Marketing & Patient Experience Manager

Job Level : JL-6

Job Title : Marketing and Patient Experience Manager

Years of Experience : 5+ years management experience in brand strategy and deployment, marketing and communications in the healthcare space

About Ilara Health

Ilara Health is at the forefront of building a network of technology-enabled primary healthcare clinics (PHCs) delivering affordable, quality healthcare to Africas under-served communities. Partnering with local providers, we're driven by a deep passion for leveraging technology to enhance health outcomes. With over 2,500 clinic partners across Kenya, our clinics provide care to more than 3 million patients each year. Ilara Health is a venture-backed company on an aggressive growth path, and this presents an exciting opportunity to join an early-stage startup poised to make a significant impact on healthcare outcomes in Africa.

As part of the Ilara Health network, AfyaNzima is a growing franchise model, offering primary healthcare services. We are dedicated to providing patient-centered care, encompassing preventive, promotive, rehabilitative, and curative services. Our core values, aligned with Ilara Health, guide our commitment to improving healthcare outcomes. We emphasize providing quality care according to approved MOH & WHO guidelines, ensuring a welcoming, warm, and safe environment for our patients. We focus on the overall and future health of our patients, particularly preventive care. Honest communication is integral to our approach, ensuring patients understand their health status and what steps to take. We take responsibility for our patients health outcomes.

The Role

We are looking for a highly motivated and experienced Manager of Marketing and Patient Experience to join our Clinic Transformation team at Ilara Health, who is working on building the AfyaNzima growing network of healthcare facilities. In this role, you will focus on enhancing brand awareness of Ilara Health's AfyaNzima brand and together with pushing awareness of the Clinics part of Ilaras network. Simultaneously, you will devise innovative strategies to boost patient flow to Ilara's network of clinics. As the Manager of Marketing and Patient Experience, you will be instrumental in shaping the future of healthcare in Africa.

Requirements:

• A minimum of 5 years of marketing management experience.
• Proven experience in:
  • Developing a strategy for brand awareness and recognition.
  • Understanding communication and promotion channels in the service industry, preferably in the healthcare sector.
  • Maintaining a portfolio of successful marketing and communication work in the service industry, preferably in the healthcare sector.
  • Hands-on implementation of marketing campaigns in the service industry
  • Utilizing marketing tools to capitalize on existing services and to create new services as marketing tools to drive business growth
  • Using engagement data to inform marketing activities and strategies
  • Implementing new marketing guidelines and providing advice to colleagues and partners
  • Seeking out opportunities to enhance the brand profile
  • Working in a high-paced environment, with a strong preference for prior experience in a startup setting

Who You Are:

• Experience Managing Teams
• Experience in brand strategy and deployment, marketing and communications in the healthcare space
• Capable of performing tasks independently.

• Project management skills.

• Good interpersonal skills.

• Comprehensive understanding of the low to middle-low income demographic in Africa (preferably, Kenya) and the ability to effectively communicate information to this audience.

• Proficiency in both digital and traditional marketing channels.