38 Consumer Strategy Manager jobs in Kenya
Remote Digital Marketing Manager - Brand Strategy
60200 Meru , Eastern
KES120000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client is looking for a visionary and results-driven Remote Digital Marketing Manager to spearhead our brand strategy and online presence. This is a fully remote position, offering the ultimate flexibility to work from anywhere. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various platforms, including SEO, SEM, social media, email marketing, and content marketing. Your primary objective will be to enhance brand awareness, drive customer acquisition, and foster customer engagement. Key responsibilities include conducting market research to identify trends and opportunities, creating compelling content, analyzing campaign performance data, and optimizing strategies for maximum ROI. You will collaborate closely with cross-functional teams, including sales, product development, and customer support, to ensure a cohesive brand message and customer experience. The ideal candidate will have a proven track record in managing successful digital marketing initiatives, strong analytical skills, and a creative mindset. Proficiency in marketing automation tools, CRM software, and analytics platforms is essential. A strategic thinker with excellent communication and project management skills will thrive in this role. You will have the autonomy to innovate and shape our digital footprint, making a significant impact on our growth trajectory. We are seeking a self-motivated individual who can work independently, manage their time effectively, and deliver exceptional results in a remote-first environment. If you are passionate about digital marketing and eager to make your mark on a growing brand, this opportunity is for you.
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0
Remote FMCG Brand Manager - Digital Strategy
30200 Moiben
KES120000 Annually
WhatJobs
Posted 3 days ago
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Job Description
Our client , a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Remote FMCG Brand Manager to spearhead digital marketing strategies. This is a fully remote position, enabling you to work from anywhere within Kenya. You will be responsible for developing and executing comprehensive brand plans that drive market share, brand awareness, and consumer engagement, with a strong emphasis on digital channels. Your role will involve market analysis, campaign management, social media strategy, content creation oversight, and performance tracking. This position requires a deep understanding of consumer behavior, market trends, and the digital landscape.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated brand strategies focused on digital channels (social media, SEO/SEM, email marketing, content marketing).
- Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
- Manage the brand's online presence, including social media platforms, website content, and digital advertising campaigns.
- Create and oversee the execution of engaging content strategies across various digital platforms.
- Collaborate with external agencies and internal teams (sales, product development) to ensure brand consistency and effective campaign execution.
- Monitor and analyze campaign performance using key metrics (e.g., ROI, engagement rates, conversion rates) and provide regular reports.
- Manage the brand's digital marketing budget effectively.
- Develop and maintain strong relationships with digital influencers and partners.
- Plan and execute digital product launches and promotional activities.
- Drive continuous improvement in digital marketing tactics and strategies.
- Ensure all brand communications are compliant with company policies and regulations.
- Contribute to the overall marketing strategy and product innovation pipeline.
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 5 years of experience in brand management within the FMCG sector, with a significant focus on digital marketing.
- Proven track record of developing and executing successful digital marketing campaigns that drive brand growth.
- Strong understanding of social media marketing, SEO/SEM, content marketing, and email marketing principles.
- Experience with digital analytics tools (e.g., Google Analytics, social media analytics).
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Outstanding communication and presentation skills.
- Ability to work independently, manage multiple projects, and thrive in a remote team environment.
- Creative mindset with a passion for brand building and consumer engagement.
- Proficiency in graphic design or video editing software is a plus.
This advertiser has chosen not to accept applicants from your region.
1
FMCG Brand Manager - Digital Strategy (Remote)
80200 Nairobi, Nairobi
KES6000000 Annually
WhatJobs
Posted 3 days ago
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Job Description
Our client, a dynamic and rapidly growing Fast-Moving Consumer Goods (FMCG) company, is looking for an innovative Brand Manager with a strong focus on digital strategy to join their marketing team. This is a fully remote position, offering the flexibility to drive brand growth and digital engagement from anywhere. You will be responsible for developing and executing comprehensive brand strategies, with a particular emphasis on leveraging digital channels to connect with consumers and build brand loyalty.
Your responsibilities will include market research, consumer insights analysis, campaign development across digital platforms (social media, search engines, e-commerce sites), and performance tracking. You will work closely with product development, sales, and creative teams to ensure brand consistency and effectiveness. The role requires a deep understanding of the FMCG market, current digital marketing trends, and consumer behavior online. Experience in managing digital advertising budgets, social media content planning, influencer marketing, and e-commerce brand representation is essential.
