17 b2b Marketing jobs in Kenya
Digital Marketing Campaigns Manager
50101 Kitale, Rift Valley
KES140000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a skilled and creative Digital Marketing Campaigns Manager to lead the execution of impactful online marketing initiatives. This is a fully remote opportunity, allowing you to work from anywhere. You will be responsible for planning, implementing, and managing integrated digital marketing campaigns across various platforms, including social media, email, search engines, and display advertising. The ideal candidate has a strong understanding of digital marketing tactics, excellent project management skills, and a data-driven approach to campaign optimization.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Plan, develop, and execute end-to-end digital marketing campaigns across multiple channels (social media, email, PPC, SEO, display).
- Define campaign objectives, target audiences, messaging, and creative assets in collaboration with stakeholders.
- Manage campaign budgets, ensuring efficient allocation of resources and optimal ROI.
- Monitor and analyze campaign performance data using tools like Google Analytics, social media insights, and marketing automation platforms.
- Optimize campaigns in real-time based on performance data to maximize reach, engagement, and conversions.
- Create engaging and relevant content for various digital channels, including social media posts, email newsletters, and ad copy.
- Manage social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Implement and manage email marketing campaigns, including list segmentation, automation, and A/B testing.
- Collaborate with design and content teams to produce high-quality campaign assets.
- Conduct market research and competitor analysis to identify campaign opportunities and trends.
- Stay updated with the latest digital marketing tools, platforms, and best practices.
- Generate regular reports on campaign performance, providing insights and recommendations for future strategies.
- Ensure brand consistency and messaging across all campaign materials.
- Manage relationships with external agencies or vendors as needed.
- Test and iterate on campaign elements (e.g., ad copy, landing pages, targeting) to improve effectiveness.
- Lead brainstorming sessions for new campaign ideas and strategies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in managing digital marketing campaigns.
- Proven track record of successful campaign execution and optimization.
- In-depth knowledge of various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Excellent project management and organizational skills.
- Strong copywriting and communication skills.
- Ability to work independently and collaboratively in a remote setting.
- Experience with A/B testing and conversion rate optimization (CRO).
This advertiser has chosen not to accept applicants from your region.
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Senior Creative Director - Digital Marketing Campaigns
01002 Abothuguchi West
KES130000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
WhatJobs is looking for an inspiring Senior Creative Director to lead the development of innovative digital marketing campaigns for our client. This is a fully remote position, allowing you to shape creative strategies from anywhere. Our client is a dynamic brand seeking to elevate its online presence and engage customers through compelling digital content. As the Senior Creative Director, you will be responsible for conceptualizing and overseeing the execution of creative strategies across various digital channels, including social media, websites, email marketing, and advertising. Your role will involve leading a team of designers, copywriters, and content creators, providing art direction, and ensuring brand consistency and creative excellence. We are seeking an individual with a strong portfolio showcasing successful digital campaigns, exceptional leadership skills, and a deep understanding of current design trends and digital marketing best practices. Proven experience in art direction, brand strategy, and managing creative projects from ideation to completion is essential. You should be adept at translating marketing objectives into visually stunning and impactful creative assets. A minimum of 7 years of experience in a creative role within advertising, marketing, or digital media is required. A Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is highly preferred. Proficiency in design software and a strong understanding of user experience (UX) principles are necessary. Excellent communication, collaboration, and presentation skills are vital for effectively guiding creative teams and presenting concepts to stakeholders. This role offers an exciting opportunity to drive creative vision for a growing brand and advance your career in a collaborative, remote-first environment. If you are a visionary creative leader passionate about crafting memorable digital experiences, we encourage you to apply.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute creative strategies for digital marketing campaigns.
- Lead and mentor a team of designers, copywriters, and content creators.
- Provide art direction and ensure brand consistency across all digital touchpoints.
- Conceptualize and oversee the creation of engaging visual content.
- Collaborate with marketing teams to align creative with campaign objectives.
