement search strategies.
- Provide recommendations for website structure, content, and linking to improve SEO.
- Track ROI for all digital marketing efforts and adjust strategies accordingly.
- Work effectively in a remote team setting, communicating proactively and contributing to team goals.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 4 years of hands-on experience in SEO and SEM, with a proven track record of success.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in using SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics).
- Experience managing paid search campaigns (Google Ads, Bing Ads) and a strong understanding of PPC best practices.
- Excellent analytical skills and the ability to interpret complex data sets.
- Strong understanding of content marketing principles and their impact on SEO.
- Excellent written and verbal communication skills.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Google Ads certifications are a plus.
This advertiser has chosen not to accept applicants from your region.
0
Remote Digital Marketing Specialist - SEO & SEM
20100 Kapsuser
KES100000 month
WhatJobs
Posted 2 days ago
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Job Description
Our client is seeking a results-oriented and analytically minded Remote Digital Marketing Specialist with expertise in SEO and SEM to join their expanding marketing department. This is a fully remote position, allowing you to contribute to campaigns for clients worldwide from any location, supporting the growth of businesses potentially connected to **Naivasha, Nakuru, KE**. You will be responsible for developing and implementing effective search engine optimization (SEO) and search engine marketing (SEM) strategies to drive organic and paid traffic, increase website rankings, and improve conversion rates. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and paid advertising platforms (Google Ads, Bing Ads). You will conduct regular performance analysis, generate insightful reports, and continuously optimize campaigns for maximum ROI. This role requires excellent analytical skills, a data-driven mindset, and the ability to translate complex data into actionable strategies. You will work collaboratively with content creators, web developers, and other marketing team members to ensure cohesive digital marketing efforts. Responsibilities include: Developing and executing comprehensive SEO strategies to improve organic search rankings. Conducting in-depth keyword research and competitor analysis. Optimizing website content, meta tags, and site architecture for search engines. Implementing effective link-building strategies. Managing and optimizing Google Ads and other PPC campaigns. Monitoring campaign performance, analyzing data, and generating regular reports. Identifying trends and insights to enhance SEO and SEM efforts. Collaborating with content and web development teams to implement recommendations. Staying up-to-date with the latest SEO and SEM best practices and algorithm updates. Qualifications: Bachelor's degree in Marketing, Digital Media, or a related field. Proven experience (4+ years) as an SEO/SEM Specialist or Digital Marketing Manager. Demonstrable success in improving search rankings and driving qualified traffic. Expertise in Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs). Proven experience managing successful PPC campaigns. Strong understanding of website analytics and data interpretation. Excellent analytical, problem-solving, and communication skills. Ability to work independently and manage multiple projects in a remote environment.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Specialist
60100 Mlolongo, Eastern
KES70000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to enhance their online presence and drive customer engagement. This role is based in Mlolongo, Machakos, KE , with a flexible hybrid work arrangement, allowing for a blend of in-office collaboration and remote work. The ideal candidate will possess a strong understanding of various digital marketing channels and be adept at developing and executing comprehensive marketing campaigns. You will be responsible for managing social media, SEO/SEM, email marketing, and content creation to achieve key marketing objectives and contribute to business growth.
Responsibilities:
Responsibilities:
- Develop, implement, and manage innovative digital marketing strategies across multiple platforms.
- Create engaging and compelling content for social media, blog posts, email newsletters, and website updates.
- Plan and execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve website traffic and rankings.
- Manage social media accounts, monitor trends, and engage with the online community to build brand awareness.
- Design and implement email marketing campaigns to nurture leads and retain customers.
- Analyze marketing campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Conduct market research and competitor analysis to identify opportunities and optimize strategies.
- Collaborate with internal teams, including sales and product development, to align marketing efforts with business goals.
- Manage digital advertising budgets and ensure optimal return on investment (ROI).
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role, with a portfolio showcasing successful campaigns.
- Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent written and verbal communication skills, with a creative flair for content creation.
- Analytical mindset with the ability to interpret data and translate it into strategic decisions.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
- Ability to work effectively both independently and as part of a hybrid team.
