2 Senior Digital Marketing Manager Arts Culture jobs in whatjobs

Senior Digital Marketing Manager - Arts & Culture

30100 Moiben KES220000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is looking for a strategic and creative Senior Digital Marketing Manager to lead their online presence in the arts and entertainment sector, working fully remotely. This role is ideal for a results-driven marketer with a deep understanding of digital channels, audience engagement, and campaign optimization, specifically within cultural or artistic contexts. You will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, drive ticket sales, promote exhibitions, and engage diverse audiences. The ideal candidate will have a proven track record in SEO, SEM, social media marketing, content marketing, and email marketing, with a passion for the arts. As a remote team member, you will need excellent communication and project management skills to collaborate effectively with internal teams and external agencies.

Key Responsibilities:
  • Develop and implement innovative digital marketing strategies across all online channels to promote arts and entertainment events, exhibitions, and programs.
  • Manage and optimize SEO/SEM campaigns to improve website visibility and drive qualified traffic.
  • Develop and execute social media strategies to build brand awareness, foster community engagement, and increase audience participation.
  • Create compelling content for websites, blogs, social media, and email marketing campaigns, tailored to specific audience segments.
  • Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
  • Monitor, analyze, and report on digital marketing performance metrics (e.g., website traffic, conversion rates, engagement, ROI) using tools like Google Analytics.
  • Collaborate with design and content teams to create visually appealing and engaging marketing materials.
  • Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the arts and culture sector.
  • Identify and engage with online influencers and cultural stakeholders.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Manage A/B testing initiatives to optimize campaign performance.
  • Coordinate with external agencies and vendors as needed.

Qualifications:
  • Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
  • Proven experience in managing SEO/SEM, social media marketing, content marketing, and email marketing.
  • Demonstrable experience in the arts, culture, entertainment, or a related creative industry.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
  • Strong written and verbal communication skills, with the ability to craft engaging narratives.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
  • Creative thinking and a passion for the arts.
  • Experience with CMS platforms (e.g., WordPress) is a plus.
  • Familiarity with CRM systems is beneficial.
This is a fantastic opportunity for a seasoned digital marketer to make a significant impact in the vibrant world of arts and entertainment, all from a remote setting.
This advertiser has chosen not to accept applicants from your region.

Senior Digital Marketing Manager - Arts & Culture

30100 Moiben KES600000 Annually WhatJobs

Posted today

Job Viewed

Tap Again To Close

Job Description

full-time
Our client, a prestigious organization dedicated to promoting arts and culture, is seeking a highly creative and strategic Senior Digital Marketing Manager to lead their online presence. This is a fully remote role, offering the chance to connect diverse audiences with enriching cultural experiences. You will be responsible for developing and executing innovative digital marketing campaigns to increase engagement, drive attendance to events, and expand the organization's reach. This position requires a passion for the arts, a strong understanding of digital marketing, and the ability to craft compelling narratives.

Key Responsibilities:
  • Develop and implement comprehensive digital marketing strategies to promote artistic events, exhibitions, and programs.
  • Manage and grow the organization's social media channels, creating engaging content and fostering community interaction.
  • Oversee the creation and execution of email marketing campaigns to nurture leads and promote events.
  • Manage online advertising campaigns (e.g., Google Ads, social media ads) to drive ticket sales and awareness.
  • Analyze website traffic, campaign performance, and audience engagement data to optimize strategies.
  • Collaborate with artists, curators, and program managers to develop creative marketing materials.
  • Enhance the organization's website user experience and optimize for search engines (SEO).
  • Develop and manage digital marketing budgets effectively.
  • Stay informed about digital marketing trends and best practices within the arts and cultural sector.
  • Build and maintain relationships with relevant media outlets and online influencers.
  • Generate reports on digital marketing performance and provide actionable insights.

Qualifications:
  • Minimum of 5 years of experience in digital marketing, with a proven track record in the arts, culture, or non-profit sector.
  • Demonstrated success in developing and executing impactful digital marketing campaigns.
  • In-depth knowledge of social media marketing, SEO/SEM, content marketing, and email marketing.
  • Experience with analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Strong understanding of the arts and cultural landscape.
  • Excellent creative writing and content creation skills.
  • Exceptional communication and interpersonal abilities.
  • Ability to work independently and manage multiple projects in a remote setting.
  • Experience with website management (CMS) is a plus.
  • Bachelor's degree in Marketing, Communications, Arts Administration, or a related field.

This is a fully remote position, offering flexibility and the opportunity to make a significant impact on the arts community. Join our passionate team. The defined location is Kitale, Trans-Nzoia, KE , serving as a geographical marker for this remote opportunity.
This advertiser has chosen not to accept applicants from your region.
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