Marketing and Communications Executive

Full Job Description

Position: Marketing and Communications Executive

Location: Nairobi, Kenya

Reports to : Marketing and Communications Manager   

Company profile:

Our client is a Dutch-Kenyan company. Its vision is to unlock opportunity by providing safe and reliable mobility for all. The company was founded to be a global motorcycle brand that offers sustainable products accessible to all people. Entrepreneurship, quality and trustworthiness are core drivers behind our company. The future for the company is to be Pan-African motorcycle brand that supports people everywhere to Go Do whatever it is they need to.

Main Objective

The Marketing Executive is a resourceful and innovative mind responsible for adapting the brand strategy for Kibo’s target market. He /she maintains brand integrity across all company marketing initiatives and communications and will manage the product portfolio.

  Position outline

• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
  
• Track marketing performance and return on investment and prepare weekly or monthly reports for management
  
• Monitor and report on competitor activity
  
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
  

Principle function responsibilities

• Create awareness of and develop the brand
  
• Communicate with target audiences and build and develop customer relationships
  
• Help with marketing plans, advertising, direct marketing and campaigns
  
• Support the supervisor in delivering agreed activities
  
• Source advertising opportunities and place adverts in the press or on the radio
  
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
  
• Write and proofread marketing copy for both online and print campaigns
  
• Produce creative content, including videos and blog posts
  
• Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
  
• Organise and attend events such as conferences, seminars, receptions and exhibitions
  
• Source and secure sponsorship
  
• Liaise with designers and printers and organise photo shoots
  
• Arrange the effective distribution of marketing materials
  
• Maintain and update customer databases
  
• Conduct market research, for example using customer questionnaires and focus groups
  
• Develop relationships with key stakeholders both internal and external.
  

Leadership & People Management

• Work with Executives to ensure adoption of new systems to support efficient information to support business goals and excellent service
  
• Oversee the interviewing, hiring, and training of new sales employees to ensure qualified personnel are recruited
  
• Manage and oversee a team of Sales Executives (both based centrally and remotely) and Clerks.
  
• Coordinating performance management for the department to ensure high performance and retention of staff
  
• Develop a sales training calendar (in-house and external) to upskill the current sales taskforce.
  
• Ensure that customer issues are dealt with and resolved in an efficient manner, informing necessary stakeholders of any issues while working diligently to solve problems.
  
• Provide appropriate response to client enquiries and assist with the resolution of customer issues or complaints
  

Knowledge, Skills, Manner & Behaviour

Education:

·        Minimum Bachelor’s degree in Marketing and communication

Experience needed

• 2-5 years of successful experience in a similar role
  
• Strong communication skills and need to maintain good relationships with colleagues and external contacts.
  
• Hands on attitude and are analytical and ambitious
  

  Knowledge, specifically needed for the position

• Strong project management skills.
  
• Strong creative outlook.
  
• Planning
  
• Advertising
  
• Public relations
  
• Event organisation