What Digital Marketing Director Jobs are in Kenya?

Our client, a dynamic e-commerce startup based in Eldoret , is seeking a creative and data-driven Digital Marketing Specialist to join their growing team. This role is integral to developing and executing innovative marketing campaigns across various digital channels to drive customer acquisition and engagement. The ideal candidate will possess a strong understanding of digital marketing principles, hands-on experience with SEO, SEM, social media marketing, and content creation, and a passion for analyzing campaign performance to optimize strategies. You will work closely with the sales and product teams to align marketing efforts with business objectives. This is an excellent opportunity to make a tangible impact on brand visibility and revenue growth.

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive qualified leads.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Create engaging and compelling content for social media, email marketing, blog posts, and website.
• Monitor and analyze website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
• Develop and execute email marketing campaigns to nurture leads and retain existing customers.
• Manage social media presence, including content scheduling, community engagement, and performance tracking.
• Collaborate with designers and content creators to produce visually appealing and effective marketing materials.
• Stay current with digital marketing trends, algorithm changes, and emerging platforms.
• Report on campaign performance, providing insights and recommendations for improvement.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of hands-on experience in digital marketing, with a proven track record of success.
• Proficiency in SEO/SEM tools (e.g., Google Analytics, Google Search Console, SEMrush).
• Experience managing paid advertising campaigns (Google Ads, social media advertising).
• Strong understanding of social media marketing principles and platforms.
• Excellent written and verbal communication skills, with a knack for crafting persuasive copy.
• Proficiency in content management systems (CMS) and email marketing platforms.
• Ability to analyze data, interpret metrics, and generate actionable insights.
• Creative mindset with a strong attention to detail.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.

Our client offers a competitive salary, performance bonuses, health insurance, and opportunities for professional development in the digital marketing space. This role is based in Eldoret and operates on a hybrid work model, allowing for a balance between in-office collaboration and remote flexibility. We foster a supportive and innovative work culture that encourages creativity and growth. Join a team dedicated to pushing the boundaries of digital marketing.

• Assist in the planning and execution of digital marketing campaigns across multiple channels.
• Manage social media accounts, including content scheduling, community engagement, and performance monitoring.
• Support the creation and distribution of email marketing campaigns.
• Conduct keyword research and assist with SEO optimization tasks for website content.
• Help manage and monitor paid advertising campaigns (e.g., Google Ads, social media ads).
• Track and report on key digital marketing metrics using analytics tools (e.g., Google Analytics).
• Collaborate with the marketing team to create marketing collateral and content.
• Stay updated on digital marketing trends and best practices.
• Assist with website updates and maintenance as needed.
• Perform administrative tasks to support the marketing department.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 0-2 years of experience in marketing, with a focus or interest in digital marketing.
• Basic understanding of digital marketing channels (SEO, SEM, social media, email).
• Familiarity with social media platforms and management tools.
• Good written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work independently and manage tasks effectively in a remote setting.
• Eagerness to learn and adapt to new technologies and strategies.
• Experience with Google Analytics or similar tools is a plus.

• Competitive salary.
• Fully remote work arrangement.
• Excellent opportunity for career growth in digital marketing.
• Gain hands-on experience across various marketing disciplines.
• Be part of a supportive and collaborative remote team.
• Continuous learning and professional development support.
• Standard employment benefits and paid time off.

• Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation targets.
• Oversee the creation and distribution of engaging content, including blog posts, website copy, social media updates, and email campaigns.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
• Analyze campaign performance data using tools like Google Analytics and provide actionable insights and reports to stakeholders.
• Manage the company's social media presence and engagement strategies.
• Collaborate with internal teams (sales, product, creative) to ensure cohesive marketing efforts.
• Manage the digital marketing budget, ensuring efficient allocation of resources.
• Stay current with the latest digital marketing technologies and best practices.
• Identify and test new digital marketing channels and tactics to drive growth.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of progressive experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) is a plus.
• Excellent analytical and problem-solving skills.
• Strong project management and organizational abilities.
• Effective written and verbal communication skills.
• Ability to work collaboratively in a hybrid environment.
• Experience in the financial services industry is an advantage.

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and company holidays.
• Professional development opportunities and training programs.
• A supportive and collaborative work environment.

• Develop and execute digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
• Manage and optimize the company's social media presence, creating engaging content and fostering community interaction.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media, monitoring budgets and performance.
• Create compelling content for the website, blog, and other digital platforms, ensuring brand consistency.
• Analyze campaign performance using tools like Google Analytics and provide regular reports with insights and recommendations.
• Collaborate with sales and product teams to develop integrated marketing strategies.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Assist in the planning and execution of email marketing campaigns.
• Contribute to website updates and content management as needed.