- Present creative concepts and strategies to stakeholders.
- Ensure high standards of creative execution and quality.
- Stay updated on design trends and digital marketing best practices.
Qualifications:
- Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field.
- Minimum of 7 years of experience in a creative leadership role (e.g., Creative Director, Art Director) in digital marketing.
- Strong portfolio demonstrating successful digital campaign execution.
- Excellent art direction, conceptualization, and design skills.
- Proven ability to lead and inspire creative teams.
- Deep understanding of digital marketing channels and best practices.
- Proficiency in design and creative software.
- Exceptional communication, collaboration, and presentation abilities.
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Specialist - Remote Campaigns
20100 Naivasha, Rift Valley
KES80000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a growing operator of scenic lodges and adventure tours in the Naivasha, Nakuru, KE region, is seeking a talented and creative Digital Marketing Specialist to join their remote-first marketing team. In this fully remote role, you will be responsible for developing and executing comprehensive digital marketing strategies to promote our client's unique offerings, attract new customers, and enhance online brand presence. Your expertise will span across various digital channels, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content creation. You will play a crucial role in driving online engagement, generating leads, and ultimately increasing bookings for their distinctive tourism experiences.
As a remote specialist, you will collaborate closely with the marketing manager and other team members through virtual platforms. Your key responsibilities will include managing social media accounts, creating engaging content (text, images, videos), optimizing website content for search engines, and managing digital advertising campaigns. You will also be tasked with analyzing campaign performance, identifying trends, and making data-driven recommendations for optimization. Experience in tourism marketing or a related field is highly desirable. The ideal candidate will be passionate about travel and possess a strong understanding of the digital marketing landscape, with a proven ability to deliver measurable results. Strong analytical skills, creativity, and excellent written and verbal communication are essential for success in this role.
Key Responsibilities:
Qualifications:
As a remote specialist, you will collaborate closely with the marketing manager and other team members through virtual platforms. Your key responsibilities will include managing social media accounts, creating engaging content (text, images, videos), optimizing website content for search engines, and managing digital advertising campaigns. You will also be tasked with analyzing campaign performance, identifying trends, and making data-driven recommendations for optimization. Experience in tourism marketing or a related field is highly desirable. The ideal candidate will be passionate about travel and possess a strong understanding of the digital marketing landscape, with a proven ability to deliver measurable results. Strong analytical skills, creativity, and excellent written and verbal communication are essential for success in this role.
Key Responsibilities:
- Develop and implement digital marketing strategies to promote tourism offerings.
- Manage and grow social media presence across various platforms.
- Create engaging and shareable content, including posts, articles, and visual media.
- Implement SEO best practices to improve website visibility and search rankings.
- Manage and optimize PPC advertising campaigns to drive traffic and conversions.
- Execute email marketing campaigns to nurture leads and engage existing customers.
- Analyze digital marketing campaign performance and report on key metrics.
- Conduct market research to identify target audiences and effective marketing channels.
- Collaborate with team members on integrated marketing initiatives.
- Stay up-to-date with the latest digital marketing trends and technologies.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing.
- Proven experience in social media marketing, SEO, and PPC advertising.
- Strong content creation and copywriting skills.
- Proficiency in Google Analytics, Google Ads, and social media management tools.
- Experience with email marketing platforms.
- Excellent analytical and problem-solving abilities.
- Creative mindset with a strong understanding of branding and storytelling.
- Ability to work independently and collaboratively in a remote environment.
This advertiser has chosen not to accept applicants from your region.
