What Marketing Automation Specialists Jobs are in Kenya?

• Design, build, test, and maintain marketing automation workflows and campaigns (e.g., lead nurturing, drip campaigns, welcome series).
• Manage and segment email lists and databases to support targeted marketing efforts.
• Integrate marketing automation platforms with CRM systems and other marketing technologies.
• Develop and implement lead scoring models to identify and prioritize qualified leads.
• Create and optimize landing pages and forms within the marketing automation platform.
• Monitor campaign performance, analyze data, and generate reports to provide insights for optimization.
• Ensure data hygiene and compliance with data privacy regulations (e.g., GDPR).
• Collaborate with marketing, sales, and IT teams to align automation strategies with business goals.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.

• Proven experience as a Marketing Automation Specialist or similar role, with hands-on experience in major platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
• Strong understanding of marketing automation principles, lead nurturing, campaign management, and segmentation.
• Experience with CRM systems (e.g., Salesforce, HubSpot CRM) and integrating them with marketing automation tools.
• Proficiency in analyzing marketing data and generating actionable insights.
• Familiarity with HTML/CSS for email and landing page development is a plus.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills for effective remote collaboration.
• Ability to work independently, manage multiple priorities, and meet deadlines in a remote environment.
• Bachelor's degree in Marketing, Business, IT, or a related field is preferred.

• Fully remote position offering maximum work-life flexibility.
• Competitive salary and performance-based incentives.
• Opportunity to lead critical marketing technology initiatives.
• Continuous learning and professional development opportunities.
• Flexible working hours tailored to your schedule.
• A dynamic and collaborative remote team environment.
• Comprehensive health, dental, and vision insurance plans.

• Design, build, and maintain scalable marketing automation workflows and customer journeys.
• Develop and segment target audiences for automated campaigns based on behavior, demographics, and engagement.
• Create and deploy personalized email campaigns, landing pages, and forms using marketing automation software.
• Integrate marketing automation platforms with other marketing and sales tools (e.g., CRM, analytics).
• Monitor campaign performance, analyze data, and provide insights for optimization to improve engagement and conversion rates.
• Manage data hygiene within the marketing automation platform, ensuring data accuracy and compliance.
• Collaborate with content and creative teams to develop engaging assets for automated campaigns.
• A/B test different elements of campaigns (subject lines, content, CTAs) to optimize performance.
• Stay current with marketing automation best practices, new features, and industry trends.
• Train internal teams on the effective use of marketing automation tools and processes.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar.
• Proven experience in designing and executing lead nurturing campaigns and automated workflows.
• Strong understanding of email marketing best practices, CAN-SPAM laws, and GDPR compliance.
• Proficiency in analyzing marketing data and campaign performance metrics. Experience with Google Analytics is a plus.
• Excellent copywriting and editing skills, with the ability to tailor messages to different audience segments.
• Familiarity with CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously in a remote setting.
• Detail-oriented with a commitment to data accuracy and quality.

• Competitive salary and potential for performance bonuses.
• Comprehensive medical, dental, and vision insurance.
• Flexible remote working arrangements.
• Professional development budget for courses and certifications.
• Generous paid time off and company holidays.
• Opportunity to work with innovative marketing technologies.
• A supportive and collaborative remote team culture.
• Contribute to impactful marketing strategies that drive business growth.

Our client is looking for a detail-oriented and strategic E-commerce Marketing Automation Specialist to join their fully remote team. This role is crucial for nurturing leads, improving customer retention, and driving incremental sales through effective marketing automation campaigns. You will be responsible for designing, implementing, and managing automated workflows, email campaigns, and customer journeys across various marketing channels. As a remote-first company, we offer the flexibility to work from your preferred location while being a vital part of our connected and collaborative team. The ideal candidate has a strong understanding of marketing automation platforms, customer segmentation, and data analysis, with a proven ability to create personalized and engaging customer experiences in the e-commerce context. If you are passionate about leveraging technology to build meaningful customer relationships and optimize marketing efforts, this role in Embu, Embu, KE is an excellent career opportunity.

• Design, build, and manage automated marketing workflows and customer journeys within marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp).
• Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and triggered emails (e.g., abandoned cart, welcome series).
• Segment customer databases based on behavior, demographics, and purchase history to deliver personalized communications.
• Create compelling email copy and select appropriate content for different stages of the customer lifecycle.
• Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates, unsubscribes), and optimize workflows for better results.
• Collaborate with the marketing, sales, and product teams to ensure alignment of automation strategies with business objectives.
• Manage the integration of marketing automation platforms with other systems, such as CRM and e-commerce platforms.
• Ensure data accuracy and hygiene within the marketing automation system.
• Stay up-to-date with the latest trends and best practices in marketing automation, email marketing, and e-commerce.
• Develop A/B tests for subject lines, content, and send times to continuously improve campaign performance.

• Proven experience as a Marketing Automation Specialist, Email Marketing Specialist, or similar role, with a strong focus on e-commerce.
• Hands-on experience with one or more major marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign, Mailchimp).
• Solid understanding of customer segmentation, lead nurturing, and marketing automation best practices.
• Excellent written and verbal communication skills, with strong copywriting abilities for marketing campaigns.
• Proficiency in analyzing marketing data and translating insights into actionable strategies.
• Experience with A/B testing and campaign optimization techniques.
• Familiarity with CRM systems and their integration with marketing automation tools.
• Strong organizational skills and attention to detail.
• Ability to work independently and manage multiple projects effectively in a remote environment.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field is preferred.

• Competitive salary and benefits package.
• Fully remote position offering significant flexibility and work-life balance.
• Health and wellness programs.
• Opportunities for professional growth and certifications in marketing automation.
• A collaborative and supportive remote team environment.
• Access to advanced marketing technology and tools.
• Be part of an innovative company focused on customer engagement and growth.