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a strong understanding of various online channels.
• Proficiency in SEO, SEM, social media marketing, and content marketing principles.
• Experience with Google Analytics and Google Ads.
• Familiarity with social media management tools.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data for decision-making.
• Ability to work effectively both independently and as part of a team.
• Creative thinking and problem-solving abilities.
• Experience with email marketing platforms is a plus.

• Competitive salary and benefits package.
• Hybrid work arrangement offering flexibility.
• Opportunities for professional development and career advancement.
• Collaborate with a dynamic and supportive team in **Nakuru, Nakuru, KE**.
• Contribute to impactful marketing initiatives for a growing company.

Our client is looking for an enthusiastic and driven Digital Marketing Associate to join their team in **Naivasha, Nakuru, KE**. This role is ideal for a budding marketing professional eager to build a career in the digital space. You will work closely with the marketing manager to execute various online marketing campaigns, analyze performance, and contribute to strategy development. While this role requires your presence in our **Naivasha, Nakuru, KE** office, it offers a fantastic opportunity to learn and grow within a supportive and innovative environment. The successful candidate will be responsible for implementing digital marketing initiatives, managing social media content, and assisting with performance reporting. This is a hands-on role perfect for someone looking to gain practical experience in all facets of digital marketing.

• Assist in the execution of digital marketing campaigns, including social media, email, and paid advertising.
• Create engaging content for social media platforms and manage daily posting schedules.
• Monitor social media channels for trends, conversations, and customer inquiries.
• Support the SEO efforts by performing keyword research and assisting with content optimization.
• Help analyze website traffic and campaign performance data using tools like Google Analytics.
• Assist in the creation of marketing reports and presentations.
• Coordinate with external vendors and agencies as needed for marketing projects.
• Conduct research on industry trends, competitors, and potential new marketing channels.
• Maintain marketing calendars and ensure timely delivery of marketing assets.
• Provide general administrative support to the marketing department.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 0-2 years of experience in digital marketing or a related field.
• Basic understanding of SEO, SEM, social media marketing, and email marketing principles.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with social media platforms and scheduling tools is preferred.
• Strong written and verbal communication skills in English.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple tasks and meet deadlines.
• A proactive attitude and a willingness to learn.
• Passion for digital marketing and staying updated with industry changes.

• Competitive entry-level salary.
• Opportunity to gain hands-on experience in a wide range of digital marketing activities.
• Be part of a dynamic and supportive marketing team.
• Clear path for career progression within the company.
• Work from our office located in **Naivasha, Nakuru, KE**.
• Regular training and professional development opportunities.
• Team-building events and a positive work culture.

• Assist in managing social media profiles and content scheduling.
• Support the creation of engaging written and visual content for various platforms.
• Learn basic SEO techniques to optimize website content.
• Help with the execution of email marketing campaigns.
• Monitor campaign performance and assist in generating reports.
• Conduct market research on industry trends and competitor activities.
• Collaborate with the team on brainstorming new marketing ideas.
• Participate in team meetings, both remotely and in-person.
• Maintain brand consistency across all digital touchpoints.

• A strong interest in digital marketing and online advertising.
• Excellent written and verbal communication skills.
• Basic understanding of social media platforms and their use for marketing.
• Creative thinking and an eye for detail.
• Ability to learn new tools and platforms quickly.
• Good organizational skills and the ability to manage multiple tasks.
• Familiarity with content management systems (CMS) is a plus.
• Must be available for hybrid work arrangements, attending office days as required.
• Currently pursuing or holding a degree/diploma in Marketing, Communications, Business, or a related field is advantageous.

• Hands-on experience in diverse digital marketing areas.
• Mentorship from experienced marketing professionals.
• Opportunity to work on real marketing campaigns.
• Exposure to industry-standard marketing tools and analytics.
• Flexible hybrid work model.
• A competitive part-time stipend.
• Potential for future full-time opportunities.

Our client is seeking a highly analytical and detail-oriented Digital Marketing Analyst to join their team in Malindi . This role is crucial in measuring, analyzing, and reporting on the performance of all digital marketing campaigns and initiatives. You will be responsible for extracting actionable insights from data to optimize marketing strategies, improve campaign effectiveness, and drive business growth. The ideal candidate possesses strong quantitative skills, proficiency in various analytics platforms, and a deep understanding of the digital marketing landscape. This hybrid position offers a blend of in-office collaboration and remote flexibility, providing an excellent opportunity to contribute to a data-driven marketing approach in a beautiful coastal setting.

