2 Remote Digital Marketing Manager Hospitality Sector jobs in whatjobs

Remote Digital Marketing Manager - Hospitality Sector

01000 Makongeni KES110000 Annually WhatJobs

Posted 20 days ago

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Job Description

full-time
Our client, a renowned player in the hospitality and tourism industry, is seeking a creative and results-oriented Remote Digital Marketing Manager. This role is perfect for an individual passionate about travel and guest experiences, with a proven track record in developing and executing effective online marketing strategies. You will be responsible for enhancing brand visibility, driving bookings, and engaging with customers across various digital platforms, all from your remote workspace.

Key responsibilities include developing and managing comprehensive digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing. You will oversee website optimization, analyze website traffic and user behavior, and implement strategies to improve conversion rates. This role involves managing social media presence, creating engaging content, and fostering online community interaction. You will also be responsible for tracking campaign performance, analyzing data, and providing regular reports with actionable insights to optimize future strategies. Collaboration with internal teams, including sales and operations, through virtual meetings and project management tools will be essential.

The ideal candidate will have a bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 5 years of experience in digital marketing, preferably within the hospitality or tourism sector. Demonstrated expertise in SEO/SEM, social media marketing, content creation, and email marketing is required. Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hootsuite) is essential. Strong creative thinking, excellent writing and communication skills, and a keen eye for detail are crucial. The ability to understand target audiences and tailor marketing messages accordingly is vital. Experience with CRM systems and marketing automation platforms is a plus. This remote position requires strong self-management skills, the ability to work independently, and a passion for the hospitality industry. This is an exciting opportunity to drive growth and enhance guest experiences, working remotely to support our client's operations serving the Thika, Kiambu, KE region and beyond.
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Remote Digital Marketing Manager - Hospitality Sector

01000 Makongeni KES100000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is seeking a creative and results-driven Remote Digital Marketing Manager to spearhead their online presence within the vibrant hospitality and tourism sector. This is a fully remote role where you will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive bookings, and foster guest engagement. You will manage all aspects of online marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and website optimization. Your key objective will be to attract and convert target audiences, positioning our client's offerings as the premier choice for travelers. You will continuously analyze campaign performance, identify trends, and optimize strategies for maximum ROI. The ideal candidate possesses a deep understanding of the hospitality industry, coupled with proven expertise in digital marketing best practices. Strong analytical skills, proficiency in marketing analytics tools (e.g., Google Analytics), and experience with various social media platforms and advertising tools are essential. You must be an excellent communicator, capable of virtual collaboration and presenting marketing plans and results to stakeholders. This role requires a proactive, innovative thinker who can thrive in a dynamic, remote work environment. You will be instrumental in shaping the brand's digital narrative and driving significant growth in bookings and customer loyalty. Experience with hotel management software (PMS) and booking engines is advantageous. We are looking for someone who can translate marketing efforts into tangible business outcomes, ensuring our client stands out in a competitive marketplace.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies for the hospitality sector.
  • Manage and optimize SEO and SEM campaigns to improve search engine rankings and drive website traffic.
  • Oversee social media strategy, content creation, and community management across relevant platforms.
  • Design and execute email marketing campaigns to nurture leads and engage existing customers.
  • Create and manage compelling content marketing initiatives (blog posts, articles, videos).
  • Analyze website traffic and user behavior using Google Analytics and other tools.
  • Monitor campaign performance, generate reports, and provide actionable insights for optimization.
  • Manage online advertising budgets and ensure maximum ROI.
  • Stay current with digital marketing trends, tools, and best practices, especially within the hospitality industry.
  • Collaborate with internal teams (e.g., sales, operations) to align marketing efforts with business objectives.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 4 years of experience in digital marketing, with a strong focus on the hospitality or tourism industry.
  • Proven track record of developing and executing successful digital marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
  • Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
  • Strong understanding of the customer journey in the hospitality sector.
  • Excellent analytical, problem-solving, and project management skills.
  • Outstanding written and verbal communication skills for virtual collaboration.
  • Ability to work independently and manage multiple priorities in a remote setting.
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