2 Remote Digital Marketing Manager Media PR jobs in whatjobs

Remote Digital Marketing Manager - Media & PR

80100 Nairobi, Nairobi KES200000 Annually WhatJobs

Posted 21 days ago

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Job Description

full-time
Our client is seeking a results-driven and creative Digital Marketing Manager to lead their online presence and public relations efforts. This role requires a strategic thinker with expertise in developing and executing comprehensive digital marketing campaigns to enhance brand visibility, engage target audiences, and drive lead generation. You will be responsible for managing all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing, while also contributing to PR strategies. The ideal candidate will have a proven track record of success in digital marketing within the media or public relations sectors.

Key responsibilities include developing and implementing data-driven digital marketing strategies, managing marketing budgets, and analyzing campaign performance to optimize results. You will oversee the creation of engaging content, manage social media communities, and execute paid advertising campaigns across various platforms. This role involves building and nurturing relationships with media outlets and influencers to support PR objectives. Staying abreast of the latest digital marketing trends, tools, and best practices is crucial. You will collaborate closely with the creative team, sales department, and external agencies to ensure cohesive brand messaging and effective campaign execution. Strong analytical skills are required to track key metrics, generate reports, and provide actionable insights.

Qualifications include a Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree or relevant professional certifications are a plus. Minimum of 6 years of experience in digital marketing, with a significant focus on media and PR, is essential. Proven experience in managing SEO/SEM campaigns, social media marketing, content strategy, and email marketing is required. Excellent written and verbal communication skills, with a strong understanding of PR principles, are necessary. Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite) and CRM systems is highly desirable. This hybrid role offers flexibility, allowing for remote work with periodic in-office collaboration in Mombasa, Mombasa, KE .
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Remote Digital Marketing Manager (Media & PR)

20200 Mwembe KES140000 Monthly WhatJobs

Posted 12 days ago

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Job Description

full-time
Our client, a dynamic agency specializing in Media & PR, is seeking a creative and results-oriented Remote Digital Marketing Manager to lead their online strategy. This fully remote position allows you to drive impactful campaigns from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns, to enhance brand visibility and engagement. Your role will involve analyzing market trends, identifying target audiences, and creating compelling online content that resonates with them. You will manage the company's online presence, monitor campaign performance using analytics tools, and provide regular reports with actionable insights. Collaboration with the PR team to ensure cohesive messaging and maximize media impact is crucial. The ideal candidate will have a proven track record in managing successful digital marketing initiatives, a deep understanding of various digital marketing channels, and strong analytical skills. Proficiency in marketing automation tools, CRM software, and SEO/SEM platforms is essential. Excellent communication, project management, and creative skills are required to succeed in this role. If you are a strategic thinker with a passion for digital marketing and public relations, and you thrive in a remote work environment, this is an excellent opportunity for you.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies to enhance brand awareness and drive engagement.
  • Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
  • Oversee social media marketing efforts, including content creation, community management, and paid social advertising.
  • Develop and execute content marketing strategies, including blog posts, articles, white papers, and infographics.
  • Plan and manage email marketing campaigns, segmenting audiences and analyzing campaign performance.
  • Manage paid advertising campaigns across various platforms (e.g., Google Ads, social media ads).
  • Utilize web analytics tools (e.g., Google Analytics) to monitor website traffic, user behavior, and campaign effectiveness.
  • Provide regular reports on digital marketing performance, insights, and recommendations for optimization.
  • Collaborate with the PR team to align digital marketing efforts with broader media and communication strategies.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on SEO, SEM, social media, and content marketing.
  • Proven experience in managing and executing successful digital marketing campaigns.
  • Strong understanding of digital marketing analytics and reporting tools (e.g., Google Analytics).
  • Proficiency with SEO/SEM tools (e.g., SEMrush, Ahrefs, Google Search Console).
  • Experience with social media management platforms and advertising.
  • Excellent written and verbal communication skills.
  • Strong project management and organizational abilities.
  • Ability to work independently and as part of a remote team.
  • Experience in the Media & PR industry is a plus.
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