- Strong organizational and project management skills, with the ability to manage multiple tasks simultaneously.
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Specialist
20200 Kapsuser
KES95000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a creative and results-oriented Digital Marketing Specialist to join our vibrant, remote-first marketing department. This is an exciting opportunity to shape and execute innovative digital campaigns that drive engagement and growth. As a fully remote role, you will have the flexibility to work from your preferred location while collaborating with a talented team of marketing professionals. Your responsibilities will encompass developing and implementing comprehensive digital marketing strategies across various channels, including social media, email marketing, search engine optimization (SEO), paid advertising (PPC), and content marketing. You will be tasked with creating compelling content, managing social media platforms, analyzing campaign performance, and optimizing strategies based on data insights. We are looking for someone who is proficient in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software. The ideal candidate will possess strong copywriting skills, a keen eye for design, and a deep understanding of current digital marketing trends and best practices. You should be adept at audience segmentation, A/B testing, and conversion rate optimization. Experience with SEO/SEM is highly desirable. This role requires excellent communication and collaboration skills, as you will work closely with cross-functional teams to align marketing efforts with business objectives. You must be a self-starter, highly organized, and capable of managing multiple projects simultaneously in a remote setting. We foster a culture of innovation and continuous improvement, encouraging creativity and data-driven decision-making. If you are passionate about digital marketing and eager to make a significant impact from a remote location, this role is for you. While this position is fully remote, it is ideally suited for individuals residing in or near Kericho, Kericho, KE . Join our team and help us reach new audiences.
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Specialist
20101 Nyeri Town
KES180000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their fully remote marketing team. This role is crucial for developing and executing impactful online marketing campaigns to enhance brand visibility and drive customer engagement. You will be responsible for managing and optimizing various digital channels, including social media, search engine marketing (SEM), email marketing, and content marketing. The ideal candidate will have a proven track record in developing and implementing successful digital marketing strategies, with a deep understanding of SEO, SEM, content creation, and analytics. You will be tasked with creating compelling marketing content, managing social media communities, analyzing campaign performance, and identifying opportunities for growth. Strong analytical skills are essential to measure the effectiveness of campaigns and make data-driven decisions. This is a fully remote position, requiring excellent communication, collaboration, and time management skills to work effectively within a distributed team. You will collaborate closely with graphic designers, content writers, and sales teams to ensure cohesive brand messaging and campaign execution. Experience with marketing automation tools, CRM systems, and web analytics platforms (e.g., Google Analytics) is highly desirable. We are looking for a passionate marketer who stays ahead of digital trends and can bring innovative ideas to our client's online presence. This role offers a fantastic opportunity to make a significant impact on marketing initiatives and contribute to business growth in a flexible, remote work environment. You will be instrumental in shaping our client's digital footprint and engaging with target audiences across various online platforms. The ability to adapt to a fast-paced environment and manage multiple projects simultaneously is key. A Bachelor's degree in Marketing, Communications, or a related field, along with demonstrable experience, is preferred.
Responsibilities:
Qualifications:
Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, social media, email, content marketing).
- Create engaging and high-quality content for social media, blogs, websites, and email newsletters.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics).
- Optimize campaigns to improve engagement, lead generation, and conversion rates.
- Manage social media accounts, build online communities, and respond to inquiries.
- Conduct keyword research and implement SEO strategies to improve search engine rankings.
- Manage paid advertising campaigns (Google Ads, social media ads).
- Collaborate with design and content teams to ensure brand consistency.
- Stay up-to-date with the latest digital marketing trends and technologies.
- Prepare regular reports on campaign performance and insights.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Demonstrable experience with SEO, SEM, social media marketing, and email marketing.
- Proficiency in Google Analytics and other web analytics tools.
- Experience with content management systems (CMS) and marketing automation platforms.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and manage multiple projects in a remote setting.