• Track, measure, and analyze the performance of digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website traffic, user behavior, and conversion rates.
• Develop and maintain dashboards and reports that provide clear insights into marketing performance and trends.
• Identify key performance indicators (KPIs) and establish benchmarks for measuring success.
• Conduct in-depth analysis of campaign data to identify areas for improvement and optimization.
• Provide actionable recommendations to the marketing team based on data analysis to enhance campaign effectiveness and ROI.
• Perform A/B testing and other experimental designs to evaluate the impact of different marketing strategies.
• Collaborate with marketing team members to ensure accurate tracking and attribution of all marketing activities.
• Stay up-to-date with the latest trends and best practices in digital marketing analytics and reporting.
• Assist in forecasting marketing performance and setting realistic targets.

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, Business, or a related quantitative field.
• Minimum of 3 years of experience in digital marketing analytics or a similar analytical role.
• Proficiency with web analytics platforms such as Google Analytics (GA4 certification is a plus).
• Strong understanding of digital marketing channels and their respective metrics.
• Excellent data analysis and interpretation skills, with the ability to translate complex data into clear, actionable insights.
• Proficiency in Microsoft Excel or Google Sheets for data manipulation and analysis.
• Experience with data visualization tools (e.g., Tableau, Power BI) is an advantage.
• Strong communication and presentation skills, with the ability to clearly articulate findings to both technical and non-technical audiences.
• Detail-oriented with excellent organizational and time management skills.
• Familiarity with SQL and other database querying languages is a plus.
• Must be based in or willing to commute to Malindi for hybrid work requirements.

Our client offers a competitive salary, comprehensive health insurance, and generous paid time off. Employees benefit from opportunities for professional development, including access to advanced analytics training and industry certifications. The company fosters a collaborative and innovative work environment, with a hybrid model that balances in-office synergy with remote flexibility. Enjoy working in the scenic coastal town of Malindi while contributing to data-driven marketing success. This role offers significant exposure to various digital marketing disciplines.

• Develop, implement, and manage innovative digital marketing strategies to drive user acquisition and engagement for our EdTech platform.
• Oversee and optimize paid advertising campaigns (SEM, social media ads) to achieve aggressive growth targets and ROI.
• Lead content marketing efforts, including blog, social media, and lead nurturing content, to attract and convert target audiences.
• Manage email marketing campaigns, including segmentation, automation, and performance analysis, to foster student retention and upsells.
• Collaborate closely with product and sales teams to ensure marketing efforts are aligned with business objectives and product roadmap.
• Analyze marketing data and key performance indicators (KPIs) to identify trends, insights, and opportunities for optimization.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources.
• Stay ahead of industry trends, emerging technologies, and best practices in digital marketing and EdTech.
• Mentor and guide a team of marketing professionals in a distributed remote-first setting.
• Report on marketing performance to senior leadership, providing strategic recommendations.

• Master's degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in digital marketing, with a strong focus on growth marketing and customer acquisition.
• Proven experience in scaling marketing efforts for technology or SaaS companies, ideally in EdTech.
• Expertise in SEM, SEO, social media marketing, content marketing, and email marketing.
• Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics, Mixpanel).
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Demonstrated ability to thrive in a fast-paced, dynamic, and fully remote work environment.
• Strategic thinker with a hands-on approach and a passion for education.
• Experience managing marketing budgets and optimizing spend for maximum impact.

• Highly competitive salary and equity options.
• Fully remote work arrangement with significant flexibility.
• Opportunity to lead marketing for a fast-growing EdTech innovator.
• Make a significant impact on the future of education.
• Professional development and career advancement opportunities.
• Work with a talented and passionate international remote-first team.
• Be part of a mission-driven company revolutionizing learning.

• Assist in the execution of digital marketing campaigns across various channels, including social media, email, and website.
• Manage and update social media profiles, scheduling posts and engaging with followers.
• Create and curate engaging content, including text, images, and basic graphics, for social media and website.
• Monitor social media conversations and respond to comments and inquiries in a timely manner.
• Support website updates and content management tasks.
• Assist with the creation and distribution of email newsletters.
• Track and report on basic digital marketing metrics, such as social media engagement and website traffic.
• Conduct research on digital marketing trends and competitor activities.
• Collaborate with internal stakeholders to gather information for marketing materials.
• Ensure brand consistency in all digital communications.

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• 1-2 years of experience in digital marketing or a similar role (internships welcome).
• Basic knowledge of social media marketing, content creation, and digital analytics tools.
• Familiarity with social media management platforms and website CMS (e.g., WordPress).
• Good written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work effectively in a hybrid work environment.
• A genuine interest in supporting small businesses and community development.
• Eagerness to learn and adapt to new marketing technologies and strategies.

• Competitive entry-level salary.
• Hybrid work model offering a balance between remote and in-office work.
• Opportunity to contribute to local business growth and development.
• Gain valuable hands-on experience in digital marketing.
• Supportive work environment in **Mlolongo**, **Machakos**, KE.
• Professional development opportunities.