2
Remote Marketing Apprentice, Digital Campaigns
20102 Mwembe
KES80000 month
WhatJobs
Posted today
Job Viewed
Job Description
Our client is offering a valuable remote apprenticeship opportunity for an aspiring Marketing professional to gain hands-on experience in digital marketing campaigns. As a Marketing Apprentice, you will work closely with our experienced marketing team, learning the fundamentals of online advertising, social media management, content creation, and campaign analysis. This is a fully remote, entry-level position designed to provide comprehensive training and practical skills development. Your responsibilities will include assisting with the execution of digital marketing campaigns across various platforms (e.g., social media, email, search engines), conducting market research, monitoring campaign performance, and contributing to the development of marketing collateral. You will learn to use marketing analytics tools, track key performance indicators (KPIs), and report on campaign effectiveness. The ideal candidate is enthusiastic, eager to learn, possesses strong written and verbal communication skills, and has a keen interest in digital marketing. A basic understanding of social media platforms and digital trends is beneficial, but not essential, as full training will be provided. You should be organized, detail-oriented, and able to manage tasks effectively in a remote work environment. This apprenticeship is an excellent stepping stone for anyone looking to build a career in marketing, offering practical experience and mentorship in a supportive, remote setting.
This advertiser has chosen not to accept applicants from your region.
3
Junior Marketing Assistant - Digital Campaigns
00200 Njiru Village
KES40000 month
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking a vibrant and eager Junior Marketing Assistant to support their digital marketing efforts. This is a fully remote internship, perfect for aspiring marketing professionals looking to gain hands-on experience in executing digital campaigns. You will assist in managing social media, creating content, analyzing campaign performance, and supporting various marketing initiatives. The role requires creativity, strong organizational skills, and a willingness to learn about the latest digital marketing trends. If you're passionate about marketing and enjoy working in a collaborative remote environment, this opportunity near **Ongata Rongai** is for you.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Assist in the development and execution of social media marketing strategies across various platforms (Facebook, Instagram, Twitter, LinkedIn).
- Create engaging and visually appealing content, including social media posts, graphics, and short videos.
- Schedule and publish content across all social media channels.
- Monitor social media channels for comments, messages, and mentions, engaging with the audience.
- Support the marketing team in email marketing campaigns, including drafting content and managing distribution lists.
- Assist in analyzing marketing campaign performance using tools like Google Analytics and social media insights.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Help maintain the company website content and blog updates.
- Assist in organizing virtual marketing events and webinars.
- Support the marketing team with ad-hoc tasks and projects as needed.
Qualifications:
- Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
- Basic understanding of digital marketing principles and social media platforms.
- Familiarity with content creation tools (e.g., Canva, Adobe Spark) is a plus.
- Strong written and verbal communication skills.
- Excellent organizational skills and attention to detail.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Enthusiasm for digital marketing and a willingness to learn.
- Basic knowledge of SEO and SEM is advantageous.
- Creative thinking and a proactive attitude.
- Comfortable working with digital tools and platforms.
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Strategist - Performance Campaigns
20200 Kapsuser
KES160000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is searching for a talented and data-driven Digital Marketing Strategist to lead the development and execution of high-impact online marketing campaigns. This is a fully remote position, offering a unique opportunity to shape our client's digital presence from the comfort of your home office. You will be responsible for managing and optimizing paid search (PPC), social media advertising, display advertising, and affiliate marketing initiatives. The ideal candidate possesses a deep understanding of the digital marketing ecosystem, exceptional analytical skills, and a proven track record of driving measurable results, such as lead generation and customer acquisition.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Manage and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Analyze campaign data, generate insightful reports, and provide actionable recommendations for improvement.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and execution.
- Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
- Develop and nurture affiliate marketing partnerships.
- Stay updated on best practices for SEO and content marketing to complement paid strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 4 years of hands-on experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Demonstrated expertise in managing large-scale PPC and social media advertising campaigns.
- Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and platform-specific reporting dashboards.
- Strong understanding of SEO, SEM, content marketing, email marketing, and social media marketing.
- Excellent analytical skills and the ability to interpret complex data sets.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively in a remote team environment.
- Certifications in Google Ads, Facebook Blueprint, or similar platforms are a strong asset.
- Proactive, self-motivated, and capable of working independently with minimal supervision.
