Marketing Manager (Kenya)

Who we are 

Moniepoint is an African neobank making modern financial services accessible to underserved small and medium-sized businesses. Our mission is to facilitate financial happiness by helping business owners thrive with the right payment infrastructure and software tools that ease the way they manage money. We are committed to bridging the gap between traditional banking and the digital economy, making financial inclusion a reality for all. 

As the second fastest-growing fintech firm on the continent, Moniepoint is excited to extend its wealth of experience and expertise into Kenya’s financial landscape. We have recently associated with Kopo Kopo, a fast growing fintech in Kenya having similar values to ours. 

We are fueled by innovation, driven by purpose, and guided by a vision to empower small businesses with the tools they need to thrive in the digital age.  

What we do

At Moniepoint, we are not just another fintech company, we are a dynamic force reshaping the financial landscape across Africa. We are doing this by building digital and offline financial services infrastructure, making it affordable, easy-to-use, high quality products which supports business owners in every aspect of their journey, from business banking, working capital & loans, to local and international payment processing. 

Join us at Moniepoint, where your career will flourish, your ideas will shape the future of finance, and your impact will resonate across the continent. Together, we’re building a brighter financial future for Africa. Are you ready to be a part of that journey?

About the Role

In the role of Marketing Manager you will take charge of growing Moniepoint brand in Kenya, driving penetration and building preference and top of mind with the goal of achieving market leadership. We are looking for a seasoned consumer marketer who has high analytical skills, strong drive and results orientation, the strategic, innovative and creative thinking that's required to develop winning solutions, and the emotional intelligence required to thrive in a fast-paced business and inspire a team of people across different areas.

Location: Nairobi Fulltime

What you’ll get to do 

• Set and define the growth annual targets and the budget required to achieve the leadership objectives in Kenya
• Define the growth strategy and the optimal budget allocation per channel / lever to deliver on the agreed business objectives; define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition)
• Build detailed annual growth plans, including levers such as offline media, performance marketing, social media, incentives, etc
• Coordinate and steward the local and global specialists to execute on the agreed growth plans
• Proactively identify and execute on opportunities to drive increased brand awareness via Offline Media and drive increased conversion with the help of our Global Digital team
• Establish meaningful business relationships on behalf of the business that will help grow our business and help our Offline Media and ATL efforts (Media agency,  Creative agency, Research agency, etc).
• Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with both our consumer and business products, identify growth opportunities, and execute on projects to drive growth and engagement.
• Actively collaborate with the sales team and support them tactically to acquire customers from direct sales 

• Minimum of 5 years of Marketing experience in a similar role at blue-chip FMCG, e-commerce, telecom and/or top notch tech companies.
• Proven track record of delivering business growth, defining investment strategy and building and executing annual marketing plans, including media investment and promotional campaigns.
• Solid baseline of consumer marketing fundamentals.
• Business oriented marketing mentality; passion for measuring, evidence driven and ROI obsessed.
• Strong analytical skills, ability to draw conclusions connecting multiple sources of quantitative and qualitative information, and capacity to understand and work with complex marketing levers you have never worked before.
• Strong experience with ATL media strategy and media 
• Experience with performance marketing and CRM is a plus
• Outstanding verbal communication and stakeholder management skills.
• Team management and people development skills.
• An empathetic, inclusive and curious attitude

What Moniepoint Can Offer You 

• The opportunity to drive financial inclusion and shape the future of the African financial ecosystem 
• The chance to work on innovative and impactful projects
• A dynamic, diverse, and collaborative environment where every team member’s voice is recognized and valued 
• Flexible work arrangements
• Continuous learning and career growth opportunities
• Competitive salary, individual performance bonuses, and firmwide performance bonus 
• Company covered health insurance plans
• Pension plans 

What to expect in the hiring process

• A preliminary phone call with one of our recruiters
• A general interview with the Senior Manager of Marketing Strategy
• A case study-based discussion with SVP of Marketing 
• A behavioural interview with members of the Executive team

Moniepoint is an equal-opportunity employer. We believe diversity makes us stronger and are committed to creating an inclusive environment for all employees and candidates.