47 Adobe Analytics jobs in Kenya
Senior Marketing Analytics Manager
Posted 2 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement robust marketing analytics frameworks and dashboards.
- Analyze the performance of all marketing channels, including digital, social media, email, and traditional campaigns.
- Conduct in-depth customer segmentation and behavioral analysis to inform marketing strategies.
- Develop and refine marketing attribution models to understand campaign effectiveness and ROI.
- Identify key performance indicators (KPIs) and track progress against marketing goals.
- Collaborate with marketing teams to provide data-driven insights and recommendations for campaign optimization.
- Present complex findings and strategic recommendations to senior leadership in a clear and concise manner.
- Utilize advanced statistical techniques and data mining tools for deeper insights.
- Mentor and guide junior marketing analysts.
- Stay abreast of the latest trends in marketing analytics, data science, and marketing technology.
Qualifications:
- Master's degree in Marketing Analytics, Statistics, Data Science, Economics, or a related quantitative field.
- Minimum of 6 years of experience in marketing analytics or a similar analytical role, with at least 2 years in a management or lead capacity.
- Expertise in statistical analysis, regression modeling, forecasting, and hypothesis testing.
- Proficiency with analytics platforms such as Google Analytics, Adobe Analytics, and BI tools (Tableau, Power BI).
- Strong understanding of marketing principles and various marketing channels.
- Experience with A/B testing and experimental design.
- Proficiency in SQL for data extraction and manipulation.
- Excellent data visualization skills to communicate insights effectively.
- Strong communication and presentation skills, with the ability to influence decision-making.
- Proven ability to manage projects and work independently in a remote setting.
Remote Graduate Trainee - Digital Marketing Analytics
Posted 3 days ago
Job Viewed
Job Description
Responsibilities include:
- Assist in tracking, measuring, and analyzing the performance of digital marketing campaigns across various channels (e.g., social media, search engines, email).
- Utilize web analytics tools (e.g., Google Analytics) to gather data on website traffic, user behavior, and conversion rates.
- Help generate reports on key marketing metrics and present findings to the marketing team.
- Support the identification of trends, insights, and opportunities for campaign improvement.
- Collaborate with the team on A/B testing initiatives and provide analytical support for website optimization.
- Learn and apply data visualization techniques to present complex data in an understandable format.
- Participate in brainstorming sessions for new marketing strategies and campaigns.
- Assist in market research and competitive analysis to identify new growth opportunities.
- Gain exposure to various marketing technologies and platforms.
- Contribute to improving the overall data collection and reporting processes within the marketing department.
The ideal candidate will have recently graduated with a Bachelor's degree in Marketing, Statistics, Economics, Business, or a related quantitative field. A strong academic record and a genuine interest in digital marketing and data analytics are essential. Proficiency in Microsoft Excel or Google Sheets is required. Familiarity with Google Analytics, social media analytics tools, or other web analytics platforms is a plus. Excellent analytical skills, attention to detail, and problem-solving abilities are a must. Strong written and verbal communication skills are needed to effectively present findings. This is a fully remote internship, requiring a reliable internet connection, a laptop, and a dedicated workspace. Eagerness to learn, adaptability, and a proactive approach to tasks are highly valued. This role offers invaluable experience and a potential pathway to a full-time position upon successful completion.
Junior Data Analyst, Marketing Analytics
Posted today
Job Viewed
Job Description
As a Junior Data Analyst, you will assist in collecting, cleaning, and analyzing marketing data from various sources, including web analytics, CRM systems, social media platforms, and advertising campaigns. Your primary goal will be to help uncover insights that inform marketing strategies and improve campaign performance. You will work closely with senior analysts and marketing managers, contributing to reports and presentations that visualize key trends and performance metrics.
Key responsibilities will involve data extraction using SQL, performing exploratory data analysis, identifying key performance indicators (KPIs), and building dashboards to track marketing effectiveness. You will also help in A/B testing analysis and provide support for ad-hoc data requests from the marketing department. Familiarity with data visualization tools such as Tableau or Power BI is a plus, as is a foundational understanding of statistical concepts.
This role is ideal for an individual who is highly organized, detail-oriented, and possesses strong problem-solving skills. A passion for data, marketing, and continuous learning is essential. You should be comfortable working independently, managing multiple tasks, and collaborating virtually with a distributed team. This internship provides a valuable stepping stone into the field of data analytics and digital marketing.