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Manager, Performance Campaigns
80102 Nairobi, Nairobi
KES170000 Annually
WhatJobs
Posted 2 days ago
Job Viewed
Job Description
Our client is seeking an experienced and data-driven Digital Marketing Manager to lead their performance marketing efforts. This is a fully remote position, perfect for a digital strategist who excels at driving measurable results through paid media and performance campaigns. You will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels, including search engines (SEM/PPC), social media advertising, display advertising, and affiliate marketing. The ideal candidate will possess a deep understanding of digital marketing analytics, conversion rate optimization (CRO), and user acquisition strategies. Your role will involve managing campaign budgets, setting KPIs, tracking performance, and providing actionable insights to improve ROI. You will work closely with content creators, web developers, and analytics teams to ensure campaign success. We are looking for a highly analytical individual with a proven ability to drive traffic, generate leads, and increase online sales. Excellent communication and project management skills are essential for coordinating campaigns and reporting on results. This is a crucial role focused on maximizing marketing spend efficiency and achieving business objectives through targeted digital advertising. You will stay abreast of the latest trends in digital advertising platforms and techniques. The ability to test, learn, and iterate quickly based on performance data is key to success. You will be instrumental in scaling our client's online presence and customer acquisition efforts. Your expertise in managing large advertising budgets and achieving ambitious growth targets will be highly valued.
Responsibilities:
Responsibilities:
- Develop and execute performance marketing strategies across paid search, social, display, and other channels.
- Manage and optimize digital advertising campaigns to achieve KPIs for traffic, conversions, and ROI.
- Conduct keyword research, audience targeting, and ad copy creation for SEM campaigns.
- Plan and manage social media advertising budgets and campaign performance.
- Implement and manage retargeting and remarketing campaigns.
- Analyze campaign data, identify trends, and provide insights for continuous improvement.
- Collaborate with content and design teams to create effective ad creatives and landing pages.
- Stay up-to-date with digital advertising best practices, platform changes, and emerging technologies.
- Monitor industry trends and competitor activities to identify new opportunities.
- Generate regular reports on campaign performance and provide recommendations to stakeholders.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven experience managing significant budgets for PPC, social media advertising, and display campaigns.
- Expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics.
- Strong understanding of A/B testing and conversion rate optimization (CRO).
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple campaigns simultaneously in a remote setting.
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Specialist - Performance Campaigns
30100 Moiben
KES550000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is looking for a creative and results-driven Digital Marketing Specialist to manage and optimize performance marketing campaigns. This is a fully remote position, offering you the flexibility to work from your preferred location in Kenya. You will be responsible for developing, implementing, and managing online marketing strategies to drive customer acquisition and engagement. Key responsibilities include planning and executing campaigns across various digital channels such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn), and programmatic advertising. You will manage budgets, monitor campaign performance, analyze data, and provide insights to improve ROI. This role requires a deep understanding of SEO/SEM, content marketing, email marketing, and social media marketing. The ideal candidate will have a Bachelor's degree in Marketing, Business, Communications, or a related field, with 3-5 years of experience in digital marketing, specifically focusing on performance campaigns. Proven experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant marketing platforms is essential. Strong analytical skills, proficiency in data interpretation, and the ability to translate data into actionable strategies are critical. Excellent copywriting and communication skills are also required. You should be highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a remote setting. We are seeking a proactive individual with a passion for digital marketing, a keen understanding of consumer behavior, and a proven track record of delivering measurable results. This is an exciting opportunity to contribute to impactful marketing initiatives and grow your career in a flexible, remote-first environment. If you are a data-savvy marketer who thrives on driving growth through digital channels, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
7
Senior Marketing Manager, Digital Campaigns
40100 Kapsuser
KES710000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a dynamic and growing entity in the FMCG sector, is seeking a highly skilled Senior Marketing Manager to lead their digital marketing initiatives. This is a fully remote position, allowing you to drive impactful digital campaigns from anywhere in Kenya. You will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and boost online sales. Your expertise will span across various digital channels including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will leverage data analytics to track campaign performance, identify key insights, and make data-driven recommendations for continuous improvement. The ideal candidate possesses a deep understanding of the digital marketing landscape, with a proven track record of managing successful digital campaigns that deliver measurable results. You should have extensive experience in digital marketing strategy, campaign execution, and performance measurement. Collaboration with internal teams (product, sales, creative) and external agencies will be crucial to ensure integrated and effective marketing efforts. This role requires strong analytical and problem-solving skills, along with excellent communication and project management capabilities. You will be responsible for managing digital marketing budgets and staying abreast of the latest digital trends and technologies. This is an excellent opportunity to make a significant contribution to a reputable FMCG company, driving its digital transformation and growth, while enjoying the flexibility and autonomy of a remote work environment.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve marketing objectives.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Create engaging and effective digital campaigns to drive brand awareness and customer acquisition.