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG sector, specifically with a proven track record in digital marketing. Excellent analytical, strategic thinking, and communication skills are crucial. You should be a creative problem-solver, results-oriented, and capable of working autonomously in a remote environment. The ability to analyze data, draw actionable insights, and adapt strategies quickly is key. This role is associated with **Malindi, Kilifi, KE**, but operates entirely remotely.
Your responsibilities will include market research, consumer insights analysis, campaign development across digital platforms (social media, search engines, e-commerce sites), and performance tracking. You will work closely with product development, sales, and creative teams to ensure brand consistency and effectiveness. The role requires a deep understanding of the FMCG market, current digital marketing trends, and consumer behavior online. Experience in managing digital advertising budgets, social media content planning, influencer marketing, and e-commerce brand representation is essential.
The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in brand management within the FMCG sector, specifically with a proven track record in digital marketing. Excellent analytical, strategic thinking, and communication skills are crucial. You should be a creative problem-solver, results-oriented, and capable of working autonomously in a remote environment. The ability to analyze data, draw actionable insights, and adapt strategies quickly is key. This role is associated with **Malindi, Kilifi, KE**, but operates entirely remotely.
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2
Senior FMCG Brand Manager - Remote Marketing Strategy Lead
00208 Njiru Village
KES170000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and strategic Senior FMCG Brand Manager to lead marketing efforts for key brands. This is a fully remote position, allowing you to drive brand growth from your home office.
As a Senior FMCG Brand Manager, you will be responsible for developing and executing comprehensive marketing strategies that build brand equity, drive sales, and increase market share. Your role will involve market analysis, consumer insights, product innovation, advertising, and promotional planning. You will work closely with cross-functional teams, including sales, product development, and R&D, to ensure brand success.
Key Responsibilities:
As a Senior FMCG Brand Manager, you will be responsible for developing and executing comprehensive marketing strategies that build brand equity, drive sales, and increase market share. Your role will involve market analysis, consumer insights, product innovation, advertising, and promotional planning. You will work closely with cross-functional teams, including sales, product development, and R&D, to ensure brand success.
Key Responsibilities:
- Develop and implement integrated marketing plans for assigned FMCG brands.
- Conduct market research and consumer analysis to identify growth opportunities and consumer needs.
- Manage the brand's P&L, ensuring profitability and achieving sales targets.
- Develop new product concepts and strategies, working with product development teams.
- Oversee advertising, promotion, and media planning activities.
- Collaborate with the sales team to ensure effective go-to-market strategies.
- Monitor brand performance, market trends, and competitor activities.
- Manage external agencies, including advertising and research firms.
- Ensure brand consistency across all marketing communications and touchpoints.
- Analyze sales data and campaign results to optimize marketing spend and strategy.
- Mentor junior brand team members.
- Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
- A minimum of 6 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successfully managing and growing consumer brands.
- Strong understanding of marketing principles, market research, and consumer behavior.
- Experience with digital marketing, social media, and e-commerce strategies for CPG brands.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong financial acumen and experience in budget management.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- Creative and innovative mindset with a passion for building strong brands.
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3
Senior Strategy Manager
80100 Nairobi, Nairobi
KES300000 Annually
WhatJobs
Posted today
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Job Description
Our client, a forward-thinking organization renowned for its strategic vision, is seeking a highly accomplished Senior Strategy Manager to join their globally distributed, remote-first team. This critical role involves developing and executing innovative corporate strategies that drive growth and enhance competitive positioning. You will be responsible for conducting in-depth market research, analyzing industry trends, and identifying new business opportunities. Your expertise will be vital in formulating strategic plans, setting key performance indicators (KPIs), and monitoring progress towards organizational objectives. You will work closely with senior leadership and cross-functional teams to translate strategic goals into actionable initiatives. This position requires exceptional analytical, problem-solving, and critical thinking skills, coupled with a proven ability to influence decision-making at all levels. The ideal candidate will possess a strong understanding of business strategy frameworks, financial modeling, and competitive analysis. Experience in developing and managing strategic partnerships and mergers & acquisitions (M&A) is highly advantageous. As a remote employee, you must be a self-motivated individual with excellent time management and communication skills, adept at collaborating virtually and driving results in a distributed team environment. You will play a key role in shaping the future direction of the company, making this a challenging and rewarding opportunity for a seasoned strategy professional. We are looking for a strategic thinker with a deep understanding of global markets and a passion for driving transformative change.
Responsibilities:
Responsibilities:
- Develop and refine the company's overall corporate strategy and business plans.