Responsibilities:
- Assist in collecting and cleaning marketing data from various sources.
- Perform exploratory data analysis to identify trends and patterns.
- Help build and maintain marketing performance dashboards.
- Support the analysis of A/B tests and other marketing experiments.
- Extract data using SQL queries.
- Generate reports on key marketing metrics and campaign performance.
- Collaborate with marketing teams on data-related tasks and ad-hoc requests.
- Learn and apply data visualization techniques.
- Currently pursuing a Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related quantitative field.
- Basic understanding of data analysis principles and methodologies.
- Familiarity with SQL for data extraction.
- Proficiency in Microsoft Excel or Google Sheets.
- Strong analytical and problem-solving skills.
- Excellent communication skills, both written and verbal.
- Ability to work independently and manage time effectively in a remote setting.
- Eagerness to learn and develop skills in data analytics and marketing.
Remote Graduate Trainee - Marketing Analytics
Posted today
Job Viewed
Job Description
Responsibilities:
- Assist in tracking and analyzing marketing campaign performance across various channels.
- Gather data from digital marketing platforms, social media, and websites.
- Prepare regular reports on key marketing metrics and KPIs.
- Support the marketing team in identifying customer segments and behavior patterns.
- Help in evaluating the ROI of marketing initiatives.
- Contribute to A/B testing and campaign optimization efforts.
- Learn to use marketing analytics tools and software.
- Assist in market research and competitive analysis.
- Collaborate with marketing and data teams to provide insights.
- Recent graduate with a Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related field.
- Strong analytical and quantitative skills.
- Interest in marketing and digital advertising.
- Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a remote team.
- Detail-oriented and a quick learner.
Junior Data Analyst - Marketing Analytics
Posted 3 days ago
Job Viewed
Job Description
Responsibilities:
- Assist in collecting, cleaning, and organizing data from various marketing channels (e.g., social media, email campaigns, website analytics).
- Perform data analysis to identify key performance indicators (KPIs) and trends related to marketing campaigns.
- Generate regular reports and dashboards to visualize marketing data and communicate findings to the team.
- Support the marketing team in understanding campaign effectiveness and suggesting data-driven improvements.
- Help in A/B testing different marketing approaches and analyzing the results.
- Identify patterns and insights within datasets that can inform future marketing strategies.
- Maintain data integrity and accuracy across all marketing data sources.
- Learn and apply various data analysis techniques and tools.
- Collaborate with senior analysts and marketing managers on data-related projects.
- Contribute to presentations of findings and recommendations to stakeholders.
Qualifications:
- Bachelor's degree in Statistics, Mathematics, Economics, Business Analytics, Marketing, or a related quantitative field.
- Strong analytical and problem-solving skills with a keen eye for detail.
- Proficiency in Microsoft Excel, including advanced functions like pivot tables and VLOOKUP.
- Basic understanding of data visualization principles.
- Familiarity with SQL for data extraction is a plus.
- Exposure to marketing analytics platforms (e.g., Google Analytics, social media analytics tools) is advantageous.
- Excellent written and verbal communication skills.
- Ability to work independently and manage time effectively in a remote setting.
- Eagerness to learn and develop new skills in data analysis and marketing.
- A proactive attitude and a team-player mentality.
This internship is perfect for someone passionate about data and eager to build a career in marketing analytics. Join our remote team and contribute to our client's success in Kakamega, Kakamega, KE .
Junior Data Analyst - Marketing Analytics
Posted 4 days ago
Job Viewed
Job Description
Key Responsibilities:
- Assist in the collection, cleaning, and validation of marketing data from various sources, including web analytics platforms, CRM systems, and social media.
- Perform data analysis using statistical methods and tools to identify trends, patterns, and insights in marketing campaign performance.
- Develop and maintain reports and dashboards to visualize key marketing metrics and performance indicators (KPIs).
- Support the marketing team in understanding customer behavior, campaign effectiveness, and return on investment (ROI).
- Conduct A/B testing analysis and provide recommendations for improving conversion rates and user engagement.
- Collaborate with senior analysts and marketing specialists to define data requirements and analytical approaches.
- Identify data quality issues and recommend solutions for improvement.
- Contribute to the development of predictive models to forecast marketing outcomes.