- Experience with graphic design tools is a plus.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Specialist
40100 Kisumu
KES3000000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is looking for a creative and results-oriented Digital Marketing Specialist to join their innovative team. This is a fully remote position, allowing you to leverage your expertise from anywhere in Kenya. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and generate leads. The ideal candidate possesses a strong understanding of SEO, SEM, content marketing, social media marketing, email marketing, and other digital channels. You will analyze campaign performance, identify trends, and optimize strategies to achieve maximum ROI. This role requires a proactive approach, excellent analytical skills, and the ability to stay ahead of the rapidly evolving digital landscape. You will collaborate closely with cross-functional teams, including sales, product development, and design, to ensure cohesive brand messaging and campaign execution. We are seeking an individual who is passionate about digital trends, driven by data, and capable of transforming creative ideas into impactful marketing initiatives. Your work will directly contribute to the company's growth and market presence.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement effective digital marketing campaigns across various channels.
- Manage and optimize SEO/SEM strategies to improve search engine rankings and drive organic traffic.
- Create engaging and compelling content for websites, social media, email campaigns, and blogs.
- Manage social media profiles, community engagement, and social media advertising.
- Plan and execute email marketing campaigns, including segmentation and automation.
- Analyze digital marketing campaign performance using tools like Google Analytics.
- Monitor website traffic, identify user behavior, and recommend improvements.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with design and content teams to create marketing assets.
- Manage digital advertising budgets and ensure efficient spend.
Qualifications:
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Demonstrable experience with SEO, SEM, social media marketing, and content marketing.
- Proficiency in Google Analytics, Google Ads, and other digital marketing platforms.
- Strong understanding of content management systems (CMS) and email marketing software.
- Excellent analytical and problem-solving skills.
- Creative thinking and strong copywriting abilities.
- Exceptional communication and interpersonal skills.
- Ability to manage multiple projects and meet deadlines in a remote work environment.
- A portfolio showcasing successful digital marketing campaigns is a plus.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Specialist
40100 Kisumu
KES75000 month
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is searching for a creative and results-driven Digital Marketing Specialist to spearhead their online presence. This fully remote role is perfect for a seasoned professional who can develop and execute comprehensive digital marketing strategies across various platforms. You will be responsible for enhancing brand awareness, driving website traffic, and generating leads through innovative online campaigns. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
Responsibilities:
Qualifications:
This is an exceptional opportunity to take ownership of digital marketing initiatives in a fully remote capacity. You will have the autonomy to innovate and drive significant impact for our client's brand. The role requires a strategic thinker with a hands-on approach to execution. If you are passionate about all things digital and excel in a remote work setting, we encourage you to apply. This position, connected to the region of Garissa, Garissa, KE , seeks a specialist ready to elevate online engagement.
Responsibilities:
- Develop, implement, and manage digital marketing campaigns across channels such as Google Ads, social media (Facebook, Instagram, LinkedIn), and email.
- Optimize website content for search engines (SEO) to improve organic rankings.
- Manage and execute paid advertising campaigns (SEM) to drive targeted traffic and conversions.
- Create engaging and shareable content for social media platforms, blogs, and websites.
- Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
- Manage email marketing campaigns, including list segmentation, content creation, and automation.
- Identify new digital marketing trends and opportunities for growth.
- Collaborate with graphic designers and content creators to produce compelling marketing materials.
- Manage the company's social media presence and engage with the online community.
- Continuously test and optimize campaigns for maximum ROI.
Qualifications:
- Proven experience as a Digital Marketing Specialist or similar role.
- Demonstrable experience leading and managing SEO, SEM, email marketing, and social media campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience with A/B testing and other optimization techniques.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Ability to work independently and manage multiple projects in a remote environment.
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).
- Creative mindset with a passion for digital trends.
- Familiarity with content management systems (CMS) is a plus.