- Conduct comprehensive market analysis, competitor benchmarking, and industry trend forecasting.
- Identify and evaluate new growth opportunities, including market entry and product development.
- Formulate strategic initiatives and roadmap development, ensuring alignment with organizational goals.
- Develop financial models and business cases to support strategic recommendations.
- Collaborate with senior leadership and departmental heads to drive strategy implementation.
- Establish and track key performance indicators (KPIs) to monitor strategic progress.
- Manage strategic projects, ensuring timely execution and successful outcomes.
- Prepare presentations and reports for the executive team and board of directors.
- Foster a strategic mindset throughout the organization.
- Master's degree in Business Administration (MBA), Strategy, Finance, or a related field.
- Minimum of 7 years of experience in corporate strategy, management consulting, or business development.
- Proven track record of developing and implementing successful business strategies.
- Strong analytical, financial modeling, and problem-solving skills.
- Deep understanding of strategy frameworks, market dynamics, and competitive analysis.
- Excellent project management and leadership capabilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic, and remote work environment.
- Experience with M&A or strategic partnerships is a significant plus.
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4
Senior Operations Strategy Manager
10100 Embu, Eastern
KES140000 Annually
WhatJobs
Posted 4 days ago
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Job Description
Our client is seeking a highly strategic and analytical Senior Operations Strategy Manager to drive efficiency and innovation across their business operations. This fully remote role requires a seasoned professional with a strong background in business process improvement, strategic planning, and change management. You will be responsible for analyzing existing operational workflows, identifying bottlenecks, and developing data-driven strategies to optimize performance, reduce costs, and enhance overall productivity. Key responsibilities include leading cross-functional teams in operational excellence initiatives, conducting feasibility studies for new technologies and methodologies, and developing comprehensive implementation plans. You will also play a crucial role in performance measurement, KPI development, and ensuring alignment with long-term business objectives. The ideal candidate will possess exceptional analytical, problem-solving, and critical thinking skills, coupled with strong leadership and communication abilities. A deep understanding of various operational models and best practices is essential. Experience with business process re-engineering (BPR), lean methodologies, or Six Sigma is highly desirable. You must be adept at remote collaboration, able to influence stakeholders at all levels, and drive consensus on strategic initiatives. This is a challenging opportunity to significantly impact the company's operational effectiveness and strategic direction.
Key Responsibilities:
Key Responsibilities:
- Develop and implement strategic initiatives to optimize business operations.
- Analyze current operational processes, identify inefficiencies, and recommend improvements.
- Lead cross-functional teams in the execution of operational excellence projects.
- Design and implement key performance indicators (KPIs) to measure operational success.
- Develop business cases and financial models for strategic initiatives.
- Conduct research and analysis on industry best practices and emerging trends.
- Manage change initiatives to ensure smooth adoption of new processes and technologies.
- Facilitate workshops and training sessions on operational strategy and improvement.
- Prepare reports and presentations for senior leadership on operational performance and strategic recommendations.
- Ensure alignment of operational strategies with overall business goals and objectives.
- Master's degree in Business Administration, Operations Management, or a related field.
- Minimum of 7 years of experience in operations management, strategic planning, or business consulting.
- Proven track record in driving operational improvements and achieving significant cost savings or efficiency gains.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Experience with process improvement methodologies such as Lean, Six Sigma, or BPR.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in project management and collaboration tools for remote work.
- Ability to work independently and manage multiple priorities effectively.
- Experience in developing and managing strategic plans.
- Strong understanding of financial principles and business modeling.
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5
Senior Strategy Manager - Remote
20202 Kapsuser
KES250000 Annually
WhatJobs
Posted 4 days ago
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Job Description
Our client is seeking a highly strategic and results-oriented Senior Strategy Manager to lead the development and execution of impactful business strategies across their organization. This is a crucial, fully remote leadership role that requires exceptional analytical skills, a deep understanding of market dynamics, and the ability to drive consensus and influence stakeholders at all levels. You will be instrumental in identifying new growth opportunities, optimizing existing business models, and ensuring the company maintains a competitive edge in a rapidly evolving landscape. This position demands a proactive approach, strong project management capabilities, and a proven track record of delivering tangible business outcomes.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and refine the company's long-term strategic vision and annual operating plans.
- Conduct in-depth market research, competitive analysis, and trend identification to inform strategic decisions.
- Analyze financial performance, operational efficiency, and customer data to identify areas for improvement and growth.
- Lead cross-functional teams in the development and implementation of strategic initiatives.
