2 Senior Beauty Wellness E Commerce Strategist jobs in whatjobs

Senior Beauty & Wellness E-commerce Strategist

00200 Ongata Rongai, Rift Valley KES95000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client is searching for a seasoned Senior Beauty & Wellness E-commerce Strategist to spearhead their online retail presence. This is a fully remote position, enabling you to develop and execute online strategies from your preferred location. The ideal candidate will have a profound understanding of the beauty and wellness market, coupled with extensive experience in e-commerce, digital marketing, and online brand management. Your responsibilities will include developing and implementing comprehensive e-commerce strategies to drive sales and brand awareness, optimizing online product listings and website user experience, managing digital advertising campaigns across various platforms (social media, search engines), and analyzing e-commerce performance metrics to identify growth opportunities. You will collaborate with marketing, product development, and customer service teams to ensure a cohesive and compelling online customer journey. This role demands strong analytical skills, a creative mindset, and the ability to stay ahead of digital trends and consumer behavior in the beauty and wellness sector. Experience with e-commerce platforms, SEO, SEM, content marketing, and CRM systems is essential. You will be instrumental in shaping our online brand identity and expanding our digital footprint. This is an exciting opportunity for a motivated professional to make a significant impact on our online growth and customer engagement strategies, all within a flexible, remote work environment. You will be responsible for translating market insights into actionable online plans, driving customer acquisition and retention through innovative digital approaches. We are looking for a strategic thinker with a passion for beauty and wellness and a proven ability to deliver measurable results in the competitive online marketplace. Join our team and redefine how consumers connect with beauty and wellness brands online, contributing to our success from anywhere.
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Senior Beauty & Wellness E-commerce Strategist

30200 Tuwan KES180000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client is looking for a dynamic and data-driven Senior Beauty & Wellness E-commerce Strategist to lead their online sales and marketing efforts. This is a fully remote position, offering the exciting challenge of growing our brand presence and revenue across various digital platforms. You will be responsible for developing and executing comprehensive e-commerce strategies, optimizing online customer journeys, and driving conversions within the beauty and wellness sectors. The ideal candidate possesses a deep understanding of e-commerce trends, digital marketing, and the specific nuances of the beauty and wellness markets, coupled with exceptional analytical and strategic planning skills.

Responsibilities:
  • Develop and implement a holistic e-commerce strategy to drive online sales and brand growth.
  • Manage and optimize product listings, content, and visual merchandising across all e-commerce channels.
  • Analyze sales data, website traffic, and customer behavior to identify trends and opportunities for improvement.
  • Develop and execute digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing, to drive traffic and conversions.
  • Oversee the customer journey from initial touchpoint to post-purchase, ensuring a seamless and engaging experience.
  • Manage relationships with e-commerce platform providers and third-party vendors.
  • Monitor competitor activities and market trends to identify strategic advantages.
  • Collaborate with product development and marketing teams to ensure alignment of offerings and messaging.
  • Manage the e-commerce budget and track ROI on all marketing initiatives.
  • Stay ahead of the curve on emerging e-commerce technologies and best practices.
  • Develop and implement strategies for customer retention and loyalty programs.
  • Report on key performance indicators (KPIs) and provide actionable insights to senior management.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 6 years of experience in e-commerce management, with a strong focus on the beauty and wellness industry.
  • Proven track record of successfully growing online sales and improving e-commerce KPIs.
  • Expertise in digital marketing channels (SEO, SEM, social media, email marketing).
  • Strong analytical skills with proficiency in e-commerce analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Excellent understanding of consumer psychology and online purchasing behavior.
  • Exceptional communication, presentation, and leadership skills.
  • Ability to thrive in a fast-paced, remote work environment.

This role requires a visionary leader with a passion for beauty and wellness, capable of transforming digital strategies into tangible results. The administrative location for this fully remote position is Eldoret, Uasin Gishu, KE .
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