- Prepare presentations summarizing findings and recommendations for marketing stakeholders.
- Maintain documentation of data sources, methodologies, and analysis processes.
Qualifications:
- Recent graduate with a Bachelor's degree in Statistics, Mathematics, Economics, Marketing, Computer Science, or a related quantitative field.
- Strong analytical and problem-solving skills with a keen eye for detail.
- Proficiency in data analysis tools and languages such as SQL, Python (Pandas, NumPy), or R.
- Familiarity with data visualization tools like Tableau, Power BI, or Google Data Studio is a plus.
- Understanding of marketing principles and digital marketing channels is desirable.
- Excellent communication and presentation skills, with the ability to explain complex data insights clearly.
- Proactive and eager to learn new technologies and analytical techniques.
- This is a fully remote role, requiring strong organizational skills and the ability to work independently and as part of a virtual team. Reliable internet access and a dedicated workspace are essential.
Remote Junior Data Analyst - Marketing Analytics
Posted today
Job Viewed
Job Description
Key responsibilities include:
- Assisting in the collection and consolidation of marketing data from various platforms (e.g., social media, email campaigns, website analytics).
- Performing data cleaning and preprocessing to ensure data quality and consistency.
- Conducting exploratory data analysis to identify key trends, patterns, and anomalies in marketing performance metrics.
- Assisting in the generation of regular reports and dashboards summarizing campaign performance and audience insights.
- Supporting the marketing team in A/B testing initiatives by collecting and analyzing results.
- Learning and applying various data analysis techniques and tools under the guidance of senior analysts.
- Identifying opportunities for data visualization to communicate findings effectively.
- Collaborating with team members remotely on assigned data analysis tasks.
- Documenting data sources, methodologies, and findings.
- Contributing to discussions on how data can inform marketing strategies.
Be The First To Know
About the latest Adobe analytics Jobs in Kenya !
Geophysicist - Seismic Data Analysis
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Acquire, process, and interpret 2D and 3D seismic data for exploration and development projects.
- Utilize advanced geophysical software (e.g., Petrel, OpendTect) for data analysis and interpretation.
- Develop seismic interpretation workflows and quality control procedures.
- Integrate seismic data with other geological and engineering data (well logs, core data, production data).
- Identify and delineate potential hydrocarbon reservoirs and prospects.
- Perform seismic attribute analysis, velocity modeling, and seismic inversion.
- Collaborate with geologists and reservoir engineers to build integrated subsurface models.
- Prepare technical reports and presentations for management and joint venture partners.
- Provide geophysical support for drilling operations and well planning.
- Stay abreast of new geophysical technologies and methodologies.
Qualifications:
- Master's or Ph.D. degree in Geophysics, Geology, or a related Earth Science discipline.
- Minimum of 5 years of experience in geophysical exploration, with a focus on seismic data interpretation.
- Proficiency in seismic data processing and interpretation software.
- Strong understanding of seismic acquisition techniques and data quality assessment.
- Experience with basin analysis and structural geology.
- Excellent analytical and problem-solving skills.
- Ability to work effectively in a multidisciplinary team environment.
- Strong written and verbal communication skills.
- Familiarity with Kenyan geological settings and basins is an advantage.
- Willingness to work on-site in Nakuru.
Join a company at the forefront of energy innovation and contribute to vital exploration efforts.
Graduate Trainee - Data Analysis
Posted today
Job Viewed
Job Description
Responsibilities:
- Assist in the collection, cleaning, and organization of large datasets.
- Perform exploratory data analysis to identify trends and patterns.
- Support the development and implementation of data models and algorithms.
- Create data visualizations and reports to communicate findings.
- Collaborate with senior analysts on data-related projects.
- Learn and apply various data analysis techniques and tools.
- Contribute to maintaining data integrity and accuracy.
- Participate in team meetings and provide insights during discussions.
- Recent graduate with a Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
- Strong analytical and quantitative skills.
- Proficiency in at least one programming language (e.g., Python, R).
- Familiarity with SQL and database concepts.
- Basic understanding of data visualization tools (e.g., Tableau, Power BI).
- Excellent problem-solving abilities and attention to detail.
- Strong communication and teamwork skills.
- Eagerness to learn and adapt in a remote work environment.
Remote Geologist - Data Analysis
Posted 2 days ago
Job Viewed