- Create compelling business cases for new ventures, investments, and strategic partnerships.
- Monitor the execution of strategic plans, track key performance indicators (KPIs), and report progress to senior leadership.
- Identify potential risks and opportunities associated with strategic decisions and develop mitigation plans.
- Foster a culture of strategic thinking and innovation throughout the organization.
- Facilitate strategic planning sessions and workshops with key stakeholders.
- Manage external consultants and partners involved in strategic projects.
- Develop frameworks for evaluating strategic options and making data-driven recommendations.
- Ensure alignment of departmental goals with the overall corporate strategy.
- Prepare and deliver presentations to the executive team and board of directors.
- Support mergers, acquisitions, and divestiture activities from a strategic perspective.
- Drive continuous improvement in strategic planning processes and tools.
Qualifications:
- MBA or Master's degree in Business Administration, Strategy, Finance, or a related field.
- Minimum of 7 years of progressive experience in corporate strategy, management consulting, or business development.
- Demonstrated experience in developing and implementing successful business strategies in diverse industries.
- Exceptional analytical, quantitative, and problem-solving skills.
- Proven ability to lead complex projects and manage multiple priorities simultaneously.
- Strong financial acumen and experience with financial modeling and valuation.
- Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
- Proficiency in strategic planning frameworks and tools (e.g., SWOT, PESTLE, Porter's Five Forces).
- Experience in facilitating workshops and driving consensus among diverse stakeholders.
- Ability to work autonomously, demonstrate leadership, and thrive in a remote, fast-paced environment.
- Strong understanding of digital transformation and emerging business trends.
- Experience with business intelligence tools and data visualization.
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6
Senior Remote Strategy Manager
20300 Naivasha, Rift Valley
KES780000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is looking for a visionary Senior Remote Strategy Manager to join their globally distributed team. This is a fully remote position, offering flexibility and the chance to influence critical business decisions from any location. The successful candidate will be instrumental in developing and executing innovative strategies to enhance our remote operational capabilities and market reach. You will be responsible for conducting market research, identifying new growth opportunities, and formulating strategic initiatives that align with our company's long-term vision. This role involves close collaboration with senior leadership across various departments to ensure strategic alignment and successful implementation. Key responsibilities include analyzing performance metrics, developing business cases for new ventures, and presenting strategic recommendations to stakeholders. The ideal candidate will possess a strong understanding of market dynamics, competitive landscapes, and strategic planning methodologies.
Essential qualifications include a Bachelor's degree in Business, Economics, or a related field; a Master's degree or MBA is highly preferred. A minimum of 8 years of experience in strategy development, business analysis, or management consulting is required, with a significant portion spent in remote or hybrid work environments. Exceptional analytical, critical thinking, and problem-solving skills are a must. Outstanding communication, presentation, and interpersonal skills are crucial for interacting with diverse teams and stakeholders. Proficiency in data analysis tools and strategic planning software is expected. This role is ideal for an independent, proactive individual who excels in a remote setting and is driven by strategic impact. If you are adept at navigating complex business challenges and are passionate about shaping the future of a dynamic organization, we encourage you to apply. Join us in pioneering the next phase of our growth from your remote workspace, ideally connected to the Naivasha, Nakuru, KE region, and contribute to our innovative approach.
Essential qualifications include a Bachelor's degree in Business, Economics, or a related field; a Master's degree or MBA is highly preferred. A minimum of 8 years of experience in strategy development, business analysis, or management consulting is required, with a significant portion spent in remote or hybrid work environments. Exceptional analytical, critical thinking, and problem-solving skills are a must. Outstanding communication, presentation, and interpersonal skills are crucial for interacting with diverse teams and stakeholders. Proficiency in data analysis tools and strategic planning software is expected. This role is ideal for an independent, proactive individual who excels in a remote setting and is driven by strategic impact. If you are adept at navigating complex business challenges and are passionate about shaping the future of a dynamic organization, we encourage you to apply. Join us in pioneering the next phase of our growth from your remote workspace, ideally connected to the Naivasha, Nakuru, KE region, and contribute to our innovative approach.
This advertiser has chosen not to accept applicants from your region.