- Analyze campaign performance using analytics tools and provide actionable insights and recommendations.
- Manage digital marketing budgets and ensure optimal ROI.
- Collaborate with cross-functional teams and external agencies to execute campaigns.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Monitor competitor digital activities and market trends.
- Optimize website content and user experience for better engagement and conversion.
- Report on key digital marketing metrics and campaign performance to stakeholders.
- Proven experience as a Senior Marketing Manager or similar role, with a strong focus on digital marketing.
- Demonstrated success in developing and executing impactful digital marketing campaigns.
- Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and digital advertising platforms.
- Strong understanding of consumer behavior and digital trends in the FMCG sector.
- Excellent analytical, problem-solving, and project management skills.
- Strong communication, collaboration, and interpersonal skills.
- Ability to work independently and manage multiple projects in a remote setting.
- Bachelor's degree in Marketing, Digital Media, or a related field.
This advertiser has chosen not to accept applicants from your region.
8
Digital Marketing Specialist - Performance Campaigns
40100 Kisumu
KES400000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a leading innovator in the e-commerce space, is seeking a results-driven Digital Marketing Specialist with a strong focus on performance campaigns. This fully remote role is perfect for a data-savvy marketer who excels at driving online growth through strategic paid advertising and campaign optimization. You will be responsible for developing, implementing, and managing digital marketing campaigns across various channels to achieve key business objectives, including lead generation, customer acquisition, and brand awareness.
Key Responsibilities:
The ideal candidate will possess a minimum of 3-5 years of experience in digital marketing, with a proven track record of success in managing paid campaigns. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush), and a deep understanding of SEO/SEM principles are essential. Excellent written and verbal communication skills are also required. This is an excellent opportunity to join a forward-thinking company and make a significant impact on its digital growth, with the added benefit of a completely remote work environment. If you are passionate about data-driven marketing and achieving measurable results, we encourage you to apply.
Key Responsibilities:
- Design, execute, and manage paid advertising campaigns across platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn, etc.), and display networks.
- Conduct keyword research, audience segmentation, and targeting to maximize campaign effectiveness.
- Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
- Develop A/B testing strategies for ad creatives, landing pages, and targeting parameters.
- Manage campaign budgets effectively to ensure a high return on investment (ROI).
- Collaborate with content and design teams to create compelling ad copy and visuals.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Track and report on key marketing metrics and campaign performance.
- Optimize website conversion rates through landing page improvements and user experience enhancements.
- Contribute to the overall digital marketing strategy and planning.
The ideal candidate will possess a minimum of 3-5 years of experience in digital marketing, with a proven track record of success in managing paid campaigns. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush), and a deep understanding of SEO/SEM principles are essential. Excellent written and verbal communication skills are also required. This is an excellent opportunity to join a forward-thinking company and make a significant impact on its digital growth, with the added benefit of a completely remote work environment. If you are passionate about data-driven marketing and achieving measurable results, we encourage you to apply.
This advertiser has chosen not to accept applicants from your region.
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