This is an exceptional opportunity to take ownership of digital marketing initiatives in a fully remote capacity. You will have the autonomy to innovate and drive significant impact for our client's brand. The role requires a strategic thinker with a hands-on approach to execution. If you are passionate about all things digital and excel in a remote work setting, we encourage you to apply. This position, connected to the region of Garissa, Garissa, KE , seeks a specialist ready to elevate online engagement.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Specialist
90100 Mlolongo, Eastern
KES85000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a creative and analytical Digital Marketing Specialist to enhance their online presence and drive customer acquisition. This hybrid role offers a blend of remote work flexibility and in-office collaboration, allowing for dynamic team interaction. You will be responsible for developing, implementing, and managing effective digital marketing campaigns across various platforms to achieve business objectives. Key responsibilities include SEO/SEM, social media marketing, email marketing, content marketing, and performance analysis. The ideal candidate will have a strong understanding of digital marketing tools and techniques, a proven ability to create engaging content, and experience in analyzing campaign data to optimize performance and ROI. You will work closely with the marketing team to ensure cohesive strategy execution and brand consistency across all digital channels. Excellent communication, project management, and problem-solving skills are essential. You should be adept at staying up-to-date with the latest digital marketing trends and best practices. This role is critical in expanding our client's digital footprint, driving website traffic, and generating qualified leads.
Responsibilities:
Responsibilities:
- Develop and execute digital marketing strategies, including SEO, SEM, social media, and email marketing.
- Create, curate, and manage engaging content for websites, social media, and other digital channels.
- Manage and optimize social media advertising campaigns to reach target audiences.
- Conduct keyword research and implement SEO best practices to improve search engine rankings.
- Design and implement email marketing campaigns to nurture leads and engage customers.
- Analyze campaign performance data using tools like Google Analytics and provide regular reports.
- Monitor industry trends and competitor activities to identify new opportunities.
- Collaborate with design and content teams to ensure brand consistency and high-quality output.
- Manage the company's online advertising budget effectively.
- Stay up-to-date with the latest digital marketing technologies and best practices.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Specialist or in a similar role.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Proficiency in using digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
- Experience with content creation and management.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Experience working in a hybrid environment.
- Creativity and a passion for digital marketing.
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Specialist
40100 Kisumu
KES65000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a fast-growing company in the e-commerce sector, is looking for a talented Digital Marketing Specialist to join their innovative team. This role offers a hybrid work arrangement, allowing for a balance between remote work and in-office collaboration. The ideal candidate will be a creative and data-driven marketer with a passion for all things digital. You will be instrumental in developing, implementing, and managing marketing campaigns across various online channels to drive brand awareness, customer acquisition, and engagement.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Create compelling and engaging content for social media, website, and email newsletters.
- Analyze campaign performance data, track key metrics, and provide regular reports on ROI and KPIs.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Manage the company's social media presence, fostering community engagement and growth.
- Collaborate with the design and content teams to create visually appealing and effective marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Assist in the development and execution of lead generation strategies.
- Manage website content updates and basic website maintenance.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Specialist
00200 Mlolongo, Eastern
KES75000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is on the lookout for a creative and strategic Digital Marketing Specialist to join their growing marketing department. This is a fully remote role, allowing you to contribute your expertise from any location. You will be instrumental in developing, implementing, and managing innovative digital marketing campaigns across various platforms to enhance brand visibility and drive customer engagement. The responsibilities include managing social media channels, optimizing search engine rankings (SEO), executing paid advertising campaigns (SEM), and creating compelling content for websites and email marketing. We seek candidates with a strong understanding of digital marketing principles, analytics tools, and emerging trends. Your ability to analyze campaign performance data and translate insights into actionable strategies is crucial. You will work collaboratively with cross-functional teams, ensuring marketing efforts are aligned with overall business objectives. Proficiency in content creation, graphic design basics, and video editing is a plus. The ideal candidate is a proactive self-starter, detail-oriented, and possesses excellent written and verbal communication skills. You must be adept at working independently in a remote setting, demonstrating strong time management and organizational abilities. This role offers a fantastic opportunity to shape and execute impactful digital marketing initiatives for a forward-thinking organization. You will be responsible for tracking key performance indicators (KPIs), preparing regular reports, and proposing strategies for continuous improvement. Staying abreast of the latest digital marketing technologies and best practices will be essential. Join us and make a significant impact on our client's online presence and market growth, operating remotely from **Mlolongo, Machakos, KE**.
This advertiser has chosen not to accept applicants from your region.
9