7
Senior Operations and Strategy Manager
90100 Mumbuni
KES160000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is looking for a seasoned Senior Operations and Strategy Manager to lead and optimize our business operations in a fully remote capacity. This pivotal role involves developing and implementing strategic initiatives to enhance operational efficiency, drive growth, and ensure the successful execution of business objectives. You will be responsible for analyzing current operational processes, identifying areas for improvement, and implementing best practices to streamline workflows. The ideal candidate will possess a strong background in business management, strategic planning, and operational leadership, with a proven ability to manage complex projects and cross-functional teams. Expertise in performance metrics, process optimization, and change management is essential. You will collaborate closely with executive leadership and department heads to align operational strategies with overarching business goals. Excellent analytical, problem-solving, and decision-making skills are critical, along with exceptional communication and interpersonal abilities to effectively manage a remote workforce and stakeholder relationships. This is a high-impact opportunity to contribute to the strategic direction and operational excellence of the company. You will play a key role in driving efficiency and innovation across all facets of the business, supporting our wide range of activities and contributing to our strategic planning and execution. The role is fully remote, serving our national operations and supporting our teams and clients across various regions, including those in Machakos, Machakos, KE . Responsibilities:
- Develop and implement strategic operational plans.
- Analyze and optimize business processes for efficiency and cost-effectiveness.
- Manage cross-functional projects from inception to completion.
- Develop and track key performance indicators (KPIs) for operations.
- Identify and implement best practices in operational management.
- Lead and mentor teams in a remote work environment.
- Collaborate with leadership to align operational strategies with business goals.
- Conduct market research and competitive analysis to inform strategy.
- Manage vendor relationships and supply chain operations.
- Ensure compliance with relevant policies and regulations.
- Master's degree in Business Administration, Management, or a related field.
- Minimum of 8 years of experience in operations management, strategic planning, or a related leadership role.
- Proven track record of successfully implementing operational improvements and driving business growth.
- Strong understanding of business strategy, process optimization, and change management.
- Excellent analytical, problem-solving, and decision-making skills.
- Exceptional communication, leadership, and interpersonal abilities.
- Proficiency in project management tools and methodologies.
- Ability to work effectively and autonomously in a remote setting.
This advertiser has chosen not to accept applicants from your region.
8
Senior Strategy Manager - Digital Transformation
00100 Abothuguchi West
KES180000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
WhatJobs is seeking an experienced Senior Strategy Manager to spearhead digital transformation initiatives for our esteemed client. This is a fully remote position, offering unparalleled flexibility and the opportunity to drive change from anywhere in the world. Our client is a forward-thinking organization looking to leverage cutting-edge digital technologies to revolutionize their operations and customer engagement. As a Senior Strategy Manager, you will be instrumental in developing and executing comprehensive digital strategies, identifying new market opportunities, and optimizing business processes through technological advancements. Your role will involve conducting market research, analyzing competitive landscapes, and translating business requirements into actionable digital roadmaps. You will collaborate closely with executive leadership, product teams, and technology partners to ensure seamless implementation of digital solutions. We are looking for a strategic thinker with a proven track record of successfully managing complex transformation projects in a remote or hybrid environment. Your responsibilities will include defining key performance indicators (KPIs), measuring the impact of digital initiatives, and iterating on strategies based on data-driven insights. Strong financial acumen and the ability to build compelling business cases are essential. You will also be responsible for fostering a culture of innovation and digital adoption across the organization. A minimum of 7 years of experience in management consulting, strategy development, or digital transformation is required. An MBA or a Master's degree in a related field is highly preferred. Demonstrated experience in agile methodologies and change management is crucial. Exceptional analytical, communication, and presentation skills are a must for effectively articulating strategies to diverse audiences. This is an exciting opportunity to shape the digital future of a leading organization and advance your career in a dynamic, remote-first setting. If you are passionate about innovation and possess the strategic vision to drive significant business impact, we encourage you to apply.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive digital transformation strategies.
- Identify and analyze new digital opportunities and market trends.
- Define digital roadmaps and prioritize initiatives based on business value.
- Collaborate with stakeholders to drive adoption of digital technologies.
- Measure and report on the performance of digital initiatives using KPIs.
- Lead change management efforts to ensure smooth transitions.
- Build strong business cases and financial models for digital projects.
Qualifications:
- Master's degree in Business Administration (MBA) or related field.
- Minimum of 7 years of experience in strategy, digital transformation, or management consulting.
- Proven track record of successfully managing large-scale transformation projects.
- Expertise in digital technologies and trends (e.g., AI, cloud, data analytics).
- Strong financial acumen and business case development skills.
- Excellent leadership, communication, and presentation abilities.
- Experience with agile methodologies and change management frameworks.
This advertiser has chosen not to accept applicants from your region.
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